Your Sales Energy

What Your Sales Energy does

Your Sales Energy is a privately held, solo-operated sales coaching and consulting firm focused exclusively on Managed Service Providers (MSPs) and, secondarily, Channel Vendors within the US IT Channel. The firm delivers three bundled services: Sales Coaching to build value-based MSP sales presentations and close deals at premium pricing; Workflow Building to systematize CRM processes; and Lead Generation Training to train MSP sales teams on outbound prospecting, targeting, messaging, and follow-up.

The underlying offering is human-delivered professional services rather than a proprietary software platform. Technical components are limited to workflow implementation across third-party CRM systems, with disclosed integrations including HubSpot, Zoho, and ConnectWise for pipeline management, lead capture, and follow-up automation. There is no proprietary technology stack, no AI/ML components, and no productized software product; the value proposition rests on the founder's 20+ years of IT Channel experience and personal brand rather than on technology differentiation.

The business model is professional services revenue generated through sales coaching engagements, CRM workflow consulting, and lead generation training. Pricing is not publicly disclosed and is delivered via custom quotes following a free strategy call booked through Calendly. The firm offers flexible multi-year plans covering Sales Team Training, Conversion Optimization, One-on-One Training, Sales Pipeline Buildout, and Account Management. Go-to-market is sales-led, primarily through founder-led personal brand channels (LinkedIn, X/Twitter), an email newsletter, and direct outreach. The customer base consists of SMB MSPs across the United States, with the firm operating remotely and explicitly serving the domestic US market.

Name

Your Sales Energy

Legal name

Your Sales Energy

Website

https://yoursalesenergy.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Sales Energy is a US-based, solo-operated sales coaching and consulting firm that helps Managed Service Providers (MSPs) and Channel Vendors improve sales processes, CRM workflows, and lead generation through training and consulting engagements.

Ownership category

akta.pro rank

Product category

Sales Consulting for Managed Service Providers

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• MSP sales coaching
• IT channel sales enablement
• Sales workflow consulting
• Lead generation training
• CRM workflow optimization

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services (Coaching & Training): Revenue generated through sales coaching, workflow building, and lead generation training services for MSPs. Engagement model appears to be project-based or retainer consulting engagements with flexible plans covering sales team training, conversion optimization, one-on-one training, sales pipeline buildout, and account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Your Sales Energy is a sales coaching and consulting firm that helps Managed Service Providers (MSPs) and IT Channel vendors modernize their sales approach. It delivers three core services—Sales Coaching, Workflow Building, and Lead Gen Training—designed to build winning sales presentations, systematize CRM workflows, and fill pipelines with high-intent leads. Engagements are delivered through one-on-one coaching, training sessions, and consulting delivered via flexible, quote-based plans.

Product overview

Your Sales Energy is a sales coaching and consulting firm offering a unified portfolio of three core services for Managed Service Providers (MSPs): Sales Coaching to build winning presentations and close deals at premium prices; Workflow Building to systematize and automate CRM workflows (integrating with HubSpot, Zoho, and ConnectWise); and Lead Gen Training to equip sales teams with prospecting tactics and outbound strategies. The services work together as a comprehensive MSP sales enablement solution—transforming sales chaos into scalable systems.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average MRR increase of 0% mentioned on website (likely placeholder/placeholder metric)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Robin Robins: Long-running sales and marketing training firm exclusively serving the IT/MSP channel. Closest analogue to Your Sales Energy in target customer, vertical specialization, and program-based delivery model.
• Channel Strong: Channel sales training and enablement firm focused on IT vendors and channel partners. Comparable in audience (channel sales teams) and methodology (training, coaching, enablement services).
• Ulistic: Marketing agency dedicated to MSPs, offering lead generation, sales enablement, and marketing services. Direct competitor in helping MSPs build pipeline and close more deals.
• Service Leadership: MSP business optimization consultancy that provides operational, financial, and sales performance benchmarking. Competes for the same MSP-owner consulting budget on adjacent pain points (growth, profitability, sales).
• JS Group: Sales coaching and consulting firm focused on the IT and managed services channel. Competes head-to-head for MSP sales enablement engagements with a similar consultative, retainer-driven delivery approach.

Emerging players

• MSP Marketing Engine: MSP-focused marketing agency providing lead generation and sales enablement. Comparable customer base and outbound-prospecting focus, though weighted more toward marketing execution than sales coaching.

Broad incumbents

• Kaseya: Large platform vendor serving MSPs with RMM, PSA, and business management tools. Bundles its own sales and operational enablement into the platform, representing indirect competition for MSP improvement consulting.
• Pax8: Cloud distribution and vendor enablement platform serving MSPs. While primarily a distributor, Pax8's partner enablement resources overlap with channel sales enablement services at scale.
• CompTIA: Industry association offering IT channel certifications, training, and sales resources. Adjacent competitor for channel sales training dollars, with broader scope and institutional brand recognition.
• IT Nation (ConnectWise): Community, training, and events arm of ConnectWise serving MSPs broadly. Overlaps with Your Sales Energy on sales training content and channel education, but at much larger scale and as part of a PSA vendor portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/energy_sales
• LinkedInlinkedin.com/company/your-sales-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Sales Energy