What Alliance Physio does

Alliance Physio is a privately held, multidisciplinary physiotherapy and sports medicine clinic operating from a single site at 107-6750 Winston Churchill Blvd. in Meadowvale, Mississauga, Ontario, founded in 2009 by Clinic Director Lisa Duong Agatep. The clinic has expanded from a single-discipline physiotherapy practice into a 15+ service integrated offering covering physiotherapy, registered massage therapy, chiropractic, osteopathy, acupuncture, naturopathic medicine, clinical Reformer Pilates, dry needling, shockwave therapy, spinal decompression, and a concussion program. The signature clinical differentiator is an in-house Sports Medicine Doctor (Dr. Noor Amin, CASEM Diplomat, U of T Sports Medicine Fellowship) who performs ultrasound-guided advanced injection therapies including cortisone, hyaluronic acid, PRP, nSTRIDE APS, and Arthrosamid hydrogel.

The clinic's service technology is rooted in clinical modalities (real-time ultrasound imaging for injection guidance, motorised spinal decompression, acoustic shockwave, and physiotherapist-led reformer Pilates equipment) rather than software or AI systems. The platform layer is limited to JaneApp, an off-the-shelf self-serve booking tool supporting 24/7 online scheduling and direct billing to extended health insurers. Practitioners across disciplines communicate on shared treatment plans, creating a team-based care delivery model.

Revenue is generated primarily through fee-for-service professional healthcare visits and cash-pay advanced injection procedures, supplemented by hardware sales of custom orthotics, orthopedic bracing, and compression stockings. Patients access services via direct-to-consumer self-booking, phone, or walk-in, with the sports medicine MD requiring a family physician referral. The clinic has cumulatively served 40,000+ patients over 15+ years of operation, with current service areas spanning Mississauga, North Oakville, and East Milton.

Name

Alliance Physio

Legal name

Alliance Physio

Website

https://alliancephysio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Physio is a privately held multidisciplinary physiotherapy and sports medicine clinic in Mississauga, Ontario, founded in 2009, serving Mississauga, North Oakville, and East Milton with 15+ practitioners offering physiotherapy, manual therapies, an in-house sports medicine doctor with ultrasound-guided injections, and physiotherapist-led clinical Pilates.

Ownership category

akta.pro rank

Product category

Physiotherapy & Sports Medicine

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians (62111), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Physiotherapy services
• Sports medicine injections
• Musculoskeletal rehabilitation
• Clinical pilates therapy
• Manual therapy clinic

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy and Rehabilitation Services: Fee-for-service professional healthcare services including physiotherapy, registered massage therapy, chiropractic, osteopathy, acupuncture, and naturopathic medicine. Revenue generated through direct patient payments and insurance billing to extended health plans.
2. Sports Medicine Injection Therapies: Advanced injection procedures including cortisone ($60), hyaluronic acid ($600), PRP ($800), nSTRIDE APS ($1,400), Arthrosamid ($5,000), SportVis ($500+), hydrodilation ($300), and barbotage ($300). Some covered by insurance, others typically out-of-pocket.
3. Medical Products and Devices: Sale and dispensing of custom orthotics, orthopedic bracing, compression stockings, and rehabilitation products. Medical-grade products professionally fitted by clinicians with insurance documentation provided.
4. Clinical Pilates Programs: Physiotherapist-led reformer and mat Pilates sessions. Initial one-on-one assessment followed by small group or continued one-on-one sessions with regular reassessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Alliance Physio is a multi-disciplinary healthcare clinic delivering physiotherapy, sports medicine, registered massage therapy, chiropractic, osteopathy, acupuncture, naturopathic medicine, clinical Pilates, and concussion rehabilitation to patients in Mississauga, North Oakville, and East Milton. The clinic operates an in-house Sports Medicine Doctor performing ultrasound-guided injection therapies (cortisone, hyaluronic acid, PRP, nSTRIDE APS, Arthrosamid) and dispenses orthopedic products including custom orthotics, bracing, and compression stockings. Founded in 2009, the clinic has completed over 40,000 patient visits with a team of 15+ practitioners.

Product overview

Alliance Physio is a multidisciplinary physiotherapy and sports medicine clinic offering 15 distinct services across rehabilitation, medical interventions, manual therapies, and orthopedic products. The core offering includes physiotherapy, clinical reformer Pilates, sports medicine with in-house physician Dr. Noor Amin, registered massage therapy, chiropractic, osteopathy, acupuncture, naturopathic medicine, concussion rehabilitation, shockwave therapy, spinal decompression, and dry needling. The clinic also dispenses products including custom orthotics, orthopedic bracing, and compression stockings. Services are designed to be integrated, with practitioners communicating on single treatment plans, and are delivered at a Meadowvale clinic in Mississauga serving patients since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Manual therapy, movement assessment, and progressive rehabilitation for musculoskeletal injuries, post-surgical recovery, and chronic pain conditions. Targets adult patients seeking evidence-based pain resolution and function restoration.
• Registered Massage Therapy Therapeutic massage for muscular tension, circulation improvement, and soft tissue recovery performed by regulated Registered Massage Therapists. Targets patients with muscular tension, postural issues, and athletic recovery needs.
• Chiropractic Treatment Spinal and joint adjustments combined with soft tissue therapy and movement-based rehabilitation to restore joint function and reduce pain. Targets patients with joint and spinal complaints.
• Acupuncture Traditional and contemporary acupuncture using fine sterile needles to relieve pain, reduce tension, and support recovery. Targets patients with pain, tension, headaches, women's health concerns, and stress-related conditions.
• Spinal Decompression Therapy Non-surgical motorized traction therapy using computer-modulated force to target specific spinal segments. Targets patients with disc-related pain, sciatica, and chronic lower back conditions.
• Osteopathy Hands-on whole-body manual treatment addressing musculoskeletal, circulatory, and visceral systems to support the body's natural healing. Targets patients seeking holistic manual therapy.
• Clinical Reformer Pilates Physiotherapist-led reformer and mat Pilates programs with individually selected exercises based on clinical assessment and rehabilitation goals. Targets patients seeking strength, mobility, posture improvement, and rehabilitation progress.
• Sports Medicine In-house sports medicine with Dr. Noor Amin offering ultrasound-guided assessments and advanced injection therapies including cortisone ($60), hyaluronic acid ($600), PRP ($800), nSTRIDE APS ($1,400), and Arthrosamid ($5,000). Requires referral from family physician or walk-in clinic. Targets athletes, active individuals, and patients with joint/tendon conditions.
• Naturopathic Medicine Evidence-informed naturopathic care addressing root causes of chronic conditions through nutrition, lifestyle, supplementation, and traditional therapies. Targets patients with chronic conditions, women's health, and integrative wellness needs.
• Shockwave Therapy Acoustic wave therapy using controlled pressure waves to disrupt chronic pain patterns and trigger natural repair response in tendons and soft tissue. Targets patients with chronic tendon conditions, plantar fasciitis, and stubborn musculoskeletal pain.
• Dry Needling Trigger point dry needling (Intramuscular Stimulation) using fine needles to release trigger points in tight muscles. Targets patients with muscular tension, myofascial pain, and movement restrictions.
• Bracing & Orthopedic Products Premium orthopedic bracing, supports, and rehabilitation products dispensed and professionally fitted by registered clinicians. Targets patients with joint injuries, osteoarthritis, and post-surgical recovery.
• Compression Stockings Medical-grade compression stockings professionally measured and fitted to support circulation, reduce swelling, and prevent venous complications. Targets patients with circulatory issues.
• Custom Orthotics Custom-fitted foot orthotics moulded to the patient's feet for biomechanical correction, pressure redistribution, and proper alignment. Targets patients with foot, gait, and alignment issues.
• Concussion Program Evidence-based concussion assessment and rehabilitation including vestibular rehabilitation, cervical spine therapy, vision and balance work, and graduated return-to-activity planning. Targets patients recovering from concussion, vertigo, and vestibular dysfunction, including athletes, students, and workers.

Quantifiable outcome

• Over 40,000 patient visits since 2009
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lifemark Health Group: Canada's largest network of physiotherapy, rehabilitation, and occupational health clinics with 300+ locations nationwide. Directly comparable as a multi-disciplinary outpatient rehab provider, but at vastly greater scale and breadth than Alliance Physio's single Mississauga clinic.
• CBI Health: One of Canada's largest community healthcare providers, operating physiotherapy clinics alongside home health, occupational health, and specialty programs. Comparable to Alliance Physio in core physiotherapy/sports medicine offerings, with a far broader geographic and service footprint.

Direct peers

• Myodetox: Toronto-based boutique manual therapy and physiotherapy chain with multiple GTA locations and a strong digital brand. Comparable as a modern, design-forward musculoskeletal clinic targeting similar urban/suburban active-lifestyle patient segments.
• Athlete's Care Sports Medicine Centres: GTA-based network of sports medicine and physiotherapy clinics with in-house sports medicine physicians offering injection therapies and integrated rehab services. Closest direct competitor to Alliance Physio in combining sports medicine MDs with multi-disciplinary rehab under one roof.
• Physiomobility Health Group: Multi-disciplinary physiotherapy, sports medicine, and rehabilitation clinic located in the GTA offering physio, massage therapy, chiropractic, and custom orthotics. Comparable service mix to Alliance Physio within the same metropolitan market.
• Strive Health & Performance: GTA physiotherapy and sports performance clinic with integrated rehab, manual therapy, and strength programming. Comparable multidisciplinary model and active-patient orientation to Alliance Physio.
• Integra Health Centre: Toronto integrated health clinic combining physiotherapy, sports medicine, chiropractic, naturopathic medicine, and massage therapy. Directly comparable multi-disciplinary scope and patient demographic to Alliance Physio.
• Propel Active Care & Physiotherapy: GTA-based multidisciplinary clinic offering physiotherapy, chiropractic, massage therapy, and sports injury rehab. Comparable in service breadth and target patient segments (active adults, athletes, post-surgical) to Alliance Physio.
• Toronto Physiotherapy & Sports Medicine Clinic: Long-established Toronto multi-disciplinary physiotherapy and sports medicine clinic with in-house sports medicine physicians, manual therapy, and rehabilitation services. Comparable clinical model and target patient base to Alliance Physio.

Emerging players

• Ortho Molecular Therapies / Regenexx Canada network clinics: Network of regenerative medicine and orthobiologic providers offering PRP and other injection-based therapies. Comparable to Alliance Physio's sports medicine injection tier (PRP, nSTRIDE, Arthrosamid) and represents the emerging competitive set in advanced non-surgical MSK care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alliancephysiorehab
• LinkedInlinkedin.com/company/alliance-physio-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Physio