OutSell

What OutSell does

OutSell Consulting, Inc. is a privately-held, Long Beach, California-based sales transformation firm founded in 1996 that applies behavior science to design and implement customized sales processes for enterprise clients. Its core methodology, branded the "OutSell Operating System," is built around the principle that roughly 80% of positive sales outcomes come from just 20% of behaviors; OutSell identifies the top performers inside each client organization, codifies their behaviors into custom sales playbooks, and trains the broader team to adopt those behaviors through coaching, workshops, and reinforcement. The firm positions itself explicitly against off-the-shelf, motivational sales training, emphasizing instead a science-backed, data-driven, and culture-customized approach.

The company's product surface spans nine documented service lines: Customized Sales Processes, Performance Coaching, Executive Coaching, Keynote Speaking, High Impact Workshops, Training Your Trainers, Trade Show support, Sales Playbooks, and the underlying OutSell Operating System itself. All services are delivered through professional-services engagements by a small, specialist team that includes a Chief Behavior Technologist, Senior Behavior Engineers, an AI Lead Developer, and senior training and coaching leadership. There is no software product, API, or mobile app; revenue is generated entirely through consulting, workshops, and keynote engagements on a quote-based, non-publicly-disclosed pricing model.

OutSell primarily targets mid-to-large enterprises across multiple verticals — financial services, insurance, telecommunications/ISP, distribution, technology, education, media, and real estate — with publicly visible marquee clients including PIMCO, Google, TransAmerica, Mercury Insurance, Pearson, Aramsco, and AIS. Go-to-market is primarily consultative enterprise field sales initiated through a website contact form, supplemented by keynote speaking engagements, a podcast ("Peak Fulfillment Coaching"), and content marketing; the firm also serves mid-market opportunities via inside sales. The company is founder-owned and operated, with no recorded external funding, acquisitions, or public-company indicators.

Name

OutSell

Legal name

OutSell Consulting, Inc.

Website

https://outsellconsulting.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

OutSell Consulting is a privately-held sales transformation firm founded in 1996 that applies behavior science to build customized sales playbooks, coaching, and training for enterprise clients across financial services, insurance, telecom, distribution, and other industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Training Services: OutSell generates revenue through professional services including customized sales process development, performance coaching, executive coaching, and training delivery. These are typically engagement-based consulting engagements tailored to client needs.
2. Keynote Speaking: Revenue generated from keynote speaking engagements at industry events and conferences. Offers clarity, focus, and engagement value for audiences.
3. Workshop Facilitation: High-impact workshop delivery with minimum fuss and adaptable formats. Workshops are designed for huge impact and are billed as part of engagement packages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OutSell is a sales training and consulting firm that delivers customized sales process design, bespoke sales playbooks, performance coaching, executive coaching, keynote speaking, high-impact workshops, train-the-trainer programs, and trade show preparation to enterprise clients. All offerings are built around the firm's proprietary OutSell Operating System, a behavior science-based methodology that identifies the high-impact behaviors driving sales outcomes and embeds them as repeatable habits across client sales teams.

Product overview

OutSell is a sales transformation consulting firm offering a unified methodology called the OutSell Operating System. The core offering centers on Customized Sales Processes and Sales Playbooks—comprehensive guides customized for each client organization. These are delivered through complementary services including Performance Coaching, Executive Coaching, Keynote Speaking, High Impact Workshops, Training Your Trainers, and Trade Shows. The methodology is grounded in behavior science and focuses on creating sustainable change by identifying top-performer behaviors and training entire teams to adopt them.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Sales Processes Tailored sales process design that empowers sales teams and transforms organizations through behavior change and the firm's scalable methodologies, built for each client.
• Sales Playbooks Comprehensive, customized guides tailored for each client organization, containing foundational skills, best practices, and proven processes for adaptable, dynamic selling and onboarding of new sellers.
• Performance Coaching Coaching services for sales managers focused on building high-performing teams through the firm's proven behavior change techniques.
• Executive Coaching Leadership development coaching to help executives navigate complex challenges and foster creative problem-solving within their sales organizations.
• Keynote Speaking Public speaking engagements delivered at sales conferences and corporate events that provide clarity, focus, and engagement value for audiences.
• High Impact Workshops Focused workshop sessions designed for adaptable, high-impact learning outcomes with minimal organizational disruption, billed as part of engagement packages.
• Training Your Trainers Train-the-trainer program that equips internal client facilitators to deliver top-tier sales training consistently across the organization.
• Trade Show Services Trade show preparation and execution services designed to help sales teams turn trade show attendance into measurable business opportunities.

Quantifiable outcome

• PIMCO tripled AUM from $600B to $1.8T (2006-2012) after implementing OutSell methodology
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandler Training: Global sales training and consulting franchise offering customized sales process training, coaching, and behavior change methodologies. Directly competes with OutSell for enterprise sales training engagements across similar verticals.
• Force Management: B2B sales transformation consultancy providing customized sales methodologies, training, and enablement services. Offers comparable value-based selling methodology and customer success outcomes for enterprise clients.
• Wilson Learning Worldwide: Global sales training and human performance improvement company offering customized sales training programs and consulting. Targets similar enterprise clients with comparable long-term engagement models.
• ValueSelling Associates: Sales training company offering the ValueSelling Framework and customized sales training programs. Comparable in providing proprietary sales methodologies and custom implementation for B2B clients.
• RAIN Group: Global sales training and consulting firm specialized in sales effectiveness, sales coaching, and sales performance improvement. Directly competes in the enterprise sales training and custom playbook development space.
• Richardson Sales Performance: Sales training and performance improvement company offering customized sales training, coaching, and sales curriculum. Comparable in targeting enterprise clients with bespoke sales transformation programs.
• Dale Carnegie Training: Established global sales and leadership training organization offering courses for sales professionals. Operates through a franchise model with similar customized corporate training programs comparable to OutSell's offerings.
• BTS Group: Sales transformation and leadership development consultancy that creates customized sales training simulations and performance improvement programs. Comparable in delivering bespoke, outcome-focused engagements to enterprise clients.

Emerging players

• Sales Hacker (SalesHood): Sales enablement and training platform that combines digital learning with sales coaching. Represents the emerging tech-enabled sales training model that competes with traditional human-delivered consulting models like OutSell.

Broad incumbents

• Korn Ferry (Sales Effectiveness): Global organizational consulting firm with a sales effectiveness practice offering sales training, coaching, and performance improvement. Larger and broader in scope, but overlaps with OutSell's enterprise sales transformation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outsell-consulting
• Xx.com/outsellconnect
• Facebookfacebook.com/OutSellConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OutSell