What markettiers does

markettiers is a London-headquartered broadcast public relations consultancy, founded in 1994 and operating through the UK private limited company Eckhart Limited. The firm specialises in placing client spokespeople and stories across UK and international television, radio, and digital platforms, anchored by an in-house newsroom staffed by experienced journalists and producers with direct relationships to news desks at BBC, ITV, Sky News, and commercial radio networks. Its client base spans consumer brands, charities and NGOs, tech entrepreneurs and CEOs, government and public bodies, healthcare and pharmaceutical companies, professional services firms, sports organisations, and international brands entering European markets. Notable engagements include The National Lottery, Co-op, Workday, Medtronic, ViiV Healthcare, the UNDP, and UK Sport, with documented campaign outcomes such as 1,000+ broadcast coverage items for single campaigns and audience reach figures exceeding 1.7 billion.

The service portfolio is delivered through five core lines: Media Relations (broadcast PR placement), Research & Insight (via sister agency Opinion Matters), International Services (multilingual delivery backed by a 2025 Reuters commercial partnership), 4dc Podcast Consultancy (full-service podcast production since 2004), and a London Broadcast Studio facility at 12-14 Berry Street equipped with green screens, podcast rooms, live streaming, and editing suites. Supporting these are Media Training Workshops covering broadcast interview technique and storytelling. The firm is privately held, independently owned with no disclosed external funding, and operates with a hybrid in-house team plus freelance contractor network, with headcount in the 51-100 range.

The business model is professional services fee-based, quote-priced against campaign scope, with multi-year contract cadences and an enterprise/government client skew. Go-to-market is sales-led and event-driven, tying campaigns to news hooks, awareness days, research releases, and major events. The firm invests in marketing through case studies, an insights blog, industry workshops, and award positioning — notably the 2024 ICCO, MEPRA, Anthem (three golds), UN SDG Action Awards, and Cannes Lions shortlist wins for the UNDP Weather Kids climate campaign — reinforcing category authority as the UK broadcast PR specialist.

Name

markettiers

Legal name

Eckhart Limited

Website

https://markettiers.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

markettiers is a London-based broadcast PR consultancy that places client spokespeople on TV, radio, and digital platforms through an in-house newsroom, serving consumer brands, charities, government, healthcare, and tech clients across the UK and internationally.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Broadcast Media Buying (TV & Radio) (BPAFABAA)

Keywords

• Broadcast public relations
• Media relations
• Broadcast production
• Podcast production
• Media training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Broadcast PR Consultancy: Professional services fees for broadcast media relations, story shaping, media training, and campaign management for brands across TV, radio, and digital platforms
2. Studio Production Services: Fees for using broadcast studios including green screen, podcast facilities, audio recording, live streaming, and editing services
3. Podcast Production: Full-service podcast support through 4dc consultancy including scripting, production, and distribution on platforms like Spotify and iTunes

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

markettiers is a broadcast media consultancy that secures high-impact broadcast PR coverage for brands, charities, government bodies, and tech entrepreneurs through an in-house newsroom of journalists and producers, supported by owned London broadcast studios and a commercial partnership with Reuters for international distribution. Its offering spans media relations, story shaping, studio production, podcast production (via 4dc), primary market research (via Opinion Matters), media training workshops, and international media placement.

Product overview

markettiers is a broadcast media consultancy offering a unified suite of services centered on broadcast PR and media placement. The core portfolio comprises Media Relations (placing spokespeople on TV, radio, and online outlets), a Newsroom of experienced journalists and producers, Research & Insight powered by sister agency Opinion Matters, International Services leveraging a Reuters commercial partnership, and the 4dc sub-brand providing full-service podcasting since 2004. Supporting these are London-based Broadcast Studios (equipped with green screen, podcast, audio, TV/video, live streaming, and editing facilities) and Media Training Workshops covering broadcast fundamentals, media interview skills, live streaming strategy, and advanced storytelling. Together, these services form an end-to-end broadcast PR offering from story development and research through to studio production and global media placement.

Differentiator

Problem solved

Functional benefit

Brands

• 4dc: Dedicated podcast consultancy offering full-service podcast support from scripting and production to distribution on platforms like Spotify and iTunes. Established since 2004.
• Opinion Matters

Products and services

• Media Relations
• Newsroom
• Research and Insight
• International Services
• Broadcast Studios
• 4dc Podcast Consultancy
• Media Training Workshops

Quantifiable outcome

• 1,000+ broadcast coverage pieces for single campaign
• +5 more outcomes

Named customers32 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship, strategic and supporting.

• PRCAcoreStrategic or Co-development PartnerOfficial broadcast PR partners to the PRCA, the world's leading professional body for public relations, communications, and public affairs professionals. Partnership positions markettiers as trusted industry experts.
• Opinion MatterscoreStrategic or Co-development PartnerSister agency providing research and insights capabilities. markettiers leverages Opinion Matters polling and research data to create compelling, data-driven stories for broadcast campaigns.
• 4dccoreStrategic or Co-development PartnerDedicated podcast consultancy within markettiers group, providing full-service podcast support including scripting, production, and platform distribution since 2004.
• ReutersflagshipGTM or Marketing PartnerCommercial partnership with Reuters for international broadcast distribution. Enables fast-tracking of stories to global media networks and international coverage across Europe, Asia, and beyond.
• The Climate Comms Taskforce (UNDP and ICCO)strategicStrategic or Co-development PartnerCollaboration between UNDP and ICCO for climate communications. markettiers works as part of this taskforce on campaigns like Weather Kids to amplify climate action messaging globally.
• International Media PartnerssupportingChannel Partner/ Reseller/ DistributorTrusted media partners across Europe, Asia, and beyond enabling international broadcast coverage and multilingual campaign delivery for global brands.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citypress: Manchester- and London-headquartered UK PR agency with strong consumer, healthcare, and public sector practices; competes head-to-head for many of markettiers' brand and charity briefs.
• Hope & Glory PR: London-based consumer brands PR agency operating at similar size and targeting overlapping enterprise brand clients; comparable service mix around integrated earned-media campaigns.
• Beattie Group: UK integrated communications group offering PR, social, content and influencer services; similar mid-market positioning with broadcast and consumer brand specialisms.
• The Red Consultancy (now Havas Red): London-based consumer and corporate PR agency of comparable scale; competes directly with markettiers for consumer brand broadcast briefs and integrated PR mandates in the UK market.

Broad incumbents

• Weber Shandwick: Global PR and communications network operating a London hub with deep broadcast and corporate practice; competes for enterprise consumer, healthcare, and public sector business.
• Ketchum (now C&E Advisory): Global PR and communications firm with established London operations and notable broadcast, healthcare, and food & beverage practices; competes for similar multinational briefs at greater scale.
• Edelman: Largest independent global PR firm with London flagship; offers fully integrated communications including broadcast relations and competes for premium enterprise and charity briefs globally.
• Burson (formerly Burson Cohn & Wolfe): Global PR and public affairs network with strong UK healthcare, tech, and corporate practices; competes for similar enterprise briefs and offers comparable broadcast placement capability.
• FleishmanHillard: Large global PR network with substantial London presence and integrated broadcast, healthcare, and tech practices; competes for many of the same enterprise briefs at multinational scale.
• Havas PR (Havas Red & Havas Entertainment): Global communications group housing PR, broadcast, and entertainment practices under one UK roof; competes with markettiers on integrated earned-media mandates for consumer and corporate brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/markettiers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about markettiers