Consider Creative

What Consider Creative does

Consider Creative is a London-based, purpose-led strategy and creative agency founded in 2003, serving charities, universities, membership organisations, and purpose-driven brands. The agency develops fundraising campaigns (legacy giving, mid-value appeals, direct mail), behaviour change initiatives, brand awareness campaigns, and member retention strategies, with documented outcomes including 122 million impressions for IWF's 'Think Before You Share' campaign, 50:1 ROI for Shelter's 'Give People Change' legacy proposition, and a +1.64 year-on-year retention increase for CIPD. The agency operates a consultative sales model with custom-quoted project fees and supports four primary verticals: charities/non-profits, universities/higher education, professional membership bodies, and purpose-led brands.

The firm's core technology is creative strategy and campaign methodology rather than software. Its proprietary methodologies span behaviour change campaign development, legacy fundraising proposition design, and data-driven member retention approaches. Consider Creative is the flagship brand of The Consider Group, which includes two wholly-owned adjacent subsidiaries: Exemplify (a B2B digital agency specialising in websites, digital marketing, and CRM campaigns) and Social Pops (a personalised video platform for audience engagement). The agency maintains formal compliance policies (Privacy, Equality, Anti-Slavery, Environmental, Quality Assurance, Health and Safety) and has continued independent, self-funded operations since founding with no external investment.

The agency's go-to-market combines sales-led direct engagement with event-driven visibility (industry awards including Global Good Awards, Legacy Giving Awards, Smiley Charity Film Awards, and DMA Awards) and community-led thought leadership via blog content and case studies. Its only formal partnership is a minor alliance with Root Media for TikTok advertising expertise. Consider Creative Ltd (legal entity) trades under the DBA 'Consider' and operates from London headquarters at Mindspace, 9 Appold Street, EC2A 2AP, with a secondary London office at 35 Charles Square.

Name

Consider Creative

Legal name

Consider Creative Ltd

Website

https://considercreative.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Consider Creative is a London-based, purpose-led strategy and creative agency founded in 2003, serving UK charities, universities, and membership organisations with fundraising campaigns, behaviour change initiatives, and member retention programs. It operates as part of The Consider Group.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Purpose-led creative agency
• Fundraising campaign services
• Behaviour change campaigns
• Member retention strategy
• Charity marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Strategy Services: Fees for strategy consulting, creative campaign development, brand proposition work, and multi-channel campaign execution for charities, universities, and membership organisations

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Consider Creative is a purpose-led strategy and creative agency that develops fundraising campaigns, brand storytelling, behaviour change initiatives, and member engagement programmes for charities, universities, professional membership organisations and purpose-driven brands. The agency creates campaigns that build support, shift perspectives and inspire action across multi-channel executions including direct mail, DRTV, digital and social.

Product overview

Consider Creative is a purpose-led strategy and creative agency with over 20 years of experience. The agency operates as a single unified service offering, not a platform-plus-modules architecture. Core services include creative strategy, behaviour change campaigns, brand storytelling, fundraising campaigns (legacy giving, mid-value appeals, direct mail), member retention and engagement, university alumni fundraising, TikTok/social media marketing, and digital/web design. The agency is part of The Consider Group, which includes two related companies: Social Pops (personalised video platform) and Exemplify (B2B digital agency), extending the group's digital capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Consider Group: A collective of specialist agencies including Consider (creative and strategy), Exemplify (digital agency), and Social Pops (personalized video platform).

Products and services

• Creative Strategy Services Purpose-led strategy and creative campaigns for charities, universities, membership organisations and purpose-driven brands. Includes behaviour change campaigns, brand storytelling, fundraising strategy (legacy giving, mid-value appeals, direct mail), member retention and engagement, university alumni fundraising, TikTok/social media marketing, and digital/web design. Delivered through multi-channel campaigns that build support, shift perspectives and inspire action.
• Social Pops Personalised video platform within The Consider Group that generates engaging personalised videos to help organisations build valuable relationships and personalised experiences with their audiences. Co-marketed with Consider Creative services.
• Exemplify

Quantifiable outcome

• 122 million impressions, 350,000+ clicks, 94% YouTube view-through rate for behaviour change campaign
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Good Agency: London-based creative agency focused on charities, social enterprises, and ethical brands. Closely comparable offering across creative campaign development, fundraising propositions, and purpose-driven brand storytelling for the UK non-profit sector.
• Forster Communications: UK independent purpose-led communications agency specialising in charity, NGO, and public-sector campaigns. Direct overlap with Consider Creative's charity fundraising, behaviour change, and member engagement services, serving a similar UK third-sector client base.
• Lucky Generals: Independent London creative agency with strong purpose-led and charity portfolio, including legacy and fundraising campaigns. Direct competitor for UK purpose-led briefs with similar creative-campaign-led model.
• Mother London: Independent London creative agency working across commercial and purpose-led clients. Comparable in offering creative campaign strategy and brand storytelling, with overlapping UK-based brand and charity client work.

Broad incumbents

• Bartle Bogle Hegarty (BBH): Established London creative agency known for brand storytelling and purpose-led campaigns. Larger independent competitor with broader commercial portfolio but overlapping creative campaign development capability for UK charities and brands.
• McCann London: UK arm of McCann Worldgroup, offering full-service advertising including purpose-led and charity work as part of a wider portfolio. Larger incumbent competitor with broader media, digital, and PR capabilities that can absorb charity briefs at scale.
• Wieden+Kennedy London: London outpost of the global independent creative network with significant purpose-led and brand storytelling credentials. Larger creative competitor offering campaign development for major UK and global purpose-led brands.
• Engine Group: UK-based marketing services group with creative, media, and PR capabilities including purpose-led brand work. Wider portfolio incumbent that competes for the same UK charity and membership organisation briefs.
• Saatchi & Saatchi London: Major UK creative agency within Publicis network with deep charity, government, and social-purpose portfolio. Larger incumbent offering integrated creative, media, and digital services across the same UK charity and public-sector verticals as Consider Creative.

Regional players

• Blue State: US-based purpose-led digital agency working with charities, campaigns, and causes. Comparable specialisation in behaviour change and fundraising creative, but operates primarily in North America rather than the UK market Consider Creative serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/consider
• Xx.com/considertweets
• Facebookfacebook.com/considercreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consider Creative