Facility Armor

What Facility Armor does

Facility Armor is a US-based manufacturer of athletic surface protection and commercial floor matting systems, founded in 2018 and headquartered in Kennesaw, Georgia. The company sells directly to educational athletics programs, sports venues, commercial buildings, and food-service and industrial facilities under two product lines: FA Athletics (Court Armor floor covers, Side Armor sideline padding, Track Armor, On-Deck Circles, Tunnel Armor) and FA Solutions (entrance, logo, sanitary, and anti-fatigue matting plus Kitchen Comfort drainage mats). Core products are built on recycled PET and solution-dyed polypropylene with technical differentiators including true inlaid logo construction (woven into fiber rather than printed), UniBond adhesive-free bonding for anti-fatigue mats, moisture-barrier backing, and antimicrobial treatments; the EA 52/37 holds Green Label Plus certification and products carry ASTM Class One fire ratings. The business model is direct B2B sales via custom quote-based pricing (no public price lists), served through a phone sales line, email, a web-based Mat Designer configurator, and trade-show presence. Customers include SEC universities (Auburn, LSU, Georgia, Memphis), state athletic conferences, and major commercial real estate firms across the United States, Canada, Mexico, and the United Kingdom.

Name

Facility Armor

Legal name

Facility Armor LLC

Website

https://facilityarmor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Facility Armor is a US-based manufacturer of athletic surface protection and commercial floor matting systems serving educational athletics, sports venues, commercial facilities, and food service customers across North America and the UK with custom-branded, recycled-content products since 2018.

Ownership category

akta.pro rank

Product category

Athletic & Commercial Floor Protection Systems

NAICS

Carpet and Rug Mills (31411)

SIC

Sporting & Athletic Goods, Nec (3949), Carpets & Rugs (2273)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Temporary Flooring & Ground Protection Rentals (HSACAFAI)

Keywords

• Gym floor protection
• Commercial entrance matting
• Athletic surface protection
• Recycled floor mats
• Facility floor coverings

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Athletic Floor Protection Systems: Sale of gym floor cover systems (Court Armor Tiles, Roll, MAX, Vinyl) and athletic protection products (Side Armor, Track Armor, Sideline Chairs, On-Deck Circles, Tunnel Armor). Custom-branded options available. One-time hardware purchase with accessories and storage solutions.
2. Commercial Matting Solutions: FA Solutions product line including entrance mats (EA 52/37, EA Lite, OA Frontline, OA Vinyl/Rubber Scrapers), logo mats (Inlaid Logo Mats, Brand-Step, A-Tac Custom Print), sanitary mats (Jani-Shield Urinal/Commode/Fountain), anti-fatigue mats (Commander, Cadet), and Kitchen Comfort matting. Includes custom sizing and branding.
3. Storage & Accessories: A-Frame Storage Racks (6ft, 8ft, 12ft), Side Armor Carts, Tile Storage Carts, PowerWinder manual winding device, ReWind battery-powered winding system, and FA Vacuum maintenance equipment. Complementary products supporting core floor protection systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Facility Armor manufactures and sells physical floor protection and matting systems for athletic and commercial facilities. Its product portfolio includes gymnasium floor covers (Court Armor Tiles, Roll, MAX, Vinyl), sideline padding (Side Armor, Sideline Chairs), track protection (Track Armor), baseball/softball surfaces (On-Deck Circles, Tunnel Armor), entrance matting (EA 52/37, EA Lite, OA scrapers), custom logo mats (Inlaid Logo Mats, A-Tac, Brand-Step), sanitary mats (Jani-Shield), anti-fatigue mats (Commander, Cadet), kitchen drainage matting (Kitchen Comfort), and storage/winding accessories. Products are made in the USA using up to 90% recycled materials and sold directly to facilities via custom quotes.

Product overview

Facility Armor is a manufacturer of athletic surface protection and commercial floor matting systems organized into two distinct product lines: FA Athletics and FA Solutions. FA Athletics encompasses Court Armor floor protection products (Tiles, Roll, MAX, Vinyl) for gymnasium protection during events, along with Side Armor sideline padding, Sideline Chairs, Track Armor, On-Deck Circles for baseball/softball facilities, and Tunnel Armor/L-Screen systems. FA Solutions provides commercial matting including A-Tac entrance mats (Custom Print, Standard Colors, PERF-Fect Roll), Inlaid Logo Mats and Brand-Step branded entrance mats, Jani-Shield sanitary matting (Urinal, Commode, Fountain Mats), anti-fatigue mats (Commander, Cadet), entrance matting (EA 52/37, EA Lite), exterior matting (OA Frontline, OA Vinyl Scraper, OA Rubber Scraper), Kitchen Comfort anti-fatigue drainage matting, and Contain Mat. The company also offers storage and accessory products including A-Frame Storage Racks, Side Armor Cart, Tile Storage Cart, FA Vacuum, PowerWinder, and ReWind. All products are manufactured in the USA using recycled materials.

Differentiator

Problem solved

Functional benefit

Brands

• FA Athletics: Athletic surface protection product line including Court Armor gym floor covers, Side Armor, Track Armor, and related products for athletic facilities
• FA Solutions
• Court Armor
• Side Armor
• Track Armor
• Entrance Armor (EA)
• Outer Armor (OA)
• Jani-Shield
• A-Tac Mats
• Kitchen Comfort
• Brand-Step

Products and services

• Court Armor Tiles Interlocking modular carpet tiles for gymnasium floor protection with antimicrobial protection and 100% recycled polyester fiber construction. Sized 36" x 72" with 1/4" total thickness. Designed for athletic facilities needing to protect hardwood floors during events.
• Court Armor Roll Fast-deploy roll-out gymnasium floor cover available in 6ft and 12ft widths for quick setup and teardown between athletic and event use. Designed for two-person deployment of a full basketball court in under 30 minutes.
• Court Armor MAX Heavy-duty carpet roll providing maximum gymnasium floor protection for concerts, trade shows, forklifts, and extreme event loads. Features 100% recycled polyester non-woven top cloth fused with moisture barrier backing.
• Court Armor Vinyl Premium vinyl gymnasium floor cover system providing a smooth, clean, hard surface appearance while maintaining maximum hardwood protection for non-sport events.
• Side Armor Professional sideline and wall padding system with high-density foam core for athlete impact protection. Features custom graphics, team colors, and durable vinyl covering available in wall-mount or portable configurations.
• Sideline Chairs Custom branded sideline chairs designed to complement Side Armor systems, featuring team colors and identity built into every seat for a cohesive sideline look.
• Track Armor Indoor track surface protection available in 6ft and 12ft widths for gymnasium cross-over events. Features layered corner system for gapless coverage at turns with recycled PET fiber construction.
• On-Deck Circles Premium custom inlaid logo on-deck circles for baseball and softball facilities with custom team logos, mascots, and school marks woven directly into the fiber. Available for turf, indoor, and outdoor installations.
• Tunnel Armor Turf tunnel and L-Screen systems for player entry and batting practice protection featuring heavy-duty steel frame with caster wheels and premium knotted net material rated for all ball types.
• A-Frame Storage Racks Heavy-duty steel A-frame racks for organized compact storage of roll-out floor covers, available in 6ft, 8ft, and 12ft models including vinyl variants.
• Side Armor Cart Rolling cart specifically designed for Side Armor panels with heavy-duty caster wheels and locking mechanism for safe transport and compact storage.
• Tile Storage Cart Purpose-built cart for Court Armor Tiles that holds a full set of tiles in an organized stack with heavy-duty casters for fast retrieval and safe compact storage.
• FA Vacuum Heavy-duty commercial vacuum designed for maintaining Court Armor floor cover systems between events.
• PowerWinder Manual core winding device that makes one-person roll-up fast and easy by attaching to a standard drill.
• ReWind Battery-powered self-contained winding system for roll-up of entire floor covers with one person, no drill required.
• A-Tac Mats Custom Print Full-color custom logo and graphic entrance mats with high-definition digital printing on high-performance A-Tac matting for branded commercial entrances.
• A-Tac Mats Standard Colors Solid-color A-Tac disposable entrance matting available in stock colors (charcoal, blue, brown, gray) for fast availability without custom artwork.
• A-Tac Mats PERF-Fect Roll Perforated roll matting with open-grid construction that lets liquids drain through while providing slip-resistant walking surface for wet commercial areas.
• GripArmor PERF-Fect Roll Perforated roll matting variant designed for grip and traction in wet commercial floor areas.
• Inlaid Logo Mats Premium inlaid logo entrance mats with logo woven directly into fiber using different colored fiber tufts for sharp, permanent image that won't fade, peel, or wear away.
• Brand-Step Digitally printed branded entrance matting with custom logo, colors, and identity options for high-visibility entry and transition areas.
• JaniShield Urinal Absorbent anti-splash urinal floor mats that capture drips, control odor, and protect restroom flooring from staining and corrosion.
• JaniShield Commode Contoured antimicrobial mats that surround toilets and commodes to catch overspray and spills, keeping restroom floors cleaner and safer.
• JaniShield Fountain Mats Drainage mats for under drinking fountains and water coolers that catch drips and spills before they reach the floor with slip-resistant open-grid construction.
• FA Commander Heavy-duty vinyl-nitrile blend wet/dry anti-fatigue mat with two-layer UniBond construction delivering a tough, slip-resistant surface over resilient foam cushion for demanding standing-work environments.
• FA Cadet Standard-duty anti-fatigue matting for office standing desks, light-commercial spaces, and dry-area standing work with ergonomic cushioning and easy-to-clean surface.
• EA 52/37 Heavy-duty fiber entrance matting with 52 oz/sq yd and 37 oz/sq yd face weight options that traps soil and absorbs moisture. Features 100% solution-dyed UV-stabilized polypropylene with post-consumer recycled content and Green Label Plus certification.
• EA Lite Lightweight interior entrance matting for everyday soil and moisture control in commercial and institutional facilities.
• OA Frontline Rugged outdoor scraper mat that serves as the first line of defense at exterior entrances, engineered to stop debris before it enters the building.
• OA Vinyl Scraper Heavy-duty vinyl scraper matting for aggressive outdoor soil removal at building entrances.
• OA Rubber Scraper Durable rubber scraper matting for aggressive exterior soil removal with 7-year warranty and antimicrobial protection.
• Kitchen Comfort Drainage-through anti-fatigue kitchen matting engineered from nitrile rubber for wet, grease-prone work areas in kitchens, bars, and food service stations. Meets ADA standards.
• Contain Mat Heavy-duty containment matting engineered to trap, hold, and isolate liquids, debris, and contaminants before they reach floors. Resistant to oils, cleaners, and common chemicals.

Quantifiable outcome

• A quality gymnasium hardwood floor represents an investment of $80,000 to $200,000 or more. Facility Armor floor cover systems pay for themselves after just one protected event when compared to the cost of floor refinishing or replacement.
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tarkett Sports: Tarkett Sports is a division of Tarkett, a global flooring manufacturer offering athletic surfaces, gymnasium flooring, and indoor track systems. Larger incumbent with broader portfolio that overlaps with FA Athletics' gymnasium and track protection categories.
• Notrax / Justrite Safety Group: Notrax is a global manufacturer of commercial and industrial matting, including entrance mats, anti-fatigue mats, and safety matting for food service and industrial applications. Larger incumbent with broader product line and international distribution.
• 3M (Commercial Matting): 3M's Commercial Solutions division offers Nomad entrance matting and related floor protection products. Large incumbent with established distribution channels competing in the same entrance matting and facility protection categories.

Direct peers

• Connor Sports: Connor Sports manufactures hardwood gymnasium flooring and athletic surface systems for schools, universities, and professional sports venues. Adjacent rather than direct competitor but competes for the same athletic facility capital budget and adjacency of floor protection to floor surfacing.
• Regupol America: Regupol America manufactures recycled rubber flooring and athletic surface protection products, including gym floor covers, track surfacing, and acoustic underlayments. Direct competitor in the athletic floor protection and recycled-content matting categories that Facility Armor serves.
• Crown Mat Makers: Crown Mat is one of the largest U.S. manufacturers of commercial entrance matting, logo mats, and anti-fatigue mats, selling through distributors and direct accounts. Closest analog to FA Solutions' matting portfolio with overlapping customer base in commercial and institutional facilities.
• American Floor Mats: American Floor Mats sells commercial entrance mats, logo mats, anti-fatigue mats, and gym floor covers online and through direct sales. Direct competitor in the same online-configured, custom-quoted matting product set.
• Mats Inc. Mats Inc. is a commercial matting manufacturer offering entrance mats, logo mats, anti-fatigue mats, and recycled-content flooring systems. Comparable product breadth to FA Solutions with similar focus on custom-branded commercial applications.
• Eagle Mat / Crossfield Products: Eagle Mat manufactures gym floor covers, sideline padding, and athletic facility protection products serving schools, colleges, and arenas. Direct overlap with FA Athletics' Court Armor and Side Armor lines in the educational athletics channel.

Regional players

• Sports Imports: Sports Imports manufactures volleyball equipment, sideline protection, and athletic training room products serving schools and colleges. Comparable customer base to FA Athletics with overlapping channel presence in educational athletics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facility Armor