What Magic Electric, Plumbing, Heating & Air does

Magic Electric, Plumbing, Heating & Air, operating under the legal entity Magic Services, LLC, is a privately held residential home services company founded in 2013 and headquartered in Twin Falls, Idaho, with a secondary office in Boise. The company delivers a multi-trade mechanical infrastructure platform spanning four service lines: Heating & Air (HVAC repair, installation, and maintenance including furnaces, heat pumps, mini-splits, air ducts, humidifiers, and insulation); Plumbing (repair, installation, frozen/burst pipe repair, repiping, gas lines, leak detection, sump pumps, water heaters including tankless, water filtration, and water softeners); Drains (clearing, camera inspection, rooter, sewer line repair and installation); and Electric (repair, safety inspection, generators, lighting, panel and breaker work, ceiling fans, surge protection, and EV charging installation). Customers are residential homeowners in Idaho's Magic Valley (Twin Falls, Jerome) and Treasure Valley (Boise) regions, including a focus on aging pre-1980 housing stock whose electrical and HVAC systems are not rated for modern loads such as EV chargers.

The company's business model combines transactional service-and-repair revenue with installation revenue and a recurring membership layer. Transactional revenue comes from diagnostic and repair fees, with A/C tune-ups at $49, furnace maintenance at $29, and A/C diagnostic at $69 (sometimes waived as a promotion). Installation revenue is generated from HVAC systems, water heaters, air ducts, mini-splits, heat pumps, furnaces, and plumbing fixtures, supported by consumer financing options starting at $150 per month. Recurring revenue comes from the Magic Care Club membership program, which provides priority scheduling, waived dispatch fees, discounts on installations and repairs, and annual preventative evaluations. The Magic Care Club is also the commercial vehicle through which the company's newer preventative initiatives, such as the Winter Wellness program (launched February 2026 in Jerome) and the New Year, Safe Home seasonal campaign (January 2026), reach customers. Marketing is conducted through Google and Microsoft paid search, Google Business Profile and HomeAdvisor reviews, Facebook, and YouTube.

The company operates as a field service business with no proprietary technology platform disclosed and no AI capabilities identified. Its competitive positioning rests on local brand equity (a 4.9/5 Google rating from 1,657 reviews, BBB A+, Idaho's Best of 2022, HomeAdvisor Elite Service Pro), same-day service across two Idaho metros, transparent upfront pricing, and a 51-100 employee base of licensed technicians. In late 2025, Magic Electric was acquired by out-of-state private equity firms as part of a broader roll-up consolidating Magic Electric with Diamond Heating and Cooling, Master Plumbing, Western Heating and Air, Owyhee Heating & Air Conditioning, Right Now Heating & Air Conditioning, and Perfect Plumbing & Air in the Boise-area market. The founding team continues to manage day-to-day operations under the acquired structure.

Name

Magic Electric, Plumbing, Heating & Air

Legal name

Magic Services, LLC

Website

https://themagicteam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Magic Electric, Plumbing, Heating & Air is a privately held, multi-trade residential home services company in Idaho providing HVAC, plumbing, drain, and electrical installation, repair, and maintenance to homeowners across Magic Valley and Treasure Valley, including Boise and Twin Falls.

Ownership category

akta.pro rank

Headquarters

HQ city

Jerome

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Service and Repair: One-time service fees for diagnostic assessments, repairs, and maintenance across electrical, plumbing, HVAC, and drain services. Examples include A/C tune-up ($49), furnace maintenance ($29), repair diagnostics ($69 waived in some cases).
2. Installation Services: Revenue from installing new HVAC systems, water heaters, air ducts, mini-splits, heat pumps, furnaces, and plumbing fixtures. Financing options available starting at $150/month.
3. Magic Care Club Membership: Recurring membership program offering priority scheduling, waived dispatch fees, discounts on installations and repairs, and annual preventative maintenance evaluations. The program integrates with their safety audit initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Magic Electric, Plumbing, Heating & Air delivers residential installation, repair, and maintenance services across four core divisions: Heating & Air (HVAC), Plumbing, Drains, and Electric, serving homeowners in Idaho's Magic Valley and Treasure Valley regions. Licensed technicians perform diagnostics, same-day repairs, full system installations (furnaces, heat pumps, mini-splits, water heaters, air ducts, electrical panels, EV chargers), and preventative maintenance, with a Magic Care Club annual membership adding priority scheduling and member discounts.

Product overview

Magic Electric, Plumbing, Heating & Air is a residential home services company providing a comprehensive suite of mechanical infrastructure services organized into four core divisions: Heating & Air (HVAC), Plumbing, Drains, and Electric. The company offers installation, repair, and maintenance services across all divisions, with specialized offerings including mini-splits, heat pumps, tankless water heaters, air duct services, and EV charging installation. Services are delivered through a network of licensed technicians offering same-day service, with additional value through the Magic Care Club membership program providing priority scheduling and discounts. The company operates in Idaho's Magic Valley and Treasure Valley regions including Boise and Twin Falls.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Care Club: Membership program offering priority scheduling, waived dispatch fees, discounts on installations and repairs, and peace of mind for recurring annual evaluations

Products and services

• A/C Repair Air conditioning repair service diagnosing and fixing cooling system issues including airflow problems, warm air output, and humidity control malfunctions for residential customers.
• A/C Installation Air conditioning unit installation including load calculation to determine proper sizing, with options for units of varying SEER ratings for energy efficiency.
• A/C Maintenance Annual air conditioning tune-up service including component inspection, cleaning, refrigerant level checks, and electrical connection tightening to maintain warranty and improve efficiency.
• Mini-Split Repair Ductless mini-split system repair service addressing heating/cooling output issues, strange noises, water leakage, and high electrical consumption.
• Mini-Split Installation Ductless mini-split heat pump installation providing both heating and cooling to specific rooms without requiring ductwork, with inverter technology for energy efficiency.
• Air Duct Repair Air duct repair service addressing loud ductwork noises, increased utility costs, excess dust, and abnormal sneezing from poor indoor air quality.
• Air Duct Installation Whole-home air duct installation ensuring proper sizing to match heating and cooling equipment for optimal efficiency and airflow.
• Air Duct Cleaning Professional air duct cleaning service recommended every three to five years to remove dust, allergens, and debris buildup for improved airflow and indoor air quality.
• Humidifier Repair & Installation Whole-home humidifier repair and installation service including pre-installation evaluation and energy audit to determine appropriate sizing.
• Furnace Repair Furnace repair service addressing issues including insufficient heat output, thermostat malfunctions, cracked heat exchangers, and pilot light or ignition problems.
• Furnace Installation Furnace installation offering gas, electric, and oil furnace options with professional sizing and energy efficiency recommendations.
• Furnace Maintenance Annual furnace maintenance tune-up ensuring peak efficiency, saving heating costs, decreasing failure risk, and maintaining manufacturer warranties.
• Heat Pump Repair Heat pump repair service addressing refrigerant line leaks, short cycling, cooling mode issues, unusual noises, and inconsistent temperatures.
• Heat Pump Installation Heat pump installation including air-source, geothermal, water-source, and mini-split options providing both heating and cooling through heat transfer technology.
• General Heating Repair General heating system repair service for furnace systems, heat pumps, and ductless mini-splits to restore heating functionality.
• General Heating Maintenance Annual heating system maintenance tune-up including air filter inspection, thermostat checks, duct clearance, motor lubrication, and leak inspections.
• General Heating Installation Heating system installation including furnaces, boilers, heat pumps, and ductless systems to provide whole-home heating solutions.
• Blown-in Insulation Installation Blown-in insulation installation for attic areas to reduce energy loss, improve air sealing, and provide noise reduction using fiberglass, cellulose, or mineral wool materials.
• Plumbing Repair Comprehensive plumbing repair service covering frozen burst pipes, gas lines, kitchen/bathroom fixtures, leak detection, repiping, sump pumps, water heaters, and water softeners.
• Plumbing Installation Plumbing system installation including repiping, pipe relining, water heater installation (tank and tankless), kitchen/bathroom fixtures, sump pumps, gas lines, and water softeners.
• Frozen/Burst Pipe Repair Emergency repair service for frozen and burst pipes addressing no water flow, water damage, frost on pipes, and unusual drain odors.
• Repiping Installation Whole-home repiping service using copper or PEX materials to replace aging, corroded, or failing pipe systems in homes 40 years or older.
• Kitchen & Bathroom Plumbing Repair Fixture repair service for garbage disposals, toilets, kitchen/bathroom sinks, and showers/tubs addressing clogs, leaks, and water pressure issues.
• Gas Line Repair Gas line repair service addressing foul sulfur odors, cracking, rust/corrosion, dead vegetation, and increased utility bills indicating gas leaks.
• Gas Line Installation Gas line installation and replacement using steel, copper, or flexible CSST materials with proper permits and inspections for compliance.
• Leak Detection Professional leak detection service identifying hidden pipe leaks through water bill analysis, mold inspection, staining assessment, puddle identification, and foundation crack evaluation.
• Sump Pump Repair & Installation Sump pump repair and installation service addressing age-related failures, rust/corrosion, unusual noises, and constantly running units.
• Water Heater Services Water heater repair, installation, and maintenance covering tank and tankless systems, addressing temperature fluctuations, reduced water pressure, hot water leaks, discoloration, smelly water, and unusual noises from sediment buildup.
• Drain Clearing Service Drain clearing service to remove clogs and restore proper drainage in residential plumbing systems.
• Camera Inspection Service Video camera inspection service for drain and sewer lines to locate blockages and assess pipe condition.
• Rooter Service Rooter service to remove tree roots and other obstructions from drain and sewer lines.
• Sewer Line Repair & Installation Sewer line repair and installation for new construction or replacement of damaged, blocked, or failed main sewer lines.
• Electrical Repair Electrical repair service for residential electrical systems addressing safety issues and malfunctions.
• Electrical Safety Inspection Comprehensive electrical safety inspection evaluating wiring, panels, and electrical components for code compliance and safety.
• Home Generator Services Home generator repair and installation service for residential backup power systems.
• Lighting Services Lighting repair and installation service addressing faulty light fixtures, electrical issues, and new fixture upgrades.
• Circuit Breaker & Panel Repair Electrical panel and circuit breaker repair and replacement service.
• Ceiling Fan Installation Ceiling fan installation for improved air circulation and comfort.
• Surge Protection Whole-home surge protection installation to guard electronics and appliances from power surges.
• EV Charging Station Installation EV charging station installation for electric vehicles at residential properties, including for homes with pre-1980 electrical systems requiring modernization.
• Water Filtration Installation Water filtration system installation for improved residential water quality.
• Water Softener Services Water softener repair, maintenance, and installation to address hard water issues in residential plumbing systems.
• Magic Care Club Membership Annual membership program offering priority scheduling, waived dispatch fees, discounts on installations and repairs, and recurring home health evaluations integrated into preventative maintenance services.
• Financing Options Flexible financing solutions for residential repairs and installations with monthly payment plan options.

Quantifiable outcome

• 4.9/5 Google rating from 1,657 reviews indicating high customer satisfaction

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Community OrganizationsminorStrategic or Co-development PartnerPartnerships with local community organizations to provide safety education and training for technicians on the latest 2026 safety protocols as part of the 'New Year, Safe Home' initiative.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ARS/Rescue Rooter: ARS/Rescue Rooter provides residential heating, cooling, plumbing, drain, and related electrical services. Its broad service portfolio, technician network, and emergency-response offering overlap substantially with Magic.
• Wrench Group: Wrench Group is a scaled residential home-services platform operating HVAC, plumbing, and electrical brands across multiple U.S. markets. It is comparable to Magic's reported private-equity roll-up context and multi-trade operating model.
• Apex Service Partners: Apex Service Partners builds regional residential HVAC, plumbing, and electrical platforms through acquisitions. Its multi-trade consolidation strategy is directly relevant to Magic's ownership structure and expansion potential.
• Mr. Rooter Plumbing: Mr. Rooter Plumbing is a scaled residential plumbing and drain franchise brand within the Neighborly network. It provides a relevant benchmark for Magic's plumbing repair, drain-clearing, sewer, and water-heater activities.
• Sila Services: Sila Services operates a broad portfolio of residential HVAC, plumbing, and electrical contractors. Its combination of local service brands and centralized scale makes it a strong comparator for Magic's roll-up trajectory.

Direct peers

• One Hour Heating & Air Conditioning: One Hour Heating & Air Conditioning provides residential HVAC installation, repair, and maintenance under the Neighborly home-services network. It is directly comparable to Magic's HVAC operations, customer segment, and emergency-service orientation.
• Horizon Services: Horizon Services provides residential HVAC, plumbing, and electrical services with a multi-trade, one-stop model closely comparable to Magic. Its larger regional footprint makes it a relevant direct benchmark.
• Goettl: Goettl offers HVAC, plumbing, and electrical home services to residential customers. Its cross-trade service model and emphasis on repair, replacement, and maintenance closely overlap with Magic's core offering.

Regional players

• Right Now Heating & Air Conditioning: Right Now Heating & Air Conditioning is an Idaho-based home-services operator serving the Boise-area heating and cooling market. It is a close regional comparator and was named alongside Magic in the reported private-equity roll-up.
• Western Heating & Air: Western Heating & Air is a Boise-area HVAC contractor serving a similar residential customer base. Its local market presence, service focus, and reported inclusion in the same roll-up make it materially comparable to Magic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@magicelectricplumbingheati2556/videos
• Facebookfacebook.com/TheMagicTeam.2107
• Xx.com/magicelectricid
• LinkedInlinkedin.com/company/magic-electric-plumbing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Electric, Plumbing, Heating & Air