Roland DG Australia

What Roland DG Australia does

Roland DG Australia Pty Ltd is the Australian and New Zealand operating subsidiary of Roland DG Corporation (Japan), distributing the parent company's portfolio of digital printing, cutting, engraving, milling, and dental CAD/CAM solutions since 1988. The company sells wide-format inkjet printers and printer/cutters (TrueVis VG4, XG-640, XP-640, AP-640, LG/MG Series), direct-to-film printers (TY-300i, VersaSTUDIO BY-20), UV flatbed and direct-to-object printers (VersaOBJECT MO, LO/CO-i, EU-1000MF, LSINC PeriQ360), the Dimense DA-640 dimensional surface printer, DGSHAPE dental milling machines (DWX-53DC, DWX-52DCi, DWX-4, etc.), engravers/decorators (DE-3, LV Series, LD-300, MPX-90S), benchtop CNC mills (MODELA MDX-50, monoFab SRM-20), and vinyl cutters (CAMM-1, VersaSTUDIO GS2-24). Core technologies span eco-solvent, latex, UV-LED, DTF, and resin ink systems with proprietary features including TrueVIS TR3/TH inks, integrated print-and-cut workflows, and direct-to-object UV printing.

The business model combines one-time hardware sales with recurring consumables (proprietary inks, blades, cutting strips), subscription software (VersaWorks 7 RIP, Roland DG Connect cloud platform, Connect Designer with add-on modules including AI Image Generation), professional services (Roland DG Engage installation, Roland Academy training at $29-$49 per session), and financing (Roland Rental leasing, DGSHAPE Finance). Go-to-market is primarily channel-driven through an authorised dealer network across Australia and New Zealand, supplemented by direct enterprise sales support, Creative Centre demonstration facilities in Sydney and Melbourne, and trade show participation (Visual Impact Sydney 2026). Customers span signage/graphics professionals, apparel decorators, dental laboratories, awards/personalisation shops, product personalisation, medical device manufacturers, education/makers, and industrial manufacturers — a horizontal segmentation approach with no single dominant vertical.

Revenue and headcount are not publicly disclosed; the company operates as a privately held Pty Ltd with 11-50 employees, headquartered in Frenchs Forest, Sydney. Strategic momentum is evident from a sustained 2024-2026 product launch cadence, an expanding software subscription layer, and entry into adjacent categories (DTF apparel, dimensional wallcoverings, industrial cylindrical UV printing) via organic development and the LSINC partnership.

Name

Roland DG Australia

Legal name

Roland DG Australia Pty Ltd

Website

https://rolanddg.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Roland DG Australia is the ANZ subsidiary of Roland DG Corporation, distributing wide-format inkjet printers, UV flatbeds, DTF systems, DGSHAPE dental mills, engravers, and CNC mills via an authorised dealer network across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Digital Printing Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Printing and Related Support Activities (323)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Rugged Printers & Field Peripheral Devices (Mobile Printers/Scanners) (HDACALAL)

akta.pro secondary industry

Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

Keywords

• Wide-format printing equipment
• Digital inkjet printers
• Dental milling machines
• Direct-to-film printing
• UV flatbed printers

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of printers, printer cutters, vinyl cutters, engravers, dental mills, and CNC milling machines. Products range from entry-level desktop devices to industrial-scale UV flatbed printers. One-time capital purchase model.
2. Consumables and Supplies: Ongoing revenue from inks (eco-solvent, latex, UV, DTF), blades, cutting strips, and other consumables required for device operation.
3. Software Licenses: VersaWorks 7 RIP software available as bundled with new purchases, free upgrade for supported models, or as standalone purchase. Paid add-ons for ColorMatch, remote printing, and cloud backup.
4. Professional Services: Roland DG Engage installation services, Roland Academy training courses, and technical support services.
5. Financing Services: Roland Rental equipment leasing and DGSHAPE Finance financing options for customers to acquire equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Roland DG Australia distributes and supports Roland DG Corporation's portfolio of wide-format inkjet printers, printer/cutters, UV flatbed printers, direct-to-film systems, dental milling machines, laser engravers, and CNC mills across Australia and New Zealand. The business sells proprietary RIP and IoT software (VersaWorks 7, Roland DG Connect, Roland DG Connect Designer) and bundles equipment with installation (Roland DG Engage), training (Roland Academy), and financing (Roland Rental, DGSHAPE Finance) services, delivered primarily through an authorized dealer network.

Product overview

Roland DG Australia offers a comprehensive portfolio of digital printing, cutting, engraving, and milling solutions organized into distinct brand families. The core product lineup includes TrueVis wide-format inkjet printers and printer/cutters (VG4, XG-640, XP-640, AP-640, LG/MG Series) for signage, vehicle graphics, and specialty applications; VersaStudio desktop devices (BN2 Series printer/cutters, BD Series UV flatbeds, BY-20 DTF, GS2-24 cutter); VersaObject direct-to-object UV printers (MO Series, LO/CO-i Series, EU-1000MF) for product customization; Dimense DA-640 for dimensional textured printing; DGSHAPE dental mills (DWX-53DC, DWX-52DCi, DWX-52D Plus, DWX-43W, DWX-42W Plus, DWX-4, DE-3 engraver); LSINC PeriQ360 for industrial cylindrical printing; MODELA MDX-50 and monoFab SRM-20 benchtop milling machines; and LV Series/ LD-300 laser engravers and decorators. The software ecosystem centers on VersaWorks 7 RIP software and the Roland DG Connect cloud platform with Connect Designer workspace and optional add-on modules (Visual Communication, Object Decoration, Dimense, AI Image Generation). Services include Roland DG Engage installation, Roland Academy training, Roland Rental financing, and DGSHAPE Finance options.

Differentiator

Problem solved

Functional benefit

Brands

• DGSHAPE: Dental CAD/CAM solutions including dental milling machines for crowns, bridges, and other restorations
• TrueVIS
• VersaStudio
• Dimense
• VersaObject
• CAMM-1

Products and services

• TrueVIS VG4 Series Printer/Cutter
• TrueVIS XG-640 Printer/Cutter Wide-format printer/cutter in the TrueVIS range for sign and graphics professionals.
• TrueVIS XP-640 Printer Wide-format printer-only model in the TrueVIS range for high-volume graphics and signage workflows.
• TrueVIS AP-640 Latex Printer Latex-ink wide-format printer in the TrueVIS line for sign and graphics production.
• TrueVIS LG Series UV Printer/Cutter UV-LED print-and-cut device in the TrueVIS line for sign and graphics professionals.
• TrueVIS MG Series UV Printer/Cutter UV-LED print-and-cut device in the TrueVIS line for sign and graphics professionals.
• VersaSTUDIO BN2 Series Printer/Cutter Desktop-class inkjet printer/cutter in the VersaSTUDIO line aimed at small businesses, education, and prosumer users.
• VersaSTUDIO BD Series UV Flatbed Printer Compact UV flatbed printer for direct printing on small three-dimensional objects, intended for small businesses and education customers.
• VersaSTUDIO BY-20 DTF Printer Direct-to-film inkjet printer for custom apparel and textile decoration by small apparel businesses.
• VersaSTUDIO GS2-24 Vinyl Cutter Desktop vinyl cutter for sign-making, vehicle decals, and craft applications.
• VersaOBJECT MO Series UV Flatbed Printer Industrial UV flatbed printer for direct-to-object printing on a range of substrates for sign and industrial customers.
• VersaOBJECT LO/CO-i Series UV Flatbed Printer UV flatbed printers in the VersaOBJECT line for direct-to-object industrial decoration.
• VersaOBJECT EU-1000MF UV Flatbed Printer Large-format UV flatbed printer in the VersaOBJECT line for industrial direct-to-object applications.
• TY-300i DTF Printer Production-class direct-to-film inkjet printer for apparel and textile decoration businesses.
• Dimense DA-640 Dimensional Surface Printer Specialty printer that produces raised, textured, and dimensional wallcoverings and surfaces for interior decoration.
• LSINC PeriQ360 UV Industrial Printer Industrial UV printer for cylindrical and three-dimensional object printing.
• DGSHAPE DWX-53DC Dry Dental Mill Dry-machining dental mill for zirconia, PMMA, and other dry-milled dental materials, aimed at digital dental laboratories.
• DGSHAPE DWX-53D Dry Dental Mill Dry-machining dental mill for digital dental laboratories producing crowns, bridges, and prosthetics.
• DGSHAPE DWX-52DCi Dry Dental Mill Dry-machining dental mill with automatic tool changer for unattended production in digital dental laboratories.
• DGSHAPE DWX-52D Plus Dry Dental Mill Dry-machining dental mill for digital dental laboratories.
• DGSHAPE DWX-43W Wet Dental Mill Wet-machining dental mill for glass ceramics and other wet-milled dental materials, aimed at digital dental laboratories.
• DGSHAPE DWX-42W Plus Wet Dental Mill Wet-machining dental mill for digital dental laboratories producing glass-ceramic prosthetics.
• DGSHAPE DWX-4 Desktop Dental Mill Compact entry-level dental mill for small dental laboratories and clinics.
• DGSHAPE DE-3 Engraver Rotary engraver for nameplates, pens, jewellery, and small personalised items.
• MODELA MDX-50 CNC Mill Benchtop CNC milling machine for prototyping, model-making, and small part production.
• monoFab SRM-20 Mill Compact desktop milling machine for prototyping, education, and small part production.
• LV Series Laser Engravers Laser engravers for marking, engraving, and cutting of materials in awards, personalisation, and industrial applications.
• LD-300 Laser Decorator Laser-based decorator for engraving cylindrical and three-dimensional objects such as drinkware.
• VersaSTUDIO MPX-90S Impact Printer Desktop impact printer for marking metals, pens, jewellery, and small parts.
• VersaWorks 7 RIP Software Subscription-based RIP software used to drive Roland wide-format printers and printer/cutters, providing colour management, print queue, and workflow tools.
• Roland DG Connect Cloud-based device management and analytics platform for Roland DG printers, providing fleet monitoring, usage tracking, and remote support.
• Roland DG Connect Designer Cloud-based design software that prepares artwork for Roland DG printers, cutter plotters, engravers, and mills.
• Roland DG Engage Installation Service Professional installation and on-site commissioning service for Roland DG equipment, delivered across Australia and New Zealand.
• Roland Academy Training Operator training programme covering Roland DG printers, software, and production workflows, delivered online and in person.
• Roland Rental Equipment Leasing Equipment leasing programme that allows customers to rent Roland DG hardware rather than purchase outright.
• DGSHAPE Finance Dental Equipment Financing Financing programme tailored to the purchase of DGSHAPE dental milling equipment by dental laboratories.

Quantifiable outcome

• TY-300 DTF printer delivers print speeds up to 45% faster than competitive models
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Roland CorporationminorGTM or Marketing PartnerRoland DG Australia collaborated with Roland Corporation for the Beats and Brews event at Young Henrys Brewery, combining music technology and print technology for experiential marketing.
• Young Henrys BreweryminorOthersHosted collaborative event Beats and Brews showcasing Roland DG technology to customers and prospects in a creative setting.
• LSINCcoreTechnology or IntegrationLSINC Peri Series (PeriQ360) distributed through Roland DG as a UV industrial direct-to-object printer for cylindrical and tapered media decoration, featuring 360-degree helical printing capability.
• Visual ConnectionsminorGTM or Marketing PartnerIndustry association affiliation with Visual Connections (trade show organiser) for signage and visual communications industry.
• Australian Sign and Graphics Association (ASGA)minorGTM or Marketing PartnerIndustry affiliation with Signs Association (signs.org.au) representing sign-making professionals.
• Australian Display and Installation Association (ADIA)minorGTM or Marketing PartnerIndustry affiliation with ADIA representing display and installation professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/user/RolandDGAustralia
• Facebookfacebook.com/rolanddgaustralia
• LinkedInau.linkedin.com/company/roland-dg-australia-pty-ltd-
• Instagraminstagram.com/rolanddgaus
• Xx.com/rolanddgaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland DG Australia