Cult of Pedagogy

What Cult of Pedagogy does

Cult of Pedagogy is a bootstrapped, founder-led educational content platform serving K-12 educators, launched by Jennifer Gonzalez in 2013 as a blog and podcast. Its core offerings include a blog with over a decade of archived teaching content organized into three categories (The Craft, Go Deep, Teacher Soul); a podcast with 275+ episodes and over 10 million lifetime downloads averaging 200,000 unique downloads per month; original instructional videos on YouTube; and a 2025-launched EduTips micro-podcast format. The company monetizes through a diversified mix of podcast sponsorships (sold in minimum 4-episode batches with ad rates adjusted annually), self-paced online professional development courses with group-district discounts, an e-commerce store selling digital classroom materials (e-books, templates, unit plans, instructional videos), a co-authored book published in 2015 with additional titles announced, branded SWAG, "Cult-Approved" third-party product affiliate commissions, and in-person and virtual speaking/professional development services for schools and conferences.

Name

Cult of Pedagogy

Legal name

Cult of Pedagogy

Website

https://cultofpedagogy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cult of Pedagogy is a founder-led, bootstrapped educational content platform serving K-12 teachers via a blog, podcast (10M+ downloads), videos, online courses, and classroom materials, monetized through sponsorships, course sales, and affiliate commissions.

Ownership category

akta.pro rank

Product category

Teacher Professional Development

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Teacher professional development
• Educational content publishing
• K-12 teaching resources
• Online courses for teachers
• Education podcast

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Podcast Sponsorships: Podcast sponsorships for education companies offering products unique to the audience. Jennifer Gonzalez co-writes 45-60 second ad scripts with sponsors, reads ads in first 5 minutes of episodes, features sponsors on website show notes and blog posts. Sold in batches of 4 episodes minimum.
2. Online Courses: Self-paced online professional development courses available for individual purchase or group discounts. Substantial discounts offered for groups; purchase orders accepted for school districts.
3. Classroom Materials: Ready-to-use digital products including e-books, templates, unit plans, classroom forms, and instructional videos for classroom use.
4. Books: Co-authored book published in 2015, with plans for additional publications.
5. SWAG: Branded merchandise including t-shirts, coffee mugs, and other items.
6. Cult-Approved Products: Commission-based promotion of third-party courses and products created by other educators that Jennifer Gonzalez recommends and promotes.
7. Speaking/PD Services: In-person and virtual keynotes and workshops on education topics, customized to event needs. Rates and availability provided upon inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Cult of Pedagogy operates an online educational content platform that produces and distributes teaching resources, professional development content, and instructional products for K-12 educators. Its core deliverables include a long-running blog, a podcast with over 275 episodes, instructional videos, self-paced online courses, downloadable classroom materials, books, branded merchandise, and live/virtual speaking engagements.

Product overview

Cult of Pedagogy is an educational content platform built around the work of Jennifer Gonzalez, offering a blog with teaching resources, a podcast with over 10 million downloads, original videos, and a store selling classroom materials, online courses, books, and branded merchandise. The platform also provides professional development services through speaking engagements and hosts a members-only library with free resources for subscribers. The content focuses on instructional strategies, classroom management, educational technology, equity, and teacher wellness, organized into three main categories: The Craft, Go Deep, and Teacher Soul.

Differentiator

Problem solved

Functional benefit

Brands

• Cult of Pedagogy Podcast: The main podcast featuring interviews with educators and solo episodes on teaching strategies, classroom management, education technology, and equity topics.
• EduTips

Quantifiable outcome

• Podcast downloaded over 10 million times since 2013
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Apple PodcastsminorChannel Partner/ Reseller/ DistributorPodcast distribution platform where episodes are syndicated and available for subscriber listening.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution platform where episodes are syndicated and available for subscriber listening.
• Amazon MusicminorChannel Partner/ Reseller/ DistributorPodcast distribution platform where episodes are syndicated and available for subscriber listening.
• TeachersPayTeachersminorChannel Partner/ Reseller/ DistributorMarketplace distribution for Grammar Gap Fillers videos and Google Drive Basics course products.
• Berkeley LTC (Jenn White and Josh Kurzweil)coreStrategic or Co-development PartnerEducational consulting company co-founded by Jenn White and Josh Kurzweil. Collaborated on podcast episode about professional development structures. They designed PD frameworks (Pre-During-Post, Curated Q&A, Poster Sessions) featured on the podcast and blog.
• AlpacaminorGTM or Marketing PartnerPodcast sponsor for specific episodes (featured in blog posts about PD structures). Provides educational/product sponsorship support.
• NotabilityminorGTM or Marketing PartnerPodcast sponsor for specific episodes. Provides note-taking app sponsorship support.
• RenaissanceminorGTM or Marketing PartnerPodcast sponsor. Education technology company offering learning assessment and practice solutions.
• Erikson InstituteminorGTM or Marketing PartnerPodcast sponsor. Graduate school focused on child development and education.
• iCivicsminorGTM or Marketing PartnerPodcast sponsor. Nonprofit educational organization providing civic education resources.
• Bookshop.orgminorGTM or Marketing PartnerAffiliate partner for book sales. Cult of Pedagogy earns small percentage on book purchases made through site links.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cultofpedagogy
• YouTubeyoutube.com/channel/UCxEKnVOYnzM70yH7kDrU7bQ
• Facebookfacebook.com/688223247861467
• LinkedInlinkedin.com/company/cult-of-pedagogy
• Instagraminstagram.com/cultofped
• Pinterestpinterest.com/cultofpedagogy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cult of Pedagogy