Product Testing Services
Product-Testing.com is a privately held US market research panel company, founded in 1985, that connects individual consumers with brand-sponsored surveys, product testing, focus groups, and app install opportunities for enterprise clients.
- Company typePrivate
- Founded1985
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Product Testing Services does
Product Testing Services, operating as Product-Testing.com, is a privately held US market research panel company founded in 1985 by Doug in Minneapolis, Minnesota and now led by his son Chris. The company operates a single consumer-facing web platform that connects individual panelists with brand-sponsored opportunities across four core product modules: paid Surveys, Products & Samples (free product testing), Focus Group Tests (both online and in-person), and App Installs. Consumers register through a self-service website, with onboarding supported by social login via Google, Facebook, Twitter, and LinkedIn, and the company maintains an email newsletter to notify members of limited-availability opportunities as quotas fill.
On the demand side, the platform serves enterprise brands and agencies that purchase access to targeted consumer panel data for product refinement, marketing strategy, and concept testing. Documented enterprise clients include Kraft, Jimmy Dean, Honda, Acura, Discovery Channel, and History Channel, indicating a cross-vertical footprint spanning Food & Beverage, Automotive, and Media & Entertainment. Revenue is generated through transaction-fee-based market research panel services, though pricing for brand-side engagements is not publicly disclosed; consumer participation is free, with panelists compensated through cash rewards or free products.
The underlying technology is a standard web-based platform with cookies and tracking technologies (beacons, tags, scripts) used for analytics and service improvement. No mobile app, public API, SDK, proprietary AI/ML capabilities, patents, certifications, or formal partnerships are disclosed. The company is a family-owned LLC domiciled in Minnesota with two referenced addresses (operational headquarters in Maple Grove, MN and legal address in Corcoran, MN), serves only the United States, and distributes its services primarily through its website, email newsletter, and a Facebook page. There is no public ticker, no disclosed funding history, and no institutional investors referenced in the source data.
Product Testing Services firmographics
Firmographics- Name
- Product Testing Services
- Legal name
- Product-Testing.com, LLC
- Website
- https://product-testing.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Product-Testing.com is a privately held US market research panel company, founded in 1985, that connects individual consumers with brand-sponsored surveys, product testing, focus groups, and app install opportunities for enterprise clients.
- Ownership category
- akta.pro rank
Product Testing Services industry classification
Industry- Product category
- Market Research Services
- akta.pro primary industry
- Sampling & Product Trial Programs (BPAFAMAH)
Keywords
Where Product Testing Services is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Product Testing Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Market Research Panel Services: The company connects brands and businesses with consumer research panel data. Companies pay for access to targeted consumer feedback through surveys, product tests, and focus groups. The platform facilitates the matching of brand research needs with engaged user panels.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Product Testing Services product offering
Product offeringCore offering
Product-Testing.com operates a web-based consumer panel platform that connects brands and businesses with individual panelists who complete paid surveys, test free product samples, participate in focus groups, and install mobile apps for testing. The company recruits and maintains a panel of U.S. consumers and matches their profiles with market research opportunities sourced from brand clients in industries such as food and beverage, automotive, and media.
Product overview
Product-Testing.com is a single unified consumer-facing platform that connects individuals with market research opportunities from brands. The platform offers four integrated service modules: Surveys for paid market research participation, Products & Samples for free product testing, Focus Group Tests for qualitative feedback sessions, and App Installs for mobile application testing. Users create a profile to access personalized offers, with opportunities matched to their demographics and preferences. The platform facilitates direct connections between consumer panelists and brands seeking feedback.
Differentiator
Problem solved
Functional benefit
Products and services
- Surveys Paid market research surveys allowing consumers to share opinions across various topics and brands in exchange for rewards.
- Products & Samples Free product testing and sampling opportunities where consumers receive products from popular household brands to test and evaluate, often with compensation.
- Focus Group Tests Online and in-person qualitative focus group sessions that gather near-immediate feedback from selected participants for product refinement and concept evaluation.
- App Installs Opportunities for panelists to install and test mobile applications, providing feedback on user experience and functionality.
Companies that use Product Testing Services
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Product Testing Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Product Testing Services partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Product Testing Services competitors and assessment
Company assessmentDirect peers
- Respondent.io: Research participant marketplace that recruits professionals and consumers for paid studies, product tests, and interviews — comparable participant-recruitment model and brand-side buyer.
- Schlesinger (Bilendi): Qualitative and quantitative market research services company offering focus groups, product testing, and online community research — directly comparable in focus group and product evaluation offerings.
- Toluna: Global online consumer survey panel company connecting brands with opted-in panelists for surveys, product concept tests, and community research — directly comparable methodology and target customer base to Product-Testing.com.
- Dynata: Large-scale first-party panel and market research data provider serving enterprise brands with survey, product test, and community capabilities — overlaps directly on product sampling and consumer insight methodologies.
- Prolific: Tech-forward online research participant platform focused on verified, engaged panelists for academic and commercial studies — competes for the same brand-side research budget with a more modern stack.
- CloudResearch: Online participant recruitment and panel management platform used for surveys, product testing, and behavioral research — direct competitor in enabling brand and academic researchers to reach consumer panels.
Broad incumbents
- Ipsos: Global market research and consumer insights firm serving Fortune 500 brands across panels, product testing, and brand tracking — overlaps on product testing methodology as part of a much broader portfolio.
- NielsenIQ: Global consumer measurement and insights company whose consumer panels and product testing services target the same enterprise brands as Product-Testing.com, but as part of a vastly broader portfolio.
- Kantar: Global consumer insights and market research division serving the world's largest brands with panels, product testing, and analytics — comparable on product testing services within a much wider offering.
Regional players
- Rakuten Insight: Asia-Pacific online panel provider for market research with comparable surveys and product testing methodologies — overlaps on consumer panel services but primarily serves APAC geographies rather than North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Product Testing Services social profiles
Digital presenceProduct Testing Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Product Testing Services leadership team
Management profileNumber of profiles
Profiles2 records
Product Testing Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Product Testing Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Product Testing Services
What does Product Testing Services do?
Product-Testing.com operates a web-based consumer panel platform that connects brands and businesses with individual panelists who complete paid surveys, test free product samples, participate in focus groups, and install mobile apps for testing. The company recruits and maintains a panel of U.S. consumers and matches their profiles with market research opportunities sourced from brand clients in industries such as food and beverage, automotive, and media.
Is Product Testing Services a public or private company?
Product Testing Services is a private company. It is classified as family owned and is currently operating.
When was Product Testing Services founded?
Product Testing Services was founded in 1985. It employs 51 to 100 people.
Where is Product Testing Services based?
Product Testing Services is headquartered in Minneapolis, United States, in the North America region.
How does Product Testing Services make money?
One revenue line is on record: market Research Panel Services.
Who are Product Testing Services's main competitors?
Direct peers on record are Respondent.io, Schlesinger (Bilendi), Toluna, Dynata, Prolific and CloudResearch. Broad incumbents are Ipsos, NielsenIQ and Kantar. Rakuten Insight is listed as a regional player.
Does Product Testing Services have an API?
No public API is recorded for Product Testing Services.
What industry is Product Testing Services in?
Product Testing Services's product category is Market Research Services. Its primary akta.pro industry code is BPAFAMAH, Sampling & Product Trial Programs.