Startnet

What Startnet does

Startnet Ltd is a privately held UK web development agency specializing in WordPress, WooCommerce, Magento 1, and Magento 2 platforms, operating from offices in Worcester Park and Morden (Surrey/London). The company sells professional services — custom development, migrations, template work, payment gateway integration, and urgent bug fixing — at hourly rates of £75 for WordPress and £100 for Magento, delivered directly to clients via phone, email, and contact form. Its customer base consists of small and medium businesses, with named clients including Wilton Tennis Club, Strathmore Publishing, The Long Haul, Cheam Tennis Club, and Intalite UK.

Beyond services, Startnet has built a small proprietary software portfolio that generates a secondary revenue stream: the TR2 Court Booking WordPress plugin (with companion TR2 Core licensing plugin) targets sports clubs and is marketed under a dedicated sub-brand, TennisAdmin.co.uk; Magento 2 extensions (Simpleforms Visual Page Editor, Disable Cart) and a GDPR Cookie Banner are sold through the company's own shop and the Magento Marketplace; free modules (Order Meta Editor, Only Admin Access) are distributed via the WordPress Plugin Repository. The company's distribution strategy also includes an official partnership with hosting provider IONOS for referral flow, and content marketing via a technical tips blog covering WordPress, Magento, Linux, and MySQL.

The business model is a hybrid of professional services (hourly billable work) and one-time license sales (proprietary extensions/plugins). The company is incorporated in England and Wales (Company #03598268), privately held with no disclosed institutional investors, no funding rounds, no management team information, and no publicly available revenue figures. Geographic focus is primarily London and Surrey, although the marketplace distribution of plugins provides incidental global reach for the software side of the business.

Name

Startnet

Legal name

Startnet Ltd

Website

https://startnet.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Startnet is a UK-based web development agency specializing in WordPress, WooCommerce, and Magento platforms, offering hourly custom development and bug-fixing services alongside a small portfolio of proprietary plugins and extensions for SMB clients.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Development Services: Hourly billable development services for WordPress, Magento 1, and Magento 2 including building, updating, maintaining, bug fixing, migrations, and template development. Services range from large projects to small requests.
2. Software Extensions and Plugins: Sale of pre-built extensions, modules, and plugins for Magento and WordPress platforms. Available through their own shop as well as WordPress Plugin Repository and Magento Marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Startnet is a web development agency that designs, builds, and supports bespoke websites and e-commerce stores on WordPress, Magento, and WooCommerce. In parallel, it develops and licenses its own commercial plugins and extensions (such as TR2 Court Booking, Simpleforms, and the GDPR Cookie Banner) and publishes free modules on the WordPress Plugin Repository. The agency's work spans custom front-end design, back-end integration, payment gateway setup, and ongoing maintenance for small and mid-sized businesses, sports clubs, and retailers.

Product overview

Startnet is a web development agency specializing in WordPress and Magento platforms, offering both proprietary software extensions and development services. Its product portfolio centers on three main areas: (1) Magento 2 extensions including Simpleforms Visual Page Editor, GDPR Cookie Banner, and Disable Cart; (2) a TR2 Court Booking WordPress plugin for sports club management with an associated TR2 Core plugin; and (3) free WordPress modules such as Order Meta Editor and Only Admin Access available through the WordPress Plugin Repository. Complementing the software products are fee-for-service web development offerings for WordPress and Magento platforms, including migrations, custom development, bug fixing, and payment gateway integration.

Differentiator

Problem solved

Functional benefit

Brands

• TennisAdmin.co.uk: Court booking software for sports clubs, used by Wilton Tennis Club and other tennis clubs.

Products and services

• WordPress Development Services Custom design, build, and maintenance of WordPress websites for businesses and organisations needing bespoke sites with integrated plugins such as TR2 Court Booking.
• Magento Development Services Custom design, build, and maintenance of Magento 1 and Magento 2 e-commerce stores, including integration of Simpleforms and other proprietary extensions.
• WooCommerce Development Services Custom design, build, and maintenance of WooCommerce online stores, including integration of payment gateways and marketing tools.
• TR2 Court Booking WordPress plugin that lets tennis and sports clubs manage online court booking, member scheduling, and related payments; used by clubs such as Wilton Tennis Club and Cheam Tennis Club.
• Simpleforms Visual Page Editor for Magento 2 Magento 2 extension providing a visual editor for creating and managing forms and pages on Magento storefronts.
• GDPR Cookie Banner for Magento 1 and 2 Magento extension that adds a configurable GDPR-compliant cookie consent banner to Magento 1 and Magento 2 stores.
• Disable Cart Magento 2 Extension Magento 2 extension that disables the shopping cart functionality on a Magento 2 storefront, typically used for catalogue-only sites.
• Order Meta Editor for WooCommerce Free WooCommerce module that enables store administrators to edit order metadata directly within WooCommerce.
• Only Admin Access Module Free WordPress module that restricts front-end access to a site so that only logged-in administrators can view the site while it is being built or maintained.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

One partnership is on record.

• IONOSminorChannel Partner/ Reseller/ DistributorOfficial IONOS partner. Startnet is recognized as an official partner of IONOS hosting provider, with their partnership badge displayed on the Startnet website. This partnership indicates they provide web development services for IONOS customers or are recommended by IONOS for website development work.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amasty: A leading Magento extension developer with a large catalog of paid plugins sold through the Magento Marketplace. Comparable to Startnet's extension product line in platform fit and marketplace distribution, though at significantly larger scale.
• Wagento: Magento-focused digital commerce agency offering development, migration, and extension services. Comparable to Startnet in Magento 1/2 expertise, SMB-to-mid-market targeting, and services-plus-extensions hybrid model.
• Codeable: A curated WordPress-focused freelance development marketplace connecting SMBs with vetted experts for custom development and bug fixing. Closely comparable to Startnet's WordPress service offering, customer size, and task-based pricing model.
• Maintainn: A WordPress support and maintenance agency offering ongoing site care, security, and bug fixes. Comparable to Startnet's WordPress maintenance and bug fixing service line and SMB target segment.
• WP Buffs: A WordPress maintenance and development services company targeting SMBs with ongoing care plans and bug fixing. Comparable to Startnet's WordPress service offering, SMB customer base, and hourly/project-based pricing.
• BelVG: Magento development agency and extension publisher offering both custom services and marketplace plugins. Directly comparable to Startnet's hybrid services-plus-extensions positioning in the Magento ecosystem.
• SwiftOtter: A Magento-specialist development agency providing custom development, migrations, and maintenance, with proprietary extensions. Directly comparable in Magento focus, services-plus-products model, and SMB customer base.
• GoMage: Magento extension and module developer selling on the Magento Marketplace similar to Startnet's extension portfolio. Comparable in product category, pricing model, and distribution channel.

Broad incumbents

• WebFX: A larger full-service digital agency offering web development, SEO, and marketing. Broader incumbent comparable to Startnet at the services level, though with a wider portfolio and significantly larger scale.

Regional players

• MageMojo: A Magento-focused hosting and managed services provider serving Magento merchants. Adjacent peer to Startnet's Magento maintenance and hosting-related services, with stronger hosting focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intent/tweet
• LinkedInlinkedin.com/company/startnet-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startnet