What Amasty does

Amasty, founded in 2009 and privately held, is an e-commerce extension developer and digital commerce agency specializing in Magento 2 (Adobe Commerce) and, more recently, Shopify. The company has built a portfolio of approximately 260 Magento 2 extensions organized across navigation and search, catalog management, checkout, compliance, shipping and payments, SEO and site speed, promotions, analytics, B2B products, and AI-powered categories, plus 167 Hyvä Theme Extensions and 146 Hyvä Checkout Ready modules, and a smaller portfolio of Shopify apps (including ChatGPT AI Content Generator, FeedFusion: Product Feed Sync, PicManager, and Omnibus Insight: Price Tracker). Its technology approach centers on PHP-based Magento modules installed via Composer, with GraphQL read/write support for headless implementations, integrations to Google PageSpeed, MaxMind GeoLite2, and Google reCaptcha, and a Hyvä-first engineering stance for modern storefront performance.

Amasty's revenue model is anchored by annual extension subscriptions (priced $59-$2,649 per extension, with one year of included support and updates), supplemented by 74 professional services covering Magento development, Shopify services, Hyvä theme development, mobile app development, optimization, migration, and managed IT services, plus a loyalty discount program and a 4-tier partner program (Platinum, Gold, Silver, Bronze) with reseller-style discounts up to 100%. Distribution is hybrid and multi-channel: direct self-serve on amasty.com, listings on Magento Marketplace and Shopify App Store, partner/agency channels (named partners include Synolia, PushON, SeePossible), and a sales-assisted motion for enterprise services engagements.

The company serves a diverse customer base spanning global enterprises (cited logos include eBay, Canon, Olympus, Nestle, 3M, Blizzard Entertainment, Yamaha, Nike, Carrefour, Puma, JTI, P&G, and The Body Shop) and the long tail of Magento/Shopify merchants and agencies. Reported scale metrics include 125K global customers, 1,900+ custom projects delivered, 85% client retention, and 96% CSAT. The company has no disclosed parent, subsidiaries, M&A, or institutional funding rounds in the source data, indicating it has been self-sustaining through its subscription and services model.

Name

Amasty

Legal name

Amasty

Website

https://amasty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Amasty develops and sells approximately 260 Magento 2 extensions and a growing set of Shopify apps, plus 74 professional services in custom Magento, Shopify, and Hyvä theme development. It serves global e-commerce retailers, Magento agencies, and Shopify merchants via direct e-commerce, marketplaces, and a 4-tier partner program.

Ownership category

akta.pro rank

Product category

E-commerce Platform Extensions

NAICS

Software Publishers (5132)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Magento 2 extensions
• E-commerce software modules
• Hyvä theme compatibility
• Shopify apps development
• B2B e-commerce solutions

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Extension Subscriptions: Amasty sells extensions on a subscription basis. Customers receive 1 year of free support and updates with each subscription. Extensions are available for Magento 2 (260+ extensions) and Shopify (apps). Pricing ranges from $59 to $2,649 per extension depending on functionality complexity.
2. Professional Services: End-to-end Magento development services including website development, optimization, migration, maintenance, and Hyvä development. 74 services offered including Shopify development and mobile app development.
3. Support Packs: Extended support and maintenance subscriptions available for ongoing technical support beyond initial subscription period.
4. Partner Program Revenue: 4-tier partner program (Platinum, Gold, Silver, Bronze) with exclusive benefits, discounts up to 100%, co-marketing, and priority support. Partners include Magento agencies and e-commerce consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Amasty develops and sells 260+ Magento 2 extensions and Shopify apps that extend the functionality of e-commerce platforms across navigation, checkout, shipping, payments, SEO, promotions, analytics, B2B, and compliance. Each extension is sold as an annual subscription with one year of included support and updates, complemented by 74 professional services covering custom development, migrations, optimization, and ongoing maintenance.

Product overview

Amasty is a Magento-focused e-commerce solutions provider with approximately 260 Magento 2 extensions organized into categories including Navigation & Search (21), Catalog Management (37), Checkout (24), Compliance (7), Shipping & Payments (22), SEO & Site Speed (29), Promotions (42), Analytics & Tracking (16), Sales & Marketing (14), and B2B Products (27), plus 11 AI-Powered Extensions leveraging ChatGPT and AI optimization, and 167 Hyvä Theme-compatible extensions plus 146 Hyvä Checkout Ready extensions. The portfolio also includes 6 free extensions and 3 Shopify applications (ChatGPT AI Content Generator, FeedFusion Product Feed Sync, PicManager, and Omnibus Insight Price Tracker). Supporting the extension ecosystem, Amasty offers 74 professional services spanning Magento development (18), website audit (5), optimization (4), Shopify services (11), Hyvä development (3), mobile app development (4), e-commerce development (9), Magento maintenance (6), and managed IT services (4). Notable flagship modules include B2B E-commerce Premium Suite, Shipping Suite Pro, One Step Checkout Pro, Improved Layered Navigation, Free Gift, SEO Toolkit Pro, ChatGPT AI Content Generator, Product Feed, Google Page Speed Optimizer Pro, Gift Card Pro, FAQ and Product Questions, and Admin Actions Log.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B E-commerce Premium Suite for Magento 2 Comprehensive B2B e-commerce solution for Magento 2 providing company accounts, pricing tiers, quote management, and buyer-specific catalog views for wholesale and B2B merchants.
• Shipping Suite Pro for Magento 2 Multi-carrier shipping management extension with rules-based shipping methods, table rates, and store pickup locator functionality for Magento 2 merchants.
• One Step Checkout Pro for Magento 2 Streamlined single-page checkout extension that reduces cart abandonment by simplifying payment and shipping selection on Magento 2.
• Improved Layered Navigation for Magento 2 Advanced faceted search and filtering extension with SEO-friendly URLs, instant filtering, and mobile-optimized product discovery for Magento 2.
• Free Gift for Magento 2 Promotional extension offering free gifts based on cart conditions to incentivize purchases and customer loyalty on Magento 2.
• SEO Toolkit Pro for Magento 2 Comprehensive SEO suite for Magento 2 with metadata management, redirects, structured data, and sitemap generation.
• ChatGPT AI Content Generator for Magento 2 AI-powered content generation extension using ChatGPT to create product descriptions, blog posts, and marketing copy for Magento 2 stores.
• Product Feed for Magento 2 AI-optimized product feed generation extension supporting Google Shopping, Facebook, and 100+ marketplace channels with automatic content enhancement for Magento 2.
• Google Page Speed Optimizer Pro for Magento 2 Website performance optimization extension improving Core Web Vitals, lazy loading, and page speed metrics for Magento 2 stores.
• Gift Card Pro for Magento 2 Gift card management extension with virtual and physical cards, customizable denominations, and balance checking functionality for Magento 2 stores.
• FAQ and Product Questions for Magento 2 Knowledge base and Q&A extension creating SEO-friendly FAQ sections, product questions tabs, and a searchable help center with WCAG 2.1 Level AA compliance and ADA accessibility for Magento 2.
• Admin Actions Log for Magento 2 Security and audit extension for Magento 2 tracking admin user actions, login attempts, session management, and enabling rollback of incorrect changes, with GeoLite2 geo-IP detection.
• Shopify Apps Suite of Shopify applications — ChatGPT AI Content Generator, FeedFusion: Product Feed Sync, PicManager: Image Uploader, and Omnibus Insight: Price Tracker — designed for Shopify merchants needing AI content, product feeds, image management, and EU Omnibus Directive compliance.
• Magento Development Services 18 Magento development services including custom development, website development, integration, mobile app development, and Adobe App Builder development for merchants needing implementation and customization.
• Shopify Services 11 Shopify-specific services covering app development, store setup, custom theme development, integration, and Magento-to-Shopify migration for Shopify merchants.
• Hyvä Development Services 3 Hyvä-specific services — theme development, theme migration from Luma/legacy themes, and Hyvä theme customization — for Magento merchants adopting the Hyvä frontend framework.
• Magento Optimization Service Performance optimization, upgrade, migration, and SEO services for Magento stores needing technical improvements and platform maintenance.

Quantifiable outcome

• 35% faster product discovery with Improved Layered Navigation
• +10 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• AdobecoreTechnology or IntegrationAmasty is an official Adobe partner as both an Adobe Technology Partner and Adobe Solution Partner, providing extensions compatible with Adobe Commerce (Magento). The partnership validates Amasty's expertise in the Magento/Adobe ecosystem.
• HyväcoreTechnology or IntegrationAmasty has positioned itself as Hyvä-first with official Hyvä Partner status. The company offers 167 Hyvä Theme Extensions and 146 Hyvä Checkout Ready extensions, making it a leading provider of Hyvä-compatible Magento extensions.
• MagentocoreTechnology or IntegrationAs a long-standing Magento extension provider, Amasty maintains official partner status with Magento (Adobe Commerce). The company offers 260+ extensions compatible with Magento 2 platforms.
• ShopifycoreTechnology or IntegrationAmasty develops and publishes Shopify apps available in the Shopify App Store, including ChatGPT AI Content Generator, FeedFusion: Product Feed Sync, PicManager, and Omnibus Insight: Price Tracker.
• PushONstrategicImplementation/ SI/ Consulting PartnerUK-based e-commerce agency partner that collaborated with Amasty to achieve 10x traffic growth for PureTec client. Partner since 2015 with testimonial praising Amasty's quality extensions and support.
• SynoliastrategicImplementation/ SI/ Consulting PartnerFrench Magento agency and e-commerce consultant. Testimonial from Gautier Harot, Directeur des Opérations E-Commerce, praising the partnership for strengthening their Magento/Adobe commercial offerings.
• SeePossibleminorImplementation/ SI/ Consulting PartnerMagento agency that implemented Amasty's Improved Layered Navigation for jewelry store clients, achieving 35% faster product discovery and 20% higher mobile conversions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magenest: Magento and Shopify solutions provider offering extensions and digital agency services. Comparable in both extension catalog and professional services business model.
• Aheadworks: Established Magento extension developer with a broad catalog including B2B, marketing, and customer experience modules. Long-tenured competitor to Amasty in the Magento ecosystem.
• MageWorx: Magento extension vendor offering modules across SEO, catalog, checkout, and store customization. Operates in the same Magento-2 extension marketplace as Amasty.
• BSS Commerce: Magento extension and B2B commerce solutions provider offering a broad catalog of Magento 2 add-ons and customization services. Overlaps with Amasty in B2B and catalog-related extensions.
• Mirasvit: Magento extension and add-on developer specializing in SEO, layered navigation, and performance optimization. Closely comparable to Amasty's catalog and target customer (Magento merchants and agencies).
• Plumrocket: Magento extension developer with a long-standing catalog of extensions and a focus on conversion, security, and customer experience modules. Direct overlap with Amasty's offerings.
• Mageplaza: Major Magento 2 extension developer offering a broad catalog of navigation, checkout, SEO, and marketing modules. Direct competitor to Amasty across nearly every Magento extension category.
• Weltpixel: Magento theme and extension developer that previously focused on Pearl Theme and a Hyvä-compatible product portfolio. Direct comparable in Magento front-end and extension development.

Emerging players

• Yotpo: E-commerce marketing platform offering reviews, loyalty, and SMS marketing apps for Shopify, Magento, and other platforms. Adjacent to Amasty's promotional and marketing extensions at a larger scale.
• Bold Commerce: Shopify-focused commerce app developer offering checkout, subscriptions, and merchandising tools. Comparable business model to Amasty's Shopify apps but with deeper Shopify-native focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Amasty
• Facebookfacebook.com/Amasty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amasty