AVshop
AVshop AS is a privately held Norwegian specialist retailer founded in 2005 that sells high-end home cinema AV equipment and acoustic solutions online and through its Oslo showroom, serving residential homeowners, professional film studios, offshore clients, and DIY enthusiasts across Norway.
- Company typePrivate
- Founded2005
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AVshop does
AVshop AS is a privately held Norwegian specialist retailer and integrator of high-end home cinema equipment, founded in 2005 and headquartered at Smalvollveien 61 in the Alnabru district of Oslo. The company combines a Norwegian-language e-commerce storefront (avshop.no) with a physical showroom featuring three demo rooms, a calibration room equipped with JETI Specbos 2501 and Klein K10A measurement instruments, and an in-house warehouse for distribution. Its catalog covers 337 AV products spanning projectors, screens, speakers, subwoofers, amplifiers, processors, acoustic treatment, and accessories, supplemented by 179 DIY self-build SKUs.
The company's product strategy operates on three layers. First, AVshop is the authorized Norwegian distributor for an extensive roster of premium third-party brands including JVC, Sony, Epson, Marantz, SVS, Zidoo, Tonewinner, Alcons Audio, Ascendo Immersive Audio, miniDSP, OSD Audio, and Control4. Second, it owns three proprietary brands developed in-house: DreamScreen (projection screens, cinema furniture, and the ProSilence acoustic isolation system with patented UltraWeave acoustically transparent screen fabrics), Hamrammr (Norwegian-designed coaxial-driver speaker systems engineered by Bjørn Erik Forberg), and ProSilence (FluxCore decoupling clips and acoustic compounds). Third, it sells professional services including a three-tier VIP Service Concept (planning at 14,999 NOK, implementation follow-up at 4,999 NOK, calibration at 12,999-24,999 NOK), ISF Level III / THX video calibration, acoustic measurement, on-site consultation, and Sentralt Godkjent-certified acoustic planning.
Revenue is generated through one-time equipment sales (projectors priced up to 69,999 NOK, processors at 29,999 NOK, full cinema systems in the hundreds of thousands of NOK), professional service fees (hourly at 2,199 NOK), and distribution margin on distributed brands. Primary customer segments are high-net-worth residential homeowners seeking turnkey dedicated cinema rooms, professional film and media production clients, offshore/marine installations, and DIY self-build enthusiasts. The company has delivered hundreds of installations since 2005 and has received industry recognition including Lyd & Bilde Surround Speaker System of the Year 2022-2023, Stereo+ Product of the Year 2022-2023, and a 10/10 HemmaBio review in 2023.
AVshop firmographics
Firmographics- Name
- AVshop
- Legal name
- AVshop AS
- Website
- https://avshop.no
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AVshop AS is a privately held Norwegian specialist retailer founded in 2005 that sells high-end home cinema AV equipment and acoustic solutions online and through its Oslo showroom, serving residential homeowners, professional film studios, offshore clients, and DIY enthusiasts across Norway.
- Ownership category
- akta.pro rank
AVshop industry classification
Industry- Product category
- Home cinema equipment retail
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)
Keywords
Where AVshop is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
AVshop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (E-commerce): Online sales of AV equipment including projectors, screens, speakers, amplifiers, cables, and accessories through avshop.no. Products are priced in NOK including VAT with free shipping on parcels.
- Professional Services: VIP Service Concept offering 3-tier home cinema planning (14,999 NOK), implementation follow-up (4,999 NOK), and on-site calibration (12,999-24,999 NOK). Also includes acoustic measurement (12,999 NOK), on-site inspection (3,499 NOK), and hourly professional work (2,199 NOK/hour).
- Own Brand Distribution: Distribution of proprietary brands DreamScreen, Hamrammr, and ProSilence to the Norwegian market and through their own retail operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | VIP Service Concept Trinn 1 - Planning |
| One time/ perpetual license | Pay-as-you-go | VIP Service Concept Trinn 2 - Implementation |
| One time/ perpetual license | Pay-as-you-go | VIP Service Concept Trinn 3 - Calibration |
| Unit Pricing | Pay-as-you-go | Professional Hourly Work |
| One time/ perpetual license | Pay-as-you-go | Acoustic Room Planning |
| Unit Pricing | Pay-as-you-go | Professional Noise Measurement (Oslo) |
| Unit Pricing | Pay-as-you-go | Acoustic Inspection Visit (Oslo) |
| One time/ perpetual license | Pay-as-you-go | ISF/THX Video Calibration at AVshop |
| One time/ perpetual license | Pay-as-you-go | ISF/THX Video Calibration at Customer |
| One time/ perpetual license | Pay-as-you-go | Featured Product: Tonewinner AT-600 Dirac |
| One time/ perpetual license | Pay-as-you-go | Featured Product: JVC DLA-NZ500 |
| One time/ perpetual license | Pay-as-you-go | Demo/Clearance Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AVshop product offering
Product offeringCore offering
AVshop is a Norwegian specialist retailer selling high-end and DIY audiovisual equipment for home cinema and professional installations. The company distributes third-party brands (JVC projectors, Marantz receivers, SVS subwoofers, Zidoo media players, Alcons and Ascendo speakers, Control4 automation) alongside its own proprietary brands DreamScreen (projection screens and acoustic isolation), Hamrammr (coaxial speaker systems), and ProSilence (sound isolation products). It operates an online store at avshop.no, a three-room showroom at Alnabru in Oslo, and provides professional VIP Service Concept planning, ISF/THX video calibration, and acoustic measurement services.
Product overview
AVshop is a Norwegian specialist e-commerce and showroom retailer (established 2005) serving the home cinema, professional AV, and custom installation markets. Its product portfolio spans three main areas: (1) distributed third-party AV brands including JVC laser projectors, Marantz receivers, SVS subwoofers, Zidoo media players, Alcons and Ascendo professional speakers, and Control4 home automation; (2) proprietary brands DreamScreen (projection screens, cinema furniture, ProSilence sound isolation systems, and FluxCore decoupling products), Hamrammr (coaxial home cinema speakers and sealed subwoofers designed by Bjørn Erik Forberg); and (3) professional services including VIP Service Concept three-step project planning, ISF/THX video calibration, noise measurement, and on-site consultation. The company operates its own warehouse and showroom in Oslo, serving both consumer and professional installer segments.
Differentiator
Problem solved
Functional benefit
Brands
- DreamScreen: AVshop's own brand covering projection screens, cinema furniture, acoustic panels, and sound isolation solutions including ProSilence product line.
- Hamrammr
- ProSilence
Products and services
- DreamScreen UltraWeave Screen Fabric and UltraFrame Screen Packages Patented acoustically transparent projection screen fabric (v6, v7, X1 grades) and matching UltraFrame screen packages for high-end home cinema installations where speakers are placed behind the screen for professional cinema-style audio reproduction.
- Hamrammr Immersive Audio Speaker System Norwegian-designed coaxial home cinema speaker series featuring Immersive 8 (95 dB sensitivity, 100\u00b0 dispersion), Immersive 8_2 (with adjustable bracket for ceiling/Atmos), and Immersive 12 (98 dB sensitivity, 80\u00b0 dispersion) speakers, plus Sealed Sub 15 and Sealed Sub 18 active/passive subwoofers, configurable from 5.1 up to 9.x.6 immersive layouts.
- DreamScreen ProSilence Sound Isolation System Complete room-in-room sound isolation solution including FluxCore multi-density acoustic clips (70 kg per clip), U-boat silica gel stud floaters, FluxCore acoustic damping compound (10L), furring channels, and decoupling components for preventing sound leakage in dedicated cinema rooms.
- DreamScreen CineVent Ventilation System Sound-attenuated ventilation system integrated into baffle walls behind projection screens, providing silent air exchange in dedicated cinema rooms while maintaining acoustic isolation.
- DreamScreen ProMotor V4 Motorized Cinema Chairs Motorized recliner seating for home cinema, available in 3+4 seat configurations for dedicated cinema rooms.
- DreamScreen FlexiBaffle System Baffle wall construction system for integrating speakers behind acoustically transparent screens in cinema installations, achieving +6dB additional sound pressure level compared to free-standing placement.
- VIP Service Concept - Trinn 1 Prosjektering (Planning) Professional home cinema, studio, or media room planning service at 14,999 NOK including needs analysis, 2D/3D drawings, recommended equipment list, acoustic isolation planning by civil engineer Eivind Lygren, cable routing, and installation specifications.
- VIP Service Concept - Trinn 2 Igangsetting og Oppf\u00f8lging (Implementation) Project kick-off and follow-up service at 4,999 NOK including contractor bid collection and review plus ongoing telephone and email support during construction.
- VIP Service Concept - Trinn 3 Kalibrering (Calibration) On-site professional audio and video calibration service priced 12,999-24,999 NOK, performed by ISF- and THX-certified calibrator including travel costs and full documentation of results.
- Professional ISF/THX Video Calibration Professional video calibration service performed by Gorm S\u00f8rensen (ISF Level III and THX certified, 25+ years experience) using JETI Specbos 2501 and Klein K10A measurement equipment, available at AVshop (2,999 NOK, 50% discount with projector purchase) or at customer site (11,999 NOK).
- Professional Noise Measurement and Acoustic Inspection (Oslo) Professional noise measurement service (12,999 NOK) and on-site acoustic inspection visit (3,499 NOK) for sound isolation projects in Oslo, supporting AVshop's Sentralt Godkjent acoustic planning certification.
- AVshop Gift Cards Gift cards available in NOK 500 and NOK 1,000 denominations for purchases of AV equipment and services at avshop.no.
- Tonewinner AT-600 Dirac Surround Preamplifier Distributed 13.3/15.1-channel Atmos/DTS:X 8K home cinema processor with full Dirac Live room correction suite, HDMI 2.1 (40 Gbps), balanced XLR and RCA outputs, designed for reference home cinema installations.
- JVC DLA-NZ500 D-ILA Laser Projector Distributed compact laser-based D-ILA 4K projector at 2000 lumens with class-leading black levels, true frame-by-frame Dynamic Tone Mapping, and fully motorized lens, positioned as a more accessible entry to JVC's NZ-series home cinema projection line.
Quantifiable outcome
- Professional calibration achieves reference-level audio and video performance documented through measurement equipment (JETI Specbos 2501 and Klein K10A)
- +2 more outcomes
Companies that use AVshop
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
AVshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
AVshop partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- JVCcoreJVC is a key brand in AVshop's projector portfolio, offering laser-based D-ILA projectors including the NZ-series (NZ500, NZ900). AVshop is an authorized JVC dealer providing warranty service through InfoCare Norge AS as JVC's approved service partner.
- SonycoreSony projectors are distributed through AVshop with Elite Support handling service and pickup/delivery. AVshop offers Sony's professional projection solutions including XW7000 and GTZ380 models.
- EpsoncoreEpson projectors including QB3000 (6000 lumen) are offered through AVshop. Epson service is handled through Epson's official service centers.
- Marantz (Sound United)coreMarantz AV receivers (Cinema series), amplifiers (AMP series), and AV processors are key product lines. AVshop demonstrates Marantz equipment in their reference installations including AV10 preamp and AMP10 amplifier.
- SVSmajorSVS subwoofers including PB17-Ultra R|Evolution, SB17-Ultra R|Evolution, and 3000 In-Wall models are distributed through AVshop.
- AuralexmajorAuralex acoustic treatment products including SubDude HT attenuator are distributed through AVshop for DIY acoustic treatment projects.
- Alcons AudiomajorAlcons professional speaker systems including CRMS Compact 3-way LCR, Sentinel3 amplifier, and LFE subwoofers are distributed through AVshop for professional installations.
- Ascendo Immersive AudiomajorAscendo The-series speakers (The6, The10, The12, The12 Pro Be) and CCRM monitors are distributed through AVshop for high-end installations.
- VicousticmajorVicoustic acoustic treatment products for studio and home cinema applications are distributed through AVshop.
- miniDSPcoreminiDSP audio calibration products including DSP Kit 2x4HD and UMIK-1 measurement microphone are distributed through AVshop. UMIK-1 is included with Tonewinner AT-600 for Dirac Live calibration.
- ZidoocoreZidoo media players including UHD8000, Z3000 PRO, Z30 PRO, Z9X PRO, Z9X 8K, and NEO S are distributed through AVshop.
- TonewinnercoreTonewinner amplifiers and processors (AT-600 Dirac, AD-8300PA, AD-7300PA+, AD-1PA+, AD-1PRE+, TY-I2PRO) are distributed through AVshop as a new agency.
- OSD AudiomajorOSD Audio speakers and amplifiers including XMax11 11-channel amplifier, Black series in-wall/ceiling speakers, and MX880 multi-room amplifier are distributed through AVshop.
- Nord AcousticsminorNord Acoustics amplifiers with Hypex NCore technology including NC500MB, NC1200DM, NC1200MB Signature, and NC252 are available through AVshop.
- StormAudiominorStormAudio products including PA 16 MK2 amplifier and ISP MK2/MK3 expansion modules are available through AVshop including demo units.
- Control4minorControl4 home automation systems including CORE controller with HALO remote are offered through AVshop.
- XPAND (Samsung)minorXPAND RF 3D glasses and emitters compatible with JVC and Sony projectors are available through AVshop.
- VolfoniminorVolfoni 3D systems including EDGE RF glasses and ActivHub RF50 emitter are available through AVshop.
- DalocminorDaloc soundproof doors including T34 43dB model are available through AVshop for acoustic isolation projects.
- HuntonminorHunton Fermacell fibreglass boards and Greenline adhesive are available through AVshop for acoustic construction projects.
- Service KompanietminorYamaha service and repairs are handled through Service Kompaniet Oslo as Yamaha's authorized service partner.
- InfoCare Norge ASminorInfoCare Norge AS is JVC's authorized service partner providing onsite service for business customers.
- SveaminorSvea payment solutions are integrated as a payment method option for customers at checkout.
- DiraccoreDirac Live room correction technology (Room Correction, Bass Control, and ART modules) is integrated into Tonewinner AT-600 processor sold through AVshop. Dirac has approved all modules except ART which is pending approval.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AVshop competitors and assessment
Company assessmentRegional players
- KJ West One: UK specialist home cinema and hi-fi retailer/installer offering design, acoustic treatment, installation and calibration as turnkey projects. Closest UK analogue to AVshop's VIP Service Concept-led high-end cinema model.
- HiFi Klubben: Pan-Scandinavian specialty hi-fi and home cinema retail chain with Norwegian storefronts. Comparable as a regional competitor operating in the same Norwegian home entertainment category, though with broader hi-fi focus rather than AVshop's cinema/calibration specialization.
Broad incumbents
- Power: Major Norwegian online-first consumer electronics retailer (Power International AS) carrying mainstream AV brands. Direct Norwegian e-commerce competitor for hardware sales, but no specialist cinema design or ISF/THX calibration offering.
- Elkjøp: Norway's largest consumer electronics retailer with broad assortment including projectors, speakers, and AV receivers. Competes with AVshop on price-sensitive categories but lacks AVshop's specialist cinema, calibration, and acoustic-planning capabilities.
- B&H Photo Video: Large US-focused electronics retailer with deep projector, speaker, and pro-AV catalog plus expert sales staff. Comparable as a broad e-commerce incumbent overlapping with AVshop's hardware categories, but operating at scale rather than specialty niche.
Others
- SVS: US direct-to-consumer subwoofer and speaker manufacturer that AVshop distributes in Norway. Not a peer on retail side, but illustrates the same specialist-cinema brand-economy in which AVshop is operating with its Hamrammr and DreamScreen own brands.
Direct peers
- Audio Advice: US specialty AV retailer with showrooms in NC and TX, expert A/V advice, and home theater installation/calibration services. Direct analogue: multi-vendor retailer with white-glove design, acoustic, and calibration services for high-end residential cinema.
- Crutchfield: US specialty home audio/video retailer combining curated multi-brand e-commerce with advisor-led sales and installation services. Closest international analogue to AVshop's mix of multi-brand retail + flagship showroom + design/installation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AVshop social profiles
Digital presenceAVshop compliance and trust
Trust signalCompliance3 records
AVshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVshop leadership team
Management profileNumber of profiles
Profiles3 records
AVshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVshop
What does AVshop do?
AVshop is a Norwegian specialist retailer selling high-end and DIY audiovisual equipment for home cinema and professional installations. The company distributes third-party brands (JVC projectors, Marantz receivers, SVS subwoofers, Zidoo media players, Alcons and Ascendo speakers, Control4 automation) alongside its own proprietary brands DreamScreen (projection screens and acoustic isolation), Hamrammr (coaxial speaker systems), and ProSilence (sound isolation products). It operates an online store at avshop.no, a three-room showroom at Alnabru in Oslo, and provides professional VIP Service Concept planning, ISF/THX video calibration, and acoustic measurement services.
Is AVshop a public or private company?
AVshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVshop founded?
AVshop was founded in 2005. It employs 1 to 10 people.
Where is AVshop based?
AVshop is headquartered in Oslo, Norway, in the Europe region.
How does AVshop make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are professional Services and own Brand Distribution.
Who are AVshop's main competitors?
Regional players on record are KJ West One and HiFi Klubben. Broad incumbents are Power, Elkjøp and B&H Photo Video. SVS is listed as an others. Direct peers are Audio Advice and Crutchfield.
Does AVshop have an API?
No public API is recorded for AVshop.
What industry is AVshop in?
AVshop's product category is Home cinema equipment retail. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail. Its NAICS code is 334310 and its SIC code is 3651.