Pieri Group

What Pieri Group does

Pieri Group S.r.l. Società Benefit is an Italian B2B wholesaler founded in 1979 in Cesena (Romagna) by the Pieri family, now led by Paolo Pieri (in place since 1994). The company distributes disposable items, professional cleaning products, tableware, packaging, and six categories of cleaning machines (pressure washers, vacuums, carpet cleaners, steam machines, floor scrubbers, floor sweepers), and serves as an Authorized and Certified Technical Assistance Center for UNOX and Moretti Forni ovens. Its offering is organized into four service pillars: Forniture e Showroom, Noleggio e Assistenza (short/medium/long-term equipment rental with rent-to-own options, a 650 sqm certified workshop, and 5 mobile workshops with 48-hour response), Linea Valore® (a proprietary digital toolkit comprising e-learning, table-setting and product-personalization configurators, and video tutorials), and Corsi & Show-cooking (training courses and master classes with UNOX/Moretti ovens in a 90-person meeting room).

Pieri Group serves seven vertical sectors — Hotellerie, Ristorazione, Bar & Pasticceria, Uffici & Negozi, Industria e Artigiani, Istruzione, and RSA e Ospedali — with go-to-market executed through a network of 60+ external commercial consultants and 38 sales agents covering Italian territories, complemented by a physical showroom in Cesena and digital catalogs. Revenue mechanics span one-time product sales, recurring equipment rental subscriptions, managed technical-service contracts, and professional-services revenue from training and showcooking. The company operates as a privately held Italian S.r.l., converted to a Società Benefit (Benefit Corporation) in 2025 with statutory commitments to common benefit, and holds ISO 9001, Rating di Legalità (AGCM), and Impresa Etica certifications.

The firm has executed roughly one acquisition per year since 2001, expanding its territorial footprint across Emilia-Romagna (San Pietro in Vincoli, Gatteo Mare, Ravenna, Cesena, Rimini) and into Bologna (Casalecchio di Reno, June 2026), which is also extending its offering into food packaging. In 2023 it moved into a newly built headquarters; it also operates 800+ low-environmental-impact SKUs and 1075 hours of training per employee beyond mandatory requirements. Underlying technology consists of a professional supplies distribution platform integrated with digital services (e-commerce catalog, e-learning management system, product configurators) and proprietary Linea Valore® trademark; no AI/ML, APIs, or SDKs are disclosed.

Name

Pieri Group

Legal name

Pieri Group S.r.l. Società Benefit

Website

https://pieri-group.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Pieri Group is an Italian B2B wholesaler founded in 1979 in Cesena, distributing disposable items, professional cleaning products, tableware, packaging, and cleaning machines to seven vertical sectors including hospitality, food service, industry, education, and healthcare across Italy, supported by equipment rental, technical service, and a digital training platform.

Ownership category

akta.pro rank

Product category

Hospitality and Cleaning Supplies Distribution

NAICS

Packaging and Labeling Services (56191)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Uniforms & PPE (Foodservice) Wholesale (AFAIALAL)

Keywords

• Professional cleaning supplies
• Hospitality equipment distribution
• Industrial cleaning machines
• Cleaning machine rental
• Food service supplies

Headquarters

HQ city

Cesena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of professional supplies including cleaning products, disposable items, tableware, packaging, and food service equipment. Revenue generated through direct sales, showroom visits, and catalog orders.
2. Equipment Rental: Rental of cleaning machines including short-term, medium-term, long-term, and long-term with buyout options. Also offers dishwasher rentals for testing before purchase.
3. Technical Assistance Services: Post-sale technical support including certified workshop (650sqm), on-site repairs with 5 mobile workshops (within 48h), replacement machines, and full service maintenance contracts.
4. Training and Showcooking: Professional development courses and showcooking sessions for hospitality sector. Includes master classes with UNOX and Moretti ovens.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pieri Group is an Italian B2B wholesaler and service provider that distributes professional non-food supplies (cleaning products, disposable items, tableware, packaging, courtesy lines) and cleaning equipment to hospitality, food service, and industrial customers. Beyond product distribution, the company rents cleaning machines, delivers certified technical assistance through a 650 sqm workshop and five mobile units, and runs paid training and showcooking courses including UNOX and Moretti Forni master classes. The Linea Valore® digital ecosystem layers proprietary e-learning content, table customization configurators, and curated product kits on top of the physical supply chain.

Product overview

Pieri Group is a Società Benefit (benefit corporation) founded in 1979, offering professional non-food supplies and services primarily serving the hospitality, food service, and cleaning industries. The company's product portfolio is organized into four main service pillars: (1) Forniture e Showroom for professional furnishings and display solutions, (2) Noleggio e Assistenza for rental and technical assistance of cleaning machines, (3) Linea Valore for digital tools including e-learning and product configurators, and (4) Corsi & Show-cooking for professional training courses. The product range includes six categories of cleaning machines (pressure washers, vacuum cleaners, carpet cleaners, steam machines, floor scrubbers, and floor sweepers), as well as authorized service centers for UNOX and Moretti professional ovens. Linea Valore serves as the digital platform providing e-learning courses and web-based product customization tools.

Differentiator

Problem solved

Functional benefit

Brands

• Linea Valore®: Kit di strumenti digitali, contenuti formativi e prodotti selezionati per il pulito professionale. Include e-learning, configuratori per tavola e personalizzazioni, e video tutorial.

Products and services

• Forniture e Showroom
• Noleggio e Assistenza (Cleaning Machine Rental & Technical Assistance)
• Linea Valore® Digital Platform
• Corsi & Show-cooking
• UNOX Authorized Sales and Service Center
• Moretti Forni Authorized Service Center
• Professional Cleaning Machines (Pressure Washers, Vacuum Cleaners, Carpet Cleaners, Steam Machines, Floor Scrubbers, Floor Sweepers)

Quantifiable outcome

• 206,000 kW annual renewable energy production
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UNOXcoreTechnology or IntegrationPieri Group is an Authorized and Certified Technical Assistance Center for UNOX. Provides sales and assistance for UNOX ovens with showcooking sessions demonstrating intelligent oven use for all kitchen services.
• Moretti FornicoreTechnology or IntegrationPieri Group is an Authorized and Certified Technical Assistance Center for Moretti Forni. Specialized staff provides comprehensive technical assistance and solutions for any technical or functional needs.
• Supplier NetworkminorChannel Partner/ Reseller/ DistributorPartnerships with multiple brands including Lucart, Sepca, VDM, Tork, ISAP, Infibra, Leone, Moretti, Goldplast, Interchem, Papernet, Eudorex for distributing professional supplies.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• IPC (Integrated Professional Cleaning): European manufacturer of professional cleaning machines and equipment for HoReCa and industrial cleaning — directly competitive with Pieri's pressure washers, scrubbers, vacuums, and steam machines.
• Faber Chimica: Italian producer of professional cleaning products and hygiene solutions for hospitality, foodservice, and industrial users — directly comparable in vertical mix and Italian market positioning to Pieri.
• Italchimica: Italy-based manufacturer of professional cleaning detergents, hygiene solutions, and dosing systems serving HoReCa, healthcare, and industry — comparable customer base and product mix to Pieri Group.
• Fimap: Italian manufacturer of professional cleaning machines (floor scrubbers, sweepers, vacuum cleaners) — overlaps directly with Pieri's machine rental/assistance division and its six-category cleaning equipment catalog.
• Comac: Italian maker of professional cleaning equipment (scrubbers, sweepers, vacuum cleaners) — directly comparable in the machine and aftermarket service category that Pieri distributes and services.
• Sutter Professional: Italian manufacturer and distributor of professional cleaning products, detergents, and disinfectants for hospitality, food service, and institutional customers — directly overlapping with Pieri's cleaning, sanitization, and HoReCa supply lines.

Broad incumbents

• Lyreco: European distributor of workplace, hospitality, and cleaning supplies across multiple countries — directly mirrors Pieri's wholesale distribution model at greater scale and geographic breadth.
• Ecolab: Global hygiene, sanitization, and cleaning solutions provider with deep HoReCa presence — competes with Pieri at the high end of professional cleaning chemistry and infection-prevention contracts.
• Kärcher: Global leader in cleaning equipment and systems serving commercial, hospitality, and industrial customers — broader portfolio and geographic reach but overlapping on the machines Pieri distributes and rents.

Regional players

• Hagleitner Hygiene: Austrian producer and distributor of professional hygiene and cleaning products serving hospitality and industrial customers across DACH and parts of southern Europe — comparable HoReCa/cleaning focus but a different geographic core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pieri-group
• Facebookfacebook.com/pierigroup
• LinkedInlinkedin.com/company/pieri-group-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pieri Group