What Moretti Forni does

Moretti Forni S.p.A. is an Italian manufacturer of professional electric and gas ovens for the food service industry, headquartered in Mondolfo in the Marche region and operating since 1946. The company designs and builds deck, conveyor, convection, rotor, and static ovens for pizzerias, bakeries, pastry shops, hotels, restaurants, and gastronomy operators. Its portfolio comprises ten product series — CORE, serieX, serieS, Neapolis, serieT, serieP, serieF, serieR, iDeck, and the consumer-facing PROVEN® — sold under the tagline 'The SmartBaking Company®' to a customer base that includes Pizza Express, Domino's Pizza, Papa John's, Hilton, Marriott, Accor, Disney, Eataly, Carrefour, Lidl, Autogrill, Barilla, Ferrero, and Nestlé.

The company's technical differentiation rests on several proprietary heat-management platforms: Condecktion® on the CORE series, marketed as the first oven in the world with this technology; Inclusive Technology™ on serieX; FastBake and MultiBake chamber configurations on serieS; Delta-Power and Quadra-Temp on serieT conveyor ovens (which reach operating temperature in 20-30 minutes); the Neapolis electric oven that reproduces wood-fired baking up to 510°C; and the Refining® pre-baking process that enables high-quality pizza in non-traditional venues such as bars and cinemas. The SmartBaking mobile app (iOS and Android) provides Wi-Fi-based remote monitoring and control across the commercial series, functioning as a lightweight IoT layer rather than an AI system. Production is concentrated at the Mondolfo facility, and the company emphasizes 'Made in Italy' manufacturing and Italian design heritage.

Moretti Forni generates revenue primarily through direct and channel-based hardware sales of ovens and complementary accessories (including professional reheating systems), supplemented by technical service, spare parts, warranty, and training revenue delivered through its MorettiLAB baking academy. Pricing is not publicly disclosed and is handled via quote requests routed through regional dealers or direct enterprise sales. The go-to-market model combines a global authorized dealer and service-partner network — supported by localized websites in eight languages and a digital partner portal for lead management — for mid-market customers with a direct field-sales motion for enterprise accounts such as international hotel chains, restaurant groups, and corporate dining operators. The company also invests in content marketing, industry event participation (e.g., Identità Milano), and a customer community under the #RoadToSmartBaking hashtag.

Name

Moretti Forni

Legal name

Moretti Forni S.P.A.

Website

https://morettiforni.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian manufacturer of professional electric and gas ovens for pizzerias, bakeries, pastry shops, hotels, and food service operators. Founded 1946 and based in Mondolfo, the company sells globally through an authorized dealer network, with customers including Pizza Express, Domino's, Hilton, Marriott, Disney, and Barilla.

Ownership category

akta.pro rank

Headquarters

HQ city

Mondolfo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Oven Sales: Moretti Forni generates revenue primarily from manufacturing and selling professional baking ovens. The product portfolio includes multiple series (CORE, serieX, serieS, Neapolis, serieT, serieP, serieF, serieR, iDeck) targeting different market segments from premium restaurants to mass market operations. Ovens are available in electric and gas variants with varying power levels and chamber configurations.
2. Accessories and Complementary Products: Sale of complementary equipment including professional reheating systems (Riscaldatore professionale), accessories, and complementary machines to support the core oven business.
3. Technical Services and Support: Revenue from technical support services, spare parts, warranty services, and training programs through MorettiLAB and baking consultation services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Moretti Forni manufactures and sells professional electric and gas baking ovens for pizzerias, bakeries, pastry shops, and food service operators, with a portfolio spanning deck ovens (CORE, serieX, serieS, Neapolis, serieP, iDeck, PROVEN®), conveyor ovens (serieT), convection ovens (serieF), and rotor ovens (serieR). The offerings are supported by the SmartBaking App for IoT-based remote control, the MorettiLAB baking academy for training, technical assistance, and accessories, and the CotturaFutura® sustainability and heat evolution program.

Product overview

Moretti Forni is 'The SmartBaking Company®' with the tagline 'Moretti is the ingredient.' The company manufactures professional ovens made in Italy, spanning multiple product lines: CORE and SerieX feature innovative Condecktion® and Inclusive Technologies; SerieS offers high customizability with FastBake/Multibake chambers; Neapolis recreates wood-fired baking electrically at up to 510°C; SerieT is a conveyor belt oven with Delta-Power and Quadra-Temp technologies; SerieP is a heavy-duty static oven; SerieF/R are convection and rotor ovens; iDeck provides essential static baking; and PROVEN® serves home professional markets. The portfolio is unified by proprietary smart technologies and supported by the SmartBaking App, MorettiLAB training academy, and CotturaFutura® sustainability approach.

Differentiator

Problem solved

Functional benefit

Brands

• CORE: Deck oven with Condecktion® Technology
• serieS
• serieX
• Neapolis
• serieT
• serieP
• serieF
• serieR
• iDeck
• PROVEN®
• MorettiLAB
• CotturaFutura®

Products and services

• CORE Professional electric deck oven featuring proprietary Condecktion® Technology, designed for pizza, bread, and pastry professionals seeking advanced heat control and distribution. Marketed as the world's first oven with Condecktion® Technology.
• serieX Professional pizza oven marketed as the world's first oven with Inclusive Technology™, designed to make professional baking more accessible and controllable.
• serieS Highly customizable evolved professional oven featuring FastBake and MultiBake chamber configurations, designed for fast turnaround during peak hours, simultaneous baking of different products, and Power-Booster and Eco-Standby energy management.
• Neapolis Electric oven that recreates the wood-fired baking experience, operating at temperatures up to 510°C with tilting deflectors for humidity control. Designed for Neapolitan-style pizza venues.
• serieT Conveyor belt oven available in gas and electric variants (T64E, T64G, T75E, T75G, TT96E, TT96G, TT98E, TT98G), featuring Delta-Power Technology for balancing heat between front and back of the baking chamber and Quadra-Temp Technology for setting up to four temperatures.
• serieP Heavy-duty practical and reliable static oven for professional pizza and bread baking, equipped with Dual-Power function.
• serieF Professional convection oven for baking applications.
• serieR Rotor oven featuring rotating deck technology for uniform baking across multiple trays.
• iDeck Entry-level essential static oven designed for basic professional baking needs.
• PROVEN® Home professional oven line positioned for domestic professional use, extending Moretti Forni's commercial-grade smart baking technology into the home market.
• SmartBaking App Mobile application for iOS and Android enabling remote oven control, monitoring, and management via Wi-Fi. Compatible with serieS, Neapolis, serieX, and serieT ovens, providing IoT-based connectivity to the Moretti Forni oven ecosystem.
• MorettiLAB Baking Academy Moretti Forni's baking academy offering training courses, seminars, and baking consultation for pizza, bread, and pastry professionals (and ambassadors) using Moretti Forni technologies.
• CotturaFutura® Heat Evolution Program Heat evolution technology and sustainability program representing Moretti Forni's positioning on sustainable and efficient baking, including services and content related to energy efficiency and innovation in baking technology.

Quantifiable outcome

• Up to ~400 pizzas produced in a single busy summer evening service
• +3 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered regional.

• Bergdahl ASregionalChannel Partner/ Reseller/ DistributorNorwegian distribution partner for Moretti Forni products. Serves the Scandinavian market with Neapolis and other Moretti Forni oven series for pizza professionals.
• Bergdahl (Oslo)regionalChannel Partner/ Reseller/ DistributorFeatured in customer case study for Café Grensen in Oslo, Norway - distributes and supports Moretti Forni ovens in the Norwegian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ItalPizza: Italian manufacturer specializing in professional electric and gas pizza ovens for pizzerias and chains, directly overlapping Moretti Forni's Neapolis and serieS use cases.
• Cuppone: Italian manufacturer of professional pizza ovens with comparable product positioning (deck ovens for Neapolitan and traditional pizza), targeting the same pizzeria and restaurant customers as Moretti Forni in Italy and internationally.
• Giorik: Italian maker of professional convection, combi, and static ovens used in bakeries, pastry shops, and restaurants, directly comparable to Moretti Forni's serieF, serieP, and bakery-focused offerings.
• Fimar: Italian commercial kitchen equipment manufacturer offering pizza ovens, dough preparation, and complementary machines targeting the same small and mid-market pizzeria customer as Moretti Forni.
• Middleby Corporation: US-listed global leader in commercial kitchen equipment whose brands (TurboChef, Blodgett, Pitco, Celfrost) include professional pizza and conveyor ovens directly competing with Moretti Forni in the same professional food service channel.
• Angelo Po: Italian manufacturer of professional cooking equipment and modular kitchen systems, serving the same large hospitality, institutional, and chain-customer segments as Moretti Forni.
• Prismafood: Italian producer of professional pizza and bakery ovens with a portfolio of deck, conveyor, and static models that competes with Moretti Forni's mid-market and entry-level lines such as iDeck and serieP.
• Forni Giuliani: Italian maker of professional static and rotary ovens for bakeries and pizzerias, competing head-to-head with Moretti Forni's deck and bread-baking lines across Europe.

Broad incumbents

• Hoshizaki: Japanese-headquartered global commercial kitchen equipment manufacturer with a broad portfolio (refrigeration, ice, cooking) including commercial ovens that compete with Moretti Forni at enterprise accounts.
• Rational AG: German global market leader in professional combi-ovens for commercial kitchens; overlaps with Moretti Forni in foodservice and large hospitality accounts but specializes in steam/combi rather than dedicated pizza ovens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MorettiForni
• Facebookfacebook.com/MorettiForni
• LinkedInlinkedin.com/company/24745082/admin/dashboard
• Instagraminstagram.com/morettiforni
• Xx.com/morettiforni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moretti Forni