Kalyra
Kalyra is a South Australian not-for-profit aged care provider operated by the James Brown Memorial Trust since 1892. It serves older South Australians through five retirement villages, three residential aged care facilities, and a Help at Home service spanning Adelaide Hills to Murray Bridge.
- Company typePrivate
- Founded1892
- HeadquartersBelair, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kalyra does
Kalyra is a South Australian not-for-profit provider of aged care and retirement living services, established in 1892 and operated through the James Brown Memorial Trust under CEO Sara Blunt since 2015. The organization delivers three integrated service lines: Retirement Living (five villages across the Adelaide Hills and McLaren Vale — Belair, Bellevue Heights, McLaren Vale Village, McLaren Vale Vineyard, and Woodside — offering modern one-, two-, and three-bedroom homes), Residential Aged Care (three facilities in Belair, McLaren Vale, and Woodcroft, including specialized Memory Support for dementia), and Help at Home (delivered across a regional footprint from Victor Harbor to Murray Bridge through the Australian Government's Support at Home program, the Commonwealth Home Support Programme, and the private Kalyra Choice Program). Customers are predominantly South Australians aged 65 and older (50+ for Aboriginal and Torres Strait Islander people), with a secondary mission of providing affordable housing to people at risk of homelessness through the Trust's charitable remit.
The technical surface is concentrated on the My Kalyra mobile application (iOS and Android) which connects residents, families, and clients via video chat, event calendars, statement access, and additional product/service requests. The standout operational feature is the award-winning intergenerational program that co-locates Southern Montessori Middle School on the grounds of Kalyra Woodcroft, recognized as an Australian first and featured on ABC and at the Ageing Asia international awards. Marketing and customer acquisition rely on community presence, earned media, the website, social channels, and direct phone outreach, with government-funded clients entering via the My Aged Care assessment gateway.
Revenue mechanics blend means-tested government subsidies (Support at Home, CHSP, residential aged care daily fees and accommodation payments), retirement village entry contributions and ongoing service/management fees under leasehold, strata title, or licence-to-occupy arrangements, and private fee-for-service home care at agreed rates. Surpluses are reinvested in services rather than distributed, consistent with the not-for-profit trust structure. Recent corporate activity includes the 2023 Barryne Retirement Village acquisition from Helping Hand, the 2023 McLaren Vale & Districts War Memorial Hospital merger, the September 2023 McLaren Vale Community Centre upgrade, and a Board refresh in mid-2024.
Kalyra firmographics
Firmographics- Name
- Kalyra
- Legal name
- James Brown Memorial Trust
- Website
- https://kalyra.org.au
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kalyra is a South Australian not-for-profit aged care provider operated by the James Brown Memorial Trust since 1892. It serves older South Australians through five retirement villages, three residential aged care facilities, and a Help at Home service spanning Adelaide Hills to Murray Bridge.
- Ownership category
- akta.pro rank
Kalyra industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities (623311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Kalyra is headquartered
LocationHeadquarters
- HQ city
- Belair
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Kalyra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales
Revenue model
- Government-Funded Aged Care Services: Kalyra operates as a not-for-profit provider receiving government funding through the Australian Government's Support at Home program (replaced Home Care Packages in November 2025), Commonwealth Home Support Programme (CHSP), and residential aged care subsidies. Services are partially or fully funded by government depending on individual assessment and means testing.
- Private/Fee-for-Service Home Care: For clients not eligible for government funding, Kalyra offers private or fee-for-service options at agreed rates. This provides flexible access to Help at Home services including cleaning, gardening, personal care, and social support.
- Retirement Living: Retirement village living with modern 1, 2, and 3 bedroom homes across 5 locations. Revenue derived from property purchase/occupation rights, service fees, establishment fees, and ongoing management fees. Tenure arrangements include leasehold, Strata Title, licence to occupy, or custom lease options.
- Residential Aged Care Accommodation: Fees for residential aged care include accommodation costs, care fees (means-tested), and daily fees. Services provided at three facilities in Belair, McLaren Vale, and Woodcroft.
- Affordable Housing: Modern, sustainably designed housing for low-cost living, enabling people to step out of risk of homelessness, supported by agencies into a more secure future. Part of charitable mission reinvestment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support at Home (formerly Home Care Packages) - Government funded ongoing support |
| Subscription | Monthly | Commonwealth Home Support Programme (CHSP) - Entry-level government assistance |
| Other | Multi-year contract | Retirement Living - Various contract options |
| Subscription | Monthly | Residential Aged Care - Means-tested fees |
| Usage-based | Pay-as-you-go | Private/Fee-for-Service Home Care |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Kalyra product offering
Product offeringCore offering
Kalyra provides retirement living, residential aged care, and Help at Home services to older South Australians through five retirement villages (Belair, Bellevue Heights, McLaren Vale, McLaren Vale Vineyard, and Woodside), three residential aged care facilities (Belair, McLaren Vale, Woodcroft), and government-funded and private home care programs. Operated by the James Brown Memorial Trust as a not-for-profit since 1892, the organization delivers an integrated continuum of care supported by the My Kalyra mobile app for resident and family engagement.
Product overview
Kalyra operates as a not-for-profit aged care provider offering three integrated core service lines: Retirement Living (5 villages across Adelaide Hills and McLaren Vale with 1-3 bedroom homes), Help at Home (flexible home care programs including government-funded Support at Home, Commonwealth Home Support Programme, and Kalyra's own Choice Program), and Residential Aged Care (3 facilities offering varying levels of care including specialized Memory Support and award-winning Intergenerational Programs). The My Kalyra mobile app connects residents, clients, and families with video chat, event information, and service requests. Services span the full continuum of aging care from independent living through to 24-hour residential care, with Help at Home enabling people to remain in their own homes longer before transitioning to residential care when needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Living Modern retirement village homes across five scenic locations in Adelaide Hills and McLaren Vale offering 1, 2, and 3 bedroom homes for older adults seeking independent lifestyle without property maintenance responsibilities. Contracts include leasehold, Strata Title, licence to occupy, or custom lease tenure types with associated establishment, service, and management fees.
- Help at Home Flexible home care programs enabling older South Australians to remain independent in their own homes. Includes the government-funded Support at Home program (replacing Home Care Packages as of November 2025), the Commonwealth Home Support Programme for entry-level basic services, the Kalyra Choice Program for flexible private services, and private fee-for-service options for clients not eligible for government funding.
- Residential Aged Care Three residential aged care facilities in Belair, McLaren Vale, and Woodcroft providing 24-hour care with a focus on independence, dignity, and a home-like environment for residents requiring low-level, high-level, palliative, and memory support care. Fees include accommodation costs, means-tested care fees, and basic daily fees.
- My Kalyra App A modern mobile application available on iPhone and Android that connects residents, clients, and families to Kalyra services. Features include video chat with family members, event information viewing, statement access, and the ability to request extra products and services.
Quantifiable outcome
- 30% increase in staff wages through Fair Work Commission recognition of aged care sector value
- +2 more outcomes
Companies that use Kalyra
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Kalyra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kalyra partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Helping Hand (for Barryne Retirement Village)minorBarryne Retirement Village in Belair officially transitioned from Helping Hand to become part of Kalyra's retirement living portfolio. Both organizations are not-for-profit with shared values on supporting South Australians to live their best lives as they age. Helping Hand CEO Chris Stewart stated the transition was a great outcome for residents, with Kalyra being a well-known and highly regarded provider in the Belair community.
- McLaren Vale & Districts War Memorial HospitalcoreKalyra was announced as the nominated partner for the merger and transition of McLaren Vale & Districts War Memorial Hospital to aged care services. The hospital (established 1951) announced it was no longer viable and would transition to providing aged care for the local community. Kalyra committed to preserving the rich history including the heritage Tsong Gyiaou building and continuing the hospital kitchen for Meals on Wheels. The merger was subject to a Special General Meeting vote in late April 2023.
- Southern Montessori Middle SchoolcoreAustralian-first intergenerational partnership where Southern Montessori Middle School is co-located on the grounds of Kalyra Woodcroft Residential Aged Care. Students and residents engage in shared activities including pizza making using the wood fire pizza oven and games. This innovative model has been featured on ABC and won the Ageing Asia Intergenerational Program award. The program is described as paving the way for 'ageless friendships' and is designed to tackle ageism by fostering intergenerational connections.
- ABC (Australian Broadcasting Corporation)minorKalyra's intergenerational program was featured on ABC's Ageless Friendships series, specifically the episode featuring the Southern Montessori Middle School and Kalyra Woodcroft partnership. This media coverage raised awareness of the innovative aged care model.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Kalyra competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Kalyra social profiles
Digital presenceKalyra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kalyra leadership team
Management profileNumber of profiles
Profiles13 records
Kalyra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kalyra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kalyra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kalyra
What does Kalyra do?
Kalyra provides retirement living, residential aged care, and Help at Home services to older South Australians through five retirement villages (Belair, Bellevue Heights, McLaren Vale, McLaren Vale Vineyard, and Woodside), three residential aged care facilities (Belair, McLaren Vale, Woodcroft), and government-funded and private home care programs. Operated by the James Brown Memorial Trust as a not-for-profit since 1892, the organization delivers an integrated continuum of care supported by the My Kalyra mobile app for resident and family engagement.
Is Kalyra a public or private company?
Kalyra is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kalyra founded?
Kalyra was founded in 1892. It employs 51 to 100 people.
Where is Kalyra based?
Kalyra is headquartered in Belair, Australia, in the Oceania region.
How does Kalyra make money?
Five revenue lines are on record. Government-Funded Aged Care Services are the primary driver. The others are private/Fee-for-Service Home Care, retirement Living, residential Aged Care Accommodation and affordable Housing.
Does Kalyra have an API?
No public API is recorded for Kalyra.
What industry is Kalyra in?
Kalyra's product category is Aged Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 62331 and its SIC code is 8050.