Helping Hand
Not-for-profit aged care provider in South Australia operating 11 residential care homes, home care services, retirement living, and Wellbeing Centres; employs 2,400+ staff serving older South Australians since 1953.
- Company typePrivate
- Founded1953
- HeadquartersNorth Adelaide, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Helping Hand does
Helping Hand is a not-for-profit aged care organization established in 1953 and headquartered in Hindmarsh, South Australia, providing residential aged care, home care, retirement living, and allied health services to older South Australians. The organization operates 11 residential care homes, home care offices, and retirement living units across metropolitan Adelaide and regional South Australia (including the Eyre Peninsula, Barossa Valley, Mid North, Lower North, and Yorke Peninsula), and opened two dedicated Wellbeing Centres in Golden Grove (January 2025) and Parafield Gardens (May 2025) offering allied health and social connection programs. Its service portfolio includes Help at Home (personal care, nursing, allied health, transport, social support), 24/7 Residential Care (including dementia and palliative care), Retirement Living for independent seniors, plus sub-services such as respite care, exercise classes, social groups, and mental wellbeing support.
Revenue is generated through a multi-stream model: Australian Government funding via the Commonwealth Home Support Programme (CHSP), Support at Home, and residential aged care subsidies; client co-contributions determined by income and assets; and donations and bequests (including a significant estate gift from the late Mr Arthur Horner). Distribution runs through direct service delivery at owned facilities, government-mandated My Aged Care referrals, the November 2024-launched Aged Care Connector Service, and community outreach including a podcast (Age Old Problems: New Aged Care) and a television/social media campaign launched April 2025. Technology investments center on a digital transformation program anchored by the MyHR HR and payroll system launched December 2024, with an eCase system for home care and residential services in development. Helping Hand employs more than 2,400 people representing 74 cultural backgrounds, and is governed by a Board chaired by Janet Finlay with Chris Stewart as CEO; major capital projects include a $22.2M federally funded redevelopment of Yeltana and Copperhouse Court care homes in Whyalla and the multi-stage North Adelaide Westering precinct development.
Helping Hand firmographics
Firmographics- Name
- Helping Hand
- Legal name
- Helping Hand
- Website
- https://helpinghand.org.au
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Not-for-profit aged care provider in South Australia operating 11 residential care homes, home care services, retirement living, and Wellbeing Centres; employs 2,400+ staff serving older South Australians since 1953.
- Ownership category
- akta.pro rank
Helping Hand industry classification
Industry- Product category
- Aged Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), Dementia Personal Care (ADLs) Support (HSABAEAB), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Helping Hand is headquartered
LocationHeadquarters
- HQ city
- North Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices26 records
Markets served
Helping Hand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Government-funded aged care services: Australian Government contributes toward care costs for eligible aged care recipients through programs including Commonwealth Home Support Programme (CHSP), Support at Home, and residential aged care subsidies. Clients may be asked to contribute towards costs if they can afford it.
- Client contributions: Clients may need to make co-contributions based on their income and assets, as determined by the government. Entry costs and ongoing fees for residential care, retirement living, and home care services vary by individual circumstance.
- Donations and bequests: Fundraising initiatives including staff giving program and estate bequests such as the significant bequest from late Mr Arthur Horner for Lealholme Residential Care Home in Port Pirie.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Home care services with government contribution options |
| Usage-based | Pay-as-you-go | Residential respite care |
| Other | Monthly | Retirement living units |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Helping Hand product offering
Product offeringCore offering
Helping Hand is a not-for-profit aged care provider offering residential care across 11 care homes, in-home support services (Help at Home), and retirement living units for older South Australians. Services include personal care, nursing, allied health, dementia and palliative care, respite care, social connection programs, and exercise classes. The organisation also delivers wellbeing services through dedicated centres and provides trauma-aware care for older Australians including Forgotten Australians and Care Leavers.
Product overview
Helping Hand is an aged care and wellbeing services provider offering a comprehensive portfolio of services across South Australia. The core offerings include Help at Home (in-home support services), Retirement Living (independent living units), and Residential Care (24/7 aged care homes). These are supported by specialised sub-services including Social Groups, Exercise Classes, Mental Wellbeing Support, Respite Care, Dementia Care, Palliative Care, Allied Health and Nursing Services, and dedicated Wellbeing Centres in Golden Grove and Parafield Gardens. The organisation also provides educational content through its 'Age Old Problems: New Aged Care' podcast, navigation support via the Aged Care Connector Service, and trauma-aware care training through the Real Care the Second Time Around Project. Digital transformation includes MyHR (HR and payroll system) and upcoming eCase for client management. Services span metropolitan Adelaide and regional South Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Help at Home In-home support services enabling older people to remain independent in their own homes, including personal care, nursing, allied health, cleaning, garden maintenance, transport, and social support across metropolitan Adelaide and regional South Australia.
- Retirement Living Self-contained retirement units for people over 55 who can live independently, offering maintenance-free living in communities across South Australia including Clare, Jamestown, North Adelaide, Port Pirie, Prospect, and Whyalla.
- Residential Care 24/7 residential aged care services across 11 care homes in South Australia offering comfortable, safe, homelike environments with individually tailored activities and care for residents including those with dementia.
- Dementia Care Specialised support for people living with dementia including memory support units, structured routines, sensory stimulation activities, cognitive therapies, and staff training in dementia care with support groups for families.
- Palliative Care Specialised end-of-life and chronic illness care focusing on pain management, emotional and spiritual support through an interdisciplinary approach involving doctors, nurses, social workers, and chaplains.
- Respite Care Temporary care services providing carers with breaks, available in-home, in community day groups, and at all 11 residential care homes with stays starting from two weeks.
- Wellbeing Centres Dedicated health and wellbeing facilities providing allied health services (physiotherapy, podiatry, occupational therapy, exercise physiology, social work, dietetics) and social connection programs. Currently located in Golden Grove and Parafield Gardens.
- Allied Health and Nursing Services Home visiting and centre-based allied health services including physiotherapy, podiatry, occupational therapy, nutrition and dietetics, exercise physiology, nursing, therapy groups, and social work. Includes Eat Well Workshop, Nourish to Rebuild Strength Workshop, Stay on Your Feet program, and Live with Energy sessions.
- Aged Care Connector Service Navigation support service launched November 2024 to help older South Australians beginning their home care journey, assisting with paperwork, understanding processes, linking with suitable services, and attending My Aged Care assessments.
Quantifiable outcome
- Real Care the Second Time Around project trained over 3,000 aged care workers nationwide
- +2 more outcomes
Companies that use Helping Hand
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Helping Hand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Helping Hand partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Flinders UniversitycorePartnership for Leading Excellence in Aged Care Delivery (LEAD) program - a 10-month leadership development program designed to strengthen leadership capability across Helping Hand, combining academic learning with practical application
- Relationships Australia South AustraliacorePartnership to create training course for aged care professionals on respectful and inclusive conversations with older adults who have a history of trauma. Also collaborated on Real Care the Second Time Around project.
- Our WatchsupportingPartnership to embed evidence-based workplace equality and respect processes as part of gender equality commitment
- Woods BagotsupportingAward-winning architects engaged for Rotary House refurbishment design in North Adelaide
- Kennett BuilderssupportingLead contractors appointed for Rotary House refurbishment and Whyalla redevelopment (Yeltana and Copperhouse Court), with commitment to engaging approximately 30% local tradespeople
- UnitingCare AustraliasupportingHelping Hand chairs national UnitingCare Australia Trauma-Aware Care Community of Practice bringing together organisations across the country. Uniting NSW.ACT achieved first Care Leaver Specialisation Verification through this community.
- Diversity Council Australia (DCA)supportingDCA conducts annual inclusion survey that informs Helping Hand's Diversity, Inclusion and Belonging Strategy. Helping Hand recognised as Inclusive Employer for 2024-2025 and 2025-2026.
- Working Women's CentresupportingMore than 60 managers trained with Working Women's Centre to increase knowledge about Family and Domestic Violence and learn how to support staff who disclose they are experiencing FDV
Scale indicators10 records
Recent moves11 records
Expansion highlights7 records
Helping Hand competitors and assessment
Company assessmentDirect peers
- ACH Group: South Australia-based nonprofit aged care provider offering residential care, home care, retirement living and allied health across metro and regional SA, the closest geographic and service-model analogue to Helping Hand.
- Resthaven: South Australian nonprofit aged care provider delivering residential, in-home and retirement living services with a comparable multi-site, multi-service operating model.
- Southern Cross Care (SA & NT): Not-for-profit aged care and retirement living operator in South Australia and the Northern Territory, directly overlapping with Helping Hand in residential, home care and retirement services.
Broad incumbents
- Regis Healthcare: ASX-listed national residential aged care operator with 60+ homes; comparable to Helping Hand in residential service delivery and the regulatory environment under the Aged Care Quality Standards.
- Estia Health: One of Australia's largest residential aged care providers, competing for the same government-funded residents and labour pool as Helping Hand across multiple states.
- Baptist Care Australia: Federated nonprofit delivering residential aged care, home care and community services across multiple Australian states, comparable as a faith-affiliated multi-service aged care operator.
- Uniting (UnitingCare Ageing): Large faith-based nonprofit providing residential aged care, home care and retirement living across multiple states; co-partner with Helping Hand via the UnitingCare Australia Trauma-Aware Care Community of Practice.
- Calvary Health Care: National nonprofit health and aged care provider operating residential aged care homes, home care and palliative services overlapping with Helping Hand's clinical and community offerings.
- Bolton Clarke: One of Australia's largest nonprofit aged care and retirement living providers, operating residential homes, home care and retirement villages nationwide with overlapping service lines.
Others
- My Aged Care (Australian Government): Government-run single-entry assessment portal that is the mandatory referral channel into Helping Hand's home care and residential services, making it a critical upstream ecosystem dependency rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Helping Hand social profiles
Digital presenceHelping Hand compliance and trust
Trust signalCompliance3 records
Helping Hand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helping Hand leadership team
Management profileNumber of profiles
Profiles15 records
Helping Hand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helping Hand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helping Hand
What does Helping Hand do?
Helping Hand is a not-for-profit aged care provider offering residential care across 11 care homes, in-home support services (Help at Home), and retirement living units for older South Australians. Services include personal care, nursing, allied health, dementia and palliative care, respite care, social connection programs, and exercise classes. The organisation also delivers wellbeing services through dedicated centres and provides trauma-aware care for older Australians including Forgotten Australians and Care Leavers.
Is Helping Hand a public or private company?
Helping Hand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Helping Hand founded?
Helping Hand was founded in 1953. It employs 1,001 to 5,000 people.
Where is Helping Hand based?
Helping Hand is headquartered in North Adelaide, Australia, in the Oceania region.
How does Helping Hand make money?
Three revenue lines are on record. Government-funded aged care services are the primary driver. The others are client contributions and donations and bequests.
Who are Helping Hand's main competitors?
Direct peers on record are ACH Group, Resthaven and Southern Cross Care (SA & NT). Broad incumbents are Regis Healthcare, Estia Health, Baptist Care Australia, Uniting (UnitingCare Ageing), Calvary Health Care and Bolton Clarke. My Aged Care (Australian Government) is listed as an others.
Does Helping Hand have an API?
No public API is recorded for Helping Hand.
What industry is Helping Hand in?
Helping Hand's product category is Aged Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 623312 and its SIC code is 8050.