Davos Klosters

What Davos Klosters does

Davos Klosters is a Swiss alpine tourism destination managed by the Davos Destinations Organisation (DDO), a cooperative that unites the resources of the municipalities of Davos and Klosters-Serneus, partner organisations, and service providers. Founded as a tourism entity with operational history dating to 1910 (and statistical records back to 1943), the DDO consolidated Klosters Tourism as an internal department effective November 1, 2019, following a favourable local referendum, creating a unified destination brand across two towns and six mountain sports areas (Parsenn Davos/Klosters, Jakobshorn, Rinerhorn, Schatzalp-Strela, Madrisa, Pischa).

The destination operates a vertically integrated platform spanning physical and digital infrastructure. At the core is the Premium Card guest loyalty programme — issued to overnight guests from the first night of stay — which delivers free local public transport (including Rhaetian Railway regional services) and discounted mountain railway access from CHF 13 per adult, available in both physical and digital smartphone formats. The ferienshop.davos.ch booking portal aggregates tickets, activity bookings, restaurant reservations, public transport, and accommodation, supported by the official Davos Klosters App, a WhatsApp guest support line, and two physical tourist offices in Davos Platz and Klosters. Product breadth includes a Summer and Winter Guest Programme of over 800 curated experiences (from CHF 5 each) across Sport & Adventure, Kids & Family, Art & Culture, and Sightseeing & Excursions, plus signature offerings such as the Alps Epic Trail Davos (IMBA-designated, 40+ km, the only IMBA Epic Trail in Switzerland), 700 km of single-track bike routes, the Gotschna Freeride piste, Madrisa Land family adventure park, and the aquatic centre eau-là-là.

Revenue is generated across five streams: mountain railway tickets and ski/summer season passes, activity and experience bookings, guest programme participation fees, convention and meeting services (anchored by the annual World Economic Forum under the 'World's Finest Meeting Place' positioning), and cooperative tourism management services funded through municipal contributions, partner fees, and tourism levies. Customer segments span families, mountain bikers, hikers, trail runners, business and MICE travellers, and cultural/culinary tourists. The destination pursues a sustainability strategy targeting Switzerland's first climate-neutral holiday resort by 2030 via the myclimate Climate Fund Davos, and is currently executing its largest infrastructure investment — replacement of the Schifer cable car on Parsenn with a 10-person gondola lift opening in the 2027/28 winter season.

Name

Davos Klosters

Legal name

Destination Davos Klosters

Website

https://davos.ch

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Davos Klosters is a Swiss alpine destination managed by the Davos Destinations Organisation cooperative, operating six mountain railway areas, the Premium Card guest loyalty programme, and over 800 curated experiences for leisure, family, cycling, and MICE visitors.

Ownership category

akta.pro rank

Product category

Alpine Mountain Resort Tourism

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Tour Operators (561520)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury MICE & Conference Resorts (THAGACAN)

Keywords

• Alpine tourism destination
• Mountain railway operations
• Guest activity programmes
• Convention and events hosting
• Outdoor sports hospitality

Headquarters

HQ city

Davos Platz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mountain railway tickets and ski passes: Revenue from day tickets, single-journey tickets, and summer/winter season passes for the Davos Klosters Mountains (Parsenn, Jakobshorn, Rinerhorn, Gotschna, Madrisa) and Schatzalp. Pricing varies by season (high/low), age group, and ticket type (single, return, day pass, season pass). Bike transport and combined tickets (e.g., Madrisa Gourmet Combo) are additional line items.
2. Activity and experience bookings: Revenue from bookable activities including paragliding tandem flights (from CHF 190), e-mountainbike tours, golf courses, aquatic centre (eau-là-là), adventure park, summer toboggan run, restaurant reservations, and more. Prices range from CHF 5 to over CHF 190 per experience.
3. Guest programme participation fees: Overnight guests can book from over 800 experiences in the summer guest programme and a similarly broad winter programme, starting at CHF 5 per activity. The guest programme is bookable through the ferienshop booking platform.
4. Convention and meeting services: Davos is branded as the 'World's Finest Meeting Place' and hosts the World Economic Forum annually. The DDO and Davos Congress provide venues, conference facilities, and event management services for groups and organisations.
5. Tourism marketing and destination management services: The Davos Destinations Organisation (DDO) operates as a cooperative managing tourism development for Davos and Klosters, funded by municipal contributions, partner organization fees, and tourism levies. Klosters Tourism was outsourced as an independent department of the DDO as of November 1, 2019.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Davos Klosters is a year-round Swiss alpine holiday destination in the canton of Graubünden, operated by the Davos Destinations Organisation (DDO) cooperative across the towns of Davos and Klosters. It sells mountain railway access (six cable car areas including Parsenn, Jakobshorn, Rinerhorn, Gotschna, Madrisa, Schatzalp-Strela, and Pischa), a Premium Card guest loyalty programme, seasonal guest programmes with over 800 curated experiences, and convention/MICE event services anchored by the annual World Economic Forum.

Product overview

Davos Klosters is a Swiss alpine holiday destination managed by the Davos Destinations Organisation (DDO). Its product portfolio is a platform of modular experiences anchored by the Premium Card guest loyalty programme (providing free local public transport and discounted mountain railways from CHF 13/adult) and the Summer/Winter Guest Programmes (offering over 800 curated experiences from CHF 5). The core infrastructure consists of six mountain railway areas (Parsenn Davos/Klosters, Jakobshorn, Rinerhorn, Schatzalp-Strela, Madrisa, Pischa), with ski, hiking, and biking operations across all seasons. Notable sub-products include the Alps Epic Trail Davos (the only IMBA-designated Epic Trail in Switzerland), the Madrisa Land family adventure park, the Gotschna Freeride piste, paragliding tandem flights, the Davos Adventure Park, and the aquatic centre eau-là-là. The destination operates the official Davos Klosters App and the ferienshop.davos.ch online booking portal for activities, dining, and transport. An infrastructure project currently underway will replace the Schifer cable car on Parsenn with a 10-person gondola lift opening for the 2027/28 winter season.

Differentiator

Problem solved

Functional benefit

Brands

• Davos Klosters Mountains: Mountain railways and ski resort operations including Parsenn, Jakobshorn, Rinerhorn, and related mountain infrastructure.
• Premium Card

Products and services

• Summer Guest Programme

Quantifiable outcome

• Only IMBA Epic Trail in Switzerland — the Alps Epic Trail Davos (40+ km from Jakobshorn to Filisur)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Schweiz Tourismus (Switzerland Tourism)coreGTM or Marketing PartnerNational Swiss tourism marketing organization that promotes Switzerland as a travel destination globally. Davos Klosters participates in national tourism campaigns and promotional activities coordinated by Schweiz Tourismus.
• Graubünden FeriencoreGTM or Marketing PartnerRegional tourism marketing body for the canton of Graubünden, of which Davos Klosters is a key destination. Co-markets Graubünden's tourism offerings including Davos Klosters.
• Best of the AlpscoreGTM or Marketing PartnerConsortium of leading Alpine resorts (including Davos Klosters, Chamonix Mont-Blanc, and others) that collectively markets the Alpine experience to international tourists. Davos Klosters is a member.
• World Economic Forum (WEF)flagshipStrategic or Co-development PartnerThe World Economic Forum (WEF) holds its annual meeting in Davos, bringing global business and political leaders to the destination each January. Davos is branded as the 'World's Finest Meeting Place' and positions itself as a premier congress destination.
• Rhätische Bahn (Rhaetian Railway, RhB)coreTechnology or IntegrationThe Rhaetian Railway operates scenic rail routes connecting Davos Klosters to the UNESCO World Heritage Albula/Bernina line. The Premium Card integrates free local public transport via RhB and regional bus services.
• myclimate foundationcoreStrategic or Co-development PartnerDavos aims to become the first climate-neutral holiday resort in Switzerland by 2030 through the 'myclimate Climate Fund Davos', operated jointly by the DDO, municipality, and myclimate foundation.
• Chamonix Mont-Blanc (FRA)minorGTM or Marketing PartnerDavos's sister city relationship with Chamonix Mont-Blanc in France, part of a network of international Alpine destinations that collaborate on tourism promotion and exchange.
• Ueda (JAP)minorGTM or Marketing PartnerDavos's sister city relationship with Ueda in Japan, fostering cultural and tourism exchange between the Alpine resort and the Japanese destination.
• Aspen (USA)minorGTM or Marketing PartnerDavos's sister city relationship with Aspen, Colorado, USA — a globally recognized ski and outdoor sports destination — facilitating tourism exchange and shared learning.
• Davos Destinations Organisation (DDO) – internal partnershipflagshipStrategic or Co-development PartnerThe DDO cooperative unites resources of municipal authorities (Davos and Klosters-Serneus), partner organizations, and service providers to manage and develop tourism in Davos Klosters. Klosters Tourism was outsourced as a department of the DDO in November 2019.
• AudiminorGTM or Marketing PartnerAudi is listed as a sponsor/partner of Davos Klosters, appearing in the website footer alongside other partner brands including Kjus and My Switzerland.
• KjusminorGTM or Marketing PartnerPremium sportswear brand Kjus is listed as a sponsor/partner of Davos Klosters, appearing alongside Audi and other partner brands.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jungfrau Region Tourismus: The Jungfrau Region (Interlaken, Grindelwald, Wengen, Mürren) is a Swiss Alpine destination cluster offering iconic mountain railways and year-round tourism — comparable in cooperative-style destination management and mountain railway scale, but operating in the Bernese Oberland rather than Graubünden.

Direct peers

• Zermatt Tourism: Zermatt operates a year-round Alpine destination with extensive mountain railways (including the Matterhorn glacier area), international brand recognition, premium pricing and curated guest activities — a close functional peer to Davos Klosters for skiing, hiking and luxury tourism.
• St. Moritz / Engadin Tourismus: Engadin St. Moritz is a high-end Swiss Alpine destination offering integrated winter and summer mountain experiences, ski lifts, guest programmes and premium MICE hosting — directly comparable to Davos Klosters in customer base (affluent leisure, conference), product mix (mountain railways, guest cards, curated experiences) and geography (Graubünden region).
• Verbier Tourism: Verbier is a Swiss Alpine resort known for skiing, mountain biking and trail running, with a comparable mix of mountain railways, summer activities and international leisure visitors — a direct peer in product offering and seasonal business model.
• Crans-Montana Tourism & Congress: Crans-Montana is a Swiss Alpine destination combining ski areas, golf, congress hosting and curated summer activities — comparable in scale, MICE capability and the dual winter/summer positioning that Davos Klosters pursues.
• LAAX (Weisse Arena Gruppe): LAAX is a Swiss multi-mountain resort brand focused on skiing and mountain biking with a strong events calendar and digital guest platform — directly comparable in product mix, multi-mountain infrastructure and emphasis on younger, experience-driven visitors.
• Andermatt Swiss Alps: Andermatt Swiss Alps operates a year-round Alpine destination with ski area, golf, and an expanding hotel and real estate programme — comparable as a multi-season mountain destination operator with significant infrastructure investment.
• Arosa Tourismus: Arosa is a Graubünden-based Swiss Alpine destination offering ski, hiking and family activities with a comparable regional cooperative-style governance structure — a direct regional peer within the same canton.

Broad incumbents

• Chamonix Mont-Blanc: Chamonix is a global Alpine benchmark destination with deep mountain railway, skiing and MICE heritage — a sister city of Davos and a broad incumbent peer in the top tier of international Alpine tourism.
• Aspen / Aspen Skiing Company: Aspen is a globally recognised US ski destination with sister-city ties to Davos, premium pricing, and a strong MICE and cultural offering — a broad incumbent peer for the high-end winter leisure and congress segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/davosklosters
• Instagraminstagram.com/davosklosters
• YouTubeyoutube.com/@davosklosters
• Xx.com/DavosKlosters
• LinkedInlinkedin.com/company/davos-klosters-destination-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davos Klosters