Lolipop

What Lolipop does

Lolipop is a privately held event management agency founded in 2016 and headquartered in La Possession, Réunion Island (a French overseas département). The firm operates as a full-service "événementiel" (event agency) and digital co-creator, serving enterprise clients with brand activations, product launches, corporate evenings, team building, incentive travel, conventions, and trade marketing across Réunion and the broader Indian Ocean region (Mauritius, Rodrigues, Madagascar). Its client roster includes BMW, MINI, Mercedes, Ciroc, Captain Morgan, Schweppes, Orange Réunion, Dodo, Palm Resort & Spa, La Poste, and Groupama.

The agency's core offering is organized around four pillars — Conseil (strategy/advisory), Evénementiel (event production), Digital (social media, social wall, SMS, contests, web), and Design (graphic design, video, drone reporting, event decor). On top of this, Lolipop has built a proprietary digital interactivity stack including a Social PhotoWall aggregating SMS and Instagram/Twitter feeds, a VR 360 offering, a web-based Interactive Games and Contests platform with CRM connectors, an Instaprint photo booth, an event mini-site and SMS campaign tool, and an E-Reputation/ROO (Return on Objectives) analytics service that measures social media impact of events. The technology layer is positioned as a differentiator against traditional local event agencies that rely solely on lighting, sound, and decor.

Commercially, Lolipop runs a professional services, project-based revenue model with bespoke quote-based pricing and no publicly disclosed rate cards. Go-to-market is direct enterprise sales, primarily relationship-driven and supported by a portfolio website, social media presence, and a Prix Créatives award (2016) in the events category. Geographic scope is overwhelmingly concentrated on Réunion Island with regional extension into the Indian Ocean via partnerships with local tourism actors. The headcount is small (9 personnel) and ownership is held by the founding team, with Eric serving as Associé/Gérant.

Name

Lolipop

Legal name

Lolipop

Website

https://lolipop.re

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lolipop is a Réunion Island-based event management and digital agency serving enterprise clients with corporate events, brand activations, and proprietary interactive digital tools across the Indian Ocean region.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Meetings & Group Travel Management (SMMP) (THALAMAL)

Keywords

• Event management services
• Corporate event planning
• Experiential marketing
• Brand activation
• Digital event solutions

Headquarters

HQ city

Réunion

HQ country

Mauritius

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Planning & Management Services: Full-service event agency revenue derived from creating and executing custom events for corporate clients. Services span strategy/consulting, event production, digital services, and design. Revenue is project-based and service-fee driven.
2. Digital Services: Additional revenue from digital services including social media management, social wall, SMS marketing, mini-site creation, and e-reputation measurement.
3. Design & Creative Production: Revenue from graphic design studio services including print and web communication material production, video clip production, event reporting/drone footage, and event decor creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Lolipop is a full-service event management agency and digital co-creator headquartered on Réunion Island, France. It plans, produces, and measures bespoke corporate events (team building, product launches, brand experiences, conventions, incentives, trade/street marketing, and corporate celebrations) for enterprise clients, supported by an in-house design studio and a proprietary digital toolkit (Social PhotoWall, VR, interactive games, Instaprint, event mini-sites, SMS platform, and ROO analytics).

Product overview

Lolipop is an event agency and digital co-creator based in Réunion Island, France, offering a comprehensive suite of event management services combined with innovative digital engagement tools. The portfolio includes core services (Consulting, Event Management, Digital Communications, and Design Studio) supported by specialized digital features such as Social PhotoWall, Virtual Reality 360 experiences, Interactive Games & Contests, and Instaprint. Digital communication tools include Mini-Sites for events, SMS marketing platform, Community Management, and E-Reputation analytics. The agency also provides Team Building activities with unique formats like treasure hunts and survival challenges. The company positions itself as combining traditional event expertise with data-driven, social media-integrated digital capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil (Strategy & Advisory) Strategic consulting service for corporate clients, focused on building communication strategy around a brand or business problem by first understanding the client's vision, then optimizing the resulting communication plan. Sold to enterprise marketing and communications buyers.
• Evénementiel (Event Management) Full-service custom event creation from strategy through results measurement, covering team building, corporate evenings, product launches, conventions/seminars, GMS marketing, street marketing, and incentive travel. Sold to enterprise clients and premium consumer brands.
• Digital (Digital Services) Digital communication services to amplify events, including social media management, social wall, contest creation, website creation, and e-reputation management. Sold to enterprise clients running events.
• Design (Design Studio) In-house graphic design studio producing print and web communication collateral, brand guideline creation and adaptation, video clip production, event reportage with drones, and event decor creation. Sold to enterprise clients alongside or independently of event projects.

Quantifiable outcome

• SMS costs up to 10 times less than paper campaigns
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• GL Events: GL Events is one of the world's largest integrated event management and venue operators, headquartered in France. It serves corporate MICE clients with end-to-end event production, design, and digital engagement - directly comparable to Lolipop's full-service offer, but at global scale rather than Réunion-local.
• Ubi Bene: Ubi Bene is a French communications and live-marketing agency offering event creation, public relations, and digital/social engagement for corporate clients. It mirrors Lolipop's bundled Conseil+Evénementiel+Digital positioning for mid-to-large enterprise clients in France.
• Auditoire: Auditoire is a French corporate and luxury event agency with a strong digital engagement capability, serving premium brand clients with immersive activations. Like Lolipop, it bundles strategy, production, and digital interaction (apps, social walls, VR) for high-end brand events in similar consumer verticals (spirits, automotive, beauty).
• Mazarine: Mazarine is a French creative agency specialized in luxury brand experiences, digital content, and design. It serves premium brands (spirits, luxury, beauty) with the same integrated brand-experience-meets-digital playbook that Lolipop applies for its BMW/Ciroc/Schweppes/Palm Resort portfolio.

Broad incumbents

• Havas Events: Havas Events is the dedicated events arm of Havas, the global marketing services group. It offers event strategy and experiential marketing as part of a broader advertising/PR portfolio, parallel to Lolipop's integrated Conseil+Evénementiel+Digital+Design offer but with significantly wider network reach.
• Publicis Live: Publicis Live is the live events and experiential division of Publicis Groupe, providing brand experiences, sponsorships, and event marketing globally. Comparable in offering (strategy through execution with digital integration), but operates as part of a much larger marcomms holding group rather than as a standalone niche agency.
• Hopscotch Groupe: Hopscotch is a leading independent French PR, events, and influence agency. While broader than Lolipop, its experiential events practice competes for similar corporate and consumer brand budgets, especially across MICE and brand-activation RFPs.

Emerging players

• Octopus Agency: Octopus Agency is an emerging French digital-first event and experiential agency with social-media-integrated event tools, similar to Lolipop's Social PhotoWall and mini-site capabilities. Comparable in size and digital-event-tech orientation, though operating primarily in metropolitan France rather than overseas territories.

Regional players

• MBO Partenaires: MBO Partenaires is a French event agency serving corporate, public-sector, and association clients with MICE production capabilities. It is comparable to Lolipop in offering conventions, seminars, and corporate events - primarily operates in mainland France rather than the Indian Ocean.
• Groupeorga: Groupeorga is a French corporate event and incentive travel agency focused on MICE and team-building programs. Comparable business model to Lolipop's incentive and convention business lines, with similar corporate client verticals but a metropolitan-French footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lolipop974

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lolipop