Octopus Agency

What Octopus Agency does

Octopus Agency is a private SEO services agency founded in 2021 in Lviv, Ukraine, registered as an individual entrepreneur (FOP) under Oksana Vasylivna Famuliak and operationally led by co-founder Pavlo Famuliak (Head of SEO) and Maryna Semeniuk (Head of Marketing since August 2023). The firm provides search engine optimization and, more recently, Generative Engine Optimization (GEO) services — including technical audits, semantic-core clustering, on-page optimization, link building, E-E-A-T optimization for AI/LLM recognition, and schema markup for AI-driven search — to a base concentrated in IT outsourcing, SaaS, Web3, AI, and e-commerce clients in the USA, UK, Ukraine, Germany, Portugal, and UAE. Capacity is constrained by an explicit cap of five projects per specialist and a 1–10 employee headcount band, with retainers ranging from roughly $500 to $10,000+ per month and a one-time SEO audit priced at approximately $950.

The agency's go-to-market is sales-led and inbound-driven: prospective clients enter through the website, complete a manager call, and receive a custom commercial proposal before contract signing. Octopus Agency does not operate proprietary AI/ML models or software products; its offerings are professional services, with differentiation rooted in 7+ years of IT-vertical SEO experience, dedicated SEO-department builds for clients, and integrated SEO+GEO coverage of both traditional and AI-powered search. The agency is bootstrapped with no disclosed external funding, generates leads primarily through its own organic search performance, content marketing, and 18 verified Clutch reviews (5.0 rating), and demonstrates case-study outcomes including 1826.67% organic-transaction growth for an e-commerce client, +703% impressions for a Web3 engagement, and 28.48% ChatGPT-traffic growth with doubled SQLs in a GEO deployment.

Name

Octopus Agency

Legal name

Octopus Agency (фізична особа-підприємець Фамуляк Оксана Василівна)

Website

https://octopus.co.ua

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Octopus Agency is a Lviv-based SEO and GEO services agency serving IT, SaaS, Web3, AI, and e-commerce clients in the US, UK, and EU with retainer engagements ranging from $500 to $10,000+ per month.

Ownership category

akta.pro rank

Product category

SEO Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industry

Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Search engine optimization
• SEO services for IT
• E-commerce SEO
• Technical SEO audit
• Generative engine optimization

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. SEO Promotion Services: Recurring monthly retainer-based SEO services including strategy development, technical optimization, on-page optimization, content creation, link building, and reporting. Revenue is generated through monthly project fees, with budgets ranging from approximately $500 to $10,000+ per month depending on project scope, competition level, and geographic targeting. Billed on a retainer basis, typically with multi-month contracts.
2. SEO Audit Services: One-time technical website audit services priced at approximately $950. Includes comprehensive analysis of technical condition, website structure, growth points identification, and link-building strategy optimization. Accompanied by a detailed written report with developer recommendations and validation of implemented fixes.
3. GEO (Generative Engine Optimization) Services: AI-focused optimization services including GEO keyword research, technical optimization for AI crawling, content creation for AI discovery, and website authority building. Delivered as part of integrated SEO/GEO packages, typically on a retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Octopus Agency is a specialized SEO services agency that delivers retainer-based search engine optimization projects for IT companies (outsourcing, SaaS, startups, Web3, AI, crypto), e-commerce stores, and local businesses. Offerings include technical SEO audits, on-page optimization, niche-specific content strategy and semantic core clustering, multi-channel link building, E-E-A-T optimization, structured data/schema markup, conversion rate optimization, and Generative Engine Optimization (GEO) for AI-powered search engines. Engagements are sold as monthly projects with budgets ranging from approximately $500 to $10,000+.

Product overview

Octopus Agency is an SEO services agency offering a portfolio of specialized search engine optimization services. The core offerings include SEO for IT companies (covering IT outsourcing, SaaS, startups, Web3, AI, and crypto niches), E-commerce SEO, and SEO Audit services. The agency also provides Generative Engine Optimization (GEO) services for AI-powered search platforms. Additional services include Link Building. All offerings are service-based rather than software products, positioned as specialized expertise for different industry verticals and business types.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services for IT Recurring retainer SEO services specialized for IT companies, covering IT outsourcing, SaaS, startups, Web3, AI, and crypto. Includes strategy development, technical audits, on-page optimization, content creation, link building, and reporting with KPI-based planning.
• E-commerce SEO Retainer SEO services for online stores, including technical optimization, site structure development, content optimization for product and category pages, and link building.
• SEO Audit One-time comprehensive technical analysis of website condition, structure audit, identification of growth points, and link-building strategy recommendations, delivered as a detailed written report with developer validation.
• GEO Services (Generative Engine Optimization) Generative Engine Optimization services for AI-driven search platforms, covering GEO keyword research, technical optimization for AI crawling, content creation for AI discovery, website authority building, schema markup, and E-E-A-T optimization, delivered as part of integrated SEO/GEO retainers.
• SEO for Startups SEO services tailored for early-stage startup companies with strategies focused on rapid visibility, scalable content, and capturing early adopters in competitive markets.
• SEO for SaaS SEO services for SaaS companies to attract high-intent prospects, improve brand visibility, and convert organic traffic into trial and paying customers.
• Web3 SEO Agency SEO services specialized for Web3 and blockchain companies, covering DeFi, NFT marketplaces, and cryptocurrency projects, including technical optimization, content strategy, and link building tailored to blockchain audiences.
• Crypto SEO Agency SEO services for cryptocurrency and blockchain companies to improve search visibility, brand authority, and qualified traffic from organic search.
• AI SEO Services SEO and GEO services for AI companies, including optimization of brand visibility in AI search engines (Google SGE, ChatGPT, Gemini) and discovery optimization across generative and traditional search surfaces.
• B2B SEO Agency B2B SEO services focused on lead generation (SQL/MQL) and search visibility for business-to-business companies, including manufacturer and software verticals.
• Enterprise SEO Services Comprehensive SEO services for large enterprises addressing complex digital marketing needs, including technical SEO, content strategy, link building, and reporting at larger budget tiers.
• Local SEO Services Local SEO services for location-based businesses, including Google My Business optimization, regional link building, and city- or region-specific search visibility for restaurants and service providers.
• Link Building Authoritative backlink and brand mention building to reinforce search rankings and position brands as leaders in AI-driven search, using outreach (integrations and new articles), editorial links, PBN, and crowdfunding strategies.

Quantifiable outcome

• Organic transactions increased by 1826.67% (from ~60 to ~1,156/month) for an e-commerce client
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large US-based full-service digital marketing agency with a strong SEO practice, serving mid-market and enterprise clients. It competes broadly with Octopus Agency in SEO services but at significantly greater scale, broader service portfolio, and higher price points.
• Ignite Visibility: Ignite Visibility is a US-based digital marketing agency offering SEO, paid media, and social. It overlaps with Octopus Agency in the SEO services category, serving similar mid-market clients with comparable full-funnel capabilities but at materially larger scale.

Direct peers

• PageTraffic: PageTraffic is an India-based SEO agency offering full-service SEO, link building, and content marketing to global clients. It is comparable to Octopus Agency as a cost-arbitrage SEO services firm with strong international (US/UK) client focus and similar engagement model.
• Inweb: Inweb is a Ukrainian SEO and digital marketing agency offering link building, SEO audits, and full-service SEO retainers. It directly competes with Octopus Agency in the same SEO services category, serving similar SMB and e-commerce clients primarily in CIS and EU markets.
• Elit-Web: Elit-Web is a Ukraine-rooted SEO agency offering search engine promotion, link building, and SEO audit services. It is a direct competitor to Octopus Agency, sharing the Ukrainian operational base and similar service portfolio targeting SMBs in CIS and European markets.
• Stan Ventures: Stan Ventures is a US-based SEO and link building agency focused on SMB and agency-reseller clients. It directly competes with Octopus Agency in the SEO retainer and link-building category, with comparable pricing and Western-market orientation.
• Netpeak: Netpeak is a large Ukrainian-founded digital marketing agency offering SEO, PPC, and analytics services to enterprise and mid-market clients across Eastern Europe and globally. It is a direct competitor to Octopus Agency in SEO services, with overlapping verticals (e-commerce, IT) but materially larger scale and brand recognition.
• Brainlab Digital Marketing: Brainlab is a Ukraine-based digital marketing agency providing SEO, PPC, and web analytics services. It directly competes with Octopus Agency for mid-market and enterprise SEO engagements and shares the Ukrainian cost-base / international client advantage.

Others

• SE Ranking: SE Ranking is a Ukraine-based SEO SaaS platform offering rank tracking, site audit, and backlink monitoring tools. While not a direct services competitor, it is a Ukraine-originated SEO business with overlapping customer base (SMBs, agencies) and serves as a tooling ecosystem peer in the same market.

Emerging players

• Directive: Directive is a US-based B2B-focused SEO and performance marketing agency, with strong emphasis on SaaS and tech clients. It is comparable to Octopus Agency in its B2B/IT vertical focus and SQL-driven SEO approach, but operates at higher contract values with US-based delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/octopus.seo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octopus Agency