Funk-e Animations

What Funk-e Animations does

Funk-e B.V. (operating as Funk-e Animations) is a Dutch change-communication consultancy headquartered in Rotterdam, with a secondary office in Zeist, and operating as part of Richli Media Group. Founded in 2009 as an explanation-animation studio, the company repositioned itself around 2024 to use communication as an instrument for behavior change rather than as a channel for distributing messages. Its core proposition is that complex organizational change fails not on strategy but on what people understand and do, and that visual storytelling and structured communication interventions can translate strategy into observable behavior.

The service portfolio combines strategic consulting with in-house creative production under one roof. Strategic services include change communication, internal-communication improvement, leadership positioning (including the proprietary Find Sophie method for identifying natural communicators), and audience/organization analysis (maturity scans, persona-based employee journeys, deep-dive diagnostic sessions). Production services cover animation, video, infographics, visual storytelling, live drawing, AR-enhanced multi-lingual campaigns, and gamified change experiences. The portfolio also includes facilitated formats: vision and strategy workshops, purpose workshops, and day-chairing/event moderation.

The business model is professional-services, project-based, and direct-to-client. Pricing is transparently published for entry offerings: a 1–2 hour Deep-dive strategic intake session at €2,000 (credited toward subsequent project fees), live drawing at €1,250 (half-day) and €1,500 (full-day), and vision workshops from €6,000. Custom projects are scoped individually. The go-to-market is enterprise/field sales through a Commercial Manager (Naomi de Vos) with no channel partners or resellers, supported by content marketing (blog, Spotify podcast, downloadable toolkits) and a regional focus on the Netherlands and Europe. The company serves enterprise and government clients undergoing transformation, with named engagements at Merck, Toyota Motor Europe, NTR, Omgevingsdienst Drenthe, Veiligheidsregio Zuid-Holland-Zuid, delaware BeLux, Dura Vermeer, Gemeente Woerden, and FLUOR, and historical references to Philips, KLM, ING, Coca-Cola, BAM, Nike, and Uber.

Name

Funk-e Animations

Legal name

Funk-e B.V.

Website

https://funk-e.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Funk-e is a Dutch change-communication consultancy that combines strategic consulting with in-house visual production to help enterprise and government organizations translate complex change into understood messages and observable employee behavior, serving clients primarily in the Netherlands.

Ownership category

akta.pro rank

Product category

Change Communication Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• Change communication consulting
• Internal communication services
• Organizational change management
• Visual storytelling production
• Leadership communication advisory

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and advisory services: Strategic communication consulting for change management and internal communication projects. Project-based engagements with custom scope.
2. Deep-dive strategic sessions: Fixed-price strategic intake sessions (€2,000) that serve as both discovery tool and entry point for larger projects. Credited toward subsequent project fees.
3. Vision and strategy workshops: Facilitated workshop services starting from €6,000, including praatplaat visual output.
4. Live drawing services: On-site visual capture services: half-day (4 hours) at €1,250, full-day (8 hours) at €1,500, including digital delivery.
5. Purpose workshops: Workshop engagements with basic module at fixed transparent pricing, custom extensions based on scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Funk-e is a Dutch change communication consultancy that combines strategic communication advisory with in-house visual creative production (animation, video, infographics, live drawing, AR campaigns). It sells project-based consulting engagements to organizations undergoing transformation, supported by a structured €2,000 deep-dive intake session, vision and strategy workshops, purpose workshops, live drawing services, and event day chairing. All work is delivered directly by Funk-e's own consultants and creatives rather than via a software platform or third-party network.

Product overview

Funk-e is a change communication consultancy that began as an explainer animation studio in 2009 and evolved into a full-service communication agency. The company offers a unified portfolio of advisory and in-house visual production services under one roof: strategic services (change communication, internal communication improvement, leadership communication, audience analysis) are combined with creative production (visual storytelling, animations, infographics, live drawing, AR campaigns, gamification). The portfolio also includes facilitation services (vision workshops, purpose workshops, day chairing) and a structured deep-dive diagnostic session. All offerings are delivered as integrated consulting-plus-production, not as separate modules or a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Verandercommunicatie (Change Communication) Strategic change communication services that translate complex organizational change into understandable messages and observable behavior, using communication as a steering instrument for organizational transformation.
• Interne Communicatie Verbeteren Internal communication improvement services that ensure the right message reaches the right person at the right time through the right channel, increasing employee engagement and organizational alignment.
• Leiderschapscommunicatie (Leadership Communication) Leadership positioning and communication services that equip managers to serve as effective communicators, including the Find Sophie method for identifying natural communicators within organizations.
• Content & Campagnes Content creation and campaign services including animations, infographics, visual storytelling, vlogs, interactive AR campaigns, and posters to support change communication.
• Doelgroep & Organisatie Analyse Audience and organization analysis services using persona development, employee journeys, maturity scans, and deep-dive sessions to diagnose communication challenges before prescribing solutions.
• Visie- en Strategieworkshops Vision and strategy workshops using creative formats, design thinking, and behavioral psychology to help leadership teams and project groups develop a clear, shared direction with tangible visual output.
• Purpose Workshops Purpose workshops that translate organizational mission, values, and drivers into concrete actions per target group, using creative methods such as Find Your Villain and A Happy Customer exercises.
• Dagvoorzitterschap (Day Chairing/Moderation) Event facilitation and day chairing services for leadership days, townhalls, change congresses, and internal events, combining energetic and substantive moderation with expertise in communication and change.
• Visueel Notuleren & Live Tekenen (Visual Noting & Live Drawing) Live drawing and visual noting services where a visualizer captures the essence of meetings, congresses, workshops, or training sessions into a single image, with digital delivery in high resolution.
• Visual Storytelling Visual storytelling methodology and production that translates complex messages into visual narratives (animation, infographics, praatplaat) to make change understandable, felt, and actionable for employees.
• Deep-dive Sessie A structured 1-2 hour problem analysis session priced at €2,000 (credited toward subsequent projects) that diagnoses communication challenges and produces a concrete advice and first steps for change communication.

Quantifiable outcome

• 41% improvement in communication appreciation at Omgevingsdienst Drenthe
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Richli Media GroupcoreOthersFunk-e is part of Richli Media Group, a media group that provides broader communication and creative capabilities. The parent company logo is displayed on the website footer indicating a consolidated group structure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organisational consulting firm with change management, talent and leadership practices. Competes for enterprise change and leadership communication mandates at the upper end of the market Funk-e serves.
• Deloitte Human Capital / Change Management: Big Four advisory incumbent offering enterprise-wide change, communications and HR transformation services. Competes for the same enterprise and government change mandates but with much broader capability and global reach.
• McKinsey People & Organizational Performance Practice: Global strategy incumbent with a dedicated people, organisation and change management practice advising Fortune 500 clients on transformation — competes with Funk-e for enterprise transformation budgets at the high end of the market.

Direct peers

• Schouten & Nelissen: Dutch change, learning and leadership consultancy serving enterprises and government on organisational development. Closest domestic peer to Funk-e in terms of geography, client base, and focus on making change land through people-centric interventions.
• Proudfoot: Global change execution and management consulting firm focused on driving sustainable behavioural and operational change in enterprises — directly comparable to Funk-e's change communication mandate, with similar client base and engagement model.
• Veldhoen+Company: Dutch-founded consultancy specialising in 'new ways of working' and organisational transformation. Comparable to Funk-e in targeting culture and behaviour change inside organisations, with overlapping Dutch enterprise client base.

Regional players

• Effectory: Dutch employee listening and change engagement specialist helping organisations measure and improve workforce behaviour during change — directly comparable use cases (employee engagement during transformation) within the Dutch and European market.
• Scherp Communicatie: Dutch strategic communications consultancy focused on internal, change and leadership communication — directly comparable services to Funk-e's change communication and leadership positioning offerings, with shared Dutch client pool.
• Bex*communicatie: Dutch strategic communications agency working on internal and change communication for organisations. Comparable offering for Dutch enterprise and government clients seeking change communication support.
• Möbius: Belgian-Dutch change and transformation consultancy serving enterprise and government clients on organisational change — comparable change management methodology and client base across the Benelux region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/funk-e-branding
• Xx.com/funkeanimations
• Facebookfacebook.com/funkeanimations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funk-e Animations