680 the fan

What 680 the fan does

680 The Fan is a sports-talk radio station operated by Dickey Broadcasting Company, broadcasting on WCNN-AM 680 with an FM translator at 93.7 FM from studios at Two Ballpark Center adjacent to Truist Park in Atlanta, Georgia. Founded in 1993 and credited with introducing the sports-talk format to the Atlanta market, the station serves as the flagship broadcaster for the Atlanta Braves, Georgia Tech Yellow Jackets football and basketball, and the Official Sports-Talk Partner of the Georgia Bulldogs. Its weekday lineup comprises four shows — The Locker Room, Cellini & Dimino, Chuck and Chernoff, and The Buck Belue Show — supplemented by high school football coverage (Friday Night FB, Georgia High School Football Scoreboard Show), golf, business-of-sports, and podcast programming distributed through The Podcast Park network.

The underlying technology is conventional broadcast and digital media infrastructure rather than a proprietary platform: AM/FM transmission, SoCast-powered website streaming and podcast hosting, native iOS and Android applications, Roku and Amazon Fire TV apps, an Amazon Alexa skill, and distribution across Apple Podcasts, Spotify, Google Play, and Amazon Music. The Atlanta Braves Radio Network extends the station's signal to 170+ affiliate stations across nine southeastern states, and the company also operates a large live-events business (Tailgate Central, charity events, community activations) co-located with the Atlanta sports ecosystem.

The business model is predominantly advertising-based, monetized through on-air commercials, sponsored segments, digital pre-roll/mid-roll, podcast sponsorships, and website display ads, with named regional advertisers including Georgia Lottery, Georgia Power, Northside Hospital, and Harrah's Cherokee Cherokee Casino. Secondary revenue streams include affiliate network fees from the Braves Radio Network, event marketing and sponsorship revenue from live activations, and a paid Fan Club membership tier. Pricing is quote-based on audience demographics, time slot, and program, typically structured as multi-year contracts, and the go-to-market is sales-led through a dedicated director of sales selling direct to enterprise advertisers. Dickey Broadcasting Company, the operating parent, is a privately held Georgia corporation with no disclosed institutional funding, no parent company, and no subsidiaries.

Name

680 the fan

Legal name

Dickey Broadcasting Company

Website

https://680thefan.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

680 The Fan is an Atlanta-based sports talk radio station (WCNN-AM 680/93.7 FM) that serves as the flagship broadcaster for the Atlanta Braves, Georgia Tech, and Georgia Bulldogs, monetizing its audience through regional advertising, a 170+ affiliate network, events, and digital/podcast distribution.

Ownership category

akta.pro rank

Product category

Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Sports Radio Networks & Talk Stations (MPABAJAB)

akta.pro secondary industry

Sports Radio Networks (MPABABAE)

Keywords

• Sports radio broadcasting
• Radio advertising sales
• Sports talk programming
• Live event marketing
• Podcast distribution

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Radio Advertising and Sponsorships: Traditional radio advertising sales including on-air commercials, sponsored segments, and branded content within programming. Advertisers include Georgia Lottery, Georgia Power, Northside Hospital, Harrah's Cherokee Casino, and other regional businesses.
2. Digital Advertising: Website advertising, streaming pre-roll and mid-roll ads, podcast sponsorships, and digital display advertising across mobile apps and 680thefan.com.
3. Event Marketing Services: Live event execution including tailgate parties, charity golf tournaments, community events, and branded activations. Revenue from sponsorship of these events.
4. Affiliate Network Fees: The Braves Radio Network distributes broadcasts to 170+ affiliate stations, generating network fees and revenue sharing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

680 The Fan (WCNN-AM 680 / 93.7 FM) is a sports talk radio station based in Atlanta that delivers live sports talk programming, flagship game broadcasts for the Atlanta Braves (MLB), Georgia Tech Yellow Jackets, and Georgia Bulldogs, plus podcasts and live event programming. The station sells on-air and digital advertising, sponsorships, branded content, and event sponsorships to regional and national businesses seeking to reach the Atlanta/Southeast sports audience, and distributes its flagship Braves content through a network of more than 170 affiliate stations across the Southeast.

Product overview

680 The Fan is a sports talk radio station operating as a single-format platform (WCNN-AM 680) in Atlanta with FM companion 93.7 FM. The station's core offering is live sports talk radio programming including morning show The Locker Room (6am-10am), Cellini & Dimino (10am-2pm), Chuck and Chernoff afternoon drive (2pm-6pm), and The Buck Belue Show (6pm-8pm). Supporting products include Atlanta Braves Radio Network coverage with 170+ affiliates, Georgia High School Football Scoreboard Show, The Golf Show, Southern Company Business of Sports, and various podcasts (Crull Me Maybe, The Bruce Hagen Cast, Lawyers & Libations). The station also offers a mobile app for iOS/Android, Alexa voice skill integration, live streaming via listen/watch platforms, and event programming including Tailgate Central and fan club membership. The station serves as flagship broadcaster for Atlanta Braves, Georgia Tech Football/Basketball, and official sports-talk partner of Georgia Bulldogs.

Differentiator

Problem solved

Functional benefit

Products and services

• 680 The Fan (WCNN-AM 680 / 93.7 FM) Flagship sports talk radio station broadcasting at WCNN-AM 680 with FM translator 93.7 in Atlanta, serving as the primary broadcast signal for flagship game coverage of the Atlanta Braves, Georgia Tech Yellow Jackets, and the Georgia Bulldogs.
• The Locker Room Morning sports talk show airing weekdays 6am-10am, hosted by Brian Finneran, John Michaels, and Brandon Leak, covering Atlanta sports news and team coverage.
• Cellini and Dimino Midday sports talk show airing weekdays 10am-2pm, hosted by Nick Cellini and Chris Dimino, covering Atlanta sports.
• Chuck and Chernoff Afternoon drive sports talk show airing weekdays 2pm-6pm, hosted by Chuck Oliver and Matt Chernoff, covering Atlanta sports.
• The Buck Belue Show Evening sports talk show airing weekdays 6pm-8pm, hosted by Buck Belue, focused on Georgia Bulldogs and college football coverage.
• Atlanta Braves Radio Network Broadcast network covering Atlanta Braves MLB regular season and postseason games, distributed through 170+ affiliate stations across Georgia, Alabama, Florida, Tennessee, North Carolina, South Carolina, Virginia, Kentucky, and Mississippi, generating network and affiliate revenue.
• Friday Night FB High school football coverage show featuring playoff games and rankings across multiple Georgia classifications.
• Georgia High School Football Scoreboard Show Statewide high school football score reporting show distributed via Skyview Networks and online streaming.
• The Golf Show with Brian Katrek Golf-focused sports talk show airing Sundays 9am-10am, hosted by Emmy Award-winning broadcaster Brian Katrek.
• Southern Company Business of Sports Sports business and event programming exploring the business side of Atlanta sporting events.
• Deals and Deadlines Sports business show hosted by Matt Chernoff focusing on sports management and player relations.
• Crull Me Maybe with Kelly Crull Podcast hosted by Kelly Crull featuring in-depth conversations with athletes, entertainers, and media personalities.
• The Bruce Hagen Cast Podcast featuring legal and sports news discussions with Georgia Super Lawyer Bruce Hagen.
• Lawyers & Libations Podcast covering legal and sports topics, hosted through The Podcast Park network.
• 680 The Fan Mobile App Mobile application for iOS and Android devices enabling streaming of live radio, on-demand content, video, and push notifications.
• 680 The Fan Alexa Skill Amazon Alexa voice assistant integration allowing users to listen to 680 The Fan via voice commands on Amazon devices.
• 680 The Fan Tailgate Central Pre-game tailgate events hosted at Atlanta and Athens locations for Falcons, Bulldogs, and major bowl games, sponsored by partners such as Harrah's Cherokee Casino.
• 680 The Fan Fan Club Membership club offering giveaways, contests, special offers, and exclusive event access to registered members, delivered via email newsletter.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Atlanta BravescoreStrategic or Co-development Partner · 1 January 1993680 The Fan is the flagship radio station for the Atlanta Braves MLB team. The station broadcasts all regular season and postseason games through the Braves Radio Network, which extends to 170+ affiliate stations across multiple southeastern states. The partnership provides exclusive play-by-play coverage and team-related content.
• Georgia Tech Yellow JacketscoreStrategic or Co-development Partner680 The Fan serves as the flagship radio station for Georgia Tech football and basketball broadcasts, providing play-by-play coverage and associated sports talk content for the ACC institution.
• Georgia BulldogscoreStrategic or Co-development Partner680 The Fan is the Official Sports-Talk Partner of the Georgia Bulldogs, providing comprehensive coverage of SEC football and basketball with exclusive access to coaches and team content.
• Modern Luxury MediaminorStrategic or Co-development PartnerDickey Broadcasting Company is affiliated with Atlanta-based Modern Luxury Media, a luxury lifestyle publishing company that complements the sports media operations.
• Apple PodcastsminorChannel Partner/ Reseller/ DistributorPodcast content distributed through Apple Podcasts platform for iOS users.
• Google Play / SpotifyminorChannel Partner/ Reseller/ DistributorPodcast content distributed through Google Play Music and Spotify platforms for Android and desktop users.
• Harrah's Cherokee CasinominorGTM or Marketing PartnerHarrah's Cherokee Casino sponsors the 680 The Fan Tailgate events, providing event marketing partnership for pre-game gatherings before Atlanta sports events.
• American Red CrossminorGTM or Marketing Partner680 The Fan partners with the American Red Cross for the annual Atlanta Braves All-American Blood Drive, presented by Delta Air Lines, promoting community health initiatives.
• FCC (Federal Communications Commission)coreOthersAs a licensed radio broadcaster, 680 The Fan operates under FCC licenses (WCNN-AM) and is subject to regulatory oversight, public inspection file requirements, and EEO compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Audacy: Major US radio operator with sports-talk and sports content properties, including distribution and digital audio advertising capabilities. Competes in overlapping markets for sports advertising dollars and digital sports audio audiences.
• SiriusXM: Subscription satellite and streaming audio platform with dedicated sports channels. Competes for sports listener time, particularly in cars, and is a structural threat to AM sports-talk audiences shifting toward streaming.
• Cumulus Media / Westwood One Sports: Large US radio group whose Westwood One division distributes national sports content, including NFL and college sports. A structural competitor for sports broadcast rights distribution and sports advertising inventory.
• Fox Sports Radio: National sports talk radio network operated by Premiere Networks/iHeartMedia. Competes for sports-talk audiences and digital sports audio ad budgets, and is a structural competitor for talent and listener attention.
• iHeartMedia Atlanta: Largest US radio broadcaster, operating multiple stations in the Atlanta market. iHeartMedia's scale, digital ad tech, and podcast network (iHeartPodcasts) make it a broad incumbent competitor for both ad spend and digital sports audio inventory.
• ESPN Radio: National sports talk network and current overnight/weekend programming affiliate of 680 The Fan. Competes for sports-talk advertising dollars nationally and provides fallback programming for local stations, including 680 The Fan itself.
• CBS Sports Radio: National sports talk radio network affiliated with Audacy. Competes for sports-talk audiences and ad budgets and serves as a model for how a national sports radio brand is operated alongside local affiliates.

Direct peers

• 92.9 The Game (WZGC-FM): Primary direct competitor in the Atlanta sports-talk radio market. Operates on the FM band in the same DMA, competing for the same Braves, Falcons, Hawks, and college sports audience, advertisers, and digital listenership.

Regional players

• Bonneville Atlanta (WSB / 95.5 WSB): Major Atlanta-market broadcaster (news/talk format) that competes for local ad dollars and sports-related coverage. Regional peer in the same DMA with overlapping advertiser relationships but different format focus.

Others

• The Podcast Park (Dickey Broadcasting affiliate): Sibling podcast network operated alongside 680 The Fan. Useful as a comparable for monetizing on-demand sports audio and for understanding the parent company's digital audio strategy, though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/680TheFan
• Facebookfacebook.com/680TheFan
• Instagraminstagram.com/680thefan/?hl=en
• LinkedInlinkedin.com/company/680thefan

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 680 the fan