What 17Feia does

17FEIA (上海宏杉国际物流有限公司 / Shanghai Hongshan International Logistics Co., Ltd.) is a privately held Chinese cross-border logistics company founded in 2005 in Shanghai. The company serves two distinct customer segments: cross-border e-commerce sellers shipping large and bulky goods (furniture, lighting, outdoor equipment, automotive/motorcycle parts, consumer electronics, home appliances) from China to Europe, the UK, the US, and Canada, and overseas Chinese consumers, international students, purchasing agents, and reshippers requiring consolidated shipping of personal items. Its service menu includes air, sea, and road freight, with stated delivery windows of 7-9 days air, 20-24 days sea, and 24-33 days road to Europe; 7 days air to the US; and 14-15 days to the UK. Operations span 100+ dedicated routes, 100+ weekly flights, 400+ last-mile delivery partners (UPS, DHL, DPD, Royal Mail), and wholly-owned subsidiaries in the US, Germany, Canada, and Belgium.

The operational backbone is a self-developed digital stack — ParcelS as the logistics management system and the Parcels/WMS/DP systems for parcel management, warehouse management, and distribution planning — supported by automated sorting robots and an AI visual recognition system in sortation facilities. Distribution is API-first: ParcelS integrates directly with Amazon (SPN partner since 2022, with ShipTrack online labeling), Shopify, eBay, Allegro, AliExpress, Alibaba, and Cainiao. In 2024 the company established a self-operated customs brokerage delivering 7-hour express clearance, and in 2025 it obtained IATA CASS Associate qualification. The company markets differentiated unit economics including a 1:18000 volumetric coefficient for sea freight (claimed up to 76% cost savings) and 1-for-1 damage compensation.

Revenue is earned on a transaction-fee model with quote-based pricing set per shipment (weight, volume, destination, mode) via the self-serve 17feia.com quotation tool or programmatic API. No public pricing tiers, revenue figures, headcount, or funding history are disclosed. The company was recognized as Ueeshop's "Best Cross-border Logistics Provider of the Year" in 2020.

Name

17Feia

Legal name

上海宏杉国际物流有限公司

Website

https://17feia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

17FEIA is a privately held Chinese cross-border logistics company founded in 2005, providing e-commerce large-item shipping and consolidation services from China to Europe, the UK, the US, and Canada via proprietary ParcelS technology, 400+ last-mile partners, and a self-operated customs brokerage.

Ownership category

akta.pro rank

Product category

Cross-Border Logistics Services

NAICS

Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (492110), Warehousing and Storage (493)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Marketplace & Merchant Cross-Border Enablement (Platform Logistics) (TLACAKAI)

akta.pro secondary industries

Cross-Border E-commerce & De Minimis Clearance (DDP/DDU, Marketplace Compliance) (TLACAFAG), Cross-Border Fulfillment & Distribution (In-Country Injection) (TLACAKAF), Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK)

Keywords

• Cross-border logistics
• E-commerce shipping
• Large-item logistics
• Consolidated shipping
• Customs brokerage

Headquarters

HQ city

Songjiang

HQ country

China

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Cross-Border Logistics Services: Fees charged for international logistics services including air freight, sea freight, and road freight (卡航). Services cover the full chain: door-to-door pickup, warehouse sorting, export customs clearance, import customs clearance, last-mile delivery, and delivery confirmation. Revenue is transaction-based, varying by shipment weight, volume, destination, and transport mode.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

17FEIA is a cross-border logistics solutions provider offering end-to-end international shipping services from China to Europe, UK, US, and Canada. The company delivers (1) e-commerce large-item logistics via air, sea, and road freight with proprietary technology (Parcels/WMS/DP), self-operated customs clearance, and 400+ last-mile delivery partners; and (2) category-driven consolidated shipping services for overseas Chinese, international students, and purchasing agents. Customers access services via API integrations with Amazon/eBay/Shopify/Allegro or directly through the 17feia.com self-serve platform.

Product overview

17FEIA is a cross-border logistics solutions provider operated by Shanghai Hongshan International Logistics (上海宏杉国际物流有限公司), established in 2005. The company offers two main service products: (1) 17FEIA电商大件 (E-commerce Large Items) - a comprehensive logistics solution for large-volume goods including furniture, lighting, outdoor equipment, auto parts, and digital appliances with air, sea, and truck transport options; and (2) 17FEIA集运物流解决方案 (Consolidation Logistics Solutions) - a category-driven consolidation service for overseas Chinese and international students shipping food, cosmetics, and household items. Both products are powered by the proprietary ParcelS logistics management system, which provides real-time tracking, API integration with Amazon/eBay/Shopify, and end-to-end visibility from pickup to delivery. The company operates 100+ shipping routes covering Europe, UK, and Americas, partnering with 400+ last-mile delivery partners.

Differentiator

Problem solved

Functional benefit

Products and services

• 17FEIA E-commerce Large Items (17FEIA电商大件) Cross-border large-item logistics solution for e-commerce sellers shipping bulky goods (furniture, lighting, outdoor equipment, auto/motorcycle parts, digital appliances) from China to Europe, UK, US, and Canada. Offers air freight (7-9 days), sea freight with up to 1:18000 volumetric coefficient, and road freight (24 days delivery). Europe fastest 7-day signing. Includes multi-port smart distribution, 7-hour express customs clearance, and 1-for-1 damage compensation.
• 17FEIA Consolidation Logistics Solutions (17FEIA集运物流解决方案) Category-driven consolidated shipping service for overseas Chinese, international students, and overseas residents shipping personal belongings, food ingredients, cosmetics, clothing, household items, and snacks from China to Europe, UK, US, and other markets. Offers 5-7 day air delivery to Europe and Americas with specialized handling for food, cosmetics, and fragile items.
• Self-Operated Customs Brokerage (自有报关行) Self-operated customs brokerage service launched in 2024 providing in-house customs clearance for both export and import operations. Enables 7-hour express customs clearance, eliminating third-party delays and supporting full-chain visibility from origin to destination.

Quantifiable outcome

• Black Friday order fulfillment rate improved from 67% to 91%, per-item logistics cost reduced by 34%
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• AmazoncoreTechnology or Integration17FEIA became an official Amazon Seller Central Partner Network (SPN) logistics provider. Since 2022, the company has offered Amazon Ship Track online marking, enabling sellers to display 17FEIA logistics tracking information directly on Amazon's platform for buyer transparency.
• ShopifycoreTechnology or IntegrationAPI integration enabling Shopify store sellers to automatically sync orders to 17FEIA for seamless cross-border logistics下单, with real-time tracking data returned to the seller's dashboard.
• eBaycoreTechnology or IntegrationAPI integration with eBay platform allowing automatic order synchronization to 17FEIA logistics system, enabling eBay sellers to manage cross-border shipments without manual data entry.
• AliExpresscoreTechnology or IntegrationPlatform integration enabling AliExpress sellers to connect their stores with 17FEIA logistics services for cross-border shipping of large items.
• AllegrocoreTechnology or IntegrationIntegration with Allegro (major European e-commerce marketplace) allowing sellers on the platform to utilize 17FEIA's European logistics solutions.
• Cainiao (菜鸟)coreTechnology or IntegrationIntegration with Cainiao Network (Alibaba's logistics arm) for enhanced cross-border logistics capability and improved last-mile delivery in China and international markets.
• UPSmajorChannel Partner/ Reseller/ DistributorUPS is listed among 400+ last-mile delivery partners providing last-mile delivery services for 17FEIA shipments in international markets.
• DHLmajorChannel Partner/ Reseller/ DistributorDHL is listed among 400+ last-mile delivery partners providing last-mile delivery services for 17FEIA shipments in international markets.
• DPDmajorChannel Partner/ Reseller/ DistributorDPD (Dynamic Parcel Distribution) is listed among 400+ last-mile delivery partners providing last-mile delivery services for 17FEIA shipments in European markets.
• Royal MailmajorChannel Partner/ Reseller/ DistributorRoyal Mail is listed among 400+ last-mile delivery partners providing last-mile delivery services for 17FEIA shipments in the UK market.
• AlibabacoreTechnology or IntegrationAlibaba platform integration enabling sellers on Alibaba's various marketplaces to access 17FEIA's cross-border logistics solutions.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• 4PX (递四方): One of China's largest cross-border e-commerce logistics providers, offering parcel forwarding, fulfillment and last-mile solutions between China and global markets with marketplace platform integrations. Closely comparable to 17FEIA in target customer (cross-border sellers), product (air/sea/land forwarding) and go-to-market (API integration with e-commerce platforms).
• YunExpress (云途物流): Cross-border e-commerce logistics provider specializing in China-to-global parcel forwarding with integrations to Amazon, eBay and other marketplaces. Closely comparable to 17FEIA in target customer (cross-border sellers), product mix and API-first operating model.
• Yanwen Express (燕文物流): Major Chinese cross-border e-commerce parcel logistics specialist with high-volume China-to-global parcel forwarding and last-mile partnerships. Directly comparable to 17FEIA on China-origin small-parcel cross-border forwarding serving marketplace sellers, though more focused on small parcels than large items.
• Sunyou (顺友物流): China-originated cross-border e-commerce logistics provider offering parcel forwarding, tracking and last-mile coordination for marketplace sellers. Comparable to 17FEIA as a mid-sized Chinese cross-border parcel forwarder serving Amazon/eBay sellers.

Broad incumbents

• DHL eCommerce: Global integrator's e-commerce-focused parcel and cross-border service line serving marketplaces including Amazon and Shopify. Comparable to 17FEIA in destination-market last-mile and cross-border economics, but operating from the legacy integrator side rather than China-origin; relevant benchmarking competitor for routes where 17FEIA uses DHL as a last-mile partner.
• FedEx Cross Border: Global integrator's cross-border logistics service offering IOSS/VAT-compliant delivery and customs clearance for e-commerce parcels. Comparable to 17FEIA on cross-border clearance capability and B2C e-commerce delivery; operates at much larger scale and serves as a benchmark for 17FEIA's self-operated customs brokerage ambitions.
• Cainiao Network (Alibaba Logistics): Alibaba's logistics arm and the largest China-originated cross-border e-commerce logistics platform, operating its own smart logistics network and international warehouses. Directly comparable to 17FEIA as a marketplace-enabled cross-border forwarder, but at substantially larger scale (Alibaba-backed).
• J&T International: Asia-headquartered express delivery and cross-border logistics network expanding aggressively into e-commerce parcel and cross-border forwarding. Comparable to 17FEIA in cross-border parcel forwarding, though more capital-backed and broader geography (Southeast Asia emphasis).
• UPS Mail Innovations: UPS's deferred, customs-pooling parcel service for cross-border e-commerce parcels, particularly US imports. Comparable to 17FEIA on US-bound cross-border parcel economics; relevant both as last-mile partner on certain lanes and as benchmark for the kind of integrator-led offering 17FEIA competes against for enterprise sellers.
• SF International (顺丰国际): The international arm of SF Holding, offering express delivery, freight forwarding and cross-border e-commerce logistics with global network. Comparable to 17FEIA in cross-border parcel services but operates at substantially larger scale with owned international sortation and last-mile assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 17Feia