West Lakes Family Dentistry

What West Lakes Family Dentistry does

West Lakes Family Dentistry is a privately held, single-location family dental practice headquartered at 6800 Lake Drive, Suite 290, West Des Moines, Iowa 50266, that has continuously served the West Des Moines, Clive, and Waukee communities since 1994. The practice is owned by Dr. Jared Sass, DDS (University of Iowa College of Dentistry, 2015), who acquired the practice in 2018, and operates with at least one additional clinician, Dr. Aubrey Frette, DDS (Creighton University School of Dentistry, 2018). It delivers a comprehensive suite of general and cosmetic dental services to families and individuals of all ages, including preventive care (exams, cleanings, digital radiography, oral cancer screening), restorative procedures (fillings, crowns, bridges, dentures, root canals, extractions), cosmetic treatments (teeth whitening, porcelain veneers), and specialty services such as pediatric dentistry, periodontal therapy, TMJ treatment, snoring appliances, sports mouthguards, and night guards.

The business operates on a fee-for-service dental model supplemented by The Care Club, an in-house membership program designed to provide uninsured patients with affordable access to preventive and restorative care. The practice generates revenue exclusively through in-office service delivery at the West Des Moines site, with appointment-based scheduling supported by an online registration workflow via the Operadds third-party forms platform. Patient acquisition relies on the practice website, local search visibility (Google Maps), and word-of-mouth referrals within the suburban Des Moines community.

The practice carries professional affiliations with the American Dental Association (ADA), Academy of General Dentistry (AGD), and Iowa Dental Association (IDA), and was voted Best Dental Office in West Des Moines, Clive and Waukee IA by the Des Moines Register/USA Today in 2016 and 2017. There is no public ticker, no venture capital or private equity ownership, no disclosed subsidiaries, and no technology stack beyond digital radiography, online forms, and standard practice website tooling; the operation is best characterized as an independent, clinician-led community dental practice.

Name

West Lakes Family Dentistry

Legal name

West Lakes Family Dentistry

Website

https://westlakesfamilydental.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

West Lakes Family Dentistry is a single-location, privately owned family dental practice in West Des Moines, Iowa, founded in 1994 and owned by Dr. Jared Sass since 2018. It serves families and individuals in the West Des Moines, Clive, and Waukee area with comprehensive preventive, restorative, cosmetic, and emergency dental services.

Ownership category

akta.pro rank

Product category

Family Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Family dental services
• General dentistry
• Cosmetic dentistry
• Preventive dental care
• Restorative dentistry

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels3 records

Core offering

West Lakes Family Dentistry is a single-location, family-focused dental practice providing comprehensive general and cosmetic dental care to patients of all ages at its West Des Moines, Iowa office. Service delivery spans preventive exams and cleanings, restorative treatments (fillings, crowns, bridges, dentures, root canals, extractions), cosmetic procedures (teeth whitening, porcelain veneers), pediatric dentistry, periodontal treatment, TMJ therapy, oral cancer screening, and custom oral appliances (night guards, sports mouthguards, snoring appliances), plus an in-office membership program called The Care Club for uninsured patients.

Product overview

West Lakes Family Dentistry offers a comprehensive suite of general and cosmetic dental services for patients of all ages. The practice operates as a single-location family dental office providing preventive care (exams, cleanings, digital radiography), restorative treatments (fillings, crowns, bridges, dentures, root canals, extractions), and cosmetic procedures (teeth whitening, veneers). Specialized services include pediatric dentistry, periodontal treatment, TMJ therapy, oral cancer screening, and sleep-related oral appliances (snoring appliances, sports mouthguards, night guards). The practice also offers The Care Club, an in-house membership program for uninsured patients. All services are delivered at their West Des Moines, Iowa location.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Fillings Dental restorations used to replace sections of teeth that are missing, damaged, or decayed, using materials such as gold, amalgam, porcelain, composite, ceramic, and the latest composite materials. Delivered to patients of all ages at the West Des Moines office.
• Dental Crowns Full-coverage dental restorations (also called caps) used when dental decay, cracked fillings, root canals, clenching, or grinding have caused extensive damage to the underlying tooth structure. Can be made of porcelain-fused-to-metal, all-porcelain, or newer ceramic materials, and can also serve as supporting ends of a dental bridge, cover dental implants, or cover a cracked tooth to prevent further breakdown.
• Root Canal Therapy Endodontic treatment performed when the nerve supply to a tooth has been irreversibly affected by damage or decay. Used to prevent or resolve a dental infection and save a natural tooth from extraction when sufficient sound root and crown structure remains to restore form and function.
• Teeth Whitening Professional, non-invasive teeth whitening system that lightens and brightens teeth stained or darkened by food, tobacco use, age, medications, or injury. For patients seeking cosmetic improvement of tooth color.
• Dental Bridges Fixed dental prosthetic device used to replace one or more missing teeth by bridging the gap between two remaining teeth. For patients with tooth loss seeking a fixed restoration option.
• Dentures Removable dental appliances that replace missing teeth and surrounding tissues. For patients with multiple missing teeth needing a removable prosthetic option.
• Digital Radiography Digital X-ray imaging technology used for dental diagnostics, replacing traditional film X-rays for patient examinations and treatment planning.
• Emergency Dental Treatment Urgent dental care services for dental emergencies such as acute pain, trauma, or infection, provided to patients requiring prompt in-person treatment.
• Tooth Extractions Surgical removal of teeth that cannot be saved through other restorative treatments, including severely damaged or impacted teeth.
• Dental Exam Comprehensive dental examination and oral health assessment for patients of all ages as part of routine preventive care.
• Night Guards Custom-fitted oral appliances worn during sleep to protect teeth from grinding (bruxism) or clenching.
• Oral Cancer Screening Screening examination to detect early signs of oral cancer as part of comprehensive oral health assessment.
• Pediatric Dentistry Dental care services for children and adolescents, delivered in a family-focused environment at the West Des Moines office.
• Periodontal Treatment Treatment for gum disease and other conditions affecting the supporting structures (periodontium) of the teeth.
• Snoring Appliances Custom-fabricated oral appliances designed to address snoring. The appliances fit like sports mouthguards and slightly reposition the jaw to allow less restricted airflow during sleep.
• Sports Mouthguards Custom-fitted mouthguards designed to protect teeth, cheeks, lips, tongue, face, and jaw during sports activities.
• TMJ Treatment Treatment for temporomandibular joint disorders (TMD), including oral appliances such as night guards or stabilization splints.
• Porcelain Veneers Thin ceramic facings custom-made to fit over the front of teeth to mask dental imperfections including gaps, chips, and stains. Cosmetic dentistry offering for patients seeking aesthetic smile improvements.
• The Care Club In-office membership program for non-insured patients that provides affordable access to dental care at the practice.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered professional affiliation.

• American Dental Association (ADA)professional affiliationOthersProfessional membership association providing standards, advocacy, and continuing education resources for dental professionals.
• Academy of General Dentistry (AGD)professional affiliationOthersProfessional organization supporting general dentists through education, advocacy, and professional development resources.
• Iowa Dental Association (IDA)professional affiliationOthersState-level professional association representing and supporting dentists in Iowa through advocacy and member resources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Large DSO supporting hundreds of general and specialty dental practices across the U.S. with modern technology-enabled offices. Comparable to West Lakes in offering comprehensive family dental services, but operates at multi-state scale with centralized business support.
• Interdent: Dental support organization operating branded general dentistry practices across multiple states, including Midwest markets. Comparable to West Lakes in offering comprehensive family and general dental services, but operates through a multi-practice DSO model.
• Great Expressions Dental Centers: Multi-location dental group providing general, cosmetic, and specialty dental care through branded offices in several U.S. states. Comparable to West Lakes for offering comprehensive family dental services including preventive, restorative, and cosmetic care, but with a DSO-style multi-location footprint.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentist offices including many general and family practices. Relevant peer because Heartland-affiliated practices compete in the same suburban general-dentistry segment as West Lakes but operate under a shared support infrastructure.
• Aspen Dental: One of the largest DSOs in the U.S. operating branded Aspen Dental offices nationwide offering general, restorative, and cosmetic dentistry. Directly competes with West Lakes for general family dental patients but at significantly larger scale and through a corporate-practice model rather than independent ownership.
• Smile Brands: Dental support organization that operates and supports branded family dental practices (Smile Brands, Bright Now! Dental, Castle Dental) across multiple states. Competes with West Lakes for general dentistry patients in suburban markets but at significantly greater scale and through DSO-supported operations.

Direct peers

• Affordable Dentures & Implants: National dental chain focused on dentures, extractions, and implants with hundreds of affiliated practices. Directly competes with West Lakes on the restorative and tooth-extraction services listed in its product catalog, though its model is more focused on a narrower service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Lakes Family Dentistry