Prime Trust Financial

What Prime Trust Financial does

Prime Trust Financial Corporation Limited is a Kingston, Jamaica-based, family-owned financial services company founded in 1995 that operates an integrated retail financial services platform spanning bill payment, licensed foreign exchange (cambio) across 14 currencies, remittance distribution, micro-financing, and digital gift card sales. The company serves Jamaican consumers and the diaspora through a hybrid distribution model comprising 5 full-service branches, 4 partial branches, and a Quik & EZ franchise network that has scaled to 130+ locations since the 2011 launch of the Quik & EZ Bill Pay subsidiary. Core platforms include an online customer account system, in-store bill payment terminals charging a $50 service fee (with free online payment), developer APIs for technology partner integration, a Quik Loans micro-financing product carrying 2.31% interest plus application fees, and a digital gift card marketplace, all operating under Bank of Jamaica regulatory oversight.

Revenue mechanics are diversified across multiple fee streams: per-transaction bill payment service fees, foreign exchange spreads on currency conversion, micro-loan interest and fees, gift card margin, and franchise fees from Quik & EZ operators. Remittance is delivered indirectly through partnerships with Lasco Financial, MoneyGram, and Ria, providing distribution rather than direct enterprise contracts. The customer base is fundamentally B2C and mass-market, with utility billers (JPS, NWC, Digicel, Flow) functioning as settlement/integration partners rather than paying customers. The 2024 product roadmap — Two-Factor Authentication, developer APIs, and a pickleball court reservation platform — suggests incremental platform expansion and modest vertical experimentation, while the family-owned ownership structure and Bank of Jamaica-regulated status define the operating boundaries.

Name

Prime Trust Financial

Legal name

Prime Trust Financial Corporation Limited

Website

https://ptf.online

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Prime Trust Financial is a Jamaican, family-owned financial services company operating 5 branches and 130+ Quik & EZ franchises offering bill payment, licensed cambio, remittance, micro-loans, and digital gift cards to Jamaican consumers and the diaspora.

Ownership category

akta.pro rank

Product category

Bill Payment and Remittance Services

NAICS

Commercial Banking (522110)

SIC

Finance Services (6199), Miscellaneous Business Credit Institution (6159), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSAMAIAG

Multi-Currency Accounts, Wallets & IBAN Services

Financial & Insurance/Payments & Transaction Processing/Cross-Border Payments & Remittances

Keywords

• Bill payment services
• Foreign exchange services
• Remittance services
• Micro-financing services
• Digital gift cards

Headquarters

HQ city

Kingston

HQ country

Jamaica

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Bill Payment Service Fees: Prime Trust charges a service fee for processing bill payments on behalf of utility companies and other billers. Online bill payments are free; in-store payments incur a $50 per bill service charge. The company processes payments for major Jamaican utility providers including JPS, NWC, Digicel, Flow, and others.
2. Foreign Exchange (Cambio) Services: Revenue generated from buying and selling foreign currencies (USD, GBP, CAD, EUR, KYD, CHF, CNY, JPY, MXN, AED, COP, NZD, KRW, AUD) at competitive exchange rates. The company offers both over-the-counter and pre-ordered currency exchange.
3. Micro-Financing (Quik Loans): Micro-loans of up to JMD 300,000 with 2.31% interest rate and repayment terms up to 12 months. An application fee of $2,500 or 2.5% of loan amounts greater than $110,000 is charged on approval.
4. Gift Card Sales: Digital gift cards sold for international brands (Apple, Amazon, PlayStation, Walmart, etc.) available in denominations from $5 to $500. Sold directly through the online platform.
5. Remittance Services: Through partnership with Lasco Financial, the company offers MoneyGram and Ria remittance services for receiving and sending money internationally, generating revenue from transaction fees on money transfers.
6. Franchise Fees: Revenue from Quik & EZ franchise operations. Franchisees pay an annual franchise fee and provide bank guarantee, computer equipment, and internet to operate bill payment locations island-wide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prime Trust Financial is a Bank of Jamaica-regulated financial services company that processes bill payments for major Jamaican utilities (JPS, NWC, Digicel, Flow, etc.) online and at 130+ Quik & EZ franchise locations, and offers foreign currency exchange (Cambio), international remittance, micro-financing (Quik Loans) up to JMD 300,000, and digital gift cards for global brands. It also operates a pickleball court reservation platform and developer APIs for partner integrations. The company serves Jamaican residents and diaspora customers through its own branches in Kingston and Mandeville, a franchised Quik & EZ retail network, and an online self-serve platform at ptf.online.

Product overview

Prime Trust Financial operates as a unified financial services platform offering bill payment, currency exchange, remittance, micro-financing, and digital gift cards. The core offerings are organized under the Quik & EZ brand for bill payment services (available online and through 130+ franchise locations), Quik Loans for micro-financing up to J$300,000, and Prime Trust Cambio for foreign exchange. Additional services include MoneyGram and Ria remittance, a digital gift cards marketplace called Prime Gifts, and a pickleball court reservation system. The company also provides developer APIs for technology partners to build payment applications.

Differentiator

Problem solved

Functional benefit

Brands

• Quik & EZ Bill Pay: Subsidiary focused on bill payment services and franchise operations with over 130 locations island-wide.
• Quik Loans
• Prime Trust Cambio

Products and services

• Quik & EZ Bill Pay Bill payment service allowing customers to pay utility company bills (JPS, NWC, Digicel, Flow, Sagicor, King Alarm, etc.) and other Jamaican billers online for free or in-store for JMD 50 per bill. Available through 5 full-service branches, 4 partial-service branches, and over 130 Quik & EZ Bill Pay franchise locations across Jamaica.
• Prime Gifts (Digital Gift Cards) Digital gift cards platform that allows customers to purchase and send gift cards from top brands including Apple, Amazon, Google Play, PlayStation, Walmart, XBOX, Airbnb, ROBLOX, and others to anyone worldwide. Gift cards are priced by brand and denomination (e.g., Apple $5–$500, Amazon $25–$250) and are delivered via text message or email.
• Quik Loans Micro-financing service offering loans up to JMD 300,000 at 2.31% interest with repayment terms up to 12 months. Provides fast approval, no service charge, and multiple repayment options including salary deduction, standing order, or payment at any Quik & EZ location. Application fee of JMD 2,500 or 2.5% applies on loans above JMD 110,000.
• Prime Trust Cambio Foreign currency exchange service offering competitive rates for buying and selling currencies, with both over-the-counter and online pre-ordering options. Supports 14 currencies including USD, GBP, CAD, EUR, KYD, CHF, CNY, JPY, MXN, AED, COP, NZD, KRW, and AUD. Foreign exchange transactions are conducted in accordance with Bank of Jamaica stipulations and guidelines.
• Send/Receive Money (Remittance) International money remittance service operating through partnerships with Lasco Financial Services, MoneyGram, and Ria, enabling customers to receive and send money globally with cash pickup options at Prime Trust's conveniently located branches across Jamaica.
• Pickleball Court Reserve Online pickleball court reservation platform allowing users to view real-time court availability on a public calendar, make secure payments before playing, and have unpaid slots automatically released. Currently supports bookings at the Campion College location in Kingston, Jamaica.
• Developer APIs for Technology Partners Suite of APIs enabling developers and technology partners to create payment apps and services, initiate payment collections, and complete financial transactions (including bill payment and remittance) through their own applications or websites via the Prime Trust partner-apply flow.

Quantifiable outcome

• Over 130 franchise locations and 100+ payment locations island-wide for bill collection
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Lasco Financial ServicescoreChannel Partner/ Reseller/ DistributorPrime Trust Financial partnered with Lasco Financial to offer MoneyGram and Ria remittance services. Through this partnership, customers can receive and send money internationally at Prime Trust's conveniently located branches. Lasco Financial serves as the primary remittance service provider enabling Prime Trust to offer international money transfers.
• MoneyGramcoreTechnology or IntegrationInternational remittance service offered through the Lasco Financial partnership. MoneyGram enables Prime Trust customers to receive and send money globally. Customers need a tracking number, sender's name, address, amount sent, and telephone number to collect MoneyGram transfers.
• RiacoreTechnology or IntegrationInternational remittance service offered through the Lasco Financial partnership. Ria enables Prime Trust customers to receive and send money globally. Customers need a Ria control number to collect transfers at Prime Trust locations.
• Digicel JamaicacoreChannel Partner/ Reseller/ DistributorMajor Jamaican telecommunications company whose bills are accepted for payment through Prime Trust's bill payment service, both online and at physical locations.
• Flow JamaicacoreChannel Partner/ Reseller/ DistributorMajor Jamaican telecommunications and cable provider whose bills are accepted for payment through Prime Trust's bill payment service at all branch and franchise locations.
• Jamaica Public Service (JPS)coreChannel Partner/ Reseller/ DistributorNational electricity provider whose electricity bills are accepted for payment through Prime Trust's bill payment service. One of the most commonly paid bills in Jamaica.
• National Water Commission (NWC)coreChannel Partner/ Reseller/ DistributorNational water utility whose water bills are accepted for payment through Prime Trust's bill payment service. Payments reflect within 24 hours.
• Sagicor JamaicacoreChannel Partner/ Reseller/ DistributorLeading Jamaican insurance company whose bills are accepted for payment through Prime Trust's bill payment service.
• Technology Partners (API Integration)coreTechnology or IntegrationDeveloper APIs allow technology partners to create payment apps and services, integrating Prime Trust's payment collection capabilities into their own applications or websites. Partners can initiate and complete bill payment, remittance, and other financial transactions through the Prime Trust platform.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Mayberry Investments: Jamaican financial services firm offering investment, money market, and FX services to retail and institutional clients. Comparable to Prime Trust on the cambio and consumer financial services surface, but with a heavier investment and capital markets orientation.
• First Global Bank (Jamaica): Jamaican commercial bank offering consumer and commercial banking, bill payment, and remittance services. Targets a similar retail customer segment as Prime Trust and competes directly for bill collection and FX volume.
• Western Union (Jamaica operations): Global remittance network with extensive agent coverage across Jamaica. Directly competes with Prime Trust's MoneyGram/Ria-mediated remittance product and offers diaspora customers a parallel channel for sending funds to Jamaica.
• Sagicor Group Jamaica: Leading Jamaican financial services group spanning insurance, banking, and investments. Competes with Prime Trust in retail consumer finance and is also a biller partner, illustrating both partnership and competitive overlap in Jamaican retail financial services.
• National Commercial Bank (NCB) Jamaica: Jamaica's largest commercial bank offering deposit accounts, bill payment, remittance, and lending. As a deposit-funded incumbent, NCB competes with Prime Trust on bill collection and remittance, and can subsidize fees that a non-bank cannot, putting structural pressure on Prime Trust's core bill-pay margins.
• Victoria Mutual Building Society: Jamaican mutual financial institution offering savings, mortgages, and consumer financial services. Competes with Prime Trust in retail consumer finance and has comparable deposit-adjacent capabilities in the Jamaican market.
• Scotia Group Jamaica: Jamaican operations of Scotiabank, providing retail banking, bill payment, and international remittance. Comparable to Prime Trust on the customer-facing payments and FX surface but with materially larger balance sheet and broader product set.

Direct peers

• JMMB Group: Jamaica Money Market Brokers operates cambio, money transfer, and consumer financial services across Jamaica. JMMB is the most direct Jamaican non-bank competitor to Prime Trust's foreign exchange and consumer finance offerings, with comparable retail customer focus.
• GraceKennedy Group: Jamaican conglomerate with a Money Services division offering remittance (MoneyGram agent), bill payment, and FX. Competes head-to-head with Prime Trust across remittance, bill-pay, and cambio categories and serves a similar diaspora and domestic customer base.
• Lasco Financial Services: Jamaican financial services provider offering bill payment, remittance (MoneyGram/Ria), and money services. Despite being Prime Trust's remittance partner via Lasco, the broader Lasco business overlaps directly with Prime Trust's bill-pay and money-services offerings and competes for the same Jamaican customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/primetrustfina1
• Facebookfacebook.com/primetrustfinancial
• LinkedInlinkedin.com/company/prime-trust-financial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Trust Financial