Caetano Reicomsa

What Caetano Reicomsa does

Caetano Reicomsa, now operating as Nissan Caetano, is an official Nissan dealership group headquartered in Madrid, Spain, legally constituted as Caetano Automotive España, S.A.U. — a single-member Spanish public limited company wholly owned by Grupo Caetano, the largest automotive dealership group on the Iberian Peninsula with over 120,000 units sold in the prior year. The company operates five retail and service locations across the Madrid province — Alcobendas, two sites in central/eastern Madrid (Raimundo Fernández Villaverde and Julián Camarillo), Rivas-Vaciamadrid, and Alcalá de Henares — offering new Nissan passenger and commercial vehicles, certified pre-owned stock, genuine parts and accessories, and an official Nissan-certified workshop handling mechanical, bodywork, and paint work with insurance-company collaboration.

The business model combines traditional dealership sales with a fully digital purchasing pathway: customers can reserve a vehicle online with a €99 refundable deposit, complete purchase 100% online, and opt for home delivery. Revenue streams span new vehicle sales (one-time), used vehicle sales starting from €18,990, after-sales service and maintenance (professional services), parts and accessories (hardware sales), and increasingly, vehicle renting/leasing and car subscription through Caetano Mobility. Pricing on new models is supported by promotional discounting of up to €12,000 under campaigns such as Summer Days Nissan, and the company actively markets electrified models including the Leaf, the new 100% electric Micra, and the Qashqai e-Power.

The company serves exclusively B2C individual consumers in the Madrid region, with no disclosed enterprise or fleet customer concentration. Go-to-market is hybrid: localized digital marketing and SEO for top-of-funnel acquisition, seasonal promotional campaigns for mid-funnel conversion, and a five-location physical showroom and service network for closing and after-sales. The company is in operating status, has no disclosed subsidiaries, no funding rounds, and no patent or proprietary technology assets — its competitive position rests on franchise rights, geographic distribution density, and the scale benefits of being part of Grupo Caetano rather than on technology differentiation.

Name

Caetano Reicomsa

Legal name

Caetano Automotive España, S.A.U.

Website

https://caetanoreicomsa.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Caetano Reicomsa (Nissan Caetano) is the official Nissan dealership network for Madrid province, operating five showrooms and service centers that sell new and certified used Nissan vehicles, parts, and after-sales services to individual consumers under Grupo Caetano.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales (New): Sales of new Nissan vehicles including passenger cars and commercial vehicles/vans
2. Vehicle Sales (Used): Sales of certified pre-owned and second-hand Nissan vehicles with quality inspection guarantees
3. After-Sales Service and Maintenance: Official Nissan workshop services including mechanical repairs, bodywork, paint, parts and accessories, collaborating with all insurance companies
4. Parts and Accessories: Sale of genuine Nissan replacement parts and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Caetano Reicomsa (operating as Nissan Caetano) is an official Nissan dealership in the Madrid region of Spain that sells new Nissan passenger vehicles and commercial vans, certified pre-owned Nissan vehicles, and provides official Nissan workshop services including mechanical repairs, bodywork, painting, and genuine parts. It also offers vehicle renting and car subscription services through Caetano Mobility, operating across five dealership locations and a fully online purchasing channel with home delivery.

Product overview

Nissan Caetano (formerly Caetano Reicomsa) operates as an official Nissan dealership network in the Madrid region of Spain. The company offers a unified portfolio of automotive services centered around new and pre-owned Nissan vehicle sales, supported by certified workshop and maintenance services. The product lineup includes new Nissan vehicles (encompassing electric models like the Leaf and Micra, as well as the e-Power hybrid Qashqai), certified pre-owned vehicles and km0 models, official workshop services for mechanical and bodywork repairs, vehicle leasing/renting options, and car subscription services. The company maintains multiple physical locations across the Madrid metropolitan area including Alcobendas, Alcalá de Henares, and Rivas-Vaciamadrid, with the capability to handle online sales, vehicle reservations (€99 deposit), and home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicles

Quantifiable outcome

• Over 120,000 vehicles sold annually across the Iberian Peninsula through Grupo Caetano network

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NissancoreChannel Partner/ Reseller/ DistributorOfficial Nissan dealership (Concesionario Oficial Nissan) in the Madrid region. The company operates as an authorized distributor and reseller of Nissan vehicles, both new and used, along with official service and parts support. All vehicles are certified and backed by Nissan manufacturer warranties.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Astara: Spanish multi-brand automotive distribution and retail group with both importer/distributor and dealer operations across Iberia. Comparable as a multi-brand Spanish dealer and distribution group with overlapping vehicle-brand, parts, and after-sales operations.
• Grupo Concesur: Spanish automotive dealer group (Concesionarios del Sur) operating multi-brand showrooms and service centers across southern Spain. Comparable as a regional multi-brand dealer group with similar sales, service, and parts mix to Caetano Reicomsa.
• Grupo Bergé: Major Spanish multi-brand automotive dealer group distributing Audi, Volkswagen, SEAT, Skoda, Bentley, Lamborghini, and Porsche across Spain. Closest structural analogue to Grupo Caetano in Spanish automotive retail — large multi-site dealer group with sales, after-sales, parts, and financing capabilities.
• Grupo Quadis: Catalonia-headquartered Spanish multi-brand automotive dealer group operating showrooms and workshops across Spain. Comparable as a multi-site, multi-brand Spanish dealer with new/used vehicle sales and official after-sales service.

Emerging players

• Wallapop: Spain's leading C2C classifieds platform with a large automotive category. Comparable as the leading secondary-market channel where private-party Nissan trades compete with the dealer's used-car inventory and pricing.
• Auto1 Group: European online used-car platform with its Autohero retail brand operating in Spain. Comparable as an online-first used-car retailer increasingly disintermediating traditional dealers' used-vehicle operations in Madrid.
• Bipi: Spanish-origin car subscription platform offering flexible monthly vehicle subscriptions on used cars without long-term commitment. Directly comparable to Caetano Reicomsa's Caetano Mobility subscription service, though Bipi operates without physical showrooms.

Regional players

• Coches.com: Spain's leading automotive marketplace for new and used vehicles. Comparable as the primary price-comparator and lead-generation channel consumers use alongside Caetano Reicomsa's own online sales offering.

Broad incumbents

• Stellantis &You Spain: OEM-owned multi-brand dealer network for Stellantis brands (Peugeot, Citroën, Opel, Fiat, etc.) operating across Spain. Comparable as a brand-affiliated, multi-site dealer group competing with Caetano Reicomsa in the Madrid new- and used-vehicle market.
• Hertz Spain: Major car rental and operating-lease provider in Spain offering short- and long-term vehicle access. Comparable to Caetano Reicomsa's renting and Caetano Mobility subscription services, addressing consumers seeking vehicle access without ownership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Nissan.CaetanoReicomsa
• LinkedInlinkedin.com/company/caetano-reicomsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caetano Reicomsa