The Data Center

What The Data Center does

The Data Center operates an enterprise-grade print-and-mail business under the brand "mailing.com," providing transactional and marketing mail services to mid-market and enterprise customers in regulated industries. The platform handles the full mail production lifecycle — data intake and mapping, list creation, design and layout, variable-data printing, envelope conversion, on-site USPS verification, and postal handoff — entirely in-house across six production facilities totaling 150,000 square feet, with stated monthly capacity of 18 million mail pieces. Underlying technology consists of an integrated digital platform that provides real-time job tracking, approvals, and a secure document vault, plus an API Mail product that exposes programmatic mail operations for enterprise system integration. The company holds a broad set of security and compliance certifications, including SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 27018, HIPAA, NIST CSF, and PCI DSS v4.0, which is a prerequisite for serving financial services, healthcare, government, and insurance clients.

The business monetizes through volume- and complexity-based transaction fees on both transactional mail (statements, bills, regulatory notices) and marketing mail (postcards, self-mailers, envelope mailers), supplemented by professional-services revenue from a White Label program for agencies and usage-based revenue from API Mail. Pricing is custom and quote-based, with multi-year enterprise contracts and dedicated account teams. Distribution is primarily direct enterprise field sales with a "Request a Quote" entry point and no public self-serve tier structure; the White Label program functions as an indirect channel through agency partners. Named customers include Kia, AAA, Planet Fitness, CBRE, Republic Services, and Health Net, with additional case-study evidence from unnamed enterprises in SaaS, non-profit, home equity, and agency verticals, indicating a diversified but enterprise-tilted book across 12+ industry verticals. The firmographic record indicates the entity was founded in 1993 and is headquartered in Salt Lake City, while the structured data places the operational headquarters in Sacramento, CA, with regional operations in Rancho Cucamonga and production facilities in Los Angeles and Phoenix; the 80+ years of production expertise cited by the company reflects heritage rather than the current corporate entity's age.

Name

The Data Center

Legal name

mailing.com

Website

https://datacenterusa.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

mailing.com (DBA of The Data Center) is an enterprise print-and-mail operator running six in-house production facilities handling end-to-end transactional and marketing mail for regulated industries including finance, healthcare, government, and insurance.

Ownership category

akta.pro rank

Product category

Commercial Print and Mail Fulfillment Services

NAICS

Direct Mail Advertising (541860), Commercial Printing (except Screen and Books) (323111), Directory and Mailing List Publishers (513140)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)

akta.pro secondary industries

Print‑to‑Mail & Distribution Services (Fulfillment, Kitting, Direct Mail to Students) (EDAEAJAH), Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Enterprise print mail
• Transactional mail services
• Direct mail marketing
• Document printing services
• Mail fulfillment services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transactional Mail Services: Enterprise print and mail services for critical transactional communications including statements, notices, bills, and regulatory correspondence. Revenue generated through service fees based on volume and complexity of mail programs.
2. Marketing Mail Services: High-volume direct mail marketing programs including postcards, self-mailers, envelope mailers, and campaign-based marketing. Revenue based on volume, design complexity, and postal optimization requirements.
3. White Label Program: White-label print and mail execution services for agencies managing client campaigns, with confidentiality, consistency, and capacity built in.
4. API Mail: Programmatic mail operations for enterprise clients integrating mail services into their systems via API.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Data Center (doing business as mailing.com) provides enterprise-grade transactional and marketing print and mail services, handling the full program lifecycle from data intake, list creation, design, variable data printing, printing, envelope conversion, on-site USPS verification, and delivery under one accountable team. Production runs across six certified facilities producing 18 million mail pieces monthly, supported by a digital platform for real-time tracking, a secure document vault, and an API for programmatic mail integration.

Product overview

mailing.com is an enterprise-grade mail operations platform offering two core product lines: Transactional Mail Services (statements, notices, bills, and regulatory correspondence) and Marketing Mail Services (direct mail campaigns, acquisition programs, retention and loyalty mailings). The platform operates on a unified in-house model where every stage—data intake, list creation, design, variable data printing, printing, envelope conversion, USPS verification, mailing, and digital tracking—is handled by a single team within certified facilities. Additional offerings include API Mail for programmatic integration, White Label services for agency partners, and industry-specific solutions across Automotive, Finance, Government, Healthcare, Insurance, Non-Profit, and other regulated sectors. The company runs six production facilities totaling 150,000 square feet with capacity to produce 18 million mail pieces monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Transactional Mail Services Enterprise-grade print and mail production of critical transactional communications including account statements, notices, bills, disclosures, onboarding packages, and regulatory correspondence. Built for regulated industries that require high-volume production with documented chain of custody, on-site USPS verification, and full accountability from data through delivery.
• Marketing Mail Services End-to-end direct mail marketing services covering campaign planning, creative design, list creation, variable data printing, production, and postal delivery for high-volume acquisition, retention, and loyalty programs.
• API Mail Programmatic mail solution that enables enterprise clients to integrate transactional and marketing mail directly into their own systems via API, supporting automated sending and management of mail at scale.
• White Label Print and Mail White-label print and mail execution services for marketing agencies that manage client direct mail campaigns, providing confidential production, consistent quality, and scalable capacity under the agency's own brand.
• Postcards Marketing postcard products for direct mail campaigns, produced in-house with variable data and postal optimization.
• Self Mailers Self-mailing marketing pieces that do not require an envelope, used for campaign-based direct mail programs.
• Direct Mail Letters (Envelope Mailers) Envelope-based direct mail letter products for marketing campaigns, produced with in-house envelope conversion to maintain single-point accountability.
• Transactional Mail Products Discrete transactional mail products (statements, notices, bills, regulatory correspondence) produced with full accountability from data through USPS delivery under the Transactional Mail Services umbrella.

Quantifiable outcome

• Cut turnaround time by 20% and achieved 100% on-time delivery on regulated mail
• +3 more outcomes

Named customers10 records

Segments13 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Direct peers

• Tukaiz: Mid-market commercial printing, direct mail, and marketing services company offering data processing, variable data printing, and fulfillment. Comparable in offering mix of variable data printing, list services, and direct mail execution.
• CFI Direct: Commercial printing and direct mail services provider offering transactional and marketing mail programs. Comparable in operating as a one-stop print-and-mail shop with data processing, printing, and USPS verification capabilities.
• Harte Hanks: Direct marketing services company with capabilities in data analytics, print, mail, and customer experience management. Comparable as an enterprise-focused marketing mail and customer communications provider, though broader in digital channels.
• BJL Group: Mid-market print and direct mail services company with capabilities in data processing, variable data printing, and multi-channel marketing. Comparable as a regional direct mail and variable data printing operator serving enterprise clients.
• AmeriQuest Business Services: Provider of end-to-end print, mail, and document management solutions for enterprise and government clients. Comparable in offering end-to-end print-and-mail workflow including data processing, variable data printing, and USPS handoff.
• WorkflowOne (Novitex): Enterprise print, mail, and document management services provider serving regulated industries including financial services and healthcare. Comparable in service mix (transactional mail, marketing mail, document workflow) and vertical focus.
• IWCO Direct: Large U.S. direct mail and print services provider offering data-driven marketing mail, transactional mail, and postal optimization for regulated industries. Closely comparable in scope of marketing/transactional mail services, vertical enterprise focus, and USPS-centric workflow.

Emerging players

• Imbria (formerly Digilog): Provider of digital mailroom, document digitization, and print-mail hybrid services. Comparable at the intersection of physical mail and digital document workflow, though more weighted toward digitization and electronic delivery than the subject company's core print/mail production.

Broad incumbents

• Quad/Graphics: Major U.S. commercial printing and integrated marketing services company. Comparable as a much larger incumbent in commercial printing and direct mail fulfillment, though broader in scope and significantly larger scale.
• DST Output (Broadridge): Now part of Broadridge, this business provides print and mail services for financial services, including statements, regulatory notices, and proxy communications. Comparable as a regulated-vertical print/mail provider, though much larger and embedded in a broader capital-markets technology platform.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TDCUSA
• LinkedInlinkedin.com/company/data-center-llc-the

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Data Center