What Bestla Group does

Bestla Group (legal entity Bestla Industries Private Limited) is a privately held, Pune-based digital services company founded in 2013 that operates across six sub-brands: Bestla Industries (IT services and digital transformation, the parent brand), Business Broadcast (social media management), Brand My Business (rapid branding services), The UniPal (EdTech platform), Bestla Auto (automotive services and franchise model), and Bestla TV (entertainment and monetization platform). The company delivers custom software development (web, iOS, Android), healthtech solutions (SwaDocs EMR, IPD Software, patient management, teleconsultation, mental health apps), MarTech platforms (marketing analytics dashboards, skill gaming with fraud prevention), and digital transformation consulting to a globally distributed client base spanning India, Germany, UAE, UK, Canada, and other markets. Customer segments are diversified across healthcare providers, retail chains, e-commerce, SaaS startups, lifestyle/rewards brands, luxury B2B (jewelry), gaming companies, and SMEs, with 480 brand partnerships and 42 brands launched cited on its homepage.

Revenue derives from project-based custom development and one-time IT services engagements, professional services retainers (digital marketing, consulting), subscription-style revenue from the Bestla Prime Membership program (₹99 and ₹999 tiers) and from healthtech product licensing, plus transaction/subscription revenue from consumer-facing platforms (Khelo Bindass skill gaming, Bestla TV). Go-to-market is predominantly sales-led, with dedicated leadership including an International Sales Manager and an enterprise field-sales motion targeting mid-market and enterprise clients internationally, supplemented by a self-serve membership funnel for SMBs. The firm is founder-led (Rohaan Chavan as Founder & CEO; M. D. Chavan as Managing Director) with no external institutional investors or parent company disclosed, and reports ₹75 Crore of revenue generated and a self-reported team of 350+ specialists on its corporate website. The 2024-2025 strategic positioning emphasizes 'ecosystem thinking' that integrates apps, analytics, automation, and AI into unified client-facing digital experiences, signaling an intent to evolve from a project execution shop into a strategic advisor with recurring, platform-anchored revenue.

Name

Bestla Group

Legal name

Bestla Industries Private Limited

Website

https://bestlagroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bestla Group is a Pune-based digital services firm (founded 2013) operating six sub-brands that deliver custom software, healthtech, digital marketing, EdTech, automotive services, and entertainment platforms to enterprise, mid-market, and SMB clients across India, the Middle East, Europe, and North America.

Ownership category

akta.pro rank

Product category

Custom Software Development & IT Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Custom software development
• Digital marketing services
• Healthtech solutions
• Branding and design
• Digital transformation consulting

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development & IT Services: Bespoke software development, web development, and IT solutions for enterprise clients across healthcare, retail, e-commerce, and other verticals. Revenue is project-based, one-time with potential for ongoing maintenance contracts.
2. Digital Marketing & MarTech Services: Comprehensive digital marketing services including branding, design thinking, social media management, and marketing automation. Revenue generated through service contracts and retainer arrangements.
3. Healthtech Solutions: SaaS-style healthtech products including EMR, patient management, teleconsultation, and mental health apps. May generate recurring revenue through licensing or subscription models.
4. Bestla Prime Membership: Membership program offering priority support, exclusive discounts, quick social media assistance, free consultation, and complementary logo design at ₹99/₹999 price points.
5. Consulting Services: Digital transformation consulting, business strategy, marketing strategy, and technology consulting for organizations. Revenue from advisory engagements and retainer contracts.
6. Gaming & Entertainment Platform: Skill gaming brand (Khelo Bindass) and entertainment platform (Bestla TV) with monetization features generating transaction-based or subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bestla Group delivers custom software development, digital marketing, healthtech, UI/UX design, branding, and digital transformation consulting to enterprise and mid-market clients across healthcare, retail, e-commerce, gaming, and lifestyle verticals. Core revenue is generated through bespoke software projects, branding and marketing retainers, recurring subscription products (healthtech SaaS, Bestla Prime Membership), and strategic consulting engagements delivered via its sub-brands and 350+ specialist team.

Product overview

Bestla Group is a multi-domain powerhouse combining custom software development, digital marketing, healthtech, UI/UX design, and consulting into one integrated force. The company operates through six core brand verticals: Bestla Industries (parent business management and IT services), Business Broadcast (social media management), Brand My Business (branding services), The UniPal (EdTech platform), Bestla Auto (automotive services), and Bestla TV (entertainment and monetization platform). The portfolio also includes a Bestla Prime Membership tier offering priority support and discounts. Additionally, Bestla delivers client-specific solutions including EMR/healthcare software (SwaDocs, IPD Software, Mental Health App), mobile applications (lifestyle apps, B2B apps), automation tools (WhatsApp automation), MarTech platforms (skill gaming, marketing analytics), and consulting services. The ecosystem integrates apps, analytics, automation, and AI into unified digital experiences across healthcare, e-commerce, education, entertainment, and automotive sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bestla Industries (Business Management Agency & Smart IT Services) Core IT services and digital transformation arm of Bestla Group delivering business management consulting and smart IT solutions for modern enterprises across healthcare, retail, e-commerce, and other verticals.
• Business Broadcast (Social Media Management Service) A business communication and social media management service delivering strategic social media and digital communication solutions for brands seeking to grow their online presence.
• Brand My Business (Branding & Business Development) Quick business solutions provider for rapid branding and business development services worldwide, supporting clients through strategy, design, and launch.
• The UniPal (EdTech Platform) EdTech academic solutions platform offering educational technology tools and digital learning experiences for academic institutions and learners.
• Bestla Auto (Automotive Services & Franchise) Automotive industry unit delivering premium automotive services and providing franchise opportunities within Bestla Group's diversified portfolio.
• Bestla TV (Entertainment & Earning Platform) Entertainment and earning platform offering unique digital entertainment with monetization features, serving content creators and viewers.
• Bestla Prime Membership Tiered subscription membership program at ₹99 and ₹999 offering priority support, exclusive discounts on multiple services, quick social media assistance, free primary consultation, and complementary logo design for SMBs and individual clients.
• Custom Software Development Services Bespoke software development, web development, mobile app development (iOS, Android), and IT solutions delivered on a project basis with potential for ongoing maintenance contracts.
• Digital Marketing & MarTech Services Comprehensive digital marketing services including branding, design thinking, social media management, marketing automation, and analytics dashboard solutions for clients seeking growth acceleration.
• Healthtech Solutions Healthtech software products and solutions including EMR (SwaDocs), IPD Software, Patient Management, Teleconsultation and Appointment Booking apps, and Mental Health Apps for hospitals, clinics, and HealthTech startups.
• Digital Transformation Consulting Digital transformation, business strategy, marketing strategy, and technology consulting services for organizations, with engagements executed through advisory and retainer contracts.
• Khelo Bindass (Skill Gaming Brand) Skill gaming brand with optimized user funnel and fraud prevention system that demonstrated a 40% increase in user retention in India.

Quantifiable outcome

• 40% increase in user retention for gaming platform
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• Bestla IndustriescoreOthersBestla Industries (bestlaindustries.com) is a core business unit within Bestla Group functioning as a Business Management Agency and Smart IT Services provider, delivering digital transformation and IT solutions for modern businesses. It is the primary technology services arm of the group.
• Business BroadcastcoreOthersBusiness Broadcast (business-broadcast.com) is a Business Communication and Social Media Management service delivering strategic social media and digital communication solutions. It operates as a specialized vertical within the group.
• Brand My BusinesscoreOthersBrand My Business (brandmybusiness.co.in) provides Quick Business Solutions for Rapid Branding and Business Development Services Worldwide. It serves as the branding and business development vertical of the group.
• The UniPalcoreOthersThe UniPal (theunipal.com) is an EdTech Academic Solutions platform offering educational technology for digital learning. It represents the education technology vertical of Bestla Group.
• Bestla AutocoreOthersBestla Auto (bestla-auto.com) is an Automotive Industry Unit delivering premium automotive services and providing franchise opportunities. It operates as the automotive vertical of the group.
• Bestla TVcoreOthersBestla TV (bestla-tv.com) is an Entertainment and Earning Platform offering unique digital entertainment with monetization features. It represents the entertainment and gaming vertical of the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Infosys: Global Indian IT services giant competing for the same enterprise digital transformation wallet across healthcare, retail, and consumer goods — significantly larger but adjacent competitor.
• LTIMindtree (Mindtree): Large Indian IT services firm with comparable custom development, digital marketing, and digital transformation offerings across healthcare, retail, and BFSI — broader portfolio and larger scale.

Direct peers

• ITC Infotech: India-based IT services subsidiary delivering custom software, digital, and consulting services to enterprise clients worldwide — comparable mid-size IT services positioning to Bestla.
• Hexaware Technologies: Mid-size Indian IT services and digital consulting firm offering custom development, automation, and digital transformation for enterprise clients globally — comparable scale and service breadth.
• Tata Elxsi: Mid-size Indian technology services firm offering custom software, digital design, and product engineering across healthcare, automotive, and media — closely aligned with Bestla's multi-vertical model.
• Yash Technologies: Mid-size Indian IT services firm offering custom software development, digital transformation, and enterprise application services — comparable customer segments and service portfolio.
• Persistent Systems: Mid-tier Indian IT services and digital engineering firm with comparable custom development, digital transformation, and product engineering offerings for healthcare and enterprise clients.
• Cybage: Pune-headquartered mid-size Indian IT services firm with comparable custom software development, product engineering, and digital transformation offerings to global enterprise clients — closely mirrors Bestla's positioning, scale, and Pune base.
• Mphasis: Indian IT services firm providing application development, digital transformation, and industry-specific solutions across healthcare, BFSI, and retail — comparable to Bestla's enterprise digital transformation focus.
• Xoriant: Pune-headquartered technology services firm providing custom software development, product engineering, and digital services for global clients across industries — directly comparable in size, location, and service mix to Bestla.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Contact.Bestla
• LinkedInlinkedin.com/company/bestlagroup
• Instagraminstagram.com/bestlagroup
• Xx.com/Contact_Bestla

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestla Group