EnStar Energy

What EnStar Energy does

EnStar Energy is a privately held energy advisory firm founded in 1996 and headquartered in Lansing, Michigan. The company provides utility rate and bill analysis, onsite energy efficiency audits, energy broker services, and energy consulting to industrial, commercial, and institutional businesses across Michigan. Its core service is identifying and eliminating excessive utility charges, recovering refunds for historic overpayments, and guiding clients through energy efficiency and procurement projects. EnStar operates as the endorsed energy consultant for the Michigan Manufacturers Association (MMA), using this association channel as a primary referral pipeline, supplemented by content marketing, an email newsletter, and a free energy review offering as a customer acquisition tool.

The firm has no proprietary technology platform; its expertise is built on 27+ years of accumulated experience in Michigan utility markets, tariff structures, and energy efficiency methodologies. Services are delivered through direct advisory engagement, with a channel partnership with Lakeshore Energy Solutions enabling compressed air leak study and repair services for MMA members served by Consumers Energy. The business model is professional services, with revenue derived from advisory fees and broker commissions on energy procurement. Pricing is not publicly disclosed; the free energy review serves as a complimentary entry point to convert prospects into ongoing consulting engagements.

The company has no disclosed revenue, no headcount data, no institutional funding, no parent company, and no subsidiaries. It operates from a single Lansing office and concentrates exclusively on the Michigan market. Recent service-line expansion has included combined heat and power, solar and renewable energy development, power purchase agreements, and natural gas procurement, broadening the consulting surface beyond traditional rate optimization into energy transition advisory work.

Name

EnStar Energy

Legal name

EnStar Energy

Website

https://enstarenergy.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

EnStar Energy is a Michigan-based energy advisory firm, founded in 1996, that helps industrial, commercial, and institutional businesses reduce utility costs through bill analysis, efficiency audits, and broker services via its MMA-endorsed channel.

Ownership category

akta.pro rank

Product category

Energy Advisory Services

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Energy Systems & Power Engineering Consulting (BPAHAIAG)

akta.pro secondary industry

Performance Contracting & Energy-as-a-Service (EaaS) for Buildings (BPABAGAN)

Keywords

• Energy advisory services
• Utility bill analysis
• Energy efficiency audits
• Energy broker services
• Energy consulting

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Energy Advisory and Consulting Services: EnStar generates revenue through professional consulting and advisory services for businesses seeking to optimize their energy costs. Services include utility bill analysis, energy audits, broker services, and expert consulting on energy projects. Revenue is likely derived from service fees for analysis and ongoing advisory engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EnStar Energy is a Michigan-based energy advisory firm that helps industrial, commercial, and institutional businesses reduce and control their energy costs. The company sells professional services including utility rate and bill analysis, onsite energy efficiency audits, energy broker services for rate procurement, and specialized consulting on energy projects such as combined heat and power, solar, and renewable energy development.

Product overview

EnStar Energy is an energy advisory firm offering a portfolio of professional services to Michigan businesses since 1996. The core offerings include Utility Rate & Bill Analysis for identifying billing errors and recovering overpayments, Onsite Energy Efficiency Audits for evaluating facility inefficiencies, Energy Broker Services for rate procurement with transparent options, and Energy Consulting covering specialized areas such as combined heat and power, solar and renewable energy development, and feasibility studies. Additional services include compressed air leak repairs delivered through channel partner Lakeshore Energy Solutions, and free energy reviews for commercial clients. The services are advisory-focused rather than technology products, providing objective guidance and custom analysis built from long-term industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Utility Rate & Bill Analysis

Quantifiable outcome

• Potential refunds for historic usage and taxes overpayments
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Lakeshore Energy SolutionscoreChannel Partner/ Reseller/ DistributorLakeshore Energy Solutions serves as a channel partner alongside EnStar for the Michigan Manufacturers Association membership program. Together they offer to fix compressed air leaks for free for MMA members who are also customers of Consumers Energy. This partnership enables delivery of on-site compressed air services as part of EnStar's comprehensive energy advisory offerings.
• Michigan Manufacturers Association (MMA)coreStrategic or Co-development PartnerEnStar Energy serves as MMA's endorsed energy consultant, offering holistic energy programs with value-added services to association members. The partnership provides EnStar with credibility and access to Michigan's manufacturing community. Members receive energy advisory services endorsed by their association from a trusted source. This is described as a key channel for delivering EnStar's services to industrial facilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Franklin Energy: Franklin Energy delivers energy efficiency programs, audits, and implementation services for utilities and commercial/industrial customers. Comparable to EnStar because both perform onsite energy audits and broker-style services for industrial facilities, though Franklin Energy typically executes utility-program work at much greater scale.
• Willdan Energy Solutions: Willdan provides energy consulting, engineering, and program management for utilities, governments, and commercial customers. Comparable to EnStar because both offer rate analysis, energy audits, and consulting for industrial/institutional clients, though Willdan operates nationally with a broader service portfolio.
• ENGIE Impact: ENGIE Impact (part of ENGIE Group) provides energy and sustainability advisory, procurement, and management services to enterprises and institutions. Comparable to EnStar because both offer energy procurement advisory, efficiency consulting, and decarbonization services, though ENGIE Impact operates globally with much broader capabilities.
• ICF International: ICF International is a large global consulting firm with significant energy and utilities practice covering rate analysis, regulatory advisory, and energy strategy. Comparable to EnStar because both advise on utility rates and energy procurement strategy, though ICF serves much larger enterprise and government clients.
• Leidos: Leidos is a large federal and commercial solutions provider with energy and environment consulting services spanning efficiency, renewables, and grid modernization. Comparable to EnStar because both engage on energy advisory topics, though Leidos serves primarily large government and utility clients rather than mid-market manufacturers.
• CLEAResult: CLEAResult is one of the largest North American energy efficiency and energy advisory firms, serving utilities, businesses, and institutions. Comparable to EnStar because both provide utility bill analysis, energy audits, and efficiency advisory services, though CLEAResult operates at vastly larger scale and often as a program administrator for utilities.

Direct peers

• Resource Innovations: Resource Innovations is a women-owned energy efficiency and decarbonization consultancy serving utilities, governments, and commercial clients. Comparable to EnStar because both advise on energy efficiency, renewables, and demand-side management for industrial and institutional customers, though Resource Innovations is significantly larger and more diversified.
• 360 Energy Group: 360 Energy Group is an independent energy management consultancy providing energy audits, procurement, and sustainability advisory to commercial and industrial clients. Highly comparable to EnStar because both deliver broker services, audits, and consulting to mid-market manufacturers using a similar advisory-led model.
• Cenergistic: Cenergistic is an energy management and advisory firm specializing in utility bill analysis, energy audits, and ongoing optimization for institutional and commercial facilities. Highly comparable to EnStar because both use a similar advisory-led model focused on identifying billing errors, efficiency improvements, and rate optimization for facility operators.

Emerging players

• EnergyCAP: EnergyCAP provides energy and sustainability management software for bill tracking, auditing, and reporting, primarily to institutional and commercial facilities. Comparable to EnStar because both target utility-bill-related pain points for facility operators, though EnergyCAP is a SaaS platform rather than an advisory firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/enstarenergyllc
• Facebookfacebook.com/EnStar-Energy-100076270113789
• LinkedInlinkedin.com/company/enstar-energy-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EnStar Energy