Gmax Technology
- Company typePrivate
- Founded2013
- HeadquartersRoyston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Gmax Technology firmographics
Firmographics- Name
- Gmax Technology
- Legal name
- Gmax Technology Ltd
- Website
- https://gmaxequine.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gmax Technology industry classification
Industry- Product category
- Equine Performance Monitoring Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
- akta.pro secondary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Gmax Technology is headquartered
LocationHeadquarters
- HQ city
- Royston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Gmax Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Race Tracking System Sales/Leasing: Gmax Race tracking systems are operated at racecourses by partners Total Performance Data and Equibase. Revenue likely comes from system sales, licensing, or service fees to these partners and directly to racecourse operators.
- VetCheck Device Sales: Sale of Gmax VetCheck hand-held equine heart monitors with ECG capability to owners, trainers, and veterinary professionals responsible for welfare in FEI endurance racing.
- Data Services: Real-time data streaming services powering live TV graphics, in-field display boards, mobile and internet animations. Post-race data access delivers insights into horse performance and welfare.
- Trackwork Monitoring: Performance monitoring services for racehorses in training, measuring split times, heart rate, speed and stride length with data presented through graphs, maps and video.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for all products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Gmax Technology product offering
Product offeringCore offering
Gmax Technology designs, manufactures and operates GPS and sensor-based systems that monitor the performance and welfare of horses. Its three flagship products are Gmax Race (real-time GPS race tracking for thoroughbreds), Gmax VetCheck (handheld heart monitor with ECG for FEI endurance racing welfare checks) and Gmax Trackwork (training sleeve combining GPS, heart rate, speed and stride metrics). The company also delivers associated real-time data services, including sectional timing feeds and live TV/online graphics.
Product overview
Gmax Technology provides equine performance monitoring products and services. The portfolio consists of three main products: Gmax Race (real-time GPS race tracking system), Gmax VetCheck (hand-held heart monitor with ECG), and Gmax Trackwork (equine performance monitoring sleeve). Gmax Race is the flagship platform providing real-time tracking data used by racing regulators, broadcasters, and professionals worldwide. Gmax VetCheck serves the endurance racing market with portable heart monitoring. Gmax Trackwork offers integrated performance monitoring for horses in training. The company also provides associated user account management and sectional timing data services.
Differentiator
Problem solved
Functional benefit
Brands
- Gmax Race: Real-time thoroughbred horse race tracking system using GPS technology. The most widely deployed thoroughbred race tracking system, providing data used by regulators, broadcasters and racing professionals worldwide.
- Gmax VetCheck
- Gmax Trackwork
Products and services
- Gmax Race Real-time thoroughbred horse race tracking system using GPS technology. Tracks every horse in a race and provides real-time speed, position, stride length, running order and timing data. Uses lightweight, low-cost, regulator-approved GPS trackers with no cellphone or wifi dependence, streams data at very low latency to power live TV graphics, in-field display boards and mobile/internet animations, and can be set up and managed by a single operator on race days.
- Gmax VetCheck Hand-held equine heart monitor with ECG capability, designed for owners, trainers and vets responsible for welfare in FEI endurance racing. Displays heart rate within seconds of device placement, uniquely records and displays an ECG trace for detailed diagnosis and performance monitoring, and transmits readings wirelessly to public screens and mobile devices.
- Gmax Trackwork Integrated equine performance monitoring system that fits as a lightweight sleeve on the horse's existing girth, combining split times, speed, heart rate and stride length measurements. Live and historical data are accessible via a secure webpage from computer or mobile device, enabling trainers, owners and fans to monitor training performance.
Quantifiable outcome
- Most widely deployed thoroughbred race tracking system globally
- +2 more outcomes
Companies that use Gmax Technology
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Gmax Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gmax Technology partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and major.
- Cambridge Design PartnershipcoreGmax Technology Ltd was spun-out from Cambridge Design Partnership in February 2013. Cambridge Design Partnership is a successful product development and research consultancy based in Cambridge, UK. Gmax is a spin-out company of CDP.
- Total Performance DataflagshipTotal Performance Data operates Gmax Race systems at racecourses and provides the sectional timing service. They are Gmax's primary operational partner for delivering race tracking data to broadcasters, betting apps, and racing websites including At The Races.
- EquibasecoreEquibase operates Gmax Race systems for thoroughbred horse race tracking as a key partner in the racing industry.
- Arena Racing CompanyflagshipArena Racing Company selected Gmax Race system as the exclusive technology for sectional timing for the All-Weather Championships. Coverage began at Lingfield Park and expanded to Wolverhampton and Southwell racecourses.
- At The RacesmajorAt The Races is the media partner displaying sectional time data and analysis from Gmax Race system on their website and using it in TV broadcasts. The partnership provides free public access to sectional timing data.
Scale indicators2 records
Recent moves7 records
Expansion highlights3 records
Gmax Technology competitors and assessment
Company assessmentEmerging players
- STATSports: Provider of GPS-based athlete tracking and performance monitoring solutions used across elite sports. Comparable in underlying tracking technology (GPS wearable + analytics platform) and in B2B sales motion to professional teams and federations.
Broad incumbents
- Catapult Sports: Global sports technology leader in athlete wearable tracking and performance analytics. Comparable as a broader sports-tech incumbent whose GPS/biometric wearable platform could be adapted into the equine vertical, representing both a peer technology stack and a potential competitive threat.
- Weatherbys: Long-established UK provider of racing administration, identification, and data services to the Thoroughbred industry. Comparable as a racing-data incumbent whose customer base (regulators, racecourses, owners) overlaps Gmax's, though Weatherbys operates upstream rather than in on-horse sensors.
- Equibase: Official Thoroughbred racing data authority in North America; both an operational Gmax partner and a broader incumbent in horse racing data, performance, and analytics. Comparable as a racing-data platform player overlapping Gmax's broadcast and data-service layer.
- Polar Electro: Established global manufacturer of heart-rate monitors and sports wearables. Comparable for the VetCheck ECG/heart-rate monitoring capability and the consumer/professional wearable hardware business model, although Polar serves human athletes.
Direct peers
- Trakus: US-based provider of real-time tracking systems for horse racing using RFID/radio technology to deliver sectional timing and positional data. Closest direct competitor to Gmax Race in the thoroughbred race tracking market.
- Arioneo: French equine technology company that develops connected devices and analytics for horse performance and welfare monitoring (e.g. Equimetre gait/HR sensor). Directly comparable to Gmax VetCheck and Trackwork in the equine wearables category, targeting trainers and owners with biometric insights.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gmax Technology social profiles
Digital presenceGmax Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gmax Technology leadership team
Management profileNumber of profiles
Profiles2 records
Gmax Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gmax Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gmax Technology
What does Gmax Technology do?
Gmax Technology designs, manufactures and operates GPS and sensor-based systems that monitor the performance and welfare of horses. Its three flagship products are Gmax Race (real-time GPS race tracking for thoroughbreds), Gmax VetCheck (handheld heart monitor with ECG for FEI endurance racing welfare checks) and Gmax Trackwork (training sleeve combining GPS, heart rate, speed and stride metrics). The company also delivers associated real-time data services, including sectional timing feeds and live TV/online graphics.
Is Gmax Technology a public or private company?
Gmax Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gmax Technology founded?
Gmax Technology was founded in 2013. It employs 11 to 50 people.
Where is Gmax Technology based?
Gmax Technology is headquartered in Royston, United Kingdom, in the Europe region.
How does Gmax Technology make money?
Four revenue lines are on record. Race Tracking System Sales/Leasing is the primary driver. The others are vetCheck Device Sales, data Services and trackwork Monitoring.
Who are Gmax Technology's main competitors?
STATSports is listed as an emerging player. Broad incumbents are Catapult Sports, Weatherbys, Equibase and Polar Electro. Direct peers are Trakus and Arioneo.
Does Gmax Technology have an API?
No public API is recorded for Gmax Technology.
What industry is Gmax Technology in?
Gmax Technology's product category is Equine Performance Monitoring Technology. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure, with a secondary code of MPAEADAF, Horse Racing Media, Data & Handicapping Content. Its NAICS code is 33451 and its SIC code is 3823.