Driving Experiences
Driving Experiences is a UK booking aggregator (operating since 2004) that connects consumers with driving experience providers at over 50 UK race circuits and motorsport venues, offering supercar, racing, rally, off-road, junior, and corporate driving experiences via gift vouchers and direct date bookings.
- Company typePrivate
- Founded2004
- HeadquartersBrentwood, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Driving Experiences does
Driving Experiences (legal entity: Driving Experience Days Limited) is a UK-based booking aggregator and marketplace that connects consumers with driving experience providers at over 50 racing circuits, aerodromes, and motorsport venues nationwide. Operating under the DrivingExperience.com brand since 2004, the company functions as a booking agent rather than an operator, aggregating availability across third-party experience providers at venues including Silverstone, Brands Hatch, Donington Park, and Knockhill. Its product catalogue spans supercar driving (Ferrari, Lamborghini, Aston Martin, McLaren, Porsche, Audi R8), racing cars (single seater, Formula 1, Radical, Caterham), rally, drifting, off-road and tank driving, classic/muscle cars, movie car replicas, junior driving for ages 10-17, and high-speed passenger rides for children aged 6+.
The platform is a web-based e-commerce site with a real-time availability calendar, filtering by car type, region, and price, supported by phone bookings and live chat via Tawk.to during office hours. Underlying technology is described only as a web-based booking platform; no proprietary algorithms or AI features are disclosed. The company sells gift vouchers (10-month validity, extendable to 14 months) and direct date bookings, with add-on purchases (extra laps, passenger rides) available on the day of the experience. Pricing ranges from £19 entry-level specials to £2,800 premium offerings such as Ariel Atom track day car hire. The company is a division of Digital Sports Group Ltd and operates from Brentwood, Essex, with a registered office in Feering, Colchester.
Driving Experiences firmographics
Firmographics- Name
- Driving Experiences
- Legal name
- Driving Experience Days Limited
- Website
- https://drivingexperience.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Driving Experiences is a UK booking aggregator (operating since 2004) that connects consumers with driving experience providers at over 50 UK race circuits and motorsport venues, offering supercar, racing, rally, off-road, junior, and corporate driving experiences via gift vouchers and direct date bookings.
- Ownership category
- akta.pro rank
Driving Experiences industry classification
Industry- Product category
- Motorsport Experience Booking Services
- NAICS
- Scenic and Sightseeing Transportation, Other (4879), Passenger Car Rental (532111)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Self-Drive Touring Packages (THADAMAI)
Keywords
Where Driving Experiences is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Driving Experiences business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Gift Voucher Sales: The company sells open gift vouchers for driving experience packages. Vouchers are valid for 10 months by default, extendable to 14 months for a fee. Recipients can redeem vouchers for any available experience at any venue within the validity period.
- Direct Date Bookings: Customers book directly onto a specific date at a specific venue through the online calendar. Payments are processed at the time of booking via the website or phone.
- Add-on Purchases: On the day of experience, customers can purchase additional laps, high-speed passenger rides, and other extras as add-ons to their booked experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Supercar Blast - 1 car (3 miles) starting from £59 weekday |
| Unit Pricing | Pay-as-you-go | Supercar Double Blast - 2 cars (6 miles) from £79 weekday |
| Unit Pricing | Pay-as-you-go | Supercar Triple Blast - 3 cars (9 miles) from £99 weekday |
| Unit Pricing | Pay-as-you-go | Supercar 4 Blast - 4 cars (12 miles) from £119 weekday |
| Unit Pricing | Pay-as-you-go | Supercar 5 Blast - 5 cars (15 miles) from £139 weekday |
| Unit Pricing | Pay-as-you-go | Supercar 6 Blast - 6 cars (18 miles) from £159 weekday |
| Unit Pricing | Pay-as-you-go | Ariel Atom Track Day Car Hire - from £2,800 |
| Unit Pricing | Pay-as-you-go | Aston Martin experiences from £39 |
| Unit Pricing | Pay-as-you-go | Special offer experiences from £19 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Driving Experiences product offering
Product offeringCore offering
Driving Experiences operates a UK-wide online booking platform and marketplace that aggregates driving experience packages from over 50 racing circuits, aerodromes, and motorsport venues. The company sells gift vouchers and direct date bookings for supercar, race car, rally, off-road, drifting, classic, tank, and junior driving experiences, acting as a booking agent connecting consumers with third-party experience providers.
Product overview
Driving Experience is a booking platform and marketplace for car driving experience days across the UK. The platform operates as a booking agent connecting customers with experience providers at over 50 racing circuits, aerodromes, and motorsport venues nationwide. The core offering centers on Supercar Driving Experiences with packages allowing customers to drive 1-6 different supercars including Ferrari, Lamborghini, Aston Martin, Audi R8, McLaren, Porsche, and others at famous tracks like Silverstone, Brands Hatch, and Donington Park. Additional product categories include Racing Car Experiences (Single Seater, Formula 1, Radical, Caterham), Rally Driving Experiences, Off Road Experiences (including Tank Driving), Drifting Courses, Classic/Muscle Car Experiences, and Famous Movie Cars experiences. The platform also offers Junior Driving Experiences for ages 10-17 and High Speed Passenger Rides for children 6+. Supplementary offerings include Gift Vouchers with 10-month validity (extendable to 14 months), the ability to Build Your Own multi-car packages, Corporate Experience Days, and an Under 17 Driving Lessons service. The company facilitates A-Z booking services as a booking agent using third-party experience providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Supercar Driving Experiences
Quantifiable outcome
- 4.5 out of 5 stars on Trustpilot based on 2,834 reviews
- +2 more outcomes
Companies that use Driving Experiences
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Driving Experiences technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Driving Experiences partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Driving Experiences competitors and assessment
Company assessmentDirect peers
- Buyagift: Buyagift is one of the UK's largest experience day gift voucher aggregators, selling across categories including driving, flying, and short breaks. It competes head-on with Driving Experiences for the gift-buyer segment and overlap of supplier venues.
- Trackdays.co.uk: Trackdays.co.uk is a UK-based booking platform for track day and driving experiences at circuits across the country. It directly competes with Driving Experiences in aggregating circuit and supercar experiences for enthusiast consumers.
- Virgin Experience Days: Virgin Experience Days is a UK experience voucher aggregator covering driving, flying, and adventure gifts. It is a direct competitor on the voucher-led, gift-occasion go-to-market approach with significant UK brand awareness.
- Activity Superstore: Activity Superstore is a UK experience days retailer offering driving and adventure experiences via downloadable vouchers. It targets the same individual consumer and gift-buyer segment with comparable experience packages and supplier network.
- Red Letter Days: Red Letter Days is a UK experience days marketplace offering driving experiences alongside other categories. It sells the same gift voucher-driven model targeting consumers and corporate clients, with comparable pricing and venue relationships.
- Into The Blue: Into The Blue is a UK experience day specialist offering flying and driving experiences. It overlaps with Driving Experiences on driving/skid/race experiences and shares the gift voucher plus direct booking retail model.
Others
- Donkervoort Automobielen (UK experience partnerships): Donkervoort is a low-volume sports car manufacturer that occasionally partners with experience day operators. Relevant as an ecosystem participant supplying vehicles to similar driving-experience programmes at European venues.
Emerging players
- Days Out (Inspiring Learning): Days Out operates in the UK experience voucher space with a focus on attractions and short-break activities. Partial overlap with Driving Experiences in the gift-voucher retail channel, though its category mix is broader.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights8 records
Customer concentration
Driving Experiences social profiles
Digital presenceDriving Experiences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driving Experiences leadership team
Management profileNumber of profiles
Driving Experiences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driving Experiences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driving Experiences
What does Driving Experiences do?
Driving Experiences operates a UK-wide online booking platform and marketplace that aggregates driving experience packages from over 50 racing circuits, aerodromes, and motorsport venues. The company sells gift vouchers and direct date bookings for supercar, race car, rally, off-road, drifting, classic, tank, and junior driving experiences, acting as a booking agent connecting consumers with third-party experience providers.
Is Driving Experiences a public or private company?
Driving Experiences is a private company. It is classified as corporate owned and is currently operating.
When was Driving Experiences founded?
Driving Experiences was founded in 2004. It employs 11 to 50 people.
Where is Driving Experiences based?
Driving Experiences is headquartered in Brentwood, United Kingdom, in the Europe region.
How does Driving Experiences make money?
Three revenue lines are on record. Gift Voucher Sales are the primary driver. The others are direct Date Bookings and add-on Purchases.
Who are Driving Experiences's main competitors?
Direct peers on record are Buyagift, Trackdays.co.uk, Virgin Experience Days, Activity Superstore, Red Letter Days and Into The Blue. Donkervoort Automobielen (UK experience partnerships) is listed as an others. Days Out (Inspiring Learning) is listed as an emerging player.
Does Driving Experiences have an API?
No public API is recorded for Driving Experiences.
What industry is Driving Experiences in?
Driving Experiences's product category is Motorsport Experience Booking Services. Its primary akta.pro industry code is THADAMAI, Luxury Self-Drive Touring Packages. Its NAICS code is 4879 and its SIC code is 7948.