Street Grace

What Street Grace does

Street Grace is a 501(c)(3) nonprofit founded in 2008 and headquartered in Norcross, Georgia, whose stated mission is to eradicate the commercial sexual exploitation of children (CSEC). The organization operates a 24-hour hotline, delivers direct victim and survivor services, runs a Youth Leadership Academy, and conducts Sex Trafficking 101 awareness and training programs targeted at community groups, faith organizations, and corporate audiences. Its geographic footprint has expanded from a Georgia/Tennessee base to active operations in Texas, Florida, Arizona, and a roster of 25 states where its technology products are deployed, with international reach added through the February 2025 merger with FREEST.

The organization's flagship technology asset is "Gracie," a proprietary AI chatbot that powers the Transaction Intercept program. Gracie engages suspected predators across advertising, dating, and social platforms using multiple personas, drawing on training data assembled from prior predator/victim transcripts, CDC-authored guidance, and university-student texting corpora. According to Street Grace, the system has processed roughly 54,000 messages and generated 13,000 predator reports in production. Street Grace has supplemented the core service offering with immersive and entertainment products, including a "Suburban Horror Story" experience and the film "The Candy Shop," which double as donor-engagement and awareness channels.

Street Grace is funded through individual donations, corporate grants, and signature fundraising events (5K runs, gala dinners). Its board governance is anchored by senior advertising leadership (BBDO Atlanta CEO as Board Chair) and its technology build-out has been accelerated through Microsoft's Hack for Good pro-bono engineering program. The organization reports contributing to 43 pieces of CSEC-related legislation, signaling a substantive policy and advocacy function alongside its direct-service and technology programs. It has won multiple industry awards, including recognition at Cannes Lions, Effie, Telly, and ANA programs.

Name

Street Grace

Legal name

Street Grace

Website

https://streetgrace.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Grace is a 501(c)(3) nonprofit that fights the commercial sexual exploitation of children via a 24-hour hotline, direct survivor services, advocacy tied to 43 CSEC-related laws, and a proprietary AI chatbot ("Gracie") deployed across 25 U.S. states and internationally through its 2025 FREEST merger.

Ownership category

akta.pro rank

Product category

Child Protection Anti-Trafficking Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Legal Services (8111)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Anti-trafficking nonprofit
• Child exploitation prevention
• Human trafficking services
• AI predator deterrence
• Survivor direct services

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Street Grace accepts individual donations through its website, with options for monthly giving and one-time contributions. The organization markets donation campaigns emphasizing the impact of contributions on protecting children from sexual exploitation.
2. Grant Funding: Street Grace receives grant funding from foundations and organizations supporting anti-trafficking initiatives. The organization has partnerships with various foundations and was named Charity Partner for Georgia Festival of Trees.
3. Event Fundraising: Street Grace organizes fundraising events including the annual Demand an End 5K virtual race, golf tournaments, and galas featuring notable speakers. Events like An Evening with Ernie Johnson and Special Guest Shaq serve as major fundraising initiatives.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Street Grace is a nonprofit that combats the commercial sexual exploitation of children through four pillars: Prevention training for parents, youth, and caring adults; Protection services including a 24-hour hotline and statewide care coordination in Georgia and Tennessee; Policy advocacy that has shaped 43 pieces of legislation; and Pursuit of online predators using its proprietary AI platform Transaction Intercept and the Gracie chatbot, which engages buyers through decoy ads to deliver deterrence messages and route data to law enforcement.

Product overview

Street Grace is a nonprofit organization that eradicates the sexual exploitation of children through four key areas: Prevention, Protection, Policy, and Pursuit. The core technology product is Transaction Intercept (TI), an AI-powered platform developed with BBDO and Microsoft volunteers that uses the Gracie chatbot to deter online predators. The organization also offers prevention programs including Youth Leadership Academy and Sex Trafficking 101 training, protection services including a 24-hour hotline and direct services coordination, policy initiatives like the Street Grace Justice Project and Gracie Act Survey, and awareness programs including The Candy Shop film and Suburban Horror Story immersive experience. Transaction Intercept is the primary AI technology, while prevention, protection, and policy programs support the mission through training, direct services, and legislative advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Transaction Intercept (TI): AI-powered technology developed in collaboration with BBDO, Microsoft, and law enforcement to deter sexual predators online by posting decoy ads and communicating through an AI chatbot named Gracie.
• Gracie
• Cyber Teams
• The Candy Shop
• Suburban Horror Story
• Direct Services Program

Products and services

• Transaction Intercept (TI) An AI-powered platform that posts decoy ads on websites where trafficking frequently occurs and engages potential buyers through the Gracie chatbot, delivering deterrence messages about felony charges and storing buyer information in local law enforcement files for potential prosecution.
• Gracie AI Chatbot An artificial intelligence chatbot that communicates with potential sex buyers using hundreds of distinct adolescent personas, developed using predator and victim transcripts, university student text chats, and CDC guidance, capable of disrupting tens of thousands of conversations simultaneously.
• 24-Hour Hotline A 24-hour, 7-days-a-week hotline (1-833-373-3223) providing information to potential victims, assistance to law enforcement on victim rescue, and referrals for victim assistance services.
• Direct Services Statewide care coordination for at-risk youth and survivors in Georgia and Tennessee, including emergency response, screening, research-based assessment, case management, individual care planning, coordination of services, follow-up, and safety planning.
• Youth Leadership Academy A 7-week training program for teens teaching healthy relationships, identity building, and self-worth, designed to be run in schools or church youth groups and covering leadership, character, health, mental health, and engagement.
• Sex Trafficking 101 A one-hour virtual webinar providing parents, churches, businesses, and civic groups with a basic overview of sexual exploitation issues and practical action steps for recognizing, reporting, and responding.
• Suburban Horror Story An immersive theatrical experience created in partnership with BBDO Atlanta that vividly showcases how trafficking occurs in ordinary suburban neighborhoods through a live recreation of a sex trafficking operation, used for awareness and engagement.
• The Candy Shop An original 30-minute film written and produced for Street Grace that exposes the realities of Domestic Minor Sex Trafficking using the metaphor of a candy shop to explore vulnerabilities affecting America's children.
• Street Grace Justice Project A program that trains pro bono attorneys to represent survivors needing records expunged and provides trainings for law enforcement, judges, and service providers on CSEC, legislative changes, and trauma-informed care.
• Cyber Teams A volunteer program of fathers, sons, uncles, brothers, grandfathers, and friends who actively disrupt commercial sex trafficking through man-to-man conversations with potential buyers who contact prostitution ads online.
• Gracie Act Survey A survey gathering real experiences to advocate for the GRACIE Act, which promotes recording CPS interviews to increase accountability, strengthen protections, and ensure every child's story is accurately heard.

Quantifiable outcome

• Over 54,000 messages exchanged and 13,000 predators reported during Georgia beta test
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, core and key.

• Georgia Festival of TreesminorGTM or Marketing Partner · 6 November 2025Street Grace was named Charity Partner for Georgia Festival of Trees, an annual fundraiser supporting the organization's mission to end CSEC.
• FREESTcoreStrategic or Co-development Partner · 1 February 2025Street Grace and FREEST announced a merger in February 2025. FREEST was a global leader in activating schools and inspiring students and educators to take action against human trafficking. The organization works across six continents and 31 countries. Veronica McDaniel, founder of FREEST, became Executive Director of Global Student Initiatives at Street Grace.
• Auburn UniversitycoreStrategic or Co-development Partner · 5 December 2024Street Grace partnered with researchers at Auburn University to study links between foster care and commercial sexual exploitation of children. The resulting research paper 'Examining the Intersections of Family Risk, Foster Care, and Outcomes for Commercially Sexually Exploited Children' was published in the peer-reviewed journal Social Sciences in December 2024.
• Rebecca BenderkeyOthers · 1 June 2024Nationally recognized survivor leader, advocate, and influential voice in the anti-trafficking movement who co-presents CSEC 101 virtual training with Street Grace.
• Microsoft (Hack for Good)coreTechnology or Integration · 1 January 2019Over 100 Microsoft volunteers participated in the Hack for Good initiative in 2019 to build Transaction Intercept, removing the cloak of anonymity from predators. Microsoft Principal Software Engineer Peter Hauge called TI 'the most sophisticated piece of technology being used to fight trafficking.' Microsoft CEO Mustafa Suleyman announced Microsoft will not allow its AI software to be used to create pornography.
• Law Enforcement AgenciescoreStrategic or Co-development Partner · 1 January 2019Transaction Intercept was developed in collaboration with law enforcement agencies and is used by police departments across 25 states and 78 cities for sting operations and actual prosecutions, including in Texas and Tennessee. The system stores predator information in local law enforcement permanent files.
• BBDO AtlantacoreStrategic or Co-development Partner · 1 January 2018BBDO collaborated with Street Grace CEO Bob Rodgers to develop Transaction Intercept. BBDO Atlanta also partnered with Street Grace in 2017 to create Suburban Horror Story immersive theatrical experience. BBDO CEO Peter Bunarek serves as Chair of Street Grace's Board.
• Georgia Senator Renee UntermankeyOthers · 1 January 2017Senator Renee Unterman worked with Street Grace on policy initiatives. Following Suburban Horror Story, the #DemandAnEnd initiative expanded from three to 12 states with policy maker support.
• Atlanta Mayor Keisha Lance BottomskeyOthers · 1 January 2017Following Street Grace's Suburban Horror Story immersive experience, Mayor Bottoms announced the creation of a new position in her office focused solely on eradicating sex trafficking.
• Delta Air LinesminorOthers · 1 January 2017Delta engaged with Street Grace following the Suburban Horror Story exhibit, opening doors for conversations about corporate partnership in anti-trafficking efforts.
• Arthur M. Blank Family FoundationminorOthers · 1 January 2017The Arthur M. Blank Family Foundation engaged with Street Grace following the Suburban Horror Story immersive experience as part of community outreach.
• NFLminorOthers · 1 January 2017The NFL opened doors for Street Grace following the Suburban Horror Story event, expanding the organization's corporate engagement opportunities.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• A21: A21 is a global anti-trafficking nonprofit focused on prevention, protection, and prosecution across multiple countries — directly comparable in mission, four-pillar framework, and survivor-services delivery model to Street Grace.
• Thorn: Thorn is a nonprofit that builds technology to combat child sexual exploitation, including tools to identify victims and disrupt abuse — directly comparable to Street Grace's Transaction Intercept mission and tech-driven approach.
• Freedom Network USA: Freedom Network USA is a coalition of service providers advocating for survivors of human trafficking — comparable as a direct peer coordinating anti-trafficking service providers and shaping federal policy, similar to Street Grace's coordinating role.
• Shared Hope International: Shared Hope International focuses on domestic minor sex trafficking through policy advocacy, training, and survivor services — directly comparable to Street Grace's demand-centric policy work and direct-services programs.
• Polaris: Polaris operates the National Human Trafficking Hotline and runs data-driven anti-trafficking programs; directly comparable as a national-scope anti-trafficking nonprofit with hotline and direct-service operations similar to Street Grace's.

Emerging players

• Marinus Analytics: Marinus Analytics builds AI tools (e.g., Traffic Jam) to fight human trafficking by analyzing online sex-trafficking data — comparable as a smaller, tech-forward peer building AI directly applicable to Street Grace's Transaction Intercept mission.
• Rebecca Bender Initiative: Rebecca Bender Initiative is a survivor-led anti-trafficking organization providing consulting, training, and survivor advocacy — comparable as a smaller peer that co-presents CSEC 101 training with Street Grace, indicating direct collaboration.

Broad incumbents

• International Justice Mission (IJM): IJM is a large global anti-trafficking organization working with law enforcement on victim rescue and prosecution — comparable as a broader incumbent with similar protection and pursuit operations across multiple geographies.
• National Center for Missing & Exploited Children (NCMEC): NCMEC is a large, established nonprofit operating the CyberTipline and working with law enforcement on child exploitation cases — comparable as a broader incumbent in the same child-exploitation space with overlapping law-enforcement integration.
• ECPAT-USA: ECPAT-USA is part of a global network working to end child sexual exploitation through policy advocacy and research — comparable as a broader advocacy incumbent with overlapping child-protection policy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/street-grace

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Street Grace