S i Design
S i Design is a UK-based digital consultancy founded in 2009 that provides web design, SEO, CRM/ERP implementation, and fractional sales coaching to small and medium-sized enterprises in Construction, Automotive Aftermarket, and Not-for-Profit sectors.
- Company typePrivate
- Founded2009
- HeadquartersDudley, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What S i Design does
S i Design is a founder-led digital transformation consultancy headquartered in Dudley, West Midlands, United Kingdom. Founded in 2009, the firm operates with a small team (1-10 employees) led by co-founders Nik Hutton (Head of Sales, Consulting & Development) and Laura Hutton (Head of Creative & Design). The company delivers bespoke web design, organic SEO, Microsoft Dynamics 365 CRM implementation, CMS development (WordPress, Umbraco, Drupal on AWS), email marketing automation (HubSpot), ERP data migration (Dynamics 365 Business Central), and fractional sales and design coaching services. Its primary client base consists of UK small and medium-sized enterprises in Construction & Building Trades, Automotive Aftermarket & Manufacturing, and Not-for-Profit/Trade Associations, with services executed entirely in-house and no outsourcing.
The firm's go-to-market is consultative and direct-only: prospective clients engage through the website, phone (01384 931011), or a free 60-minute business audit, after which bespoke proposals are produced. Revenue is generated through a mix of one-time project fees (web design, CRM/ERP implementation, branding, UI/UX reviews), recurring monthly SEO retainers (£500/month for local, £1,400+/month for UK-wide with minimum 3-month terms), and professional services engagements (fractional sales coaching, design coaching, NFP digital transformation consultancy). The company positions itself as a measurable-ROI partner, citing case study outcomes ranging from 400% to 2500% improvements in client metrics and 75,765 keywords under management across its client base.
S i Design operates as a privately held, independent consultancy with no external institutional investment, no subsidiaries, and no M&A activity. The technology stack is built on established third-party platforms - Microsoft Dynamics 365, HubSpot, AWS, and open-source CMS frameworks - with the value proposition centred on integration expertise and user-centred design rather than proprietary technology. AI capabilities are present as a feature layer (built-in CMS AI agent, AI-powered SEO tools) but are not core differentiators. The firm self-claims the #1 Web Design ranking in West Midlands and reports serving hundreds of clients since inception.
S i Design firmographics
Firmographics- Name
- S i Design
- Legal name
- s i design
- Website
- https://sidesign.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- S i Design is a UK-based digital consultancy founded in 2009 that provides web design, SEO, CRM/ERP implementation, and fractional sales coaching to small and medium-sized enterprises in Construction, Automotive Aftermarket, and Not-for-Profit sectors.
- Ownership category
- akta.pro rank
S i Design industry classification
Industry- Product category
- Digital Marketing & Web Design Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Graphic Design Services (54143)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where S i Design is headquartered
LocationHeadquarters
- HQ city
- Dudley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
S i Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Website Design & Development: Bespoke website design and development services including UX design, CMS implementation, and custom web applications. One-time project-based revenue with pricing varies by scope and complexity.
- SEO Services (Recurring): Monthly SEO retainer services for local (£500/month) and UK-wide (£1,400+/month) search engine optimization. Minimum 3-month commitment. Recurring revenue model.
- Sales & Marketing Consultancy: Sales coaching, MEDDPICC coaching, GTM strategy, and fractional sales/design services. Provided as part-time, full-time, or fractional engagements.
- ERP & CRM Implementation: Microsoft Dynamics 365 Business Central implementation, data migration services, and finance system consulting for stalled ERP projects.
- Digital Transformation Consultancy: Independent consultancy for CRM, CMS, and web procurement including supplier selection, requirements gathering, and change management for NFP/organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Business Audit - Free 60-minute consultation |
| One time/ perpetual license | Multi-year contract | Bespoke Website - Price on Application |
| One time/ perpetual license | Multi-year contract | Lead Generation Site - Price on Application |
| One time/ perpetual license | Multi-year contract | Custom Development - Price on Application |
| Subscription | Monthly | Local SEO - £500/month |
| Subscription | Monthly | UK Wide SEO - From £1,400/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
S i Design product offering
Product offeringCore offering
S i Design is a UK digital transformation consultancy that designs, builds and integrates bespoke websites, CMS platforms (WordPress, Umbraco, Drupal), Microsoft Dynamics 365 CRM/ERP systems, and HubSpot-based email marketing automation for SMEs, construction/trade firms, automotive aftermarket businesses and not-for-profit membership organisations. They also deliver ongoing organic SEO retainers, sales coaching (MEDDPICC), fractional design services and ERP migration rescue consulting, all delivered by an in-house UK team with no outsourcing.
Product overview
S i Design is a digital transformation consultancy offering a platform-plus-services model. The core offerings include Web Design & Development (bespoke, mobile-first websites designed for user conversion), Organic SEO (technical and UX-focused search optimization), Microsoft Dynamics 365 CRM (sales, service, marketing, and field service modules), and CMS Software & Digital Asset Management (WordPress, Umbraco, Drupal with AWS hosting and built-in AI). Supporting these core platforms are Email Marketing & CRM Automation (HubSpot-integrated), ERP Data Migration & Finance Solutions (Dynamics 365 Business Central), Membership CRM & Portal Solutions for NFPs, and specialized sub-brands for Automotive Aftermarket and Construction sectors. Add-on services include Sales Coaching (MEDDPICC), Design Coaching (DaaS), Branding, UI/UX Reviews, and a Free 1 Hour Digital Workshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Bespoke, user-friendly websites designed and developed to convert users, built with a User-Centered Design (UCD) approach, mobile-first methodology and integration with CMS and CRM systems. Targeted at UK SMEs, construction/trades, automotive aftermarket and not-for-profit organisations.
- Organic SEO Services Technical on-page and off-page search engine optimization combined with UX and conversion expertise, plus AI-driven Generative Engine Optimization (entity optimization, natural-language processing for voice search). Local SEO tier at £500/month and UK-wide SEO from £1,400/month with a 3-month minimum.
- Microsoft Dynamics 365 CRM Implementation Cloud-based customer relationship management covering Dynamics 365 Sales, Customer Service, Field Service, Marketing, Customer Insights and Customer Voice modules, implemented and customised by S i Design for UK SMEs and NFPs.
- Membership CRM & Portal Solutions Specialised CRM and web solutions for trade unions, charities and NFP membership associations, including supplier-selection consultancy and full implementation of unified member/marketing/web ecosystems.
- CMS Software & Digital Asset Management Web content management and digital asset management solutions built on WordPress, Umbraco and Drupal, hosted on AWS, with easy editing, media management and a built-in AI content agent.
- Email Marketing & CRM Automation HubSpot-integrated marketing automation and CRM ecosystem capturing data from web forms and social media, managing email campaigns, targeted marketing and performance tracking.
- ERP Data Migration & Finance Solutions Microsoft Dynamics 365 Business Central ERP implementation, data migration services, finance system builds and consultancy for stalled or at-risk ERP migration projects.
- Sales Coaching & MEDDPICC Consulting Part-time, full-time and fractional sales consultancy including go-to-market strategy, lead generation, pipeline coaching, forecasting and MEDDPICC sales framework implementation, delivered by co-founder Nik Hutton.
- Design Coaching (Designer-as-a-Service) Fractional design resources for part-time or full-time design needs, artwork creation and design-team supplementation.
- Branding Services Brand identity creation and modernisation including logos, collateral, presentation slides, websites, social content, digital ads, sales materials, emails, landing pages, packaging, brochures and business cards.
- Digital Transformation & NFP Supplier-Selection Consultancy Independent consultancy for CRM, CMS and web procurement including supplier selection, requirements gathering and change management for NFP and membership organisations.
- UI/UX Reviews Expert review of digital products identifying usability issues with actionable recommendations for UI enhancements, navigation improvements and information-architecture optimisation.
Quantifiable outcome
- 727% increase in enquiries for Bathrooms Unlimited (bathroom renovation sector)
- +6 more outcomes
Companies that use S i Design
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
S i Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
S i Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Microsoft Dynamics 365corePrimary CRM platform recommended and implemented for clients. S i Design specializes in Microsoft Dynamics 365 CRM implementation, marketing, sales, customer service, and field service modules. Also provides Dynamics 365 Business Central (BC) ERP implementation and data migration services.
- HubSpotcoreUsed for CRM and email marketing automation. Evidence from cookie policy showing HubSpot tracking cookies (messagesUtk, hubspotutk, __hstc, __hssc, __hssc) for visitor tracking and chat functionality. Integrated with websites for lead capture and marketing automation.
- Amazon Web Services (AWS)coreCloud hosting provider for client websites. Website states 'We host with Amazon Web Services (AWS)' as part of their Performance Grade Hosting offering, emphasizing data security.
- WordPress, Umbraco, DrupalcoreCMS platforms used for client website development. Company works with 'lots of CMS solutions from OpenSource to proprietary' and specifically mentions WordPress, Umbraco, and Drupal.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
S i Design competitors and assessment
Company assessmentDirect peers
- Bop Design: B2B-focused web design and inbound marketing agency serving SMB and mid-market clients, sharing S i Design's consultative sales-led motion and ROI-driven case study positioning.
- Sagapixel: Specialist web design and SEO agency with a verticalised service model (medical, legal, professional services SMBs), analogous to S i Design's vertical specialisation in trades, automotive and NFP.
- Glide: UK-based digital agency offering web design, development, SEO and CRM services for SMEs and not-for-profits, with a similar integrated platform-plus-services model to S i Design and direct overlap in target verticals.
- Hallam: UK-based multi-service digital agency covering web design, SEO, paid media and marketing automation for SMEs and mid-market clients — directly comparable service portfolio and regional positioning.
- Evoluted: Boutique UK digital agency providing web design, web development, SEO, and digital marketing for SMEs, comparable to S i Design in size, geographic footprint and SME-focused service mix.
- Spellbrand: Boutique digital agency combining branding, web design and digital marketing for SMEs and product companies, with a comparable consultative, founder-led engagement model.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency offering web design, SEO, CRM/automation and CRO services; demonstrates the scaled-up version of S i Design's integrated-service model.
- Lounge Lizard: Established US digital agency spanning web design, branding, SEO and CRM, comparable in offering breadth and creative-led approach but operating at significantly larger scale.
- Thrive Internet Marketing Agency: Multi-service digital marketing agency providing web design, SEO, social media and CRO for SMEs and mid-market — a larger, broader execution of S i Design's core service set.
Regional players
- Hexa Digital: Australian digital agency offering web design, SEO and HubSpot CRM services to SMEs; comparable service stack (HubSpot, web, SEO) but operating in APAC rather than UK, providing geographic differentiation for S i Design.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
S i Design social profiles
Digital presenceS i Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
S i Design leadership team
Management profileNumber of profiles
Profiles2 records
S i Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S i Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S i Design
What does S i Design do?
S i Design is a UK digital transformation consultancy that designs, builds and integrates bespoke websites, CMS platforms (WordPress, Umbraco, Drupal), Microsoft Dynamics 365 CRM/ERP systems, and HubSpot-based email marketing automation for SMEs, construction/trade firms, automotive aftermarket businesses and not-for-profit membership organisations. They also deliver ongoing organic SEO retainers, sales coaching (MEDDPICC), fractional design services and ERP migration rescue consulting, all delivered by an in-house UK team with no outsourcing.
Is S i Design a public or private company?
S i Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S i Design founded?
S i Design was founded in 2009. It employs 1 to 10 people.
Where is S i Design based?
S i Design is headquartered in Dudley, United Kingdom, in the Europe region.
How does S i Design make money?
Five revenue lines are on record. Website Design & Development is the primary driver. The others are SEO Services (Recurring), sales & Marketing Consultancy, ERP & CRM Implementation and digital Transformation Consultancy.
Who are S i Design's main competitors?
Direct peers on record are Bop Design, Sagapixel, Glide, Hallam, Evoluted and Spellbrand. Broad incumbents are WebFX, Lounge Lizard and Thrive Internet Marketing Agency. Hexa Digital is listed as a regional player.
Does S i Design have an API?
No public API is recorded for S i Design.
What industry is S i Design in?
S i Design's product category is Digital Marketing & Web Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541512 and its SIC code is 7371.