Oriel

Public Relations Servicestheoriel.co

Company typePrivate
Founded2021
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

Oriel firmographics

Firmographics

Name: Oriel
Legal name: The Oriel Company
Website: https://theoriel.co
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Oriel industry classification

Industry

Product category: Public Relations Services
NAICS: Advertising Agencies (541810)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Integrated Full-Service Creative Agencies (MPAAAAAA)
akta.pro secondary industry: Online Reputation Management (ORM) (MPAAAOAB)

Keywords

Integrated communications
Entertainment public relations
Media relations
Awards season campaigns
Brand communications

Where Oriel is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Oriel business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Integrated Communications Services: The Oriel Company generates revenue through providing bespoke integrated communications, entertainment consulting, content storytelling, and 360-degree creative strategy services to a diverse roster of clients across the entertainment spectrum. Services encompass media relations, awards season campaigns, events, festivals, social media, and content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Oriel product offering

Product offering

Core offering

The Oriel Company is a full-service, independently owned integrated communications firm that designs, devises, and delivers bespoke strategy for a diverse global clientele across the entertainment spectrum. Its core offering spans integrated communications, entertainment consulting, content storytelling, and 360-degree creative strategy, encompassing media relations, awards season campaigns, events and festivals, social media, content creation, and alliance building for high-profile artists, filmmakers, actors, brands, and thought leaders.

Product overview

The Oriel Company is a full-service integrated communications firm (not a software product) that provides a unified suite of entertainment consulting and creative strategy services. The core offering is Integrated Communications Services, supported by specialized modules including Media Relations, Awards Season Campaigns, Events and Festivals, Social Media and Content Creation, and Alliance Building. Together these services deliver 360-degree creative strategy for a diverse roster of entertainment clients including GRAMMY Award-winning artists, Academy Award-winning filmmakers, EMMY Award-winning actors, globally renowned brands, and thought leaders.

Differentiator

Problem solved

Functional benefit

Products and services

Integrated Communications Services Full-service bespoke integrated communications offering for a diverse global clientele across the entertainment spectrum, encompassing media relations, awards season campaigns, events and festivals, social media, content creation, entertainment consulting, content storytelling, and alliance building.

Companies that use Oriel

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Oriel technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Oriel partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Oriel competitors and assessment

Company assessment

Direct peers

ID-PR: Boutique entertainment and lifestyle PR firm focused on talent, brand, and entertainment publicity. Highly comparable to Oriel in service mix, boutique model, and entertainment-industry focus.
Sunshine Sachs: Founded by a former entertainment publicist, Sunshine Sachs is a leading independent PR firm with a strong entertainment and celebrity client roster. Most directly comparable to Oriel in boutique positioning, entertainment specialization, and high-profile celebrity clientele.
SHADOW (Shadow PR): Independently owned entertainment and corporate PR firm with a notable entertainment, music, and celebrity client base. Closely comparable to Oriel in size, boutique positioning, and entertainment publicity specialization.
The Lippin Group: Long-established entertainment PR firm with deep ties to Hollywood talent and studios. Comparable to Oriel as a specialized entertainment publicity firm serving high-profile clients.
42 West: Entertainment and media PR firm with strong awards-season expertise and high-profile talent clients. Directly comparable to Oriel's awards-season campaigns and entertainment publicity core offering.

Broad incumbents

Finn Partners: Large independent global PR firm with practice areas across entertainment, lifestyle, technology, and health. Comparable to Oriel in serving similar client verticals but at significantly greater scale and with broader geographic reach.
Edelman: Global communications marketing firm with established entertainment and lifestyle practices. Comparable in serving brand and entertainment clients but with vastly greater scale and global footprint than Oriel.
WPP (Publicis/Hogarth network): Global advertising and communications holding company with dedicated entertainment and lifestyle PR capabilities. Comparable as a competitor for the same brand and entertainment clients but at holding-company scale.

Emerging players

M18 Public Relations: Boutique communications firm with entertainment and lifestyle client focus. Comparable to Oriel in boutique positioning and entertainment specialization, though at a smaller and more emerging stage.

Regional players

The Pollack Group: Independent PR and marketing firm with a strong entertainment and lifestyle practice. Comparable to Oriel in service mix and client verticals, with a West Coast focus that overlaps Oriel's LA presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Oriel financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oriel leadership team

Management profile

Number of profiles

Profiles3 records

Oriel funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oriel M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriel

What does Oriel do?

Is Oriel a public or private company?

Oriel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Oriel founded?

Oriel was founded in 2021. It employs 11 to 50 people.

Where is Oriel based?

Oriel is headquartered in New York, United States, in the North America region.

How does Oriel make money?

One revenue line is on record: integrated Communications Services.

Who are Oriel's main competitors?

Direct peers on record are ID-PR, Sunshine Sachs, SHADOW (Shadow PR), The Lippin Group and 42 West. Broad incumbents are Finn Partners, Edelman and WPP (Publicis/Hogarth network). M18 Public Relations is listed as an emerging player. The Pollack Group is listed as a regional player.

Does Oriel have an API?

No public API is recorded for Oriel.

What industry is Oriel in?

Oriel's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 541810 and its SIC code is 8742.