Judy Lindsay Team Realty

What Judy Lindsay Team Realty does

Judy Lindsay Team Realty is a Winnipeg-based residential real estate brokerage operating a team-based agent model founded by Judy Lindsay in 1994 and led since 2001 by her son Allan Asplin. The firm employs 11-50 staff (over 20 specialized agents) from its headquarters at 2031 Portage Ave, Winnipeg, and serves home buyers, sellers, investors, and property owners across Manitoba, with a brand extension in the Okanagan region of British Columbia. It runs an adjacent property management subsidiary, Judy Lindsay Properties, for rental investors.

The company's core offerings are organized around three program tracks: the Smart Seller Program, the Smart Buyer Program, and Property Management. Differentiated selling products include the Guaranteed Sold Program (a written 90-day guarantee under which the team purchases the home for cash if it fails to sell at an agreed price and timeline), the Instant Offer Program (a 24-hour cash offer product requiring no showings or repairs), and the Exclusive Listing Program (a pre-market strategy that advertises homes before public listing). Buyer services provide access to off-market, Coming Soon, and Exclusive listings via dedicated Buyer Specialists. Underlying marketing technology includes professional photography, drone footage, Matterport 3D virtual tours, and video walkthroughs produced in an in-house production studio. The team has cumulatively sold 6,000+ homes over 25+ years, with an average time to sell of 5.3 days and an average sale-to-list ratio of 107.7% based on MLS statistics for January-March 2026.

The revenue model is traditional transaction-fee-based real estate commissions on residential and commercial sales, supplemented by rental property management fees through Judy Lindsay Properties. Pricing is commission-based but not publicly disclosed; the firm emphasizes value-based pricing rather than discount commissions and operates a capped commission structure for its agents with no additional monthly fees. Go-to-market is sales-led with internal lead generation, supported by external coaching from Ryan Serhant, Tom Ferry, and Jon Cheplak, and a high-profile endorsement from Barbara Corcoran. Marketing channels span blog content, email newsletters, organic social, video/podcast, community events, and a strong referral pipeline driven by repeat clients.

Name

Judy Lindsay Team Realty

Legal name

Judy Lindsay Team Realty

Website

https://judylindsay.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Judy Lindsay Team Realty is a Winnipeg-based residential real estate brokerage using a team-based model of specialized buyer and listing agents. It serves home buyers, sellers, investors, and property owners across Manitoba with traditional sales, guaranteed-sale, instant-cash-offer, and property management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate services
• Home buying services
• Home selling services
• Property management services
• Real estate investment advisory

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property sales, including buying, selling, and investment transactions. The team sells over 300 homes per year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Judy Lindsay Team Realty is a team-based residential real estate brokerage in Winnipeg, Manitoba, that helps individuals buy and sell homes, invests in real estate, and manages rental properties. The team uses a specialized structure with Listing Specialists and Buyer Specialists and offers differentiated programs such as a Guaranteed Sold Program (written promise to buy the home if it doesn't sell within 90 days), Instant Offer (24-hour cash offer), and Exclusive Listing Program (pre-marketing before public listing). The brokerage sells 300+ homes per year and has sold more than 6,000 homes since inception.

Product overview

Judy Lindsay Team Realty is a residential real estate services company operating as a team-based model in Winnipeg, Manitoba. The company offers a comprehensive suite of services organized around three core areas: the Smart Buyer Program for home purchasers, the Smart Seller Program for home sellers, and Property Management for investors. Specialized selling programs include the Guaranteed Sold Program (which guarantees the home will be purchased by the team if not sold within 90 days), the Instant Offer program (offering 24-hour cash offers), and the Exclusive Listing Program (pre-marketing homes before public listing). The company also provides free home evaluations, investment services, and educational resources including the Home Seller Guide and CMHC Buying Guide.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Seller Program Comprehensive home selling program that combines advanced marketing systems with specialized Listing Specialist support to sell homes quickly and for top dollar in the Winnipeg market.
• Smart Buyer Program Home buying program offering access to off-market properties, Coming Soon listings, Exclusive listings, and Instant Offer properties through dedicated buyer specialists with deep Winnipeg market knowledge.
• Guaranteed Sold Program Written guarantee program where the team commits to purchase the home for cash if it does not sell within 90 days at an agreed price and timeline, removing seller risk and enabling them to buy their next home with confidence.
• Instant Offer Quick cash offer program delivering a cash offer within 24 hours; no showings, no repairs needed, and flexible closing timelines for sellers prioritizing speed and certainty.
• Exclusive Listing Program Pre-marketing program that advertises and sells the home before it officially hits the open market, creating buyer urgency while avoiding staging and repair costs.
• Home Evaluation Free, no-obligation property valuation service providing accurate market values, expert pricing insights, and tailored sale timeline planning from local Winnipeg realtors.
• Property Management Boutique property management service for residential rental properties in Winnipeg, handling tenant sourcing, rent collection, maintenance coordination, and emergency response to maximize investor returns.
• Investment Services Real estate investment advisory covering rental properties, real estate investment groups, house flipping, and REITs, with market insights to help Winnipeg investors avoid early-stage mistakes.

Quantifiable outcome

• 5.3 days average time to sell
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Barbara CorcoranflagshipGTM or Marketing PartnerEndorsed by Barbara Corcoran (Shark Tank investor). Relationship developed over 10+ years through a mastermind group of top North American agents. Corcoran has appeared in commercials and marketing materials representing the Judy Lindsay Team.
• Canada Mortgage and Housing Corporation (CMHC)minorOthersCMHC provides a complimentary buying guide on the Judy Lindsay Team website, offering detailed home buying process information for first-time homebuyers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coldwell Banker Canada: Long-established Canadian residential brokerage franchise with national agent network. Comparable to Judy Lindsay Team in residential brokerage, agent-team model, and Canadian market operations, with broader geographic coverage.
• Century 21 Canada: Globally recognized residential brokerage franchise operating across Canada with a network of independent agents and teams. Comparable to Judy Lindsay Team in residential brokerage, agent-team structure, and regional market approach, though at a larger national scale.
• Engel & Völkers Canada: European-origin luxury brokerage with Canadian operations focused on premium residential sales. Comparable to Judy Lindsay Team in residential brokerage and client service emphasis, with stronger luxury positioning.
• Royal LePage: Canada's largest residential real estate brokerage with a strong team-based franchise model. Directly comparable to Judy Lindsay Team in residential brokerage services, agent network structure, and Canadian market focus, though operating at a national scale rather than regional.
• RE/MAX Canada: Global franchise brokerage with significant Canadian footprint and established team-based agent model. Comparable to Judy Lindsay Team in residential brokerage, commission-based revenue, and producer-driven agent networks, with significantly broader geographic reach.
• Sotheby's International Realty Canada: Luxury-focused residential brokerage franchise serving Canadian markets. Comparable to Judy Lindsay Team in residential brokerage services and Canadian operations, with stronger position in luxury/upper-tier homes.

Emerging players

• Properly (Canadian iBuyer): Canadian tech-enabled home selling platform offering cash offers (similar to Judy Lindsay's Instant Offer). Competes directly with the team's Instant Offer Program and Guaranteed Sold Program for sellers seeking speed and convenience over full retail exposure.

Direct peers

• Keller Williams Realty Canada: Team-based residential brokerage model that pioneered the team concept in real estate, mirroring Judy Lindsay Team's specialized Listing/Buyer Specialist structure. Operates in Canadian markets with similar agent-centric, training-intensive approach to residential sales.
• eXp Realty Canada: Cloud-based residential brokerage with agent-centric revenue model operating in Canada. Comparable to Judy Lindsay Team in residential brokerage and team-based agent networks, with differentiated cloud-based delivery model that competes for top-producing agents.

Regional players

• Winnipeg Regional Real Estate Board member brokerages (e.g., Century 21, Royal LePage teams): Other local Winnipeg-area residential brokerages and team-based competitors operating in the same Manitoba MLS market. Direct regional competitors for the same local seller and buyer pool that Judy Lindsay Team services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/judylindsayteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Judy Lindsay Team Realty