What Weita Holding does

Weita AG (operating under Weita Holding) is a Swiss B2B distributor of professional non-food consumables, headquartered in Aesch BL near Basel and founded in 1989. The company is a wholly-owned subsidiary of Bunzl Group plc, the London-listed international distribution conglomerate that operates in 32 countries with 250+ distribution centers and 22,000+ employees. Weita serves Swiss enterprise customers across five primary verticals: healthcare and medical facilities (continence care, wound care, sterile sets, orthopaedics), professional cleaning services (machines, chemicals, tools, robotics), foodservice and hospitality (disposable tableware, food packaging, guest supplies), industrial safety and hygiene (PPE, gloves, respiratory protection), and general wholesale trade. The company sells a mix of third-party brands (Diversey, Tork/Essity, Kimberly-Clark Professional, Ontex, Dr. Schnell, Dr. Schumacher, BLS, Satino by WEPA, Unger, Vikan, Ophardt) and five proprietary sub-brands (Weitaglove, Weitafresh, Weitaclean Eco, Weitamed, Verive).

The company's technology backbone is the WeCare digital procurement platform, which provides online ordering and resident card management for healthcare and care institutions handling incontinence and personal care supplies, augmented by EDI-based electronic data interchange for automated order processing. Distribution is conducted primarily through the Weita e-commerce web shop (www.weita.ch) supported by an inside sales team that combines phone consultation with the digital storefront. Weita offers tiered logistics including standard 2-day delivery across Switzerland, premium 10h/12h/exact-time/same-day express, floor delivery, and evacuation services for reusable containers. Service offerings include custom-printed articles, a cleaning center, expert consulting and training, and recurring service contracts for cleaning machine maintenance.

The business model is a multi-stream distribution operation with five principal revenue components: B2B consumables sales (one-time/transactional), custom and printed articles (quote-based), recurring service contracts for cleaning machines, professional consulting and training, and logistics surcharge services. Pricing is denominated in Swiss Francs with tiered shipping (free above CHF 500), pay-as-you-go delivery upgrades, and quote-based custom work. Weita holds ISO 9001, ISO 13485 (medical devices), EcoVadis Silver, FSC, EU Ecolabel, ClimatePartner, AEW Water-CH, and Great Place to Work certifications, reflecting an explicit quality and sustainability positioning that underpins its B2B enterprise go-to-market.

Name

Weita Holding

Legal name

Weita AG

Website

https://weita.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Weita AG is a Swiss B2B distributor of professional hygiene, cleaning, medical, foodservice, and safety consumables, serving enterprise customers across Switzerland through e-commerce, inside sales, and the WeCare digital procurement platform, as a subsidiary of Bunzl Group.

Ownership category

akta.pro rank

Product category

Professional Hygiene & Cleaning Consumables Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Laundry & Textile Care Chemicals & Supplies Distribution (CRAOAGAI)

akta.pro secondary industries

Tissue & Hygiene Paper Distribution (IMAMAIAH), Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Personal Hygiene & Bath & Body Distribution (CRAOAEAH)

Keywords

• Professional cleaning supplies
• Medical consumables distribution
• Foodservice packaging supply
• Personal protective equipment
• Hygiene consumables wholesale

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Sale of professional hygiene, cleaning, healthcare, safety, and foodservice consumables to businesses in Switzerland. Includes own-brand products (Weitaglove, Weitaclean, Weitamed, Verive) and third-party branded products.
2. Custom/Printed Articles: Customer-specific and printed articles with custom branding, including personalized products for clients.
3. Service Contracts: Service agreements for cleaning machines including maintenance and repair packages.
4. Professional Services: Cleaning center services, consulting, training, and sustainability advisory services.
5. Logistics Services: Logistics solutions including express delivery, scheduled delivery, floor delivery, and evacuation services for reusable containers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Weita AG is a Swiss B2B distributor of professional cleaning, hygiene, foodservice, healthcare, and safety consumables, selling own-brand products (Weitaglove, Weitafresh, Weitaclean Eco, Weitamed, Verive) and third-party brands through its e-commerce web shop with home delivery across Switzerland. The company also operates the WeCare digital procurement platform for healthcare facilities and provides service contracts, logistics/EDI solutions, custom-printed articles, and consulting/training services.

Product overview

Weita AG is a Swiss B2B distributor of professional consumables, operating as part of the Bunzl Group. Its product portfolio is organised into a multi-category platform anchored by the WeCare digital procurement solution and supported by a suite of service offerings. The private-brand sub-brands — Weitaglove (gloves), Weitafresh (freshness and hygiene), Weitaclean Eco (sustainable cleaning), Weitamed (medical care), and Verive (eco hotel/F&B supplies) — complement third-party branded ranges across six core categories: Cleaning and Hygiene Papers (toilet paper, hand towels, wipes), Cleaning Machines (scrubber-suction machines, cleaning robots, high-pressure cleaners), Medical Consumables (continence, wound care, orthopaedics), PSA / Respiratory Protection (BLS FFP masks, half-masks, filters), Food Packaging (disposable/reusable tableware, food films, sealing machines), and Cleaning Products and Implements (chemicals, cloths, tools). Add-on services include custom/printed articles, a cleaning centre, logistics and EDI solutions, expert consulting and training, and service contracts for cleaning machines. The WeCare platform also provides resident card management for care institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Weitaglove: Private label brand for gloves and hand protection products.
• Weitafresh
• Weitaclean
• Weitamed
• Verive

Products and services

• WeCare Digital Procurement Solution Digital procurement solution for healthcare, cleaning, safety, and foodservice industries in Switzerland, enabling digital ordering and resident card management for care facilities to efficiently manage incontinence products and resident care supply.
• Weitaglove (Private Brand) Own-brand line of gloves including vinyl, nitrile examination gloves, and mechanical protective gloves (including rPET-based work gloves with latex foam coating), serving the safety and hygiene segment for Swiss businesses.
• Weitafresh (Private Brand) Own-brand product line for fresh and hygiene-related consumables, positioned within the personal hygiene and body care category for Swiss B2B customers.
• Weitaclean Eco (Private Brand) Own-brand sustainable cleaning product line, part of Weita's exclusive eco-friendly brand portfolio for Swiss B2B customers.
• Weitamed (Private Brand) Own-brand medical and healthcare line covering care towels, medical supplies, and body care products for clinical and care settings in Switzerland.
• Verive (Exclusive Sustainable Brand) Exclusive sustainability-focused brand for the Swiss hotel and foodservice industry, offering eco-friendly guest supplies and hotel consumables aligned with the 5R sustainability strategy.
• Medical Consumables Range Healthcare product range covering continence care, urology, feminine hygiene, baby care, medical body care, traditional and modern wound care, compression and fixation, sterile sets, orthopaedics, physiotherapy, and injury prevention for healthcare facilities in Switzerland.
• Cleaning Machines Range Professional cleaning equipment including scrubber-suction machines, sweeper vacuums, single-disc machines, vacuum cleaners, high-pressure cleaners, cleaning robots, spray extraction machines, and window cleaning equipment for cleaning companies and facility managers in Switzerland.
• Cleaning and Hygiene Papers Range Range of cleaning and hygiene paper products including toilet paper (standard 2-ply and 3-ply, jumbo), paper hand towels (roll towels, V-fold zigzag), and wet wipes, featuring brands such as Velvet, Katrin, Venardo, and Satino.
• Personal Protective Equipment (PPE) Range Personal protective equipment including BLS FFP2 and FFP3 respirator masks, half-masks, full masks, and filter accessories, plus safety gloves and protective clothing for construction, automotive, hospitality, healthcare, and wholesale trade in Switzerland.
• Foodservice Packaging Range Foodservice packaging including single-use and reusable tableware, food papers and films, food packaging, sealing machines, party and decoration materials, guest supplies and hotel amenities, and kitchen helpers for restaurants, hotels, and catering businesses in Switzerland.
• Cleaning Products and Implements Range Professional cleaning product range including rough cleaning, cloths and sponges, cleaning products, dishwashing and rinse aids, textile hygiene, system trolley accessories, and floor squeegees, featuring brands such as Diversey, Dr. Schnell, Vermop, and Unger.
• Custom and Printed Articles Service Customisation and printing service allowing Swiss B2B customers to order personalised and printed products to meet specific branding or operational needs.
• Cleaning Centre Service Weita's cleaning centre service offering professional cleaning solutions and support for Swiss customers with specific cleaning requirements.
• Logistics Solutions and EDI Service Logistics solutions and electronic data interchange (EDI) services enabling efficient order processing, delivery coordination, and supply chain management for Swiss B2B customers.
• Consulting, Concepts & Training Services Expert consulting, tailored concepts, and training services including individual sales advice, specialist expertise, and conceptual training for Swiss customers across hygiene, healthcare, and cleaning sectors.
• Service Contracts for Cleaning Machines Full-service maintenance and repair contracts for cleaning machines, ensuring reliable, safe, and high-performance operation with defined servicing packages for Swiss cleaning service providers.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tork (Essity)coreStrategic or Co-development PartnerExclusive hygiene partner providing washroom solutions, soap and hand disinfection systems, and paper hygiene products. Includes Tork Xpress, Tork Matic, Tork Reflex, Tork SmartOne, Tork PeakServe, and Tork OptiServe dispenser systems.
• Kimberly-Clark ProfessionalcoreStrategic or Co-development PartnerHygiene partner providing professional cleaning and wiping solutions including WypAll X-Series products for industrial and professional cleaning applications.
• Dr. SchumachercoreStrategic or Co-development PartnerHygiene partner specializing in disinfection and medical hygiene products for professional use.
• OntexcoreStrategic or Co-development PartnerIncontinence care partner providing iD brand incontinence products featuring 4-in-1 technology with X-Core and Y-Core innovations. Recently updated product range with optimized material use.
• Dr. SchnellcoreStrategic or Co-development PartnerCleaning partner providing professional cleaning products including MAFOR smart ECO rinse aid and other cleaning chemicals for commercial dishwashing.
• Ophardt HygieneminorStrategic or Co-development PartnerPartnership for innovative soap and hand disinfection dispensing systems, providing smart and hygienic solutions for healthcare and professional settings.
• Bunzl GroupcoreOthersParent company - global leader in non-food consumables distribution. Bunzl operates in 32 countries with over 250 distribution centers and more than 22,000 employees.
• BLScoreChannel Partner/ Reseller/ DistributorBLS respiratory protection masks including FFP2 and FFP3 masks, half masks, full masks, and filters for various industries including healthcare, hospitality, construction, and automotive sectors.
• Satino by WEPAminorChannel Partner/ Reseller/ DistributorSustainable hygiene paper products including Satino PureSoft - next generation recycled paper certified with EU Ecolabel and made from 100% green electricity.
• UngerminorChannel Partner/ Reseller/ DistributorProfessional window cleaning equipment including pure water cleaning sets and related accessories.
• VikanminorChannel Partner/ Reseller/ DistributorProfessional cleaning tools including floor squeegees and brushes for industrial and commercial cleaning applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hagleitner Hygiene International: Austrian DACH-region specialist distributor of professional hygiene, cleaning, and disinfectants; closely comparable to Weita in vertical focus, private-label strategy, and direct-to-B2B sales model.
• Lyreco: Pan-European B2B distributor of workplace, hygiene, and foodservice consumables with its own catalog sales force; relevant peer for Weita's multi-vertical distribution and B2B e-commerce platform.
• CWS-boco: European provider of hygiene, washroom, and workplace services with a service-plus-consumables model; mirrors Weita's mix of consumables, cleaning machines, and service contracts across the DACH region.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions; competes with Weita's cleaning chemicals, foodservice sanitizing, and healthcare hygiene offerings via distribution channels.
• Initial (Rentokil Initial): Global hygiene and workplace services incumbent; overlaps with Weita across washroom hygiene products and dispenser/servicing programs for healthcare, foodservice, and facility customers.
• Kimberly-Clark Professional: Global hygiene and wiping solutions business and Weita's strategic partner; comparable in the professional cleaning, foodservice, and healthcare wiping categories.
• Diversey (Solenis): Major global hygiene and cleaning solutions provider and key Weita partner; addresses similar end-customers in professional cleaning, healthcare, and hospitality.
• Essity (Tork Professional Hygiene): Swedish hygiene-products multinational and Weita's exclusive washroom partner; the Tork product line overlaps directly with Weita's Hygiene Papers category.

Others

• Dr. Schnell GmbH: German cleaning-chemicals supplier and Weita distribution partner; adjacent comparison for commercial cleaning chemistry and kitchen hygiene sourcing.

Regional players

• PAUL HARTMANN AG: German DACH medical and wound-care consumables manufacturer-distributor; directly comparable for Weita's medical and incontinence supply business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@weitaag

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weita Holding