What Moneyveo does

Moneyveo is a Kyiv-based Ukrainian online microfinance company founded on January 31, 2013, operating as the first online lending service in the country. The company extends short-term consumer credit and microloans directly to Ukrainian residents through a digital self-serve platform accessible via its website (moneyveo.ua) and native mobile applications on iOS and Android. Moneyveo operates under an NBU-issued financial company license (most recently reissued March 8, 2024, under State Register No. 27-0026/18457) and is the only microfinance company in Ukraine to hold PCI DSS Level 1 Service Provider certification.

The company's core products are Smart (short-term microcredit of 500-50,000 UAH with a 3-65 day discount period) and Trend (consumer credit of 2,000-35,000 UAH over 2-6 months), supplemented by the Veomini mobile-first sub-brand targeting younger users and the Comfort product for medium-term lending of up to 30,000 UAH over 18 weeks. The underlying technology is a proprietary automated credit scoring system that the company reports enables 90%+ automation in loan approvals, integrating with Ukrainian credit bureaus, internal credit history, probability-of-default models, and fraud detection to support 24/7 automated decisioning. Identity verification uses BankID through the Diia app and banking partners, and the platform integrates BankID, Telegram chatbot support, and multiple payment rails.

The company generates revenue primarily through interest income on issued loans (3,166,170 thousand UAH in 2020, approximately $112M USD at 2020 exchange rates), with secondary revenue from credit-issuance commissions and late-payment penalties. The go-to-market is exclusively digital direct-to-consumer in Ukraine, with no physical branches; loan disbursement and repayment are supported across multiple channels including bank cards (PrivatBank, OTP Bank), EasyPay and Nova Poshta terminals, mobile money from Kyivstar and lifecell, Privat24 online banking, and a Telegram chatbot. As of 2020, Moneyveo reported 950,000+ returning customers, a 70% repeat application rate, an estimated 20-30% share of the Ukrainian microfinance market, and over 8 million cumulative loans issued. The company is privately held, with MANIVEO GROUP LTD (Cyprus) holding 90% and the Ukrainian venture fund KAYLAS holding 10%, with ultimate beneficial owner Lizanets Mykhailo Serhiyovych.

Name

Moneyveo

Legal name

ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ «МАНІВЕО ШВИДКА ФІНАНСОВА ДОПОМОГА»

Website

https://moneyveo.ua

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moneyveo is a Kyiv-based Ukrainian online microfinance company founded in 2013 that provides short-term consumer microloans and credits directly to individual Ukrainian residents via a digital platform, mobile apps, and a multi-channel disbursement and repayment network.

Ownership category

akta.pro rank

Product category

Online Consumer Lending

NAICS

Other Nondepository Credit Intermediation (52229), Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)

akta.pro secondary industry

Microloans & Working Capital Loans (FSAKAGAA)

Keywords

• Online microfinance lending
• Consumer microcredit services
• Short-term personal loans
• Online consumer lending
• Instant cash loans

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Interest Income from Loans: Primary revenue from interest charged on microloans and consumer credit. Interest rates range from 0.01% daily (discount period) to 357.7% annually (base rate). Revenue for 2020 was 3,166,170 thousand UAH.
2. Late Payment Penalties: Penalty fees for late payments - up to 5000% of overdue payment amount, capped at 25-50% of loan amount depending on overdue duration.
3. Commission on Credit Issuance: Commission fee for providing credit (for Trend product) - from 10% withheld from loan amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Moneyveo is an online microfinance company that issues short-term microloans and consumer credit to individuals in Ukraine. Borrowers apply via the company website or mobile application and receive an automated credit decision, with funds disbursed to a bank card. Core loan products include the Smart short-term microloan, Trend consumer credit, Comfort medium-term credit, and the Veomini mobile-first product for younger borrowers.

Product overview

Moneyveo is a Ukrainian online microfinance company operating under the brand 'Moneyveo' (ТОВ 'МАНІВЕО ШВИДКА ФІНАНСОВА ДОПОМОГА'). The company offers a portfolio of credit products centered around two main offerings: Smart (short-term microcredit with discount period of 3-65 days) and Trend (consumer credit with 2-6 month repayment terms). The core products are supplemented by a native mobile app, personal account management, promotional campaigns with discounts up to 95% and cashback up to 15%, and a prolongation feature for extending repayment periods. The company also developed the Veomini sub-brand mobile app targeting young users and the Comfort product for medium-term lending.

Differentiator

Problem solved

Functional benefit

Brands

• Smart: Short-term microcredit product with discount period of 3-65 days, amounts from 500 to 50,000 UAH, base interest rate 357.7% per annum with discounts available.
• Trend
• Veomini
• Comfort

Products and services

• Smart Smart is Moneyveo's flagship short-term online microloan for individual Ukrainian borrowers. Loan amounts range from 500 to 50,000 UAH with terms up to 65 days within the discount period (extended to a maximum of 5 years). First-loan rate is 0.01% per day, repeat customers receive 0.98% per day with up to 95% discount during the discount period.
• Trend Trend is an installment-style consumer credit product for individual borrowers in Ukraine, with amounts of 2,000-35,000 UAH over 2-6 months at 0.33% per day and commissions starting from 10% of the loan amount.
• Veomini Veomini is a mobile-first microcredit sub-brand from Moneyveo aimed at young Ukrainian consumers, designed to be applied for and serviced entirely through a mobile app experience.
• Comfort Comfort is Moneyveo's medium-term consumer credit product, providing individual borrowers with longer-tenor financing than the Smart microloan while remaining within the Moneyveo platform.
• Moneyveo Mobile Application The Moneyveo mobile application is a standalone iOS and Android app that lets individual Ukrainian borrowers register, apply for Moneyveo loan products, receive automated credit decisions, and service their loans from a smartphone.

Quantifiable outcome

• 2-minute accessibility for loan decisions
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered major and core.

• EasyPaymajorTechnology or IntegrationPayment service provider for loan disbursement and repayment through EasyPay self-service terminals across Ukraine. Customers can receive and repay loans via EasyPay network.
• Nova PoshtamajorTechnology or IntegrationPartnership launched in 2020 for cash loan disbursement through Nova Poshta branches. Also accepts cash loan repayments at Nova Poshta locations across Ukraine.
• PrivatBankmajorTechnology or IntegrationBanking partner holding 23% of company cash funds. Major channel for loan disbursements (card transfers) and repayments (Privat24 online banking).
• BankIDTechnology or IntegrationBankID integration for secure customer identity verification through Diia app and banking services.
• National Bank of Ukraine (NBU)coreOthersRegulatory authority that issued Moneyveo's financial company license for providing loans. License reissued on March 8, 2024.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• monobank: Digital-first Ukrainian neobank offering installment credit, credit lines and consumer loans through its mobile app. Adjacent competitor that is encroaching on Moneyveo's small-ticket consumer-credit space with lower-cost funding.
• Branch International: US-headquartered digital lender offering microloans and credit products to underbanked consumers in emerging markets (Africa, India, Mexico). Comparable to Moneyveo on mobile-first, automated-scoring, D2C microcredit model in a thin-file consumer segment.

Direct peers

• Miloan: Ukrainian online microfinance company offering short-term consumer loans of 500-15,000 UAH via a 24/7 digital process. Directly competes with Moneyveo's Smart product on price, speed and online UX in the same Ukrainian microcredit niche.
• Credit7: Ukrainian online microcredit provider offering small-ticket consumer loans with automated approval. Targets the same underbanked Ukrainian consumer segment as Moneyveo with comparable digital onboarding.
• SlonCredit: Ukrainian microfinance institution offering online microloans and consumer credits. Closely comparable to Moneyveo on regulatory standing (NBU-licensed), product structure and customer profile.
• MyCredit: Ukrainian online lender providing microloans and consumer credit lines up to 50,000 UAH. Overlaps with Moneyveo on product mix (microcredit + installment), target customer (thin-file Ukrainian consumers) and digital-first distribution.
• Cashpoint: Ukrainian microfinance company with a digital lending platform and a network of physical service points. Comparable to Moneyveo's omnichannel (online + Nova Poshta / EasyPay) microcredit model in Ukraine.
• Alexcredit: NBU-licensed Ukrainian microfinance company offering online microloans and installment credit. Competes head-to-head with Moneyveo on D2C pricing, automated scoring and 24/7 decisioning in Ukraine.
• E-groshi: Ukrainian online microfinance lender offering short-term consumer loans through a fully digital process. Directly competes with Moneyveo on speed, pricing and target customer in the Ukrainian microcredit segment.

Broad incumbents

• Provident (IPF Digital): International Personal Finance's digital arm operates doorstep and online consumer credit in several Eastern European markets including Ukraine. Comparable to Moneyveo as a broader, multi-country incumbent in the same microcredit category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/MoneyveoHQ
• Facebookfacebook.com/moneyveo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneyveo