Aim Events

What Aim Events does

Aim Events is a privately held event management company founded in 2018 and registered in Dublin, Ireland, that operates its core business in India. The company specializes in organizing large-scale B2B trade exhibitions and conventions for niche food industry verticals in India, with two flagship event properties: the World Mithai Namkeen Convention & Expo (an annual trade show for India's sweet and savory snack industry that has reached its 8th edition, featuring 500+ stalls and 60,000+ visitors) and the Indian Ice Cream Expo (IICE), managed in partnership with IICMA and positioned as India's premier ice cream industry event. Both events are held at major convention venues such as Yashobhoomi in New Delhi and combine exhibitions, competitions, workshops, expert seminars, live cooking demonstrations, and B2B networking.

The company's revenue model is built on three transactional streams: exhibition stall sales to manufacturers, suppliers, and service providers; corporate event sponsorships seeking visibility among attending industry professionals; and visitor/admission fees. Pricing is not publicly disclosed. Its go-to-market is event-driven, relying on industry association partnerships (notably IICMA) and trade press coverage for attendee and exhibitor recruitment. The company serves primarily two customer segments: sweet and snack industry players (mithai and namkeen manufacturers, suppliers, and retailers) and ice cream industry players (manufacturers, ingredient and machinery suppliers, and related service providers), with a secondary segment for corporate gifting and retail innovation exhibitors.

Aim Events has announced the expansion of its World Mithai Namkeen Convention & Expo to Hyderabad for its 9th edition in 2026, marking its first geographic move beyond Delhi. The company does not appear to operate proprietary technology platforms, does not disclose revenue, has no disclosed funding rounds, and has no publicly identified management team. Ownership and financial backing are not documented in the available sources.

Name

Aim Events

Website

https://aimevents.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Aim Events is a private event management company that organizes large-scale B2B trade exhibitions for India's food industry, operating the Indian Ice Cream Expo (with IICMA) and the World Mithai Namkeen Convention & Expo for manufacturers, suppliers, and service providers in those verticals.

Ownership category

akta.pro rank

Product category

Trade Exhibition and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade exhibition management
• B2B event management
• Convention services
• Food industry expos
• Exhibition stall sales

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Stall Sales: Revenue generated from selling exhibition space to manufacturers, suppliers, and service providers who want to showcase their products and services at the conventions and expos.
2. Event Sponsorships: Corporate sponsorships from companies looking to gain visibility and brand exposure among industry professionals attending the large-scale events.
3. Visitor/Attendee Fees: Admission fees from professionals and businesses attending the exhibitions, workshops, and seminars.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Aim Events organizes and manages large-scale B2B trade exhibitions and conventions for India's food and hospitality industry. The company operates two flagship event properties—the annual World Mithai Namkeen Convention & Expo for the Indian sweet and snack sector, and the Indian Ice Cream Expo (IICE) organized in partnership with IICMA. The events combine exhibition stalls, expert seminars, workshops, live demonstrations, competitions, and structured B2B networking for exhibitors, sponsors, and trade visitors.

Product overview

Aim Events is an event management company specializing in organizing large-scale trade exhibitions and conventions for India's food and hospitality industry. The company operates a portfolio of two flagship event products: the World Mithai Namkeen Convention & Expo (an annual expo for India's sweet and snack sector) and the Indian Ice Cream Expo (IICE), which is organized in partnership with IICMA. Both events are held at major convention venues and feature exhibitions, competitions, workshops, and industry networking sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• World Mithai Namkeen Convention & Expo Annual trade exhibition celebrating India's sweet and snack industry, featuring over 500 stalls, competitions, workshops, expert seminars, and live cooking demonstrations. The event centers on women leaders and innovators in the mithai and namkeen sector and is targeted at confectionery manufacturers, retailers, suppliers, and industry buyers.
• Indian Ice Cream Expo (IICE) India's premier ice cream industry expo organized in partnership with IICMA and managed by Aim Events. It features domestic and international exhibitors showcasing ice cream products, machinery, ingredients, and packaging, with emphasis on industry innovation, networking, and market growth.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• IICMA (Indian Ice Cream Manufacturers Association)coreStrategic or Co-development Partner · 7 October 2025IICMA is the Indian Ice Cream Manufacturers Association that partners with Aim Events for organizing the Indian Ice Cream Expo (IICE). Aim Events serves as the management partner while IICMA provides industry leadership and association backing. This partnership positions IICE as India's premier ice cream industry event.
• Yashobhoomi, India International Convention CentrecoreOthersYashobhoomi Convention Centre in New Delhi serves as the venue for major Aim Events-organized exhibitions including the World Mithai Namkeen Convention & Expo and IICE. The partnership provides access to world-class convention facilities capable of hosting 60,000+ visitors and 500+ exhibition stalls.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Messe Frankfurt: Global trade fair organizer with significant food and hospitality event portfolios (e.g., IFFA, Texcare). Comparable to Aim Events in organizing large-scale B2B industry exhibitions, though at vastly larger scale and across multiple geographies.
• Informa Markets: Global trade show organizer with major food and hospitality exhibitions (e.g., Gulfood, Speciality Food Festival). It is a broad incumbent operating across multiple verticals and geographies, competing with Aim Events for premium food-industry exhibitor mindshare and sponsor dollars in India and globally.
• NürnbergMesse: German trade fair organizer running major food-related exhibitions (e.g., BIOFACH). Comparable to Aim Events as an organizer of large-scale industry-specific B2B expos, although at a much larger international scale.
• Koelnmesse (Anuga): Organizer of Anuga, one of the world's largest food and beverage trade fairs. As a broad incumbent in food industry exhibitions, it represents the global gold standard that Aim Events' IICE and mithai/namkeen expos are benchmarked against for exhibitor and sponsor recruitment.

Direct peers

• ITE Group: Emerging-markets focused trade show organizer with food industry exhibitions across South Asia and Asia. Comparable to Aim Events in targeting niche B2B food verticals in emerging markets with association-backed event models.
• Exhibitions India Group: Indian trade fair organizer operating industry-specific B2B exhibitions, including food and hospitality segments. Most directly comparable to Aim Events as a domestic Indian peer running niche vertical expos with similar revenue models (stall sales, sponsorships, visitor fees).
• Media Today Group: Indian trade fair and exhibition organizer with a portfolio of industry-specific expos including food, hospitality, and lifestyle. Closely comparable to Aim Events in operating niche Indian vertical B2B trade shows with similar target exhibitor and attendee profiles.
• Hannover Milano Fairs India: Indian arm of Deutsche Messe / Hannover Fairs organizing industry-specific B2B trade exhibitions in India across multiple verticals. Comparable to Aim Events in running industry-vertical exhibitions in India with similar stall-sale and sponsorship revenue models.

Emerging players

• FICCI: Federation of Indian Chambers of Commerce and Industry that runs B2B industry events and trade expos. Comparable to Aim Events in leveraging institutional backing to host industry-specific exhibitions in India.
• CII (Confederation of Indian Industry): Indian industry association that co-organizes large-scale sector events and trade exhibitions, including in food processing and agriculture. Comparable to Aim Events as an association-backed event producer for niche industry verticals, though as an association rather than a pure-play commercial organizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aim_events1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aim Events