Hannover Milano Fairs China

What Hannover Milano Fairs China does

Hannover Milano Fairs China (legal name: Hannover Milano Fairs Shanghai Ltd. 汉诺威米兰展览（上海）有限公司) is a Shanghai-based B2B trade fair organizer established in 1999 as a joint venture between Deutsche Messe AG (Germany) and Fiera Milano (Italy). The company organizes a portfolio of physical industrial trade exhibitions covering industrial automation, power transmission and control (PTC ASIA), material handling and logistics (CeMAT ASIA), compressors and vacuum technology (ComVac ASIA), metalworking and CNC machine tools, industrial components, fasteners, e-commerce packaging (E-PACK TECH), machine vision, automotive, tourism (GITF), and fire safety/emergency management. Major flagship events include the Tongji Industrial Fair Network (TIFN), which in 2025 encompassed nine co-located fairs spanning ~240,000 sqm with 3,400+ exhibitors and ~150,000 visits; HANNOVER MESSE; SCIIF (Shenzhen); and CDIIF (Chengdu). The company also serves as the China gateway for international fairs in Germany, Italy, Turkey, Brazil, Mexico, Australia, Singapore, Thailand, and Saudi Arabia.

The underlying operating model combines exhibition space booking (one-time license fees per sqm) with transactional visitor registration fees, professional marketing and promotional services for exhibitors (digital advertising, directory listings, sponsorship packages), and bundled travel/accommodation services. Underlying technology is a conventional trade fair management platform supporting online exhibitor search, visitor pre-registration, badge issuance, and event logistics. The company distributes through direct enterprise sales offices in Shanghai (HQ, Pudong), Beijing, and Guangzhou, a wholly-owned subsidiary in Shenzhen (Hannover Milano Stars Exhibition), and a global representative network across Asia, Europe, the Americas, Africa, Oceania, and the Middle East. Co-organization agreements with Donghao Lansheng Exhibition Group, China Federation of Logistics & Purchasing, Chinese Mechanical Engineering Society, VDMA, and regional bodies provide qualified exhibitor pipelines. Revenue is not publicly disclosed; pricing is quote-based and varies by exhibition, booth size, hall position, and bundled services.

Name

Hannover Milano Fairs China

Legal name

Hannover Milano Fairs Shanghai Ltd. (汉诺威米兰展览（上海）有限公司)

Website

https://hmf-china.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Hannover Milano Fairs China is a Shanghai-headquartered B2B trade fair organizer, jointly owned by Deutsche Messe AG and Fiera Milano, operating industrial exhibitions across China and serving as the China gateway for global industrial fairs in Germany, Italy, and other markets.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Trade fair organization
• Industrial exhibition services
• B2B event management
• Exhibition booth services
• Trade show marketing

Headquarters

HQ city

Pudong

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Space Booking: Revenue from companies booking exhibition space at trade fairs organized by HMF China. Fees are based on booth size and location.
2. Visitor Registration Services: Pre-registration services for professional visitors attending exhibitions, including badge issuance and visitor management.
3. Marketing and Promotional Services: Additional marketing and promotional services for exhibitors including digital advertising, directory listings, and sponsorship packages.
4. Travel and Accommodation Services: Arrangement of travel and accommodation for exhibitors and visitors attending exhibitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hannover Milano Fairs China organizes and manages B2B trade fairs and exhibitions, primarily in China (Shanghai, Shenzhen, Chengdu, Guangzhou, Wuhan, Xiamen) and globally (Hannover, Milan, Istanbul, Brazil, Thailand, Australia, Singapore, Mexico). It sells exhibition booth space, exhibitor marketing support, visitor pre-registration, and travel/accommodation services across industrial sectors including automation, logistics, metalworking, compressors, power transmission, packaging, tourism, automotive, and fire safety.

Product overview

Hannover Milano Fairs China (汉诺威米兰展览（上海）有限公司) operates as a trade show management company organizing physical exhibitions and trade fairs. The portfolio consists of a platform of exhibition services including domestic and overseas exhibition organization, exhibitor services (booth booking, marketing support), and visitor services (pre-registration, travel arrangements). The core products are individual trade exhibitions organized under brand names such as CeMAT ASIA (logistics), ComVac ASIA (compressors), PTC ASIA (power transmission), Industrial Automation Show, Metalworking and CNC Machine Tool Show, E-PACK TECH (e-commerce packaging), and regional exhibitions like SCIIF in Shenzhen and CDIIF in Chengdu. The company also manages international Hannover MESSE brand exhibitions in Germany and operates joint exhibitions in Turkey, Australia, Singapore, Mexico, Brazil, and Southeast Asia. The exhibitions cover industries including industrial automation, logistics, metalworking, tourism, automotive, fire safety, and aluminum.

Differentiator

Problem solved

Functional benefit

Products and services

• 亚洲国际物流技术与运输系统展览会 (CeMAT ASIA) International trade fair for material handling, automation technology, transport systems, logistics and transport vehicles held annually in Shanghai for industry exhibitors and professional visitors.
• 上海国际压缩机及设备展览会 (ComVac ASIA) International trade fair for compressed air technology and vacuum technology held in Shanghai for industrial equipment manufacturers and buyers.
• 数控机床与金属加工展 (Metalworking and CNC Machine Tool Show) International brand exhibition for metalworking technology, machine tools, sheet metal processing, and tooling held in Shanghai for industrial manufacturers and buyers.
• 工业自动化展 (Industrial Automation Show) International trade fair for factory automation solutions, electrical engineering, industrial IT and manufacturing informatics, microsystems technology held in Shanghai for automation companies and buyers.
• 广州国际旅游展览会 (GITF)

Quantifiable outcome

• HMF China organizes major exhibitions with scale metrics including: TIFN 2025 - 240,000 sqm, 3,400+ exhibitors, 150,000 visits; SCIIF 2026 - 80,000 sqm, 800+ exhibitors, 120,249 visits; CDIIF 2026 - 50,000+ sqm, 550+ exhibitors, 50,372 visits

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Deutsche Messe AG (德国汉诺威展览公司)coreStrategic or Co-development PartnerParent company and primary partner. Deutsche Messe organizes HANNOVER MESSE and other global industrial trade fairs. HMF China operates as the Chinese subsidiary, organizing Deutsche Messe events in China and facilitating Chinese participation in German exhibitions.
• Fiera Milano (意大利米兰国际展览公司)coreStrategic or Co-development PartnerParent company and key partner. Fiera Milano organizes HOST, IPACK-IMA, and other major exhibitions in Milan. HMF China facilitates Chinese participation in Italian exhibitions and organizes related events.
• 东浩兰生会展集团 (Donghao Lansheng Exhibition Group)majorStrategic or Co-development PartnerCo-organizer of multiple exhibitions in China including the Industrial Fair Network (PTC ASIA, CeMAT ASIA, ComVac ASIA, etc.), SCIIF, and CDIIF. Provides local market expertise and exhibition resources.
• 中国物流与采购联合会 (China Federation of Logistics & Purchasing)majorStrategic or Co-development PartnerCo-organizer of CeMAT ASIA (Asia International Logistics Technology & Transport Systems Exhibition). China's leading logistics industry association providing industry expertise and exhibitor/visitor recruitment support.
• 中国机械工程学会 (Chinese Mechanical Engineering Society)majorStrategic or Co-development PartnerCo-organizer of CeMAT ASIA. Provides academic and technical expertise in mechanical engineering for exhibition content and professional visitor recruitment.
• German Machinery and Plant Manufacturers Association (VDMA)majorStrategic or Co-development PartnerVDMA supports multiple HMF exhibitions including CeMAT ASIA, PTC ASIA. Provides European industry expertise and facilitates international exhibitor and visitor participation.
• 广东省自动化学会 (Guangdong Province Automation Society)minorStrategic or Co-development PartnerCo-organizer of South China International Industrial Automation Exhibition (IAMD Shenzhen). Provides regional industry expertise and professional visitor recruitment.
• 广州市旅游局 (Guangzhou Tourism Bureau)minorStrategic or Co-development PartnerGuiding body for Guangzhou International Tourism Exhibition (GITF). Provides government support and tourism industry connections for exhibition organization.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Messe Frankfurt (China): Messe Frankfurt operates Ambiente, Automechanika Shanghai, and other major B2B trade fairs in China. Directly comparable as a German-headquartered global trade fair organizer with a dedicated China JV entity serving the same exhibitor and visitor base.
• Donghao Lansheng Exhibition Group: Donghao Lansheng is China's largest domestic exhibition organizer and a co-organizer partner of HMF on SCIIF, CDIIF, and CeMAT ASIA. Comparable as a major Chinese B2B exhibition organizer with overlapping industrial verticals and direct competitive overlap in Shanghai and regional cities.
• Koelnmesse China: Koelnmesse operates interzum, ISM, and other B2B fairs with a China office. Comparable as a German trade fair organizer with a dedicated China presence focusing on industry-specific B2B exhibitions.
• Messe München Shanghai: Messe München operates bauma, IFAT, and other industrial trade fairs with a Shanghai subsidiary. Comparable as a German trade fair organizer running B2B industrial exhibitions in China targeting manufacturing and engineering exhibitors.
• Messe Düsseldorf China: Messe Düsseldorf operates drupa, K, and packaging/logistics exhibitions globally with Chinese participation. Comparable as another German exhibition major organizing B2B industrial trade fairs in China, including via co-located events in Shanghai.

Broad incumbents

• Informa Markets (China): Informa Markets operates a vast portfolio of B2B exhibitions globally including in China (e.g., cosmetics, food, industrial). Comparable as a broad incumbent B2B exhibition organizer with overlapping industrial trade fair presence in China.
• CCPIT (China Council for the Promotion of International Trade) Exhibition: CCPIT Exhibition operates major Chinese state-backed international trade fairs including industrial exhibitions. Comparable as a broad incumbent B2B exhibition organizer in China with comparable industrial vertical coverage.
• RX Global (Reed Exhibitions China): RX Global operates major B2B exhibitions across multiple sectors including industrial. Comparable as a large global trade fair organizer with active China operations serving enterprise exhibitors in industrial verticals.

Emerging players

• VNU Exhibitions Asia: VNU Exhibitions Asia operates livestock, dairy, and industrial exhibitions across Asia including in China. Comparable as an emerging B2B exhibition player in the region with some overlap in industrial verticals but smaller scale.

Regional players

• GL Events China: GL Events is a French-headquartered global exhibition organizer with venue management and trade fair operations including in China. Comparable as a foreign-headquartered exhibition operator with cross-border brand model similar to HMF's JV structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hannover-milano-fairs-china
• Facebookfacebook.com/hannover-milano-fairs-china-143525042898746

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannover Milano Fairs China