Behavior Therapy Associates
Behavior Therapy Associates is a New Jersey-based private group psychology practice founded in 1979 that delivers evidence-based therapy, evaluations, and consultation to children, adults, families, schools, and athletes across NJ, PA, and PSYPACT telehealth states.
- Company typePrivate
- Founded1979
- HeadquartersSomerset, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Behavior Therapy Associates does
Behavior Therapy Associates (BTA) is a private group psychology practice founded in 1979 by Dr. Steven Gordon and headquartered in Somerset, New Jersey. The practice delivers evidence-based clinical psychological, behavioral, and educational services to children, adolescents, adults, families, schools, and athletes across New Jersey and Pennsylvania in person, and across 25+ U.S. states via PSYPACT-authorized telehealth. Its core service portfolio spans individual, family, and group therapy; psychoeducational, psychological, and neuropsychological evaluations; autism spectrum disorder assessment and intervention; behavioral parent training; social-emotional learning; sport and performance psychology; and school and workplace consultation. Clinical care is delivered by a multidisciplinary staff of licensed psychologists, doctoral-level board certified behavior analysts (BCBA-D), nationally certified school psychologists, and post-doctoral fellows, several of whom hold adjunct or volunteer faculty appointments at Rutgers.
The practice has productized proprietary intellectual property that complements its clinical work, most notably the POWER-Solving social-emotional skills curriculum (co-authored by Dr. Gordon and Dr. Selbst), the published Behavior Problems Resource Kit, and the Chat Chains conversation skills game developed by Dr. Rebecca K. Schulman. Technology adoption is limited to HIPAA-compliant telehealth video conferencing, a Constant Contact-powered newsletter, and standard content publishing for blog, webinars, and social channels. The firm maintains BACB continuing education provider status and PSYPACT APIT credentials for multiple clinicians.
BTA generates revenue primarily through fee-for-service clinical billing (insurance and private pay) for therapy, evaluation, and consultation, supplemented by professional services revenue from summer social skills programs (HI-STEP, W.I.S.E.), workshops and presentations, and ancillary revenue from licensed curricula and educational products. The practice operates as an independently owned professional association with no disclosed external investment, no parent company, and no public listing. Go-to-market relies on direct referrals from schools, physicians, and other mental health providers, supported by an active content-marketing engine and an established regional reputation after more than four decades of continuous operation.
Behavior Therapy Associates firmographics
Firmographics- Name
- Behavior Therapy Associates
- Legal name
- Behavior Therapy Associates
- Website
- https://behaviortherapyassociates.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Behavior Therapy Associates is a New Jersey-based private group psychology practice founded in 1979 that delivers evidence-based therapy, evaluations, and consultation to children, adults, families, schools, and athletes across NJ, PA, and PSYPACT telehealth states.
- Ownership category
- akta.pro rank
Behavior Therapy Associates industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000), Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- School Psychology Services & Psychoeducational Support (EDAKAMAC)
- akta.pro secondary industries
- Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), School Counseling Services (Individual & Group) (EDAKAMAB), Related Therapy Services (Speech, Occupational, Physical, Feeding) (EDAJAKAD)
Keywords
Where Behavior Therapy Associates is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behavior Therapy Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clinical Psychological Services: Provides comprehensive psychological, behavioral, and educational services including therapy, evaluation, and consultation for children, adolescents, and adults. Services include individual therapy, family therapy, group therapy, psychoeducational evaluations, neuropsychological evaluations, and school-based services.
- Summer Programs (HI-STEP and W.I.S.E. Weekend): Summer social skills programs for children and adolescents, including the HI-STEP program for which Dr. Rory Panter served as Program Director of the North New Jersey Campus.
- Workshops and Professional Development: Provides workshops and presentations for parents, educators, and professionals on topics related to mental health, behavior management, social-emotional learning, and executive functioning.
- Telehealth Services: Secure video conferencing telehealth services available throughout New Jersey and across most of the United States under PSYPACT authority.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Behavior Therapy Associates product offering
Product offeringCore offering
Behavior Therapy Associates is a private group psychology practice delivering evidence-based behavioral and cognitive therapies, psychological and neuropsychological evaluations, autism spectrum disorder assessment, behavioral parent training, social-emotional learning, sport and performance psychology, and school and workplace consultation. Services are provided in person at its Somerset, NJ office and via secure telehealth across PSYPACT-authorized states, with supplemental educational offerings such as the POWER-Solving curriculum, the Behavior Problems Resource Kit, and the Chat Chains social skills game.
Product overview
Behavior Therapy Associates is a private group psychology practice founded in 1979, providing comprehensive psychological, behavioral, and educational services primarily in New Jersey and Pennsylvania, with telehealth capabilities across PSYPACT states. The practice operates as a unified service organization combining clinical therapy services with educational programs and published resources. Core clinical services include telehealth, autism spectrum disorder assessment, behavioral parent training, social emotional learning, sport & performance psychology, school/workplace consultation, and psychological evaluations. The practice also offers two notable educational products: the POWER-Solving Curriculum for social-emotional skills instruction, and the Behavior Problems Resource Kit for educators and practitioners. Additionally, staff have developed supplementary resources like the Chat Chains conversation skills game for social skills development.
Differentiator
Problem solved
Functional benefit
Products and services
- Telehealth Services Secure video-conferencing telehealth delivering evidence-based clinical care throughout New Jersey and across most of the United States via PSYPACT-authorized telepsychology.
- Children & Adult Services Comprehensive psychological services for children, adolescents, and adults addressing behavioral, emotional, developmental, and social-emotional challenges through therapy, evaluation, and consultation.
- Autism Spectrum Disorder Services Assessment, diagnosis, and treatment for individuals with autism spectrum disorder, including diagnostic evaluations and behavioral interventions.
- Behavioral Parent Training Evidence-based training that teaches parents practical behavior management skills to address challenging behaviors while strengthening parent-child relationships.
- Social Emotional Learning (SEL) Programs and services to develop social-emotional skills including conversation skills, empathy, problem-solving, and emotional regulation for children through adults.
- Sport & Performance Psychology Mental performance services for athletes, coaches, and teams focused on performance improvement, resilience, anxiety management, and communication.
- Consultation: School & Workplace Consultation services for schools and workplaces addressing classroom management, challenging behaviors, organizational culture, and professional development.
- Behavior Consultant in New Jersey Behavior consulting for New Jersey schools, including functional behavior assessments and intervention planning.
- Toileting, Feeding, and Sleeping Services Behavioral interventions for common childhood challenges including toilet training, picky eating, and sleep problems.
- Psychological Evaluations and Testing Psychoeducational and psychological evaluations to determine strengths and needs, gain diagnostic clarity, and provide recommendations.
- Neuropsychological Evaluations Comprehensive neuropsychological assessment services for cognitive functioning and diagnostic purposes.
- BCBA Substitute Service in New Jersey Substitute Board Certified Behavior Analyst (BCBA) services provided to schools and organizations in New Jersey.
- Workshops & Presentations Professional development workshops and presentations for parents, schools, and organizations on mental health, behavioral, and social-emotional learning topics.
- POWER-Solving Curriculum Social-emotional skills program titled 'POWER-Solving: Stepping Stones to Solving Life's Everyday Social Problems', co-authored by Dr. Steven Gordon and Dr. Michael Selbst, teaching children and adolescents to solve everyday social problems.
- Behavior Problems Resource Kit Published book 'Behavior Problems Resource Kit: Forms and Procedures for Identification, Measurement and Intervention', containing forms and procedures for educational and clinical behavior management.
- Chat Chains Social Skills Game Social-emotional learning game developed to help children, adolescents, and adults develop conversation skills targeting listening, questioning, body language, and information sharing.
Companies that use Behavior Therapy Associates
Customer profileSegments5 records
Ideal customer profiles2 records
Behavior Therapy Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Behavior Therapy Associates partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Behavior Therapy Associates competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Public telehealth therapy and psychiatry platform serving individuals and enterprises nationally. Comparable to BTA's telehealth and individual therapy offerings, but at vastly greater scale with a B2C/B2B marketplace model.
- Devereux Advanced Behavioral Health: Large nonprofit behavioral health organization providing psychological, educational, and behavioral services across the lifespan, including school and community programs. Overlaps BTA's clinical and school services as a broader portfolio incumbent.
Direct peers
- Behavioral Health Works: Provides ABA, behavioral consultation, and psychological services in schools and homes across multiple states. Directly comparable to BTA's BCBA services, school consultation, and behavioral parent training offerings.
- Cortica: Multi-site medical and behavioral health provider specializing in autism, ADHD, and developmental conditions using ABA and psychological services. Directly overlaps BTA's autism spectrum, ABA, and parent training service lines, but at much larger scale with private equity backing.
- Invo Healthcare: Provider of school-based psychological, behavioral, and related therapy services (ABA, OT, speech, mental health) in district contracts. Comparable to BTA's school consultation, BCBA substitute, and related services, with broader geographic and service-line scale.
- Effective School Solutions: Provides on-site mental health services, SEL programs, and clinical staff embedded in K-12 schools across multiple states. Directly comparable to BTA's school consultation and SEL offerings, but operates at larger multi-state scale with PE backing.
- Positive Behavior Supports Corporation (PBS Corp): Multi-state provider of ABA, behavioral consultation, and school-based services. Comparable to BTA's BCBA services, school consultation, and behavioral parent training, with broader geographic reach.
Emerging players
- Lyra Health: Well-funded digital mental health platform offering therapy and coaching via employer benefits. Overlaps BTA's adult therapy, CBT, and telehealth service lines but competes via employer contracts and technology-enabled delivery rather than traditional group practice model.
- Rethink Behavioral Health: ABA and behavior analytic services provider with technology-enabled delivery. Comparable to BTA's school consultation and ABA services but with a tech-forward scaling model rather than traditional group practice.
Regional players
- Princeton HealthCare Psychology Associates: New Jersey-based private psychology group practice providing therapy, evaluations, and consultation. Directly comparable in scale, geography, and service mix (children/adults, evaluations, school consultation) to Behavior Therapy Associates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Behavior Therapy Associates social profiles
Digital presenceBehavior Therapy Associates compliance and trust
Trust signalCompliance3 records
Behavior Therapy Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behavior Therapy Associates leadership team
Management profileNumber of profiles
Profiles10 records
Behavior Therapy Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behavior Therapy Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behavior Therapy Associates
What does Behavior Therapy Associates do?
Behavior Therapy Associates is a private group psychology practice delivering evidence-based behavioral and cognitive therapies, psychological and neuropsychological evaluations, autism spectrum disorder assessment, behavioral parent training, social-emotional learning, sport and performance psychology, and school and workplace consultation. Services are provided in person at its Somerset, NJ office and via secure telehealth across PSYPACT-authorized states, with supplemental educational offerings such as the POWER-Solving curriculum, the Behavior Problems Resource Kit, and the Chat Chains social skills game.
Is Behavior Therapy Associates a public or private company?
Behavior Therapy Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behavior Therapy Associates founded?
Behavior Therapy Associates was founded in 1979. It employs 11 to 50 people.
Where is Behavior Therapy Associates based?
Behavior Therapy Associates is headquartered in Somerset, United States, in the North America region.
How does Behavior Therapy Associates make money?
Four revenue lines are on record. Clinical Psychological Services are the primary driver. The others are summer Programs (HI-STEP and W.I.S.E. Weekend), workshops and Professional Development and telehealth Services.
Who are Behavior Therapy Associates's main competitors?
Broad incumbents on record are Talkspace and Devereux Advanced Behavioral Health. Direct peers are Behavioral Health Works, Cortica, Invo Healthcare, Effective School Solutions and Positive Behavior Supports Corporation (PBS Corp). Emerging players are Lyra Health and Rethink Behavioral Health. Princeton HealthCare Psychology Associates is listed as a regional player.
Does Behavior Therapy Associates have an API?
No public API is recorded for Behavior Therapy Associates.
What industry is Behavior Therapy Associates in?
Behavior Therapy Associates's product category is Mental Health Services. Its primary akta.pro industry code is EDAKAMAC, School Psychology Services & Psychoeducational Support, with a secondary code of EDAJALAH, Behavioral Support & Intervention Services (PBIS/Behavior Coaching). Its NAICS code is 621420 and its SIC code is 8000.