Green Storage
Green Storage operates 12 eco-friendly self-storage facilities across Ontario, Canada, renting 25-450 sq ft units to consumers and SMBs on monthly terms, with solar power, geothermal HVAC, EV charging, and climate-controlled options as sustainability-led differentiators.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Green Storage does
Green Storage is a privately held, Ontario-based self-storage operator running 12 owned facilities across Ajax, Aurora, Hamilton, Keswick, Newmarket, Orillia, Scarborough, Toronto, and Waterloo. The company was founded in 2014 by two partners with a sustainability-first thesis and is incorporated as Green Storage Inc. with its head office at 5 Director Court, Suite #201, Woodbridge. Its core product is recurring monthly rentals of self-storage units ranging from 25 sq ft (5x5) to 450 sq ft (15x30), supplemented by business venture units with power and lighting, outdoor vehicle and RV/boat parking, mailbox rentals, package receiving at $10 per delivery, mandatory tenant content insurance ($5,000 coverage), and sale of moving and packing supplies.
The operating infrastructure is differentiated by sustainable construction: solar photovoltaic arrays (notably a 120 kW net-metering system), the first geothermal HVAC installation in a North American self-storage facility (Hamilton Glendale), 4K video surveillance, EasyCode contactless smartphone entry at Ajax and Toronto, EV charging at every location, and humidity-controlled climate storage at newer sites. These systems contribute to a 15% construction cost premium but target net-zero energy consumption. The Ajax flagship is 127,000 sq ft, 75% of which is new construction.
Green Storage monetizes through a direct-to-consumer model with three booking paths — toll-free phone (1-844-50-GREEN), online reservations (reservations.greenstorage.ca), and on-site facility managers — plus referral partnerships with five Ontario moving companies. Customer segments are primarily individual consumers (urban dwellers, downsizers, seasonal storage) and SMBs (contractors, e-commerce, document storage), with episodic use by Toronto film studios for equipment staging. Reported average occupancy is 80% post lease-up; the company has planted over 32,576 trees through Trees for the Future and has received Business Excellence Awards for Sustainability from the Ajax-Pickering Board of Trade in 2019 and 2020.
Green Storage firmographics
Firmographics- Name
- Green Storage
- Legal name
- Green Storage Inc.
- Website
- https://greenstorage.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Storage operates 12 eco-friendly self-storage facilities across Ontario, Canada, renting 25-450 sq ft units to consumers and SMBs on monthly terms, with solar power, geothermal HVAC, EV charging, and climate-controlled options as sustainability-led differentiators.
- Ownership category
- akta.pro rank
Green Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Standard/Non-Climate Self-Storage (HSAKAGAB), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Vehicle & RV/Boat Self-Storage (HSAKAGAC)
Keywords
Where Green Storage is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices13 records
Markets served
Green Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Storage Unit Rentals: Core revenue stream from renting self-storage units of various sizes (5x5 to 450 sq ft). Units include personal storage, business storage, drive-up units, climate-controlled units, and vehicle storage. Rental agreements are typically monthly or annual billing cycles with automatic billing required. Minimum stay of 4 weeks (non-refundable).
- Business Venture Units & Office Suites: Large, multi-door business units equipped with power and lighting for businesses to operate from. Some locations offer workspaces and office suites for small businesses.
- Vehicle and Parking Storage: Outdoor parking for cars, RVs, motorcycles, trailers, and boats. Secure gated parking lots at various facilities.
- Moving & Packing Supplies: Sale of boxes, locks, mattress covers, chair & sofa covers, wrapping paper, wardrobe boxes, bubble wrap, TV boxes, packing tape, and other moving supplies at facility locations.
- Mailbox Rentals: Mailbox rental service at select facilities.
- Package Delivery & Pickup Service: Allows tenants to have packages delivered directly to their storage units. Fee of $10 per delivery (plus HST). Tenants provide a spare key for courier access.
- Tenant Content Insurance: Tenant content insurance offered at all facilities. Insurance protection plans offer coverage of $5,000. Required for all units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Unit Sizes Range from 25 sq ft (5x5) to 450 sq ft (15x30) |
| Unit Pricing | Monthly | Business Venture Units |
| Unit Pricing | Monthly | Parking and Vehicle Storage |
| Transaction based/ take rate | Pay-as-you-go | Package Delivery Service |
| Subscription | Monthly | Tenant Content Insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Green Storage product offering
Product offeringCore offering
Green Storage rents self-storage units of various sizes (from 25 sq ft to 450 sq ft) across 12 owned facilities in Ontario, including personal storage, business storage, drive-up units, climate-controlled units, and vehicle/boat/RV parking. Ancillary revenue comes from mailbox rentals, office/workspaces, tenant content insurance, a $10 package delivery service, and the sale of moving and packing supplies, all delivered through in-person, phone (1-844-50-GREEN), and online reservation channels.
Product overview
Green Storage operates a network of 12 self-storage facilities across Ontario, Canada, offering a comprehensive suite of storage and related services. The core offerings include Personal Storage and Business Storage units available in various sizes (from 25 sqft to 450 sqft), along with specialized solutions like Workspaces & Office Suites, Parking & Vehicle Storage, and Mailboxes. Key product differentiators include Drive-Up Storage Units (ground-level garage-style access), Climate-Controlled Storage (with True Climate humidity control at select locations), and Tenant Content Insurance. The company also offers Moving & Packing Supplies as an add-on service. All facilities feature eco-friendly infrastructure including solar power, geothermal HVAC, EV charging stations, and sustainability initiatives. Technology features include the EasyCode smartphone app for contactless facility access.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Storage Self-storage units in various sizes (from 25 sq ft 5x5 up to 450 sq ft 15x30) for individuals to store personal belongings, seasonal items, furniture, and household goods. Available with drive-up access, climate control, and 24/7 entry.
- Business Storage Storage solutions for businesses including inventory storage, file and document storage, equipment storage, and multi-door business venture units with power and lighting. Targeted at local SMBs such as contractors, e-commerce businesses, dental offices, and cleaning services.
- Workspaces & Office Suites Business venture units and office spaces within storage facilities equipped with power, lighting, and internet access, designed for small businesses to operate from.
- Parking & Vehicle Storage Secure outdoor and covered parking for cars, RVs, motorcycles, trailers, and boats at multiple Green Storage facilities, with 4K surveillance and EV charging available.
- Mailboxes Mailbox rental service at select Green Storage facilities, providing a physical mailing address for personal or business use.
- Moving & Packing Supplies Eco-conscious moving and packing supplies including boxes, locks, mattress covers, bubble wrap, packing tape, and wardrobe boxes, available for purchase via Green Storage's online storefront and pickup at the chosen facility.
- Tenant Content Insurance Insurance protection plans offering $5,000 of coverage for tenant belongings stored in units, required for all units rented at Green Storage facilities.
- Package Delivery & Pickup Service Service allowing tenants to have packages delivered directly to their storage units and to schedule courier pickups from their units, priced at $10 per delivery plus HST.
Quantifiable outcome
- Over 32,576 trees planted through Trees for the Future partnership
- +3 more outcomes
Companies that use Green Storage
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Green Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Green Storage partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Trees for the FuturecoreGreen Storage partners with Trees for the Future to plant a tree for every new rental signed. This environmental partnership is central to Green Storage's sustainability brand identity. The initiative has resulted in over 32,576 trees planted (as of 2025), growing from 4,000 trees planted in 2019. Trees are nature's air purifiers, providing oxygen, absorbing harmful carbon dioxide, and supporting biodiversity.
- VoyagocoreVoyago, a patient transfer service, operates from Green Storage Newmarket's facility, using the location as headquarters for their office/call center, medical supply storage, and vehicle parking. During COVID-19, Voyago teams worked alongside front-line healthcare workers transporting patients. Green Storage serves as a workspace solution for this essential healthcare service.
- A Greener FutureminorA Greener Future, a Canadian environmental organization, partners with Green Storage for their Litter Art program. Beach debris collected during cleanup events is stored at Green Storage Toronto's Eastern Avenue location, where local artists use the materials to create pollution-awareness artwork. Green Storage provides the central location for all artists to meet and access supplies.
- Inn From The ColdminorGreen Storage Newmarket participated in the Coldest Night of the Year walk-a-thon, raising funds and collecting clothing, toiletries, and footwear donations for Inn From The Cold, an organization providing emergency shelter, housing, and homeless-prevention programs in the community.
- Mana MoversminorLocal moving company partner offering 10% discount to customers who mention Green Storage when booking.
- Two Men and a TruckminorMoving company partner operating in Barrie and Central Ontario. Offers 10% discount to Green Storage customers.
- Harvey Kalles Real EstateminorLocal real estate partner with referral relationship to Green Storage.
- Canadian CT MoversminorLocal moving company partner with referral relationship to Green Storage.
- Move4UminorMoving company partner with referral relationship to Green Storage.
- Canadian Crime Stoppers AssociationminorCorporate sponsor of Canadian Crime Stoppers Association as part of Green Storage's community giving program.
- Aurora Chamber of CommerceminorLocal business chamber membership supporting Green Storage's Aurora location operations.
- Hamilton Chamber of CommerceminorLocal business chamber membership supporting Green Storage's Hamilton location operations.
- Toronto RockminorLocal sports team sponsorship/partnership with Green Storage as a community partner.
- Aurora Sports Hall of FameminorLocal sports organization sponsorship as part of community giving.
- Lighthouse OrilliaminorGreen Storage sponsored a transformative event at Lighthouse Orillia, demonstrating community commitment. Lighthouse Orillia is a local charity supporting the community.
- Green VentureminorGreen Storage Hamilton partnered with Green Venture (a Hamilton-based environmental organization) for community sustainability projects on Barton Street.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Green Storage competitors and assessment
Company assessmentBroad incumbents
- CubeSmart: Major US-listed self-storage REIT with comparable product offering (climate-controlled, drive-up, vehicle, business storage) and far larger scale, representing the institutional benchmark Green Storage's brand must compete against.
- Extra Space Storage: Leading US self-storage REIT with comparable unit types and ancillary services (insurance, moving supplies). Operates at much larger scale than Green Storage and represents the institutional pricing benchmark.
- Public Storage: The largest North American self-storage REIT with thousands of facilities. Offers the same core unit rental products as Green Storage, but at vastly greater scale, with national brand recognition and institutional capital.
Direct peers
- Apple Self Storage: Ontario-based Canadian self-storage operator with multiple facilities offering standard, climate-controlled, and vehicle storage units, directly competing in the same Ontario geographic footprint.
- Dymon Storage: Ottawa-headquartered Ontario self-storage operator with multiple urban facilities, offering similar unit types (personal, business, vehicle, climate-controlled) and competing directly for the same Ontario customer base as Green Storage.
- SmartStop Self Storage: Publicly traded self-storage REIT with North American presence, offering similar unit configurations and ancillary services as Green Storage, and representing an institutional alternative for capital and benchmarking purposes.
- Bluebird Self Storage: Canadian self-storage operator primarily serving Western Canada with similar unit offerings, comparable business model, and a regional brand identity analogous to Green Storage's Ontario-focused positioning.
- StorageVault Canada: Canadian self-storage REIT and operator with the largest owned footprint in Canada. Directly comparable in product offering (units, parking, business solutions) and serves the same Ontario market with significantly greater scale.
- Sentinel Storage: Privately held Canadian self-storage operator with multi-province presence, offering personal and business storage units comparable to Green Storage's core products and competing in similar Canadian markets.
- StorageMart: Privately held North American self-storage operator with facilities across the US and Canada, offering personal, business, vehicle, and climate-controlled storage comparable to Green Storage's full product suite at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Green Storage social profiles
Digital presenceGreen Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Storage leadership team
Management profileNumber of profiles
Profiles5 records
Green Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Storage
What does Green Storage do?
Green Storage rents self-storage units of various sizes (from 25 sq ft to 450 sq ft) across 12 owned facilities in Ontario, including personal storage, business storage, drive-up units, climate-controlled units, and vehicle/boat/RV parking. Ancillary revenue comes from mailbox rentals, office/workspaces, tenant content insurance, a $10 package delivery service, and the sale of moving and packing supplies, all delivered through in-person, phone (1-844-50-GREEN), and online reservation channels.
Is Green Storage a public or private company?
Green Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Storage founded?
Green Storage was founded in 2014. It employs 11 to 50 people.
Where is Green Storage based?
Green Storage is headquartered in Toronto, Canada, in the North America region.
How does Green Storage make money?
Seven revenue lines are on record. Storage Unit Rentals are the primary driver. The others are business Venture Units & Office Suites, vehicle and Parking Storage, moving & Packing Supplies, mailbox Rentals, package Delivery & Pickup Service and tenant Content Insurance.
Who are Green Storage's main competitors?
Broad incumbents on record are CubeSmart, Extra Space Storage and Public Storage. Direct peers are Apple Self Storage, Dymon Storage, SmartStop Self Storage, Bluebird Self Storage, StorageVault Canada, Sentinel Storage and StorageMart.
Does Green Storage have an API?
No public API is recorded for Green Storage.
What industry is Green Storage in?
Green Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAB, Standard/Non-Climate Self-Storage. Its NAICS code is 53113 and its SIC code is 4220.