Balzer

What Balzer does

Balzer GmbH & Co. KG is a German building-materials wholesaler headquartered in Allendorf/Eder, founded in 1909 and operating as the professional-trade arm of the Stark-Group affiliated Balzer-Gruppe. The company serves professional customers across 5 districts (Waldeck-Frankenberg, Marburg-Biedenkopf, Schwalm-Eder, Siegen-Wittgenstein, Hochsauerlandkreis), with primary customers being craftsmen/trades businesses, followed by industrial buyers, municipalities and planning/architecture firms. Product lines span structural building materials (civil engineering, structural construction, roofing, insulation, steel, wood/building elements), building technology (sanitary, heating, ventilation, renewable energy), tiles, professional tools, hardware and workwear.

Distribution is multi-channel: 6 physical locations (including headquarters warehouse, SHK Profi-Shops in Bad Wildungen, Frankenberg and Korbach) with counter sales and three bathroom/tile showrooms in Allendorf, Allendorf SHK and Korbach; a 25+ vehicle own-fleet delivery operation covering ~1,000 km daily and delivering 90%+ of warehouse orders within 24 hours; and the proprietary Balzer Online-Store (BOS), a 24/7/365 B2B e-commerce platform offering 150,000+ products with customer-specific pricing. Field sales (~20 outside representatives operating under a 'One Face to the Customer' model) and inside sales provide consultation, complemented by services such as CAD bathroom planning, steel processing, accessible-living and system-heating consultation (in partnership with Viessmann), night delivery, pallet returns, and a 160-business craftsman referral network.

Revenue mechanics combine product resale (transaction-based, customer-specific pricing not publicly disclosed), delivery and crane-unloading fees (€34.50 logistics flat + €19.90 toll + €8.00 per crane lift) and professional services. Eight exclusive private-label brands (VOTEC, RAW, BaStone, Terralis, TAKE, KERMOS, RAPTOR, FORTIS) are distributed through the STARK Deutschland network, and the group operates two further subsidiaries — BalzerGas (heating oil, liquid gas, pellets) and C.F. Möscheid (B2C retail plus kitchen studio). The company is privately held (legal form GmbH & Co. KG) with general-partner representation by managing directors Stefan Dauber and Michael Lay, and employs 101–250 staff.

Name

Balzer

Legal name

Balzer GmbH & Co. KG

Website

https://balzernet.de

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

Balzer GmbH & Co. KG is a German building-materials wholesaler serving professional craftsmen, industrial buyers, municipalities and planning firms across five regional districts via 6 locations, a 25-vehicle fleet, and the BOS B2B e-commerce platform with 150,000+ products.

Ownership category

akta.pro rank

Product category

Construction Materials Wholesale

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Built-Up Roofing (BUR) (IMADAFAH)

Keywords

• Building materials wholesale
• Construction supply distribution
• Professional trade tools
• Sanitary heating equipment
• Tile and flooring supply

Headquarters

HQ city

Allendorf-eder

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Wholesale Sales: Core revenue stream from wholesale distribution of construction materials including building supplies (Hochbau, Tiefbau, GaLa-Bau, roofing, insulation, steel, wood), sanitary/heating/ventilation products, tiles, tools, and professional clothing. Products sold to registered professional customers (craftsmen, industry, municipalities).
2. Logistics and Delivery Services: Fee-based delivery service using company's own fleet of 25+ specialized vehicles. Charges include logistics flat rate (€34.50 per trip), toll fee (€19.90), and crane unloading (€8.00 per lift). Night delivery service available for time-critical construction sites.
3. Energy Products: Sales of energy products including heating oil, liquid gas (BalzerGas brand), and pellets through the balzergas.de platform.
4. Professional Services: Additional services including CAD bathroom planning for craftsmen and end customers, steel processing (bending, powder coating, sandblasting, cutting, galvanizing), barrier-free living consultation, system heating consultation with Viessmann partnership, and craftsmen matching service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Balzer is a regional wholesaler of building materials, building technology (sanitary/heating/ventilation), tiles, professional tools and workwear serving professional craftsmen, industrial companies, municipalities, and planning/architecture firms. Distribution combines 6 physical locations, an in-house delivery fleet, a B2B e-commerce platform (BOS), and field sales with technical consultation, CAD bathroom planning, steel processing, and a regional craftsmen referral service.

Product overview

Balzer operates as a B2B construction materials wholesale company serving professional customers in craftsmanship, industry, planning/architecture, and municipalities. The core offering consists of a diversified portfolio of building materials (structural, civil engineering, roofing, insulation, steel, wood) and building technology products (sanitary, heating, ventilation, renewable energy) alongside tiles and professional tools/workwear. The company distributes through multiple channels: 6 physical locations with showrooms, a B2B e-commerce platform called Balzer Online-Store (BOS) offering 150,000+ products, and specialized service offerings. The product portfolio includes private labels VOTEC (civil engineering), RAW (structural/renovation), BaStone (landscaping), Terralis (landscaping), TAKE (bathroom), Kermos (tiles), RAPTOR (tools), and FORTIS (tools) distributed exclusively through the STARK Deutschland network. Subsidiary brands include BalzerGas (energy) and C.F. Möscheid (B2C retail). Services span logistics/delivery with specialized fleet, night delivery, pallet returns, CAD bathroom planning, sampling, accessible living consultation, heating system consultation, steel processing, marketing support, digital trade software integration, training, and a regional craftsman referral network covering 160+ businesses.

Differentiator

Problem solved

Functional benefit

Brands

• C.F. Möscheid: Tiles and construction/renovation retail brand and kitchen studio, serving private customers.

Products and services

• Balzer Online-Store (BOS)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• STARK Deutschland GmbHcoreStrategic or Co-development PartnerBalzer is part of the Balzer-Gruppe which is affiliated with STARK Deutschland GmbH. Through this partnership, Balzer offers exclusive brands (VOTEC, RAW, BaStone, Terralis, TAKE, KERMOS, RAPTOR, FORTIS) available exclusively through STARK's distribution network. The partnership provides access to group-wide stock and procurement advantages.
• ViessmanncoreTechnology or IntegrationStrategic partnership for system heating consultation services. Viessmann provides heating technology expertise and financing consultation support. Balzer offers Viessmann products and system planning services including heat generator planning, surface heating design, and solar thermal/photovoltaic system consultation.
• Industrial Brand Partners (30+ brands)coreChannel Partner/ Reseller/ DistributorBalzer distributes products from major brand partners including Viessmann, Geberit, Hansgrohe, Viega, Wilo, Alwitra, Burgbad, Creaton, Funke Gruppe, Grünbeck, Hansa, HM Heizkörper, Hörmann, PCI, RINN, Roth, SAKRET, Saint-Gobain Rigips, Schlüter Systems, VELUX, wedi, Zehnder, ACO, Ardex, KANN, Kübler Workwear, MEISTER, Norddeutsche Steingut, Oventrop, Rockwool, Rothenberger, Keuco, Villeroy & Boch, Roto, Sopro, and SOUDAL.
• C.F. Möscheid (Balzer subsidiary)coreStrategic or Co-development PartnerSubsidiary company offering 'Alles zum Bauen und Renovieren' (Everything for building and renovating) through retail stores and online shop. C.F. Möscheid serves private customers while Balzer focuses on professional customers. Includes kitchen studio (Küchenstudio Frankenberg).
• Regional Craftsmen (Handwerker-Vermittlung)minorChannel Partner/ Reseller/ DistributorBalzer operates a craftsmen matching service with 160 regional craftsmen businesses listed. This creates mutual benefit: end customers find contractors, craftsmen gain customer referrals through Balzer's visibility and exhibition presence.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mobau Wirtz & Sohn: Regional German building materials wholesaler serving craftsmen and industry with structural, roofing, sanitary, and tile assortments. Comparable mid-sized regional footprint and trade-focused business model.
• Eurobaustoff: German building materials buying cooperative serving independent specialist dealers across structural, civil engineering, roofing, and sanitary/heating categories. Comparable in assortment, customer base, and B2B trade orientation.
• Bauking: German regional chain of building materials outlets serving both professional trades and DIY customers. Comparable in multi-location regional distribution, broad assortment, and trade-customer emphasis.
• Würth: German global leader in professional tools, fasteners, and workwear sold to trades and industry. Directly comparable to Balzer's Profi-Shop assortment and B2B trade distribution model.
• Raab Karcher: German professional building materials distributor specializing in structural, civil engineering, and roofing products. Sister company under the same Stark-Group umbrella, sharing exclusive private-label brands and procurement scale.
• Hagebau Handelsgesellschaft: German cooperative of independent building materials retailers sharing procurement, private-label, and logistics. Highly comparable to Balzer across product breadth (structural, roofing, HVAC, tiles, tools) and professional customer focus.
• Kemna Bau Andreae: German building materials wholesaler with regional branches serving craftsmen, industry, and municipalities. Comparable in assortment breadth (structural, roofing, civil engineering, sanitary) and professional customer base.
• Friedrich Lütgert GmbH & Co. KG: Regional German building materials wholesaler serving craftsmen and industry with structural, roofing, and sanitary assortments plus own fleet delivery. Comparable mid-sized regional model with similar trade customer focus.

Broad incumbents

• Saint-Gobain Building Distribution Deutschland: Large international building materials distributor with German branches serving professional customers across structural, roofing, insulation, and interior finishing. Overlaps broadly with Balzer's assortment but operates at national scale with a broader portfolio.
• BayWa Baustoffe: Building materials arm of BayWa AG, one of Germany's largest diversified trading groups. Overlaps with Balzer across structural, roofing, and HVAC assortments, but operates nationally within a much larger agricultural, energy, and construction conglomerate.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/balzernet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balzer