Class Act

What Class Act does

Class Act is a privately held, founder-owned wedding and corporate event entertainment company headquartered in Saint Paul, Minnesota. The company provides an integrated bundle of services that includes DJ entertainment, MC/party coordination, licensed wedding officiant services, audio technician support, programmable LED up-lighting, and event planning consultation. Its primary customers are engaged couples in the Twin Cities and broader Midwest market planning weddings, with a secondary corporate client segment that includes recognizable enterprise logos such as 3M, Best Buy, Honeywell, Target, United Airlines, University of Minnesota, Health Partners, and Treasure Island Casino. The core product is delivered as a one-vendor solution: a single point of contact coordinates the ceremony through reception, with a dual-entertainer format (MC plus DJ in tuxedo attire), a four-speaker sound system, and customizable lighting.

The underlying technology is largely physical and operational rather than software-based: professional DJ hardware, wireless microphones, LED uplighting fixtures, and a music library spanning MP3, CD, and vinyl formats across a broad genre range. There is no disclosed proprietary software, data platform, or AI/ML component. The business operates a consultation-based sales motion driven by phone inquiries, website contact forms, and a strong referral network of complementary wedding vendors (photographers, caterers, venues). Marketing is concentrated in wedding marketplace directories (The Knot, WeddingWire, Expertise.com) and a long-running educational blog.

Class Act generates revenue through per-event unit pricing for reception packages ($1,095 for 2 hours up to $1,495 for 6 hours), tiered officiant ceremony programs ($395-$595), bundled up-lighting ($350), and supplementary fees for rehearsals, PA systems, and generators. Bundle discounts of up to $400 and free party consulting are offered to drive attach rates. The company has no external institutional investment, no parent organization, and is operated directly by founder and President Michael Perreault, who is the primary voice behind the company's content and brand presence.

Name

Class Act

Legal name

Class Act Inc

Website

https://theclassact.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Class Act is a Saint Paul, Minnesota-based wedding and corporate event entertainment company providing DJ, MC, licensed officiant, audio, and lighting services to couples and enterprises across the Twin Cities and Midwest, with 8,000+ weddings executed since founding.

Ownership category

akta.pro rank

Product category

Wedding and Event Entertainment Services

NAICS

Musical Groups and Artists (711130), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Event Stagehands & Production Support Crew (HSACAEAJ)

Keywords

• Wedding DJ services
• Wedding officiant services
• Event entertainment services
• Party coordination services
• Corporate event DJ

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wedding DJ/Reception Services: Per-event pricing for DJ and MC services with durations ranging from 2-6 hours. Includes MC/Party Coordinator, DJ, sound system, and lighting effects. Bundle discounts available when combining multiple services.
2. Wedding Officiant Services: Ceremony officiant services at three tiers: Class Act Program ($595), Basic Program ($495), and Simple Ceremony ($395). Includes planning conferences and marriage certificate filing.
3. Head Table Up-Lighting: LED uplighting units for head table decoration when bundled with reception booking.
4. Corporate Event Services: DJ and entertainment services for corporate parties with free party consulting included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Class Act is a professional wedding and event entertainment company providing DJ, MC/party coordination, licensed wedding officiant, audio, and programmable LED uplighting services for ceremonies and receptions. The company offers a bundled all-in-one service model with two professional entertainers (an MC/Party Coordinator and a DJ) at every event, and serves both weddings and corporate functions in the Twin Cities and Midwest region.

Product overview

Class Act is a local wedding and event entertainment service provider offering an integrated bundle of services centered around ceremony and reception entertainment. The core offerings include Wedding DJ Services (providing music and entertainment with two professional entertainers), Wedding Officiant Services (licensed officiants in Minnesota and Wisconsin conducting customized ceremonies), and MC/Party Coordinator Services. These core services are supported by add-on modules including Wedding Planning and Consulting, Audio Technician Services, Programmable LED Up-Lighting, and Premarital Education Course referrals. Class Act positions itself as an all-in-one solution where clients work with a single company for their entire wedding day, from ceremony through dinner and dance. The company serves both weddings and corporate events, operating primarily in the St. Paul/Minneapolis Twin Cities area and greater Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding DJ Services Professional disc jockey services for wedding receptions, providing music for dinner and dancing with two entertainers (an MC/Party Coordinator and a DJ) in tuxedo attire, featuring a four-speaker sound system and an extensive multi-genre music library. Targeted at engaged couples in the Twin Cities and Midwest.
• Wedding Officiant Services Licensed wedding officiant services designing and conducting customized religious or secular ceremonies, offered in three tiers: Class Act Program ($595), Basic Program ($495), and Simple Ceremony ($395). Includes planning conferences and marriage certificate filing. Licensed in Minnesota and Wisconsin.
• MC/Party Coordinator Services Master of Ceremonies and party coordination services that manage event flow, announcements, guest interactions, toasts, and coordinate activities during dinner and reception. Provided alongside DJ services in tuxedo attire.
• Corporate Party Services
• Up-Lighting Services Programmable LED uplighting units for head tables and venues, offering multiple colors that complement wedding color schemes, with options to fade or flash to music during dancing. Includes head table uplighting bundle at $350 when bundled with DJ service.
• Audio Technician Services Professional audio technicians providing microphones, four-speaker sound systems for ceremonies and receptions, and precise audio production for both indoor and outdoor events, with generator options for remote locations. PA system fee is $100 with reception booking and $150 without.
• Wedding Planning and Consulting Event planning consultation services that help couples organize and coordinate all aspects of the wedding day from ceremony through reception, including timeline development and vendor coordination. Free party consulting is included with corporate and wedding bookings.

Quantifiable outcome

• Over 8,000 satisfied couples and customers served
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scratch Weddings: Specialty wedding DJ service emphasizing curated music programming and MC coordination for upscale weddings. Competes in the same premium wedding DJ category with bundle-style offerings and corporate/wedding crossover clientele.
• Beat Train Productions: NYC-based wedding DJ and entertainment company providing DJ/MC services, uplighting, and event coordination for weddings and private events. Directly comparable to Class Act in offering dual entertainer formats, premium sound/lighting equipment, and integrated ceremony-plus-reception coverage.
• Q-Mixers Entertainment Services: Wedding and corporate event DJ/MC provider operating across multiple U.S. markets with multi-entertainer formats. Direct competitor in the premium wedding DJ space with similar two-person team approach.
• On The Move Entertainment: Full-service wedding and event entertainment company offering DJ, MC, lighting, and event coordination services for weddings and corporate events. Comparable to Class Act in targeting both wedding and corporate segments with bundled service offerings.

Others

• The Knot: Wedding vendor marketplace and planning platform where Class Act maintains a 'Best of Weddings' vendor profile. Not a direct competitor but a critical demand-aggregation channel — comparable vendor-matching dynamics without being a service provider.
• WeddingWire: Wedding vendor directory and review platform where Class Act is a Couples' Choice Award winner. Functions as a top-of-funnel lead source comparable to The Knot, shaping the same wedding DJ discovery journey.

Emerging players

• DJUVE Entertainment: Emerging private-event and wedding DJ/MC service in the Twin Cities regional market. Comparable regional competitive overlay to Class Act's core Twin Cities territory, illustrating the fragmented local DJ landscape Class Act competes in.

Regional players

• 4Wall Entertainment: Event lighting and audio production rental/supplier serving corporate events, concerts, and special events. Not a wedding specialist but a potential equipment/supply-side counterpart in the broader Twin Cities event production ecosystem.

Broad incumbents

• CMK Entertainment / Encore Event Technologies: Large-scale event production and entertainment technology provider serving corporate events, conferences, and conventions with audio/visual/lighting capabilities. Overlaps with Class Act's corporate event service line at the higher end of the enterprise market but does not specialize in weddings.
• Complete Wedding + Events: National wedding and event entertainment provider operating across multiple U.S. markets with DJ, photography, and videography services. Larger scale and broader service portfolio than Class Act, but overlaps materially on the core wedding DJ/MC category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ClassActInc
• Facebookfacebook.com/ClassActInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Class Act