105.9 KGBX
105.9 KGBX is an iHeartMedia-owned FM radio station serving Springfield, Missouri with a Variety format spanning the '80s, '90s, and today. It distributes content via FM broadcast, iHeartRadio digital platforms, smart speakers, and podcasts, monetizing through local and regional advertising.
- Company typePrivate
- Founded1979
- HeadquartersSpringfield, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 105.9 KGBX does
105.9 KGBX is a local FM radio station (KGBX-FM) licensed to Springfield, Missouri, operating under the brand 'Springfield, Missouri's Variety Station' with a music format covering the '80s, '90s, and contemporary hits. The station is wholly owned and operated by iHeartMedia, Inc. (NASDAQ: IHRT), a major diversified media company incorporated in Texas. Its core product is over-the-air broadcast on 105.9 MHz, supplemented by distribution through the iHeartRadio digital platform (web, iOS/Android apps, smart speaker integration via Amazon Alexa and Google Home), and an associated podcast portfolio.
The station's content lineup includes multiple on-air shows (Murphy, Sam & Jodi; The 80s Show with Jeff Stevens; Delilah; Theresa Lucas; Dan Blackman; Jack Kratoville) and syndicated iHeartMedia podcasts (iHeart The Ozarks, Headphones and Heels, LOVE SOMEONE with Delilah). Live sports coverage includes FIFA World Cup 2026. The station maintains a community events calendar, weather service, and active contest/promotion offerings (concert ticket giveaways, branded gift bundles).
105.9 KGBX's business model is advertising-led, with three revenue streams: broadcast advertising (on-air spots and sponsorships), digital advertising (website banners, newsletter, and podcast sponsorships across iHeartRadio properties), and contest/promotion sponsorships (local and national brand integrations). Pricing is quote-based and not publicly disclosed, with prospective advertisers directed to a toll-free line (1-844-844-iHeart) or an online advertising portal. The target customer base is local and regional SMB advertisers in the Springfield/Ozarks market seeking community-connected reach, alongside national brands sponsoring contest and event inventory.
105.9 KGBX firmographics
Firmographics- Name
- 105.9 KGBX
- Legal name
- iHeartMedia, Inc.
- Website
- https://kgbx.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 105.9 KGBX is an iHeartMedia-owned FM radio station serving Springfield, Missouri with a Variety format spanning the '80s, '90s, and today. It distributes content via FM broadcast, iHeartRadio digital platforms, smart speakers, and podcasts, monetizing through local and regional advertising.
- Ownership category
- akta.pro rank
105.9 KGBX industry classification
Industry- Product category
- Terrestrial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where 105.9 KGBX is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
105.9 KGBX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Broadcast Advertising: Traditional on-air radio advertising including spot commercials, sponsorships, and branded content aired during station programming.
- Digital Advertising: Website banner ads, promotional placements, newsletter sponsorships, and podcast sponsorships across the station's digital properties on iHeartRadio.
- Contest and Promotion Sponsorships: Local and national brands sponsor on-air and digital contests and promotional giveaways (e.g., concert tickets, gift bundles), generating sponsorship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
105.9 KGBX product offering
Product offeringCore offering
105.9 KGBX is a terrestrial FM radio station identified by FCC-assigned call letters and frequency, broadcasting music programming and audio content over-the-air to listeners in its local market, with content typically distributed simultaneously via digital streaming platforms.
Product overview
105.9 KGBX is a radio station under iHeartMedia's iHeartRadio platform, broadcasting as Springfield, Missouri's Variety Station with Best Variety of the '80s, '90s & Today. The station offers live radio programming through its FM frequency and the iHeartRadio app, featuring multiple shows including Jeff Stevens, The 80s Show with Jeff Stevens, Murphy, Sam & Jodi, Delilah, Theresa Lucas, Dan Blackman, and Jack Kratoville. Beyond traditional radio, the station provides podcast content including Murphy, Sam & Jodi Podcast, iHeart The Ozarks, Headphones and Heels, and LOVE SOMEONE with Delilah. Additional features include smart speaker integration (Amazon Alexa and Google Home), a community events calendar, weather service, and contests and promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- 105.9 KGBX FM Radio Broadcast Over-the-air FM radio broadcast delivering music programming and audio content to listeners in the station's coverage market.
Companies that use 105.9 KGBX
Customer profileSegments1 record
Ideal customer profiles1 record
105.9 KGBX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
105.9 KGBX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iHeartMedia, Inc.core105.9 KGBX is an iHeartMedia-owned and operated radio station. The station operates under the iHeartRadio brand and leverages iHeartMedia's national digital audio platform, app infrastructure, podcast network, marketing resources, and corporate advertising sales operations. iHeartMedia is the parent company providing the technology, brand, and distribution backbone for the station.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
105.9 KGBX competitors and assessment
Company assessmentBroad incumbents
- Alpha Media: Alpha Media operates local radio stations in mid-sized US markets with music, news, talk, and sports formats. Comparable to 105.9 KGBX in serving similar-sized markets with ad-supported local broadcast plus digital revenue streams.
- Townsquare Media: Townsquare Media owns and operates local radio stations in mid-sized US markets, paired with digital and live event offerings. Comparable to 105.9 KGBX in target market size, ad-supported local radio model, and bundled broadcast plus digital monetization.
- Audacy, Inc. Audacy is one of the largest US radio broadcasters, operating hundreds of AM/FM stations alongside digital streaming and podcasting. Like 105.9 KGBX, Audacy stations run ad-supported local and syndicated content and sell integrated broadcast plus digital advertising packages.
- SiriusXM Holdings: SiriusXM is a major subscription and ad-supported audio platform combining satellite radio, streaming, and podcasts. Comparable to 105.9 KGBX in delivering music programming, syndicated talent shows (e.g., Delilah-style content), and national advertising reach across broadcast-style channels.
- Cumulus Media: Cumulus Media operates a large portfolio of local AM/FM stations across the US with ad-supported music, news, and talk formats. Comparable to 105.9 KGBX in being a multi-station, ad-driven local radio broadcaster leveraging syndicated talent and digital distribution.
- Salem Communications: Salem Communications operates a portfolio of AM/FM stations focused on news/talk and Christian formats, with adjacent digital properties. Comparable to 105.9 KGBX as a multi-station US radio broadcaster monetized through local ad sales and syndicated content.
Direct peers
- KSGF 104.1 FM (Springfield): KSGF is a Springfield-area news/talk AM/FM station serving the same Ozarks advertisers and listeners as 105.9 KGBX. Direct local peer selling broadcast plus digital inventory to overlapping regional SMB customers.
- KTTS 94.7 FM (Springfield): KTTS is a long-standing Springfield, Missouri country FM station competing directly with 105.9 KGBX for local listeners and Ozarks-region ad dollars. Closest direct competitor in the same market, mirroring KGBX's mix of broadcast, digital, and live event/community activation.
Emerging players
- Pandora (SiriusXM): Pandora is an ad-supported and subscription streaming audio service competing with terrestrial radio for advertiser spend and listener attention in mid-sized US markets. Adjacent competitor in the same audio ad ecosystem that 105.9 KGBX monetizes.
Others
- Spotify: Spotify is the leading global audio streaming platform with ad-supported and subscription tiers, competing for the same listener time and advertiser budgets as traditional radio. An adjacent audio-distribution and audio-advertising competitor rather than a direct broadcast peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
105.9 KGBX social profiles
Digital presence105.9 KGBX financial estimates
Financial estimateRevenue estimate
Valuation estimate
105.9 KGBX leadership team
Management profileNumber of profiles
105.9 KGBX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
105.9 KGBX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 105.9 KGBX
What does 105.9 KGBX do?
105.9 KGBX is a terrestrial FM radio station identified by FCC-assigned call letters and frequency, broadcasting music programming and audio content over-the-air to listeners in its local market, with content typically distributed simultaneously via digital streaming platforms.
Is 105.9 KGBX a public or private company?
105.9 KGBX is a private company. It is classified as unknown and is currently operating.
When was 105.9 KGBX founded?
105.9 KGBX was founded in 1979. It employs 51 to 100 people.
Where is 105.9 KGBX based?
105.9 KGBX is headquartered in Springfield, United States, in the North America region.
How does 105.9 KGBX make money?
Three revenue lines are on record. Broadcast Advertising is the primary driver. The others are digital Advertising and contest and Promotion Sponsorships.
Who are 105.9 KGBX's main competitors?
Broad incumbents on record are Alpha Media, Townsquare Media, Audacy, Inc., SiriusXM Holdings, Cumulus Media and Salem Communications. Direct peers are KSGF 104.1 FM (Springfield) and KTTS 94.7 FM (Springfield). Pandora (SiriusXM) is listed as an emerging player. Spotify is listed as an others.
Does 105.9 KGBX have an API?
No public API is recorded for 105.9 KGBX.
What industry is 105.9 KGBX in?
105.9 KGBX's product category is Terrestrial Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.