AppMeetup
AppMeetup is an Austin-based sales training, executive coaching, and RevOps advisory firm serving B2B SaaS companies, MSPs, enterprise OEMs, and VC/PE-backed firms via the Mavericks Learning Library subscription platform, coaching programs, podcasts, and channel partner training.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AppMeetup does
AppMeetup is an Austin, Texas-based business development and professional training company founded in 2019 by Danny Brown, a former VAR/MSP owner. The company delivers sales training, executive coaching, leadership development, public speaking coaching, and RevOps advisory services primarily to B2B SaaS companies, managed service providers (MSPs), enterprise OEM vendors, and VC/PE-backed portfolio companies under $20M ARR. Core offerings are anchored by the Mavericks Learning Library, a subscription-based self-paced training platform with over 300 micro-learning modules accessible via web and mobile, supported by an AskJenny AI chat coach. Adjacent premium programs include SparkCEO (12-week executive coaching accelerator), CAPTIVATE (1:1 public speaking coaching at $3,799), the LEAD leadership development program, and the 90-Day Fast Start RevOps engagement. AppMeetup also operates two podcasts (Twins Talk It Up and Twins Talk Tech Leadership) that serve simultaneously as content marketing, community-building, and podcast sponsorship revenue channels (tiers from $500/month to $20,000), and sells books and journals through Amazon.
The company's go-to-market combines self-serve subscription (Mavericks at $25/month or $155/year), direct sales of coaching and RevOps engagements booked via Calendly/Outlook, channel partner training sold to enterprise OEMs (Microsoft, Lenovo, ConnectWise, Barracuda MSP, SuperOps), and podcast sponsorship packages. Its differentiation rests on founder credibility (former MSP owner turned coach), NMSDC minority-owned certification, the 2024 Microsoft Supplier Prestige Award (Supplier-to-Supplier), and Canalys recognition of Twins Talk Tech Leadership as a Top 121 Channel Podcast. Headcount is 1-10, the company is privately held with no disclosed funding, and it does not report revenue.
AppMeetup firmographics
Firmographics- Name
- AppMeetup
- Legal name
- AppMeetup
- Website
- https://appmeetup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AppMeetup is an Austin-based sales training, executive coaching, and RevOps advisory firm serving B2B SaaS companies, MSPs, enterprise OEMs, and VC/PE-backed firms via the Mavericks Learning Library subscription platform, coaching programs, podcasts, and channel partner training.
- Ownership category
- akta.pro rank
AppMeetup industry classification
Industry- Product category
- Sales Training and Coaching Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)
- akta.pro secondary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where AppMeetup is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
AppMeetup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Subscription Training (Mavericks Learning Library): Monthly ($25/month) and annual ($155/year) subscription plans providing access to self-paced training modules, community access, and AskJenny AI coach. Team-based subscriptions scale with no user limit; bulk pricing available for teams over 100.
- Executive Coaching (SparkCEO): 12-week accelerator program with weekly coaching calls, transitioning to twice-monthly coaching after the accelerator. Includes 1:1 coaching, peer support community, and 24/7 chat coaching.
- Public Speaking Coaching (CAPTIVATE): 1:1 personalized coaching program with 5 sessions covering mindset, body language, storytelling, audience engagement, and conquering nerves. Priced at $3,799 with a money-back guarantee.
- Podcast Sponsorship: Four tiers of podcast sponsorship for the Twins Talk Tech Leadership podcast: Spotlight ($500/month for 6 months), Elevate ($12,000), Resonate ($15,000), and Amplify ($20,000). Includes ads, host-read ads, dedicated podcast series, social media promotion, and live recording/webinar options.
- 90-Day RevOps Fast Start: A fractional CRO-style engagement for VC/PE-backed companies under $20M ARR. Includes GTM strategy, weekly coaching, AI sales tools, and a tailored playbook.
- Channel Partner Training Programs: B2B training programs sold to enterprise OEM vendors to coach their MSP, ISV, and SI channel partners on sales and marketing. Programs include sales readiness assessment, vision workshops, pipeline reviews, and group coaching.
- Books and Journals: Sale of books (Talk It Up!, Identically Opposite) and professional journals (Leadership Mindset Journal, Fearless Woman Leadership Journal, Sales Leader Mindset Journal, Sales Mindset Journal) via Amazon and direct links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mavericks Learning Library Monthly Subscription |
| Subscription | Annual | Mavericks Learning Library Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | CAPTIVATE Power Speaker & Influencer |
| Subscription | Monthly | Podcast Sponsorship - Spotlight |
| One time/ perpetual license | Multi-year contract | Podcast Sponsorship - Elevate |
| One time/ perpetual license | Multi-year contract | Podcast Sponsorship - Resonate |
| One time/ perpetual license | Multi-year contract | Podcast Sponsorship - Amplify |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AppMeetup product offering
Product offeringCore offering
AppMeetup delivers sales training, executive coaching, public speaking coaching, leadership development, channel partner enablement, and fractional-CRO (RevOps) services to B2B SaaS companies, Managed Service Providers (MSPs), ISVs, and enterprise OEM vendors. Core delivery vehicles are the Mavericks Learning Library (a subscription training platform with 300+ modules), structured coaching programs (SparkCEO, LEAD, CAPTIVATE), the 90-Day RevOps Fast Start engagement, OEM channel partner training, and the Twins Talk It Up and Twins Talk Tech Leadership podcasts. Revenue is generated through monthly/annual training subscriptions, high-touch coaching programs, podcast sponsorships, and enterprise RevOps engagements.
Product overview
AppMeetup is a training and coaching company offering a portfolio of professional development products for B2B SaaS and IT services companies. The core offerings include the Mavericks Learning Library (self-paced training subscription), executive coaching programs (SparkCEO, Executive Coaching), leadership development (LEAD), public speaking training (CAPTIVATE), and RevOps services (90-Day Fast Start). Supporting products include the Twins Talk It Up and Twins Talk Tech Leadership podcasts, leadership journals, books, and channel partner training programs. The portfolio is structured as a platform-plus-modules architecture with subscription-based training access supplemented by intensive coaching programs and ancillary resources.
Differentiator
Problem solved
Functional benefit
Brands
- Mavericks Learning Library: Online training platform offering role-based learning tracks for sales, leadership, marketing, and public speaking with monthly or annual subscription plans.
- Spark CEO
- 90-Day Fast Start
- LEAD Program
- Twins Talk It Up
- Twins Talk Tech Leadership
- CAPTIVATE
- Identically Opposite
- Talk It Up!
Quantifiable outcome
- IT services and SaaS companies report 3x recurring revenue growth after working with AppMeetup
- +6 more outcomes
Companies that use AppMeetup
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
AppMeetup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
AppMeetup partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- MicrosoftcoreAppMeetup partnered with Microsoft on the Black Partner Growth Initiative, an accelerator program designed to increase the representation of Black and African American channel partners in Microsoft's ecosystem. AppMeetup coached more than 50 black-owned MSPs, ISVs, and SIs through this program, with over 300 partners applying to participate. AppMeetup is also a 2024 Microsoft Supplier Prestige Award Winner (Supplier-to-Supplier).
- LenovoflagshipLenovo is a flagship sponsor and featured guest partner on the Twins Talk Tech Leadership podcast. Multiple Lenovo executives (WW Director TruScale, Head of Infrastructure Solutions, CTO Global Accounts, VP Int'l Markets/COO/Global Channel Chief, and others) have appeared as guests on the podcast, which is part of a dedicated Lenovo series exploring technology leadership and partnership.
- ConnectWisecoreConnectWise is a sponsor of the Twins Talk Tech Leadership podcast and AppMeetup spotlights ConnectWise's PitchIT competition finalists on the podcast. The PitchIT program recognizes innovative companies transforming the IT landscape with solutions built on the ConnectWise platform.
- Barracuda MSPminorBarracuda MSP is a sponsor of the Twins Talk Tech Leadership podcast, positioning its brand within the MSP and tech channel audience.
- SuperOpsminorSuperOps is a podcast sponsor of the Twins Talk Tech Leadership podcast, reaching MSP and technology channel professionals.
- CanalysflagshipCanalys, a leading tech analyst firm, recognizes Twins Talk Tech Leadership as one of the top 121 channel podcasts. Chief Analyst Jay McBain appears as a guest on the podcast, providing market insights on the tech channel and MSP ecosystem.
- DSB Leadership GroupcoreDSB Leadership Group is the company of co-founder David Suk Brown. It provides executive coaching, public speaking training, and leadership development services. DSB Leadership Group and AppMeetup cross-promote content and share audiences through the Twins Talk It Up podcast.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
AppMeetup competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AppMeetup social profiles
Digital presenceAppMeetup compliance and trust
Trust signalCompliance1 record
AppMeetup financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppMeetup leadership team
Management profileNumber of profiles
Profiles4 records
AppMeetup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppMeetup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppMeetup
What does AppMeetup do?
AppMeetup delivers sales training, executive coaching, public speaking coaching, leadership development, channel partner enablement, and fractional-CRO (RevOps) services to B2B SaaS companies, Managed Service Providers (MSPs), ISVs, and enterprise OEM vendors. Core delivery vehicles are the Mavericks Learning Library (a subscription training platform with 300+ modules), structured coaching programs (SparkCEO, LEAD, CAPTIVATE), the 90-Day RevOps Fast Start engagement, OEM channel partner training, and the Twins Talk It Up and Twins Talk Tech Leadership podcasts. Revenue is generated through monthly/annual training subscriptions, high-touch coaching programs, podcast sponsorships, and enterprise RevOps engagements.
Is AppMeetup a public or private company?
AppMeetup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppMeetup founded?
AppMeetup was founded in 2019. It employs 1 to 10 people.
Where is AppMeetup based?
AppMeetup is headquartered in Austin, United States, in the North America region.
How does AppMeetup make money?
Seven revenue lines are on record. Subscription Training (Mavericks Learning Library) is the primary driver. The others are executive Coaching (SparkCEO), public Speaking Coaching (CAPTIVATE), podcast Sponsorship, 90-Day RevOps Fast Start, channel Partner Training Programs and books and Journals.
Does AppMeetup have an API?
No public API is recorded for AppMeetup.
What industry is AppMeetup in?
AppMeetup's product category is Sales Training and Coaching Services. Its primary akta.pro industry code is EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support), with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 611430 and its SIC code is 8200.