Nijsen company

What Nijsen company does

Nijsen company B.V. is a privately held Dutch family business headquartered in Veulen, Limburg, that operates a circular animal-feed manufacturing platform under its registered Food-For-Feed® concept. The company collects former foodstuffs — bread, biscuits, candy, pastry and similar by-products — from bakeries and food manufacturers (including Guenther Bakeries Belgium since 2017), processes them at its Veulen facility (capacity expanded with two new halls opened 9 January 2021), and produces feed formulations for piglets, sows, fattening pigs, laying hens and dairy cattle under branded SKUs such as Forti Go, PowerBanket, Broodmelange, Sweet Syrup Premium and Bakery Pellets. It supplements the feed portfolio with ClimAlert, a barn climate-monitoring add-on using temperature, CO2, humidity and air-pressure sensors with smartphone alerting, and operates branded service lines — nijs to treat, nijs to feed, nijs to lead, nijs to eat, nijs to need — addressing food-industry suppliers, livestock farmers, chain partners, horeca/retail and NGOs respectively.

The company sells on a quote-based B2B basis to two complementary customer sets: (i) food-industry generators of rest streams, whose waste Nijsen valorizes in lieu of incineration or digestion, and (ii) livestock farmers, with a marquee enterprise reference in Kipster for 100% circular laying-hen feed. Distribution is executed through a direct field-sales force of farm advisors (bedrijfsadviseurs), the company's own logistics fleet for both inbound waste collection and outbound feed delivery, and an online ordering platform (bestellen.nijsen.co). Pricing is not publicly disclosed and is negotiated per customer; SGS-certified environmental data (PEFCR Feed methodology) showing more than 50% CO2 footprint reduction, 62% less land use and 62% lower greenhouse gases versus conventional feed is used as a commercial differentiator. Strategic positioning is reinforced by the 2021 Deltaplan Veehouderij Award and the March 2023 Lean & Green star for transport emissions, and by a November 2022 partnership with Global Food Group and Global Feed Mill to integrate Nijsen's feed into closed-loop egg supply chains.

Name

Nijsen company

Legal name

Nijsen company B.V.

Website

https://nijsen.co

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Nijsen company is a Dutch family-owned feed manufacturer that converts former foodstuffs from bakeries and food factories into circular animal feed for pigs, poultry and dairy cattle, supplying livestock farmers and food-industry waste generators across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Sustainable Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Circular animal feed
• Food waste processing
• Pig and poultry feed
• Sustainable feed manufacturing
• Former foodstuff recycling

Headquarters

HQ city

Veulen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Animal Feed Sales: Nijsen generates revenue by producing and selling animal feed (pig and chicken feed) made from processed food industry by-products. The company processes over 100,000 tonnes of former foodstuffs annually into high-quality animal feeds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nijsen company processes former foodstuffs (bread, biscuits, candy, pastry) from the food industry into high-quality, circular animal feed raw materials (Food-For-Feed®) for pig, poultry, and cattle farmers. The company operates its own collection logistics for food industry by-products and its own production facility in Veulen, Netherlands, converting over 100,000 tonnes of food waste annually into specialized feed products like Forti Go (piglet feed), PowerBanket, Broodmelange, Bakery Pellets, and Sweet Syrup/Snoepsiroop Premium (cattle syrup).

Product overview

Nijsen company is a Dutch animal feed manufacturer operating on a Food-For-Feed® concept that processes former food products (bread, biscuits, candy, pastry, sauces) from the food industry into unique circular feed raw materials for pigs and poultry. The company offers multiple branded service lines: nijs to treat (for food industry suppliers), nijs to feed (for livestock farmers with products like Forti Go piglet feed, PowerBanket, Broodmelange, and cattle products like Sweet Syrup/Snoepsiroop Premium), nijs to lead (for chain partners), nijs to eat (for horeca & retail), and nijs to need (for NGO/SDG partnerships). The product portfolio includes specialized feed products across pig and poultry categories, with supporting technology solutions like ClimAlert for climate monitoring. The company processes over 100,000 tons of former food products annually and produces approximately 90,000 tons of animal feed per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Food-For-Feed® (circular feed raw materials) Unique circular raw materials derived from former food products (bread, biscuits, candy, pastry) from the food industry, processed into high-quality animal feed for pigs, poultry, and cattle. Foundation of Nijsen's entire feed product portfolio.
• nijs to treat (food industry rest stream collection service) Service for food industry producers (bakeries, confectionery manufacturers, food factories) to collect and process surplus food and food industry by-products into valuable animal feed raw materials, using Nijsen's own logistics fleet and specialized collection equipment.
• Forti Go (piglet feed) Piglet feed product line designed for high feed intake in farrowing crates and smooth weaning transitions, featuring palatable and easily digestible Food-For-Feed® raw materials combined with fermented ingredients.
• PowerBanket (pig feed) Pig feed product utilizing pastry and confectionery by-products from the food industry.
• Broodmelange (pig feed) Pig feed product made from bread and bakery by-products.
• Bakery Pellets (poultry feed) Pelletized feed product for poultry made from bakery industry by-products.
• Sweet Syrup Premium (cattle syrup) Premium sugar syrup for dairy cattle that promotes silage preservation, enhances feed intake in less palatable rations, provides extra energy, and helps reduce negative energy balance in fresh cows.
• Snoepsiroop Premium (cattle molasses replacement) Premium molasses replacement for cattle feed, supporting silage quality and providing energy supplementation.
• Sweet Syrup (liquid feed supplement) Liquid feed supplement for livestock made from sweet by-products, supporting energy intake and feed palatability.
• ClimAlert (barn climate monitoring system) Climate monitoring system for pig stables that measures temperature, CO2 levels, air pressure, and humidity via sensors, providing 24/7 real-time alerts via smartphone and a personal dashboard for farmers.

Quantifiable outcome

• CO2 footprint reduction of more than 50% compared to traditional feed
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Global Food GroupcoreStrategic or Co-development Partner · 1 November 2022Partnership to develop sustainable, circular concepts for customers. Global Food Group has a leading market position in Europe for liquid and dry egg products. The collaboration aims to close the circle by processing Global Food Group customers' rest streams through Nijsen into feed for laying hens, producing circular egg products.
• Global Feed MillcoreStrategic or Co-development Partner · 1 November 2022Collaboration partner that produces and optimizes circular chicken feeds. Global Feed Mill has the knowledge to develop sustainable, circular chicken feeds for laying hens. Together with Global Food Group and Nijsen, they form a complete chain from chick to egg product.
• Guenther Bakeries BelgiumcoreChannel Partner/ Reseller/ Distributor · 1 July 2017Nijsen collects rest products (hamburger buns and dough) from Guenther Bakeries Belgium since July 2017. Developed a custom tilting installation with ACB to optimize waste stream collection, providing real-time insight into production waste per product line.
• KipstercoreStrategic or Co-development PartnerNijsen produces 100% circular chicken feed for Kipster, which makes 'the world's most sustainable egg'. Kipster's system closes cycles with respect for life as the starting point, using Nijsen's feed to avoid competing with food suitable for human consumption.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• De Heus Animal Nutrition: Family-owned Dutch animal feed manufacturer producing complete feeds for swine, poultry, and ruminants. Closely comparable on ownership profile, geography, and product mix, including specialty formulations and on-farm advisory services.
• Vandrie Group: Dutch producer of calf and cattle feeds (including via the VanDrie/Sleeswijk brands) operating its own integrated veal supply chain. Comparable as a Dutch family-owned feed manufacturer with proprietary chain partnerships and specialty feed formulations.
• AB Agri: Subsidiary of Associated British Foods producing compound feed and feed ingredients across the UK and continental Europe. Comparable on complete feed manufacturing for livestock and on byproduct valorization (including its AB Sustain program), with adjacent rather than direct geographic overlap.
• Agrifirm: Dutch agricultural cooperative producing compound feed for pigs, poultry, and ruminants. Directly comparable on customer base (Dutch livestock farmers) and product type (complete feeds), with similar exposure to the Benelux circular economy push.
• Darling Ingredients: Global leader in rendering and converting food industry by-products into animal feed ingredients (bakery meal, fats). Most directly comparable business model to Nijsen's Food-For-Feed®, as both monetize food manufacturing rest streams into feed-grade proteins.
• ForFarmers: Largest compound feed producer in Europe and a direct Dutch competitor. Like Nijsen, it serves pig and poultry farmers in the Benelux market with complete feed solutions, though at much greater scale and via a broader portfolio that includes conventional and specialty feeds.

Broad incumbents

• Cargill Animal Nutrition: Global agribusiness with a sizable European animal feed business serving swine, poultry, and dairy. Overlaps with Nijsen in pig and poultry feed, and increasingly in sustainable feed initiatives, but operates at vastly greater scale and across many geographies.
• Trouw Nutrition (Nutreco): Global animal nutrition arm of Nutreco producing complete feeds, premixes, and specialty ingredients for pigs, poultry, and aquaculture. Overlapping customer base in Dutch livestock, but with a far broader, multispecies portfolio and international footprint.

Emerging players

• Sonac (part of Darling Ingredients): European specialist in proteins, fats, and minerals derived from animal by-products and food rest streams for animal nutrition. Closely comparable feed-input processing activities to Nijsen's Food-For-Feed® process, particularly around former foodstuff valorization.
• SARIA (Saria Group): European processor of food industry by-products and former foodstuffs into animal feed ingredients and bioenergy. Comparable focus on upcycling food manufacturing waste, though at much larger scale and with a broader rendering portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/nijsen
• Xx.com/nijsen_company
• Facebookfacebook.com/Nijsencompany
• LinkedInlinkedin.com/company/nijsencompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nijsen company