BestPrice Travel

What BestPrice Travel does

BestPrice Travel is a private online travel agency founded in 2010 and headquartered in Hanoi, Vietnam, that aggregates and distributes tours and cruises across five Southeast Asian countries (Vietnam, Cambodia, Laos, Thailand, Myanmar) and multi-country Indochina itineraries to international leisure travelers. Its core product surface spans 100+ curated tour packages, 87+ Halong Bay and Lan Ha Bay cruise options, and 26+ Mekong River cruises, with a Tailor-Made/Customize configurator and an AI-assisted 'Plan with AI' trip planning tool layered on top of the e-commerce platform at bestpricetravel.com. The company distributes both third-party cruise inventory (Diana Cruises, Toum Tiou I by CroisiEurope, Oris Cruise by Sena Cruise) and proprietary branded inventory through the Ambassador Signature Cruise, a 39-cabin 5-star vessel launched in 2023 in Lan Ha Bay with Michelin-starred dining.

The underlying platform is a multi-currency, multi-language e-commerce booking flow augmented by review aggregation from Tripadvisor (3,859 reviews, Top 10 Traveler Choice) and Trustpilot, an AI chatbot for customer service and itinerary planning, and a Travel Agent B2B portal for reseller distribution. Sales are DTC-assisted through six offices (Hanoi, Ho Chi Minh City, Bangkok, Siem Reap, Sydney, Los Angeles) and a team of named travel consultants (e.g., Rosie Nguyen, Cindy Pham, My Uyen, Janet Tran, Huyen Anh) reachable via phone, email, and WhatsApp.

The business model is transaction-based: BestPrice earns commissions or margin on tour and cruise bookings priced per person, with quote-based pricing, free cancellation on most cruises, and a Best Price Guarantee matching or refunding competitor pricing. Customer segments are distributed horizontally across individual leisure, group-tour, luxury/premium, honeymoon, family, and adventure personas, with primary demand sourced from the US, Australia, UK, and Europe. Marketing is a mix of SEO/content marketing (an extensive travel guide blog), review-platform optimization, social media (Facebook, Instagram, Pinterest, YouTube), and PR/earned media in international outlets including Forbes, AP News, and Travel and Leisure Asia. The company is a member of ASTA and the Vietnam Association of Travel Agents, holds a Tour Operator License, and in 2025 contributed AI chatbot capabilities to Vietnam's national 'Visit Vietnam' smart tourism data platform.

Name

BestPrice Travel

Legal name

BestPrice Travel

Website

https://bestpricetravel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

BestPrice Travel is a Hanoi-based online travel agency founded in 2010 that aggregates and sells curated tour packages, cruises, and custom itineraries across Vietnam, Cambodia, Laos, Thailand, and Myanmar to international leisure travelers, supported by AI trip planning, named consultant service, and its own branded cruise inventory.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (4872), Travel Agencies (56151)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Water Transportation (4400)

akta.pro industry

PRIMARYTHAKABAC

Luxury & Premium Leisure Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

SECONDARYTHAEABAF

Luxury Yacht & Small-Ship Expedition Cruises

Travel & Hospitality/Cruises & Maritime Leisure Travel/Luxury & Expedition Cruise Lines

SECONDARYTHAEAFAD

Destination Management Companies (Cruise DMCs)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

SECONDARYHSACAKAE

Cruise Planning & Booking

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

• Southeast Asia tours
• Cruise packages
• Online travel agency
• Multi-country itineraries
• Custom tour planning

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tour Package Sales: Revenue from selling curated tour packages across Vietnam, Cambodia, Laos, Thailand, Myanmar, and multi-country Indochina itineraries. Packages range from budget to luxury, include various durations (4–28+ days), and are sold as per-person pricing. The company acts as an intermediary/agency earning commissions or margins on tour bookings.
2. Cruise Bookings: Revenue from selling cruise packages including Halong Bay/Lan Ha Bay cruises (87+ options) and Mekong River cruises (26+ options). Cruises are sold per person with tiered cabin pricing (budget, premium, luxury). The company also operates its own branded cruise 'Ambassador Signature Cruise'.
3. Airline Ticket Sales: The sitemap lists dedicated pages for Vietnam Flights, Thailand Flights, Laos Flights, and Cambodia Flights, indicating a flight booking service.
4. Customized/Private Tour Services: Tailor-made tour planning service managed by dedicated travel consultants who design personalized itineraries. Revenue likely generated through package pricing with customization fees or higher margin on bespoke bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

BestPrice Travel is an online travel agency that sells curated guided tour packages and river/bay cruise itineraries across Southeast Asia (Vietnam, Cambodia, Laos, Thailand, and Myanmar), including multi-country Indochina combinations. The platform aggregates third-party tour and cruise inventory while also operating its own branded 5-star cruise (Ambassador Signature), with personalized booking supported by named travel consultants and an AI-assisted trip planning tool.

Product overview

BestPrice Travel is a travel agency platform offering guided tours and cruise packages across Southeast Asia, organized around two core product lines: (1) Multi-country tour packages covering Vietnam, Cambodia, Laos, Thailand, Myanmar, and Indochina combinations with various tour types including family holidays, luxury tours, adventure tours, honeymoon packages, and small group tours; and (2) River and bay cruise products including Halong Bay/Lan Ha Bay cruises, Mekong River cruises, and Myanmar River cruises. The company operates its own branded cruise products (Ambassador Signature Cruise) while also distributing third-party cruise lines (Diana Cruises, Toum Tiou I, Oris Cruise). Additional services include a Tailor-Made tour customization module and an AI-powered trip planning tool. The platform provides tour packages ranging from day trips to 21-day multi-country itineraries, with cruise durations from half-day to 8-day river voyages.

Differentiator

Problem solved

Functional benefit

Products and services

• Vietnam Tours Guided tour packages covering destinations throughout Vietnam including Hanoi, Halong Bay, Hoi An, Ho Chi Minh City, Hue, Sapa, and multi-region itineraries ranging from 10 to 17 days, sold per person with options for group, private, family, luxury, honeymoon, adventure and small-group formats.
• Cambodia Tours Tour packages covering Cambodia destinations including Siem Reap (Angkor Wat), Phnom Penh, and Battambang, with options for family holidays, luxury tours, cycling tours, and private tours.
• Laos Tours Tour packages covering Laos destinations including Luang Prabang, Vientiane, and Vang Vieng, with options for family tours, private tours, classic tours, and adventure tours.
• Thailand Tours Tour packages covering Thailand destinations including Bangkok, Chiang Mai, Phuket, and Koh Samui, with options for luxury tours, family tours, honeymoon packages, beach holidays, and budget tours.
• Myanmar Tours Tour packages covering Myanmar destinations including Bagan, Mandalay, Yangon, and Inle Lake, with options for classic tours, family tours, luxury tours, and adventure tours.
• Indochina Multi-Country Tours Multi-country tour packages combining Vietnam with Cambodia, Thailand, Laos, and Myanmar, including Vietnam & Cambodia, Vietnam Cambodia Thailand, Vietnam Laos Cambodia, and Vietnam Thailand itineraries.
• Halong Bay Cruises Cruise packages in Halong Bay, Lan Ha Bay, and Bai Tu Long Bay offering luxury, premium, budget, private, boutique, junk boat, family, and day cruise options across 87+ vessels priced per person per night.
• Mekong River Cruises River cruise packages along the Mekong River covering Vietnam, Cambodia, and Laos routes, including luxury cruises, budget options, and small-boat private cruises across 26+ vessels.
• Myanmar River Cruises River cruise packages along Myanmar's rivers, offering exploration of the country's waterways and surrounding destinations.
• Tailor-Made / Customized Tours Customized tour planning service allowing travelers to design their own itinerary with options for destination selection, travel dates, accommodation levels (2* to 5*), group/private tour types, and special requirements, managed by dedicated travel consultants.
• Ambassador Signature Cruise 39-cabin 5-star luxury cruise in Lan Ha Bay and Cat Ba Island launched in 2023, operated by BestPrice Travel, featuring waterslide, spa, piano lounge, Michelin-starred menu by Chef David Gallienne, and live band entertainment.
• Diana Cruises 56-cabin 5-star superyacht cruise in Lan Ha Bay launched in 2025, featuring 6 decks, pool, spa, minigolf, gym, multiple restaurants and bars, and Vietnamese cultural activities including Dong Ho painting and tea ceremonies.
• Oris Cruise 24-cabin boutique cruise in Halong Bay and Lan Ha Bay launched in 2026, operated by Sena Cruise, featuring Indochine-inspired design, open-air jacuzzi, spa, sky bar, and all cabins with private balconies and bathtubs.
• Toum Tiou I Cruise 10-cabin boutique river cruise on the Mekong River between Vietnam and Cambodia, operated by CF Mekong (CroisiEurope), featuring French-colonial wooden design and 8-day itineraries.

Quantifiable outcome

• 3,859 verified reviews on Tripadvisor with 9.4+ average rating across all tours and cruises
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Diana CruisescoreChannel Partner/ Reseller/ DistributorBestPrice Travel serves as a primary distribution channel for Diana Cruises, a 56-cabin 5-star superyacht operating in Lan Ha Bay (launched 2025). BestPrice manages online listings, pricing, customer reviews, and booking inquiries for the cruise on its platform. Dedicated travel consultants (Cindy Pham, My Uyen) are assigned to Diana cruise bookings. The cruise is rated 9.4 Excellent on BestPrice's platform with 12 verified customer reviews.
• Ambassador Signature Cruise (BestPrice-branded)flagshipStrategic or Co-development PartnerBestPrice Travel operates its own branded cruise — the Ambassador Signature Cruise — a 39-cabin 5-star vessel in Lan Ha Bay and Cat Ba Island (launched 2023). This is a proprietary/white-label product where BestPrice has significant control over the brand, pricing, itinerary, and customer experience. The cruise features a Michelin-starred menu by Chef David Gallienne, live band music, and waterslide. Rated 9.3 Excellent with 30 reviews on the platform.
• TripadvisorcoreStrategic or Co-development PartnerBestPrice Travel is listed as a Top 10 Traveler Choice on Tripadvisor (Attraction ID: d4869921, 'BestPrice Travel - Hanoi') with 3,859 reviews and a displayed rating badge. Tripadvisor serves as both a discovery platform and a review aggregation/customer trust mechanism. The Tripadvisor Traveler Choice 2022 logo and rating badge are prominently displayed across all pages of BestPrice's website.
• TrustpilotminorStrategic or Co-development PartnerBestPrice Travel maintains a profile on Trustpilot with displayed star ratings, providing an additional review and social proof platform for English-speaking international customers who prefer this review ecosystem over Tripadvisor.
• CF Mekong by CroisiEurope (Toum Tiou I Cruise)coreChannel Partner/ Reseller/ DistributorBestPrice Travel distributes the Toum Tiou I, a 10-cabin boutique Mekong River cruise operated by CF Mekong (a CroisiEurope company). The vessel operates 8-day routes between Ho Chi Minh City and Siem Reap, Cambodia. BestPrice's travel consultants (Hang Moon, My Uyen, Cindy) manage bookings. Rated 9.3 Excellent with 44 reviews on the platform.
• Sena Cruise (Oris Cruise)minorChannel Partner/ Reseller/ DistributorBestPrice Travel distributes the Oris Cruise, a 24-cabin boutique vessel launched in 2026, operated by Sena Cruise. Indochine-inspired design with all cabins featuring private balconies and bathtubs, open-air jacuzzi, and spa. BestPrice handles distribution and marketing for this newest cruise product.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viator: Viator, a Tripadvisor company, is a global tours and activities marketplace with deep coverage of Vietnam, Cambodia, Thailand, and multi-day experiences. It competes directly with BestPrice Travel for international travelers booking Vietnam and Indochina tours, and benefits from Tripadvisor discovery traffic similar to BestPrice's own listing.
• TourRadar: TourRadar is a multi-day group tour marketplace aggregating operators across 200+ countries, with strong Southeast Asia and Indochina offerings. It directly overlaps with BestPrice Travel's multi-country Indochina tour packages and competes for the same Western travelers seeking guided group tours.
• Klook: Klook is a leading Asia-based tours, activities, and travel services OTA operating across Southeast Asia including Vietnam, Cambodia, Thailand, and beyond. It directly competes with BestPrice Travel in distributing tours, attraction tickets, and local experiences to international travelers, though at much larger scale with a mobile-first instant-book model.
• Traveloka: Traveloka is a Southeast Asia-headquartered OTA offering flights, hotels, tours, and activities across Indonesia, Vietnam, Thailand, Malaysia, and the Philippines. It directly overlaps with BestPrice Travel on Vietnam tours and attraction booking, competing for similar inbound and outbound Southeast Asian travelers through a self-serve digital platform.
• Evaneos: Evaneos is a custom-travel marketplace that connects travelers with local travel agents for tailor-made itineraries across 160+ destinations including Vietnam, Cambodia, Thailand, and Laos. It competes with BestPrice Travel's tailor-made private tour service, particularly for European-sourced travelers seeking bespoke Indochina trips.
• KimKim: KimKim is a custom multi-day tour marketplace connecting travelers with local travel specialists to plan personalized itineraries. It directly overlaps with BestPrice Travel's tailor-made and Indochina private tour offerings and competes for high-intent travelers seeking bespoke Southeast Asia itineraries.

Broad incumbents

• Agoda: Agoda, owned by Booking Holdings, is a major Asia-focused OTA with strong inventory across Southeast Asia hotels, flights, and increasingly tours and activities. It competes broadly with BestPrice Travel for Vietnam and Indochina-bound international travelers, with far deeper marketing budgets and a global brand.

Regional players

• Legend Travel Group: Legend Travel Group (Vietnam and Southeast Asia operator under Asia Travel) is a long-established DMC offering customized Vietnam and Indochina tours. It directly competes with BestPrice Travel in tailor-made private tours across Vietnam, Cambodia, Laos, and Thailand, particularly in the Western inbound-traveler segment.
• Vietnam Original Travel: Vietnam Original Travel is a Hanoi-based DMC and tour operator offering private and group tours across Vietnam, Cambodia, Laos, and Thailand. It directly competes with BestPrice Travel in the same source markets (US, Australia, Europe) with overlapping Indochina tour packages and similar consultant-led service.

Emerging players

• Pelago: Pelago is a Singapore-based experiences platform (backed by Singapore Airlines) offering tours, activities, and wellness experiences across Asia-Pacific. It partially overlaps with BestPrice Travel's Vietnam and Southeast Asia tour inventory and serves a similar inbound-traveler base with an airline-distribution-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bestpricetravel
• Facebookfacebook.com/BestPriceTravelVietnam
• Instagraminstagram.com/bestprice.travel
• Pinterestpinterest.com/bestpricevn
• Xx.com/Bestpricevn
• LinkedInlinkedin.com/company/best-price-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestPrice Travel