Yelp WiFi

What Yelp WiFi does

Yelp Inc. is a publicly traded (NYSE: YELP) local services marketplace and business platform, founded in 2004 and headquartered in San Francisco, California. The company operates a two-sided platform that connects 74+ million monthly visitors with millions of business listings, primarily small and local businesses across the United States. Yelp monetizes through paid advertising (Yelp Ads), subscription page enhancements (Upgrade Package), restaurant software (Yelp Guest Manager, used by 11,000+ restaurants), and an emerging suite of AI and data licensing APIs (Yelp Places API, Yelp Insights API, Yelp AI API).

The Yelp for Business product surface spans four functional pillars. First, the Yelp Business Page is a free, self-serve listing with 20+ management tools (review responses, photos, messaging, lead tracking) that serves as the SMB acquisition funnel. Second, Yelp Ads is a machine-learning optimized advertising platform with location and keyword targeting, flexible monthly budgets, and no term contracts. Third, restaurant-specific software includes Yelp Guest Manager (reservation and waitlist management integrated with Google Maps and Apple Maps) and Yelp Host (a 2026-launched AI-powered voice answering service for reservations, waitlists, takeout orders, spam calls, and FAQs). Fourth, a developer/API surface provides lead routing into CRMs (Leads API), local business data licensing (Places API), business intelligence (Insights API), and AI capabilities (AI API) for B2B technology partners.

The revenue model is primarily advertising-driven (Yelp Ads), supplemented by subscription (Upgrade Package), transaction/freemium (Yelp Host, Yelp Guest Manager), and data monetization (API products). The go-to-market is product-led and self-serve: businesses claim free pages and upgrade through flexible monthly budgets. Yelp also serves large/multi-location brands through Yelp Audiences and Shopping Ads, and advertising agencies through a Partner Hub. Distribution relies on Yelp's strong organic SEO presence in local business search, the Yelp for Business mobile app, and integrations with major platforms (Google, Apple, Zapier). The company has no parent entity, no subsidiaries, and no recent M&A activity disclosed in the source material.

Name

Yelp WiFi

Legal name

Yelp Inc.

Website

https://yelpwifi.com

Company type

Public

Founded year

2004

Operating status

Operating

Short description

Yelp Inc. operates a publicly traded local services marketplace and Yelp for Business platform serving small and large businesses. The platform combines free business listings, paid advertising, restaurant management software, and data licensing APIs to connect businesses with 74+ million monthly visitors.

Ownership category

akta.pro rank

Product category

Local Business Advertising Platform

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Local business advertising
• Business listings platform
• Restaurant reservation software
• Digital advertising services
• Business data APIs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Yelp Ads: Paid advertising product where businesses pay a monthly max budget for prime ad placement in search results and on competitors' pages. Businesses can set flexible monthly budgets with no term contracts, and can start, pause, or cancel anytime.
2. Upgrade Package: Premium page enhancement features including Business Highlights, business logo, Call to Action buttons, and Portfolio showcase to help businesses stand out in search results.
3. Data Licensing (API Products): Yelp Places API, Yelp Insights API, and Yelp AI API products licensed to B2B and B2C technology partners and developers for data monetization.
4. Yelp Business Page (Free Tier): Free business listing with basic tools including business information management, review responses, photo uploads, and messaging. Serves as acquisition funnel for paid upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yelp for Business provides local businesses with a free business page (with 20+ tools for managing presence, reviews, photos, and messages), paid Yelp Ads for prominent placement in search and on competitors' pages with flexible monthly budgets and no term contracts, restaurant-specific software (Yelp Guest Manager for reservation and waitlist management, and Yelp Host for AI-powered phone answering), and data licensing APIs (Places API, Insights API, AI API) for technology partners. The platform connects 74+ million monthly consumer visitors searching for local services with millions of business listings.

Product overview

Yelp for Business is a comprehensive platform consisting of a free core product (Yelp Business Page) for business listings, combined with paid advertising solutions (Yelp Ads, Yelp Audiences, Shopping Ads) and premium upgrades (Upgrade Package). The platform includes specialized restaurant products (Yelp Host AI answering service, Yelp Guest Manager reservation software) and developer APIs (Leads API, Places API, Insights API, AI API) for data licensing and lead management. The Yelp for Business mobile app extends platform access to iOS and Android devices. All products are designed to help businesses attract customers, generate leads, and manage their online reputation on Yelp.

Differentiator

Problem solved

Functional benefit

Brands

• Yelp Guest Manager: Restaurant reservation and waitlist management software that integrates with Yelp, Google, and Apple Maps.
• Yelp Host
• Yelp Ads
• Yelp Business Page
• Upgrade Package
• Yelp Leads API
• Yelp Places API
• Yelp Insights API
• Yelp Audiences
• Nearby Jobs

Products and services

• Yelp Business Page Free business listing that allows businesses to claim and manage their presence on Yelp, update information, respond to reviews, add photos, and track customer activity. Includes 20+ free tools for local businesses.
• Yelp Ads

Quantifiable outcome

• 82% of users hire or buy from a business they found on Yelp within a week
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationYelp Guest Manager integrates with Google Maps and Apple Maps for restaurant reservations and waitlist visibility, reaching diners across multiple platforms.
• ApplecoreTechnology or IntegrationYelp Guest Manager integrates with Apple Maps for restaurant reservations and waitlist visibility, enabling diners to find and book tables through Apple Maps.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Nextdoor: Neighborhood-based local discovery and advertising platform. Comparable to Yelp in connecting consumers to local businesses and SMB advertising, though concentrated in neighborhood feed content rather than search-led discovery.

Direct peers

• Angi (Angie's List): Home services lead-generation and marketplace platform with paid membership and ads. Directly comparable to Yelp's service-business and home-services monetization, including Request a Quote-style lead flows and SMB advertising.
• OpenTable: Restaurant reservation and waitlist management platform (owned by Booking Holdings). Directly comparable to Yelp Guest Manager across restaurant reservation software, diner network, and integration with Google/Apple Maps.
• Thumbtack: Services marketplace connecting consumers with local professionals across many categories. Comparable to Yelp's service-business segment via Request a Quote lead generation, project matching, and SMB monetization.
• Tripadvisor: Global travel and local-business reviews platform with a similar user-generated content and advertising model. Closely comparable to Yelp in review-driven discovery, restaurant/local business monetization, and content moat built over many years.
• Resy: Restaurant reservation platform (owned by American Express). Comparable to Yelp Guest Manager in restaurant reservation software and diner network monetization.
• Trustpilot: Consumer review platform with subscription-based tools for businesses. Comparable to Yelp in user-generated reviews, business reputation management, and SMB subscription/reputation monetization.
• HomeAdvisor: Home services lead-generation marketplace for contractors and homeowners. Comparable to Yelp's home-services segment and SMB lead-gen ads business.

Broad incumbents

• Meta Platforms: Operator of Facebook/Instagram with massive SMB advertising business. Comparable to Yelp Ads as a competing destination for SMB digital ad budgets, though with a fundamentally different audience and intent model.
• Google Business Profile: Google's free local business listing product tightly integrated with Search and Maps. Comparable to Yelp's free Business Page in core functionality but with vastly larger distribution via Google's search and maps ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yelpwifi
• YouTubeyoutube.com/user/yelp
• Facebookfacebook.com/yelp
• LinkedInlinkedin.com/company/yelp
• Instagraminstagram.com/yelp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yelp WiFi