The Business Allotment

Name

The Business Allotment

Legal name

The Business Allotment

Website

https://thebusinessallotment.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Business Allotment is a UK-based, founder-led creative business growth consultancy run by Jodie Newman that serves ambitious small businesses, freelancers, and solo entrepreneurs with coaching, workshops, a recurring membership community, and free resource challenges, delivered virtually via Zoom.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Professional, Scientific, and Technical Services (54), Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Creative business consulting
• Business growth coaching
• Strategy workshops
• Small business mentoring
• Brand development services

Headquarters

HQ city

Epping

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. One-to-One Programmes (Get Growing): A 6-month intensive 121 programme with founder Jodie Newman covering brand story, audience mapping, strategic marketing, income planning, and growth actions. Price is £2,695 + VAT.
2. Deep Dive Sessions (Cultivator): 3-hour strategic and creative session delivered in two 90-minute Zoom meetings using digital whiteboards. £515 + VAT per session, with discounts for purchasing stacks of 3, 6, or 12 sessions.
3. Quick Idea Sessions (Seed Sower): 60-minute focused creative idea generation session for specific business challenges. £195 + VAT per session.
4. Business Shed Membership: Monthly recurring membership providing 90-minute Shed sessions, Co-Work sessions, quarterly Dig Deeper workshops, annual strategic planning, and a complimentary Shed45 session. Priced at £65 ex VAT (£78 inc VAT) per month with no minimum commitment.
5. Shed2 Enhanced Membership: Premium membership combining all Business Shed benefits with one additional 90-minute 121 session per month and 10% discount on other 121 sessions. Priced at £269 + VAT per month.
6. Visitor and Trial Sessions: One-time visitor seat purchases for Business Shed sessions at £21-25 + VAT. Free Ideas Shed trial sessions also offered.
7. Publications and Digital Products: Sale of ebooks and idea books including 'Build your Business on Ideas' (£5.99), 'Creating your Brand Echo IdeasBook' (£22), and 'Creating Cracking Comms IdeasBook' (£22). Also includes Growth Action Desk Planner at £19.99.
8. Free Lead Magnets: Free programmes and challenges including 20 Days 100 Ideas and 3-Biscuit Business Strategy delivered via email. The Hothouse monthly prize draw offers free 20-minute creative sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Business Allotment is a creative business growth consultancy serving ambitious small businesses, freelancers, and solo entrepreneurs through 1-2-1 coaching, facilitated group strategy sessions, and recurring membership communities. Core paid offerings include the 6-month Get Growing programme (£2,695 + VAT), Cultivator deep-dive sessions (£515 + VAT), Seed Sower 60-minute sessions (£195 + VAT), and the Business Shed monthly membership (£65 + VAT/month, with Shed2 tier at £269 + VAT/month). Supporting the paid services are freemium lead magnets such as the Tool Shed free membership, 20 Days 100 Ideas challenge, and The Hothouse prize draw.

Product overview

The Business Allotment is a creative business growth specialist offering a portfolio of services for ambitious small businesses. The core offering includes one-to-one coaching programmes (Get Growing), group membership (The Business Shed), and facilitated idea generation sessions (The Greenhouse, Cultivator Sessions). Supporting free resources include the Tool Shed membership, 20 Days 100 Ideas challenge, 3-Biscuit Strategy, The Hothouse, and The Ideas Shed. The company also publishes IdeasBooks and the 'Build your Business on Ideas' book, plus physical tools like the Growth Action Desk Planner. Services are delivered primarily via Zoom with digital collaboration tools, and the company is led by founder Jodie Newman.

Differentiator

Problem solved

Functional benefit

Brands

• The Business Shed: Monthly online creative growth club offering strategy, ideas, and accountability for small business owners.
• The Greenhouse
• Get Growing Programme
• Cultivator Sessions
• Seed Sower Sessions
• 20 Days 100 Ideas
• 3-Biscuit Business Strategy
• The Hothouse
• The Tool Shed

Products and services

• Get Growing Programme A 6-month one-to-one intensive programme with founder Jodie Newman designed to help small businesses and freelancers grow. Covers brand story, audience mapping, service design, income planning, pipeline building, and creative marketing strategies. Priced at £2,695 + VAT with three slots available until end of March 2026.
• The Business Shed Membership Monthly online creative growth club providing strategy, ideas, and accountability for small business owners. Includes 90-minute monthly Shed sessions, Shed45 one-on-one session, Co-Work sessions, and quarterly Dig Deeper workshops. Standard tier priced at £65 ex VAT per month with no minimum commitment; Shed2 enhanced tier at £269 + VAT per month with one additional 121 session and 10% discount on other 121 services.
• Cultivator Sessions Deep-dive 3-hour creative strategy sessions held over Zoom in two 90-minute segments using digital whiteboards. Focused on brand story, customer understanding, and marketing strategy. £515 + VAT per session, with 10% saving for Cultivator Stack of 3 sessions at £1,330 including VAT. Brand Naming Cultivator variant priced at £695 including VAT.
• Seed Sower Sessions 60-minute focused creative idea generation session delivered over Zoom for specific business challenges. Priced at £195 + VAT per session.
• The Greenhouse Online or in-person facilitated idea generation sessions designed to help business boards and teams solve business challenges, work on pitch briefs, or take a fresh look at strategy. Suitable for teams seeking fresh creative approaches.
• 20 Days 100 Ideas Free 20-day daily email challenge delivering creative warm-ups and idea-generating techniques. Participants work on a business challenge and receive evaluation and planning tools to help implement ideas.
• The Ideas Shed Free one-hour online strategy and ideas session facilitated by Jodie Newman, providing a taste of the Allotment's creative thinking tools. Previously called The Visitor Shed.
• The Hothouse Free 20-minute creative thinking session with Jodie Newman on a business challenge, raffled monthly to participants who enter the draw.
• 3-Biscuit Business Strategy Free micro-course delivered via three emails over three days to help business owners plan the next quarter using a creative three-step framework.
• Publications (IdeaBooks) Published resources including 'Creating your Brand Echo IdeasBook' (£22), 'Creating Cracking Comms IdeasBook' (£22), and 'Build your Business on Ideas' creativity book (£5.99).
• Growth Action Desk Planner Physical desk planner tool designed to help business owners track and execute growth actions, client interactions, and business priorities. Priced at £19.99.
• The Tool Shed Free complimentary membership club offering downloadable creative business tools and resources on topics including branding, marketing, strategy, and customer engagement.
• Business Shed Visitor Seat One-time visitor seat purchase for a single 90-minute Business Shed session. Priced at £25 including VAT, or £21 + VAT per additional seat.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Enterprise Nation: Enterprise Nation is a UK SMB support platform offering membership, content, mentoring, and events to small business owners — a broader incumbent with overlapping audience (UK SMBs) and content/community model, though with a wider portfolio including government partnerships.
• Strategic Coach: Strategic Coach is an established coaching programme for entrepreneurs offering quarterly workshops and tools around growth strategy. Comparable in structured programme delivery and SMB/entrepreneur focus, though it serves a more senior and higher-ticket segment.

Direct peers

• Jenna Kutcher: Jenna Kutcher offers marketing courses, podcasts, and a mastermind community for small businesses and creatives — overlapping on target audience, content-driven GTM, and recurring community offerings similar to The Business Shed.
• Marie Forleo: Marie Forleo runs a high-profile creative business coaching brand serving ambitious entrepreneurs with courses, memberships, and live programmes. Most comparable to The Business Allotment in target customer (ambitious SMB owners), methodology (creative/holistic business strategy), and GTM (content-led, community-driven).
• Amy Porterfield: Amy Porterfield is an online marketing strategist and coach whose offerings (online courses, list-building programmes, paid webinars) closely mirror The Business Allotment's mix of content-led education, group programmes, and premium 121 services targeting SMB owners.
• Denise Duffield-Thomas: Denise Duffield-Thomas runs paid courses, a paid membership (Money Bootcamp), and live challenges targeting female entrepreneurs — directly comparable in product mix (free challenges, low-ticket books, premium memberships) and SMB/micro-business customer.
• Kate Northrup: Kate Northrup provides books, courses, and a membership community targeting female entrepreneurs on business growth and money — directly comparable in product structure (books, courses, community, free challenges) and SMB audience.

Regional players

• Melitta Campbell: Melitta Campbell is a UK-based business coach for ambitious female entrepreneurs offering 121 programmes, group programmes, and speaking. Most directly comparable as a UK SMB coach with similar founder-led, service-based model and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebusinessallotment
• LinkedInlinkedin.com/company/the-business-allotment
• Instagraminstagram.com/thebusinessallotment
• Xx.com/bizallotment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Business Allotment