IlluminAge Communication Partners

What IlluminAge Communication Partners does

IlluminAge Communication Partners is a Seattle-based, employee-owned communications agency that has specialized exclusively in senior living, aging services, and healthcare communications since 1989, operating as a trade name of Caresource Healthcare Communications, Inc. The company designs, develops, and hosts websites and digital marketing programs for skilled nursing facilities, assisted living communities, continuing care retirement communities, home care and hospice providers, healthcare associations, area agencies on aging, and nonprofit organizations. Its core technology stack is WordPress-based, with all websites built to WCAG 2.1 AA and ADA accessibility standards and integrated with SEO, schema markup, and mobile optimization.

IlluminAge's product portfolio spans four layers: (1) custom and semi-custom website design priced from $3,500 to over $10,000 per project; (2) a suite of seven proprietary WordPress plugins and portals (Event Portals, Online Care Finders with Google Maps integration, Online Career Centers, Online Member Directories, Online Resource Centers, Publications Manager, and Tradeshow Floor Plans); (3) recurring digital marketing services including social media management, paid search (Google AdWords, Microsoft Advertising, Facebook Ads), SEO, and the AgeWise Weekly Content subscription ($99-$119/month); and (4) print publications such as the A Matter of Rights booklet and Advance Directive Summary handout used for regulatory compliance under OBRA 87 and the Patient Self-Determination Act.

The company generates revenue through a mix of one-time project fees (website builds), recurring retainers (digital marketing, content subscriptions), and per-unit print sales. It employs approximately 14 people across content, design, development, and digital marketing functions, sells primarily through a consultative direct sales motion with "Schedule a free call and proposal" CTAs, and supplements direct sales with a strategic channel partnership with NADSA. The company serves clients in all 50 U.S. states, including enterprise customers such as Fieldstone Communities, AOM Healthcare, Kline Galland, Vetter Senior Living, Nexion Health, and multiple state healthcare associations.

Name

IlluminAge Communication Partners

Legal name

Caresource Healthcare Communications, Inc.

Website

https://illuminage.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

IlluminAge Communication Partners is a Seattle-based, employee-owned agency founded in 1989 that provides website design, digital marketing, WordPress-based portals, and senior care content to senior living, aging services, and healthcare organizations across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Senior Care Marketing & Communications

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care websites
• Healthcare association websites
• WordPress portal development
• Senior living digital marketing
• Aging services communications

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Website Design & Development: Custom and semi-custom website design and development for senior living, healthcare, and aging services organizations. Includes WordPress development, hosting, SEO optimization, and accessibility compliance. Revenue varies by project scope from $3,500 to over $10,000 per project.
2. Digital Marketing Services: Ongoing digital marketing services including social media management, SEM/paid search campaigns, content marketing, and email marketing. Typically billed as retainer or project-based engagements.
3. AgeWise Weekly Content Subscription: Subscription service delivering weekly senior care content for blog, social media, and newsletters. Priced at $119/month standard or $99/month for existing web/digital marketing clients. Multi-location discounts available.
4. Portal & Plugin Licensing: Licensing and development of custom WordPress portals and plugins including event portals, member directories, care finders, career centers, resource centers, and publications managers. Can be standalone or integrated into existing websites.
5. Print Publications: Sale of educational booklets and guides on patient/resident rights, advance directives, hospice, and home health. Pricing ranges from $0.89 to $1.99 per unit based on quantity ordered (100-2500+ units).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

IlluminAge Communication Partners designs, develops, and hosts custom and semi-custom WordPress websites for senior living, aging services, healthcare associations, hospice/home care providers, and nonprofit organizations, and supports those websites with a suite of custom WordPress portals/plugins, digital marketing services (social media, paid search, SEO, content), the AgeWise weekly content subscription, and regulated print publications such as the A Matter of Rights booklet. It is the only communications agency of its size focused exclusively on the senior-care and aging-services market for over 35 years.

Product overview

IlluminAge Communication Partners operates as a specialized communications agency serving the senior living, aging services, and healthcare sectors since 1989. The core offering is a platform-plus-services model combining custom and semi-custom website design and development with an ecosystem of WordPress-based portal plugins and digital marketing services. The product portfolio includes: (1) Web Design & Development — custom and semi-custom websites built on WordPress with SEO, accessibility compliance, and mobile optimization, serving senior living facilities, home care/hospice providers, associations, and nonprofits; (2) Portals & Plugins — seven modular WordPress extensions (Event Portals, Online Care Finders, Online Career Centers, Online Member Directories, Online Resource Centers, Publications Manager, Tradeshow Floor Plans) that integrate with client websites; (3) Marketing & Content — social media management, paid search advertising (Google/Bing/Facebook), professional senior care content creation, and the AgeWise Weekly Content subscription service providing ready-to-post blog and social media content; (4) Print Publications — the A Matter of Rights Booklet and Advance Directive Summary handout for regulatory compliance. The company is headquartered in Seattle with national reach serving clients across all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• AgeWise: Weekly content subscription service providing professionally written, ready-to-post content for blog, social media pages, and newsletter on topics including successful aging, caregiver skills, health and wellness, and senior safety issues.
• ConventionReady
• EP Prep

Products and services

• Web Design & Development Custom and semi-custom WordPress website design, development, hosting, and copywriting services for senior living, healthcare, and aging services organizations. Includes WordPress CMS, mobile optimization, SEO, schema markup, and WCAG 2.1 AA / ADA accessibility compliance. Semi-custom sites start at $3,500 (up to 15 pages); custom sites start at $5,500; large custom or multi-site families exceed $10,000.
• Portals & Plugins Suite of custom WordPress plugins and portal sites that extend client website functionality, including Event Portals, Online Care Finders, Online Career Centers, Online Member Directories, Online Resource Centers, Publications Manager, and Tradeshow Floor Plans. Can be deployed standalone or integrated into existing client websites.
• Event Portals (ConventionReady) Custom online event microsites for conferences and conventions. Features include event branding, paperless handout distribution, attendee/vendor/sponsor profiles, one-to-one meeting connectors, and mobile-friendly design.
• Online Care Finders Searchable database of care facilities with Google Maps integration. Allows consumers and referral sources to search by city, county, zip code, care type, or facility name, with individual profiles, map view, satellite view, and driving instructions.
• Online Career Centers Career portals for associations and multi-location providers. Features organization history, staff testimonials, video content, job listings, and optional staff directory and development calendar.
• Online Member Directories Online replacement for print association directories with member lookup, Who's Who features, and product/service listings. Supports advertising and sponsorship opportunities for non-dues revenue.
• Online Resource Centers Resource management WordPress plugin for factsheets, checklists, videos, podcasts, infographics, and third-party resource links. Features category-based search and shareable result lists.
• Publications Manager WordPress plugin for managing newsletters, annual reports, advocacy publications, and consumer publications. Includes issue creation, review workflows, archiving, and searchable article library.
• Tradeshow Floor Plans Interactive booth selection and exhibitor management system for tradeshows. Features color-coded availability, online exhibitor registration, credit card payment processing, and exhibitor profile pages.
• Social Media Management & Support Social media strategy, content calendars, content curation, and reputation management across Facebook, LinkedIn, Twitter, Pinterest, and Google My Business. Includes review monitoring and engagement analytics. Billed as retainer or project-based engagements.
• SEM & Paid Search Paid search advertising using Google AdWords, Microsoft Advertising (Bing), and Facebook Ads. Includes campaign strategy, ad copy creation, keyword targeting, landing page optimization, and conversion reporting.
• Healthcare & Senior Content Creation Professional content creation for senior living, home care, hospice, and care management organizations. Includes blog posts, website content, email newsletters, and social media posts with stock photography.
• AgeWise Weekly Content Subscription Weekly content subscription delivering one blog article with companion Facebook post and four additional Facebook posts covering successful aging, caregiver skills, health and wellness, and senior safety topics. Multi-use license covers blog, social media, email, and newsletter. $119/month standard or $99/month for existing web/digital marketing clients, with multi-location discounts.
• A Matter of Rights Booklet 32-page booklet on resident rights for skilled nursing facilities to comply with OBRA 87 and the Patient Self-Determination Act. Includes nondiscrimination policy, advance directives coverage, and resident representative information. Volume pricing from $1.99/ea (100-249 quantity) down to $1.39/ea (1000+ quantity); shipping minimum $30 or 15%.
• Advance Directive Summary Handout Two-page infographic-style handout on advance directives and informed consent rights required by the Patient Self-Determination Act. Includes state-specific advance directives and POLST options, customized with client branding. Volume pricing from $1.59/ea (100 quantity) down to $0.89/ea (2500 quantity).

Quantifiable outcome

• 488% increase in leads generated through websites (Health Concepts case study)
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

One partnership is on record.

• National Adult Day Services Association (NADSA)coreStrategic or Co-development PartnerIlluminAge is a Strategic Partner of NADSA, offering a standard NADSA member-discount website package. Features include site design, content, and engagement features tailored for ADH centers; design elements tailored to organization's branding; optimization for search; accessibility compliance; and WordPress site management. Site walk-through and package details available at no charge or obligation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SilverTech: SilverTech is a digital agency specializing in senior living marketing, web development, and technology solutions. Direct overlap with IlluminAge in senior care website design, digital marketing, and content services.
• Bluespire Marketing: Bluespire (formerly PrintingForLess/Bluespire Senior Marketing) provides integrated marketing services to senior living providers, including digital, print, and content solutions. Comparable vertical specialization and full-service agency model.
• Aha Media Group: Aha Media Group is a healthcare content marketing agency specializing in writing, editing, and content strategy for health systems and senior care organizations. Comparable in content production and healthcare-vertical focus.
• Geonetric: Geonetric is a healthcare marketing agency offering web design, content, and digital strategy for hospitals, health systems, and senior care providers. Strong overlap in healthcare-vertical web services and content offerings.
• Healthcare Success: Healthcare Success is a healthcare marketing agency offering digital marketing, SEO, paid search, and website services to healthcare and senior care providers. Overlaps in digital marketing capabilities and target audience.
• GlynnDevins: GlynnDevins is a senior living marketing agency that provides branding, advertising, digital marketing, and website services to senior living communities and CCRCs. Closely matches IlluminAge's core vertical and service mix.
• Clarity Quest: Clarity Quest is a healthcare marketing agency providing branding, web design, content, and digital marketing to healthcare organizations including senior care. Comparable service mix and healthcare vertical.

Broad incumbents

• Real Chemistry (formerly W2O Group): Real Chemistry is a large healthcare-focused marketing and communications firm offering analytics, digital, and brand services. Operates at much greater scale than IlluminAge but serves overlapping healthcare and senior care clients.
• A Place for Mom:
• Caring.com: Caring.com is a leading online senior care marketplace and resource platform connecting families with senior care providers. Serves overlapping audiences and overlaps with IlluminAge's Care Finder functionality, but as a consumer marketplace rather than a services agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/illuminage
• Facebookfacebook.com/IlluminAge
• LinkedInlinkedin.com/company/illuminage-communication-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IlluminAge Communication Partners